Marketing Your Practice

He’s back!  It was SOO good to have my “brother from another mother”, Dr Tony Rose back on the show. It’s been 8 weeks since Tony opened the doors to Auburn South Chiropractic and we thought it was time to share with you all the wins and losses he’s experienced so far. Here’s some of what we […]

In todays episode I talk about why you should be organising your knowledge and patient care protocols into a system.

So…what do I mean by a system?

Great question…I’ll tell you in a moment.  But first, remember back in episode 82 I introduced you to the idea that the best product or service doesn’t win the best communicated product or service wins.

When we organise our knowledge into a system or a framework it has a massive impact on your ability to be able to communicate the value of your service.

Here’s some examples of successful systems/frameworks.

The Six Pillars Of Self Esteem. Nathaniel Branden

The Seven Habits Of Highly Effective People. Stephen Covey

7 Steps To A Pain Free Life . Robin McKenzie

The 22 Laws Immutable Laws Of Marketing. Al Ries & Jack Trout

Each of these books are great examples of a framework.

Instead of just writing a book on how to be more effective. Stephen Covey showed us the 7 Habits to becoming more effective.  Creating the framework was pivotal to his success for 2 reasons.

 Frameworks provide clarity…when you confuse you lose!

 Frameworks build expertise, authority and differentiate you from your competition.

In this episode I’ll show  you exactly how to create your own framework and once created you’ll learn where and how you should be communicating it.

I hope you enjoy the show.

Thanks for all you do.

Keep saving lives.

Angus

In todays episode I talk about why you should be organising your knowledge and patient care protocols into a system. So…what do I mean by a system? Great question…I’ll tell you in a moment.  But first, remember back in episode 82 I introduced you to the idea that the best product or service doesn’t win the best […]

With over 1 billion active account Instagram is one of the fastest growing social media platforms.  Over half the users are aged 18-34, so if your perfect patient is in this age bracket you cannot afford to ignore this platform. I’ve been a huge Instagram fan since the early days and I’ll be the first to admit that I’m still more than a little confused by some of it’s intricacies.  So this week I decided to bring on Instagram whiz… Jake Davey. Jake is former high school French and Spanish teacher who now helps business owners and entrepreneurs use Instagram to become the go-to authority in their niche. Here’s what spoke about:

The 3 part framework that helps to build authority, growth and community on Instagram. 

The 5 elements of a great bio.

How to use hashtags to grow your reach.

A brilliant strategy to one post into 5

and you guessed it…much much more!

This episode is very tactical, with loads of easily implementable strategies.  So…got get to it! I hope you enjoy the show. Thanks for all you do. Keep saving lives Angus P.S  At the end of the show Jake told me about a fantastic course he has called Instagalactic and he’s offering Marketing Your Practice listeners 20% of when they use the code PODCAST20

Links Mentioned In The Show

Join Instagalactic and save 20% (use code PODCAST20 )

Jakes free training

Jakes website

Jakes Instagram

Jakes Facebook

Jake is a former high school French and Spanish teacher, I now help business owners and entrepreneurs become the go-to authority in their niche on Instagram and generate high-quality leads for their business. I’m an Online Business Coach, Speaker and Trainer and founder of InstaGalactic – the Social Media Consultancy and Training program. Since my transition from the classroom 4 years ago, I’ve been fortunate to work alongside and support tens of thousands of business owners and entrepreneurs across the globe - from South Africa, to Japan, London and Glasgow - showing how to build authority for their personal brand or business as well as teaching the latest Lead Generation Strategies, to attract the right customers for their business and significantly increase profits in their company.  I’m also a keen cyclist, triathlete and reader of everything in the personal growth and development space. Oh, and I have a dangerous addiction to anything sweet!

With over 1 billion active account Instagram is one of the fastest growing social media platforms.  Over half the users are aged 18-34, so if your perfect patient is in this age bracket you cannot afford to ignore this platform. I’ve been a huge Instagram fan since the early days and I’ll be the first to […]

It’s book review time!  In this solo episode I talk about one of the best books I read this year.  It’s called Building a Story Brand and it was written by Donald Miller.

In this book Donald talks about the importance of clarity.  Numerous times through out the book he repeats his mantra of “When You Confuse You Lose”.

As health practitioners, one of the ways that we confuse our communities is with the language that we use. We forget that not everyone in our community has a deep understanding of anatomy and physiology.    When we start to use “jargon” and industry words it quickly overwhelms our audiences and they will switch off.

Instead…it’s important to simplify, take is slowly and remember that clarity always wins.

Angus

P.S  I’m looking for 10 people who want to join in a project called Sprint 2019 and it’s limited to only 10 people.

It’s 4 weeks long and here’s what we’ll do together:

I’ll work with you and 9 other people LIVE…over video conference…ever week for 4 weeks.

You’ll also get access to my private email and Voxer account where you’ll get daily (M-F) access to private 1:1 coaching so you can ANYTHING to do with your marketing (review your website, emails, videos etc).  I’ll be your private ask me anything marketing coach between now and Christmas.

Here’s some of what we’ll work on.

The exact elements of a patient converting website

The customer journey…how to turn complete strangers into ideal patients

How to create magnetic videos that position you as the authority, expert and go to person in your community.

How to reach 1000’s of new prospects in your community for a $1 a day.

My job is to get your ready to hit 2020 running so that it can be your best year ever.

The program is by application only and it’s just $1497AUD to join.

Head on over to www.adiomedia.com/sprint to register.

Let’s finish 2019 strong.

It’s book review time!  In this solo episode I talk about one of the best books I read this year.  It’s called Building a Story Brand and it was written by Donald Miller.In this book Donald talks about the importance of clarity.  Numerous times through out the book he repeats his mantra of “When You […]

There’s been times in my life where I’ve felt like I’m in such a huge hole that all I can focus on is the next step.  Looking beyond that one step would have been overwhelming.

The belief that has allowed me to take that ONE step though has been an inner confidence that regardless of how difficult things were in that moment, what was happening had meaning and ultimately I would be a better person because of it.

This wasn’t always my operating system though, I’ve worked hard on this for the past decade.

This week on the show I chat with one of my dearest friends Alex Willis about what it takes to thrive in face of difficult circumstances.

Alex is a leadership guy…and he’s damn good at. 

In this episodes Alex shares what it was like to be cut from the NFL, lose 2 million dollars and to grow up in a poor and violent neighbourhood.

We chatted about why Alex wants to build a billion dollar company, where his creativity comes from how he uses “ear hussle” to come up with new ideas.

If you’re wanting to connect with a bigger why,  find your purpose in life or just need a good old fashioned dose of motivation then this episode is for YOU!

Enjoy the show.

Thanks for all you do…keep saving lives.

Angus

Links Mentioned In The Show

Email [email protected]

Linked In https://www.linkedin.com/in/alexanderwillis80/

Facebook  https://www.facebook.com/alex.willis.7359

Instagram  https://www.instagram.com/willisalexander80/

 

As the CEO of Leadership Surge, Alex Willis provides a leadership development program that trains employees in the trade industry to become frontline leaders, helping push companies forward through future challenges.  Leadership Surge values people over process and focuses on a holistic, strengths-based approach to leadership. For Alex this approach was developed during his time playing football at the University of Florida and for the Tampa Bay Buccaneers. 

After identifying a need for frontline leadership in the trade industry, he has spent the last 15 years working with companies to improve leadership culture.  Alex has worked directly with more than 1,200 foreman leaders, helping them improve in areas such as: effective communication, performance coaching, work-life balance, stress management, generational leadership, critical thinking and time management.

Alex understands the trade industry’s underlying challenges in profitability, performance, labor and productivity and how it has the potential to derail growth.  

Alex Willis  //  CEO of Leadership Surge

There’s been times in my life where I’ve felt like I’m in such a huge hole that all I can focus on is the next step.  Looking beyond that one step would have been overwhelming. The belief that has allowed me to take that ONE step though has been an inner confidence that regardless of how […]

Can you believe it’s only 6 weeks until Christmas…man has this year gone quickly!!

How has your year been?

For most of us there’s a tendency to want to slow down this time of year ( I know in the past that I did) however one of my realisations is that the best thing to be doing this time of year is to ramp up for one last sprint so you can rocket into 2020 with purpose and focus.  If you want to join me for a project that I’m working on to help you do this then check out www.adiomedia.com/sprint.

Today we’re talking all about websites and in particular the MOST important part of your website…The Header or the section Above The Fold!

Within 7 seconds of someone opening your website there’s 3 questions that this section of your website must answer:


What do you offer?

How does it make my life better?

How do I get it?

If your website doesn’t answer these questions your potential patients will BOUNCE.

In this episode I’ll share some examples of websites that do a great job of answering these questions.

As always…thanks for all you do.

Keep saving lives.

Angus

Links Mentioned In The Show

Here’s the links to the websites I reviewed on the show:

https://speechsisters.com

https://guitarquickstart.com

https://www.punchlove.com.au

https://portmelbournechiropractic.com