Marketing Your Practice

Theres few things more frustrating than going to the effort of creating a great video, blog post or social media post and then checking back in a few days later to see that it’s only had 3 views (and two of them were from your mum!)In this episode I share my thoughts on how to […]

On this weeks Episode of the Marketing Your Practice Podcast I chat with the AMAZING (yep…I’m yelling it) Cynthia Boccara. Cynthia is passionate about teaching experts (like you) to better share their messages and I just love what she has to say! We had a fabulous chat about the impact that posture and body language has on the effectiveness of us getting our message across.   I’ll be the first to admit that I often focus way too much on my content but I forget that 90% of all communication is NON VERBAL. Cynthia reveals the three things we should be thinking about before communicating any message and has some great strategies  on helping to BOOST those happy chemicals before we even open our mouths. (this is super helpful if you’re a nervous communicator) In this episode you’ll also discover some great tips on how to boost confidence, impact and help you get better results from your communication. Hope you enjoy this episode as much as I did. Thanks for all you do. Keep saving lives. Angus Dr. Cynthia has worked with entrepreneurs and thought leaders for the past 30 years, empowering them to lead happier and healthier lives and to use their bodies to project confidence, credibility, and charisma. Olympic athletes, America's Cup teams, Leaders of companies such as Dell Software and Southern California Edison hire her to create better performance and resiliency. Cynthia_Boccara  // Stage Authority Formula

On this weeks Episode of the Marketing Your Practice Podcast I chat with the AMAZING (yep…I’m yelling it) Cynthia Boccara.Cynthia is passionate about teaching experts (like you) to better share their messages and I just love what she has to say!We had a fabulous chat about the impact that posture and body language has on […]

Most of marketing can be broken down into two categories…Promotional Marketing and Value Marketing. There’s been ongoing debate amongst marketing nerds around the globe for decades about which is better and in this episode I share my thoughts. Hint…they’re both great…you just need to know when to use them! Promotional marketing is driven by discounts and scarcity i.e We’re offering 10 initial consultations for just $47.   Promotional marketing is FABULOUS at getting people to take action.  However, the quality of patients that come from this kind are marketing don’t tend to be of the highest quality! Value driven marketing is all about…you guessed it…giving value first.  It’s often referred to as content marketing and is built upon the incredible power of reciprocity. Value driven marketing takes longer to set up and see results but when the results do come trickling in then it’s AMAZING. In this episode I also share a fascinating study about the power of reciprocity and layout a blueprint for how you can take advantage of one of the oldest neurobiological forms of influence. Hope you enjoy. Thanks for all you do! Keep saving lives! Angus

Most of marketing can be broken down into two categories…Promotional Marketing and Value Marketing.There’s been ongoing debate amongst marketing nerds around the globe for decades about which is better and in this episode I share my thoughts.Hint…they’re both great…you just need to know when to use them!Promotional marketing is driven by discounts and scarcity i.e […]

Well guess who’s back…it’s the amazing Dr Tony Rose. Tony left ADIO Media a few months ago to get back into practice and I thought this might be a wonderful opportunity to look over his shoulder as he navigates his way through the ups and downs of starting a new practice from scratch. The last time set up a practice from scratch was 15+ years ago. We talk about what he is going to do differently this time and Tony shares how his focus has changed and why for NOW bigger doesn’t mean better. We talk about the importance of sustainability in practice and strategies to not get burnt out! Tony discusses his practice branding, focus and his marketing strategy. This episode is perfect for anyone wanting to start a new practice or anyone wanting to make change. Enjoy the show Angus

Well guess who’s back…it’s the amazing Dr Tony Rose.Tony left ADIO Media a few months ago to get back into practice and I thought this might be a wonderful opportunity to look over his shoulder as he navigates his way through the ups and downs of starting a new practice from scratch.The last time set […]

Welcome back to another stackable episode of the Marketing Your Practice Podcast So, in todays episode I chat a little about the 6 practice multipliers and share a “not so great” experience I had recently with a visit to a Chinese Med Practitioner. The 6 Practice multipliers are a framework that originally Dr Tony and I put together as a blueprint to run a profitable, predictable and enjoyable practice.  You can find out more about these in Ep18. Practice multiplier 1 is Be Great At What You Do.  There’s two parts to this practice multiplier

Be great technically i.e can you help your patients get a result

Be great with your communication and inter human skills.

Too often as practitioners we spend all our time focused on being technically great but as I experienced with my visit to the Chinese Med Practitioner ignoring great communication can completely overshadow great technicals skills. Listen in to find out more. As always, thanks for you do. Keep saving lives. Angus

Welcome back to another stackable episode of the Marketing Your Practice PodcastSo, in todays episode I chat a little about the 6 practice multipliers and share a “not so great” experience I had recently with a visit to a Chinese Med Practitioner.The 6 Practice multipliers are a framework that originally Dr Tony and I put […]

This might be the most content packed interview I’ve done so far on the podcast. So..strap yourself in! If you’re looking for a really powerful and simple system for attracting more new patients (and keeping the ones you’ve got) then listen in. This week I’m talking with Dr Jeff Langmaid. He is the founder of The Evidence Based Chiropractor, co-founder of The Smart Chiropractor, and author of Marketing Chiropractic to Medical Doctors.  His podcast and social media presence have made him one of the most followed chiropractors in the world. Jeff shares a fabulous framework of how to use science to drive conversations with your community and other practitioners. What I loved about this interview was how Jeff was able to build a bridge showing how we can use the latest scientific developments to create killer content that attracts news patients and builds long lasting referral partners. We talked about the 3 pillars that Jeff uses to build strong referral networks:

 Case Notes

 Research Updates

 Meetings

We talk about how to choose what practitioners to contact, how to contact them and exactly what to say in your initial conversation and even how set up long term relationships…this was super cool and easy!! We also spoke about the often ignored and overlooked part of any practice…inactive patients. Jeff shared why an email campaign can be a great strategy to reactivate these patients (you’ll discover the best email structure to do this). Here’s a few other things we covered too: - the 3 email campaigns you should instigate - how to come up with great content - automations strategies (so this all happens while you sleep). Phew…I’m exhausted just thinking about it! Anyway…I hope you enjoy the show. Thanks for all you do Keep saving lives Angus

Links Mentioned In The Show

www.theevidencebasedchiropractor.com facebook.com/theevidencebasedchiropractor youtube.com/theevidencebasedchiropractor instagram.com/evidencebasedchiropractor

As an author, speaker, and founder, Dr. Jeff Langmaid is dedicated to helping chiropractors achieve more in practice. He is the founder of The Evidence Based Chiropractor, co-founder of The Smart Chiropractor, and author of Marketing Chiropractic to Medical Doctors.  His podcast and social media presence have made him one of the most followed chiropractors in the world. Dr. Langmaid is a highly regarded speaker regularly found presenting material on chiropractic research, marketing, and relationship building. He has been featured on Yahoo Health, Prevention Magazine, Chiropractic Economics, CBS News, MSN Health, and more.