Marketing Your Practice

Have you ever felt stuck for content ideas for your videos?  Do you know that you should be creating videos but you hate being the center of attention?  Would you like to learn a powerful strategy that builds trust, expertise and helps to position you as the local health gatekeeper?If you answered yes…then today's episode is especially for you…yep…I’m talking to YOU!In today's episode I’m going to be talking to you about a strategy that I call the Oprah Effect.So, what is the Oprah Effect? Oprah Winfrey was able to build her massive empire all on the back of her doing interviews.  Think about for a moment…Oprah wasn’t responsible for the content she just chose great guests and asked them interesting questions.Interviews allowed Oprah to become one of the most trusted and influential people on the planet.The great thing about interviews is that you don’t end up on the endless cycle of having to come up with new ideas every week.Just be like Oprah…choose the right person to interview and then know what to ask them…I’ll teach you how to do this during this episode.You’ll learn why interviews are so powerful, who you should be interviewing, what questions to ask and how you can use interviews to build enormous amounts of trust, expertise and goodwill in your community.In fact…when you do interviews right, your guests will do half the promotional work for you…WHOOP WHOOP!Check it out nowAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Have you ever felt stuck for content ideas for your videos?  Do you know that you should be creating videos but you hate being the center of attention?  Would you like to learn a powerful strategy that builds trust, expertise and helps to position you as the local health gatekeeper?If you answered yes…then today's episode […]

If you have difficulty being on camera then you will LOVE this episode.

First let me start with this…if you’re not building relationships and goodwill with video then you are risking becoming invisible and irrelevant.  It’s not a matter of if you should be creating video, it’s just a matter of what’s the best kind of video that works for you and your temperament.

Video consumption continues to grow…your patients love it… your potential patients love it…and the social media platforms want your creating it.

Every week though, I get messages from you telling me that you HATE BEING ON CAMERA.  I get it…in the early days I hated it too.

The good news is, there are actually some kinds of videos that you don’t have to show your face.

Wanna know what they are?

Click here to listen to this episode and I’ll tell you.

Thanks for all you do.

Keep saving lives.

Angus

Need New Patients?

Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Subscribe To The Marketing Your Practice Podcast

iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

If you have difficulty being on camera then you will LOVE this episode.First let me start with this…if you’re not building relationships and goodwill with video then you are risking becoming invisible and irrelevant.  It’s not a matter of if you should be creating video, it’s just a matter of what’s the best kind of […]

In this episode I talk all about the importance of sharing your “why” with your community.  If you’re wanting to build deeper and stronger relationships with people it’s essential that you share your inner drives, values and what gets you out of bed in the morning.Behavioural scientists continue to uncover just how much of our decision making is based on emotions rather than logic.The good news is…when you’re sharing your “why”, you’re sharing emotion.  In this episode I’ll walk you through a simple 3 part video that lets you create strong emotional connection while sharing your why.Take a listen now.Thanks for all you do.Keep saving lives.AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The Showhttps://adiomedia.com/attractionSubscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

In this episode I talk all about the importance of sharing your “why” with your community.  If you’re wanting to build deeper and stronger relationships with people it’s essential that you share your inner drives, values and what gets you out of bed in the morning.Behavioural scientists continue to uncover just how much of our […]

On Ep.124 Dennis Yu and Jake Campoli joined the podcast and spoke about the kind of content we need to be creating if we want more people in our community knowing, liking and trusting us.We spoke a lot about video and in particular he shared:the 3 kinds of videos you should be makinghow long your videos should bewhy you shouldn’t be “over producing” your videosWell…they’re BACK.  In this episode we spoke about the often ignored part of digital marketing…how to measure your success.  Dennis calls this Digital Plumbing and it’s a really simple framework that will help you see if your digital marketing is doing what it should be.This episode get’s a little tactical but hang in there because these steps will dramatically improve your ability to be able to reach more people in your community.We talk about the very first and most important step that you need to take (hint…it’s installing a simple pixel on your site) and you’ll learn a little about custom audiences and video view audiences…phew..you’ll be a pro after this episode.Be sure to have a pen and paper handy for this one.Thanks for all you do.Keep saving lives.AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The ShowTo get access to the FREE Digital Plumbing course email [email protected] with the subject line “WE LOVE ANGUS" and let them know you want the digital plumbing guide.Instagram  https://www.instagram.com/dennis.yu/Website https://blitzmetrics.comLinkedin. https://www.linkedin.com/in/dennisyu/Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practiceDennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young

On Ep.124 Dennis Yu and Jake Campoli joined the podcast and spoke about the kind of content we need to be creating if we want more people in our community knowing, liking and trusting us.We spoke a lot about video and in particular he shared:the 3 kinds of videos you should be makinghow long your […]

In todays episode I chatted with my good friend Dr Russ Rosen about the 4 step plan he’s been using to help his coaching clients thrive in this post COVID 19 environment.In the last 4 weeks Russ has been working closely with his clients and helping them reintegrate back into practice.  With Russ’s 4 step process many of them have been able to quickly return to their pre COVID patient volume and some are actually seeing record patient numbers.Here’s why you should check this episode out.We had an important conversation about the impact that mindset has on practice and Russ shared his favourite strategies on how to break through your limitations and take control of your future.Russ shared why it is essential that we first find out the underlying beliefs of our patients before we start talking with them about solutionsWe spoke about the 1 video that you MUST be making right now if you’re wanting to put your patients at ease.and heaps more!If you loved this episode you’l love Russ’s four part FREE practice kickstart program that he’s just finished putting together.You can get access to the training by clicking here.  that he’s just finished putting together.Thanks for all you do.Keep saving livesAngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Links Mentioned In The ShowClick here to access Russ’s four part FREE practice kickstart programSubscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practiceA dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems. He served as Lead Author and Director of Dr. Patrick Gentempo’s Creating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA’s 2007 “Lifetime Achievement” award. Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal Health model and is CEO of The Optimal Health Chiropractic Syst

As our communities start to emerge from isolation NOW is the time for you to be stepping up your community outreach.If you’re wanting your practice to be different…if you’re wanting to step up your game then things will need to change!Now…I’ll be the first to admit that change is HARD!!!It’s even harder though when you’re not aware of some of your limiting behaviours and beliefs.In this episode I share about the 1890’s New York crisis and the 2 beliefs that hold most practitioners back from the practice of their dreams.Enjoy the episode.Thanks for all you do.Keep saving lives.AngusNeed New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEoStitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice