Marketing Your Practice

Want to know exactly how to lift you social media game so you can boost influence, share your message more and attract more patients? If you answered yes…then you’re in for a treat! On this weeks episode of the Marketing Your Practice Podcast I’m talking with social media expert Stevie Dillon.  Stevie’s an expert at helping small business owners like us build our socials, followers, business and bank accounts….sound good? Ok…so, Stevie is kind of a big deal…she’s been featured in the likes of Social Media Examiner, Business Chicks, League of Extraordinary Women, SmartCompany and on Channel 7, where she has written and spoken extensively on all things social media. She was recently named one of the top 150 most influential female founders in Australia by Scrunch.  My biggest take away from Stevie’s interview was a reminder that social media at the end of the day is a conversation starter not a deal closer. So..if you’re wanting to grow your business from social you need to keep this in mind.  When Stevie sees business failing to get results from social media then inevitably they’re missing one of the 4 essential ingredients.

They didn’t have their brand clarified

They didn’t have their content strategy sorted

They lack a simple sales funnel

They didn’t have enough traffic…no new eyeballs

Through out the episode we explored these 4 essential ingredients in detail.  This episode is full of easily implementable strategies, we talk about what’s working now and Stevie also shares a great blueprint of  how to build your audience through collaborations, facebook ads, joint ventures and competitions with other local businesses. I hope you enjoy the show. Thanks for all you do. Keep saving lives Angus

Links Mentioned In The Show

Instagram: www.instagram.com/steviesayssocial

Facebook: www.facebook.com/steviesayssocial

 LinkedIn: https://www.linkedin.com/in/steviedillon

Website: www.steviesayssocial.com 

Join the free Social Media Bootcamp www.steviesayssocial.com/jointhebootcamp

Canva  https://www.canva.com

Canva Font Pairing:

Want to know exactly how to lift you social media game so you can boost influence, share your message more and attract more patients? If you answered yes…then you’re in for a treat! On this weeks episode of the Marketing Your Practice Podcast I’m talking with social media expert Stevie Dillon.  Stevie’s an expert at helping small […]

For many of your potential patients, your website is their first introduction to you and your practice.  Yes, you’ve heard it all before and its true…you do only get one chance to make a first impression. On this weeks episode of the Marketing Your Practice Podcast we’re talking with website whiz Justin Meadows.  Justin helps business owners like us to optimise our websites. In this episode Justin will walk you through an 8 point website health check up so you can make sure you’re not missing out on or turning away potential new patients. Here’s what we covered

The First Impression

Trust Elements

Getting the phone to ring

Ease of access

Load time

Improving Your Ranking

Website Security

Building Assets. 

I LOVED this interview.  Justin’s down to earth approach will give you exact steps you need to take to make sure you improve your search ranking and increase the results you’re seeing from your website. Enjoy the show Thanks for all you do.  Keep saving lives. Angus

Links Mentioned In The Show

https://tunedwp.com

https://www.linkedin.com/in/justin-meadows/

https://www.facebook.com/tunedwp/

https://www.youtube.com/channel/UCkohgFnUj1rJSoEKBS7pcBw

​ Justin first started online working on SEO on my own hobby websites and getting them ranking high in Google. Then he decided to start helping out local business with the same sort of thing. However, he discovered that he needed to fix the performance of his clients website before they would get any results from my SEO work. When he decided to scale up his business from a small country town, he needed to be able to hire people more skilled than he was. HeI found it easier to build a team of skilled website developers than SEO experts, so that became the focus of his business. He has  since released the brand TunedWP which is setup for helping business owners directly with optimising and supporting their websites. Justin Meadows  //  tunedwp.com

For many of your potential patients, your website is their first introduction to you and your practice.  Yes, you’ve heard it all before and its true…you do only get one chance to make a first impression.On this weeks episode of the Marketing Your Practice Podcast we’re talking with website whiz Justin Meadows.  Justin helps business […]

In this episode of The Marketing Your Practice Podcast we’re talking all about how to use google ads to get your phone ringing with high quality new patients.   Our guest for the show is Ilana Wechsler, she is the founder of a boutique digital agency called Green Arrow Digital which specializes exclusively in Pay Per Click marketing. Her agency manages well over $1 million / year in ad campaigns across multiple platforms. The excitement of Facebook and Instagram ads has led to many practitioners ignoring the google ad platform.  However as Ilana will share with us google ads are still super effective at bringing in patients….when you do it right! The power behind the google search platform lies in the intent of the searcher.  When someone is typing into google a term like “chiropractor near me” you know they’re looking for a chiropractor.  Knowing how to put your ad in front of this person can be a VERY effect practice growth strategy. Here’s what we talk about:

What kinds of search phrases and terms you should bid on.

Where to send your potential patients after they click the ad and the elements that should be on all of you web pages. 

What makes up good ad copy and the importance of speaking about benefits not features. 

Mobile V Desktop traffic and the essential elements to include to boost results.

Why advertising in an area that nobody else is advertising in is often a bad idea.

