Marketing Your Practice

Todays episode is all about crushing OVERWHELM.  Our guest and my very good friend Dr Billy Chow has a fabulous framework for helping practitioners get UNSTUCK and back on track by focusing on what he calls the next logical step (he learnt this from an episode of House of Cards).

I love this framework for 2 reasons…1. it’s simple and 2. it really works.

We also had a bunch of other great discussions.  Here’s a taste:

why people refer and what to do to get them doing more of it

why we think promotional marking is dead and what to do instead

a heart centred (non pushy) to reach out to other businesses in your community

the importance of authenticity and why that might be your secret weapon

Hope you enjoy listening to this one as much as I did recording it.

Links Mentioned In The Show

Marketing To The 90's

https://blackdiamondclub.com

https://www.instagram.com/thechillybow/

https://www.facebook.com/drbillychow

Dr. Billy Chow is a chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards. He is currently a Board Governor of the Australian Spinal Research Foundation. Billy’s also the Director of The Black Diamond Club - Australia, where he helps motivated and ambitious service professionals who are committed to growing their businesses and improving their lives.

Dr Billy Chow  //

Todays episode is all about crushing OVERWHELM.  Our guest and my very good friend Dr Billy Chow has a fabulous framework for helping practitioners get UNSTUCK and back on track by focusing on what he calls the next logical step (he learnt this from an episode of House of Cards).I love this framework for 2 […]

It seems almost every week that we as complementary health practices continues to come under greater scrutiny.  It’s not just our evidence and efficacy that’s being questioned but in many places third party rebates are being questionably removed.  In this episode of The Marketing Your Practice Podcast we talk with the managing director of Metagnics ANZ Paula Hann.  In her time at Metagenics ANZ Paula has been responsible for multimillion dollar marketing budgets, and played an integral role in the marketing and promotion of leading retail brands like Inner Health and Ethical Nutrients…so she knows a thing or two about marketing!! Paula shares years of marketing wisdom and outlines a path that practitioners can take so they can to continue to build thriving practices in spite of these changes.   We also have an important conversation about the rights to choose health care here in Australia and in particular the governmental cuts to health insurance rebates for some natural therapies. Here’s a taste of what you’ll learn: 

the common traits she’s witness in practitioners who succeed regardless of what’s going on around them 

how sales and marketing work together and how practitioners can implement these in a heart centred way

why you must be repeated your key messages over and over again

the importance of having multiple marketing touch points

Enjoy the show Angus

Links Mentioned In The Show

https://www.yourhealthyourchoice.com.au https://www.facebook.com/yourhealthyourchoice.com.au https://www.metagenics.com.au

 Paula Hann has worked for Metagenics ANZ for over 17 years. During this time she has worked in various roles in sales and marketing on both the Practitioner and retail side of the business. In her time at Metagenics ANZ Paula has been responsible for multimillion dollar marketing budgets, and played an integral role in the marketing and promotion of leading retail brands like Inner Health and Ethical Nutrients. Paula and her team have lead the delivery to market of industry first probiotics and novel delivery systems of natural medicines.  Paula has also played a key role in driving the growth of market leading Practitioner brand, Metagenics, and is proud of the  industry leading education for healthcare professional that Metagenics provides.  She is a passionate advocate for the industry and believes that natural medicine is the medicine of the future, and it’s role will only become more important as we battle to address the rising tide of chronic disease.

Paula Hann  //  Managing Director Metagenics ANZ Insert Content Template or Symbol

It seems almost every week that we as complementary health practices continues to come under greater scrutiny.  It’s not just our evidence and efficacy that’s being questioned but in many places third party rebates are being questionably removed. In this episode of The Marketing Your Practice Podcast we talk with the managing director of Metagnics ANZ […]

Ok…let me state the obvious…”the times, they are a changen” (I hope you read that in your best Bob Dylan voice). LOL I don’t know if you’ve noticed… but things are changing SO QUICKLY nowadays. Many of the tactics that helped a practice succeed just 5 years ago aren’t working today! Competition is greater than ever and things are further complicated because our communities are growing more and more skeptical. In this episode we talk about the social and digital media climate and we share what we see working with many of our coaching clients. If you’re thinking of starting a new practice or if you’re wanting to ramp things up in your current practice then you’ll love this episode. Hope you enjoy Angus

Have you ever wanted to take 6 weeks off from practice and return to a thriving practice?  In this weeks episode of The Marketing Your Practice Podcast we chat with Dr Lisa Smycz the principal chiropractor from North Melbourne’s Errol St Chiropractic Centre.  Lisa is a member of our Community Influencer membership program and she’s […]

This episode is all about destroying the overwhelm that often comes with digital and social media marketing. If you’re confused about what content to create, overwhelmed by the technology and frustrated with a lack of reach and engagement with your social and digital media then this episode is FOR YOU!We’ll share a powerful and really simple […]

In this episode we talk about what it takes to be great in practice.  The simplest, most effective and cheapest way to have long term impact in your community is to be GREAT.  The truth is you must have something great to market before you begin bringing in new business.  Being good at what you […]

Share0 Tweet0 Share0 In this episode we chat with Dr Mark Wade from Virtual Summit Software on how you can run a One-day Online Virtual Summit to position yourself as the Expert in your community and flood your practice with New Patients.  You'll learn... - How to get the right people on your Summit - […]