If you’re looking to bring more patients into you practice this week then this is the perfect episode for you to listen to and implement. Hope you enjoy the show. Angus

Links Mentioned In The Show

GreenArrowDigital.com Teachtraffic.com

Ilana's Podcast: Talking Web Marketing Podcast

Facebook: https://www.facebook.com/greenarrowdigital/,

Twitter https://twitter.com/greenarrowdigit,

Youtube https://www.youtube.com/channel/UC3deeBfMgjhXJh2-7iAVo2w 

Ilana is a former data analyst, turned PPC expert. She is the founder of a boutique digital agency called Green Arrow Digital which specializes exclusively in Pay Per Click marketing. Her agency manages well over $1 million / year in ad campaigns across multiple platforms. She also runs an online training membership at TeachTraffic.com where she teaches business owners exactly how to run profitable digital ad campaigns and is the host of a popular Podcast called “Talking Web Marketing.&

In this episode of The Marketing Your Practice Podcast we’re talking all about how to use google ads to get your phone ringing with high quality new patients.   Our guest for the show is Ilana Wechsler, she is the founder of a boutique digital agency called Green Arrow Digital which specializes exclusively in Pay Per […]

[Important] It's not about getting people to watch your videos!

It might sound a little counter-intuitive but getting people to watch your videos shouldn't be your number one goal.   If it were just views, then I'd be suggesting that you make cat videos! When your goal is to get the phone ringing with new patients then what you should be focusing on is engagement.   So... rather than your community aimlessly watching your videos, you want them actively following along, commenting, sharing, liking and when appropriate, getting on the phone and calling you! On the weeks episode of the Marketing Your Practice podcast I spoke about this exact topic with Gideon Shalwick.  Gideon is a serial entrepreneur who’s been specialising in online video marketing for more than a decade now.  Here's just a taste of what you'll learn:

How to communicate using video in a way that encourages your audience to do business with you (i.e make an apt)

We talk about why having huge numbers of people watching your videos might not be what you’re actually wanting. 

Engagement is what we are all looking for and exactly how to create engaging videos (it's easier than you think).

The best ways to stand out and connect with your community.

What to focus on before you even think about video production. 

We talk about why you should focus on just one audience (hint..as your resources grow you can start to spread out).

Why the best way to reach the masses is by focusing on one person 

The secret video tip we can borrow from Game of Throne that gets more people to watch right until the end of your videos.

...and we talk cameras and technology and the minimum things you need to do to produce quality videos.

I love chatting with Gideon and I think you'll love what he shares. Enjoy the show Angus

Links Mentioned In The Show

www.splasheo.com

Facebook: https://www.facebook.com/splasheo

LinkedIn: https://www.linkedin.com/in/gideonshalwick/

YouTube: https://www.youtube.com/user/GideonShalwick

Twitter: https://twitter.com/gideonshalwick

 Gideon Shalwick is a serial entrepreneur who’s been specialising in online video marketing for more than a decade now.  With his finger on the pulse of social media and content marketing trends, Gideon knows the impact of authentic engagement with branded video content.  When he learned that 85% of people watch social media videos on silent, he realized the essential need of adding high-quality captions, cleverly combined with engaging video formats to your videos. He found that his methods dramatically increased engagement and viewership when done in the right way.  So he launched Splasheo.com, a video captioning service powered by real people, who fully transcribe your videos, burn the text in as captions, and wrap it all together i

[Important] It's not about getting people to watch your videos!It might sound a little counter-intuitive but getting people to watch your videos shouldn't be your number one goal.  If it were just views, then I'd be suggesting that you make cat videos!When your goal is to get the phone ringing with new patients then what […]

James Schramko is one of the OG’s when it comes to digital marketing.   His specialty is helping business owners (like us) get a whole lot more profit while working less.   I get it…you’ve probably heard this before (I certainly have) but what’s different about James is that he actually helps real businesses both online and offline achieve this.  I should know…he’s helped me heaps! James currently owns two online business coaching communities. In his ten years as a business coach, he has helped over 3,000 of his students create and maintain six, seven and eight-figure businesses.  In this interview we talk a lot about the power that video has in building trust, authority and expertise in your community (all essential ingredients to getting the phone ringing in your practice).  James is prolific at creating video content and we talk about the exact process he uses to effortlessly create a video day…yep you could and absolutely should steal his entire strategy. In this nuts and bolts interview James we also talk about the 5 profit levers that every practitioner must be aware of and in particular the 2 that you should start with. You're going to love James's definition of sales marketing and  he shares why he thinks we are actually all sales and marketing businesses not health businesses (I LOVED THIS). If you’re looking for an episode packed full of practical tips and strategies then look no further.  Here’s a few other topics we cover

why sales and marketing is an essential part of helping your patients get well.

James redefines selling as helping people be better off

We talk about a great process for helping to warm up your audience so potential patients get to build a relationship with you before they even need to come in

James shares a concept called pre suasion that will helps you draw people to you.

How to effortlessly create a piece of content EVERY day without getting overwhelmed 

How long to keep up the process before seeing results.

How to convert people who might be interested in you to becoming actual patients.

Why it’s important not to get too complicated with your communication and why you must keep it really simple.

How to find out which of your patients want the details and which don’t.

Why your best strategy towards sales and marketing is being cool and helpful.

The important difference btn sales and marketing - these terms are often used together but they are important but different paths towards helping to attract and retain our ideal patients and get them a result.

Why you shouldn’t be the cheapest practitioner in your community.

What  you can do to have a previous patients come back to you.

Enjoy the show Angus

Links Mentioned In The Show

James Schramko is one of the OG’s when it comes to digital marketing.   His specialty is helping business owners (like us) get a whole lot more profit while working less.   I get it…you’ve probably heard this before (I certainly have) but what’s different about James is that he actually helps real businesses both online […]