Marketing Your Practice

Selling chiropractic can feel uncomfortable—pushy, awkward, even manipulative. But what if you never had to “sell” again? What if, instead, you could simply invite patients into care—without pressure, without convincing, and without feeling like you’re chasing them?

In this episode of The Marketing Your Practice Podcast, we’re shifting the way you think about patient conversations. When you stop selling and start inviting, everything changes. You’ll feel more confident, your energy will shift, and patients will naturally say YES—and stay.

Here’s what you’ll learn in this episode:

✅ The simple mindset shift that eliminates sales pressure overnight.

✅ Why invitations feel better (and work better) than selling.

✅ How to create FOMO—the right way—so patients don’t want to miss out.

✅ The biggest mistake chiropractors make after patients say YES (and how to fix it).

✅ How to keep the door open—even for those who said NO the first time.

If you’re tired of “selling” and want a natural, stress-free way to get more patients to say YES and stay, this episode is for you.

🎧 Hit play now and start making invitations that work! 🚀

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Here’s the episode description based on your chosen title and the provided model:

The Future of Chiropractic: How to Ride the Tidal Wave of Change with Dr. Tony Ebel

The chiropractic profession is on the verge of a massive shift—but are you ready to ride the wave or risk getting left behind?

In this episode of The Marketing Your Practice Podcast, Dr. Tony Ebel joins us for a deep dive into the evolving landscape of chiropractic care. We’re talking about the key trends shaping the profession, the game-changing role of AI and technology, and how chiropractors can build practices that deliver impact, income, and fulfillment—all without burnout.

Here’s what you’ll learn in this episode:

• 🌊 The “tidal wave” of change coming to chiropractic—and how to position yourself ahead of it.
• 🔥 Why branding and marketing—not just clinical skills—are the keys to long-term success.
• ⚡ How to scale your impact while working less, not more.
• 🤖 The AI revolution: How to leverage automation and technology to grow your practice.
• 🚀 Why the best practices of the future will focus on community, storytelling, and trust.

If you’re serious about staying ahead of the curve and building a thriving practice that aligns with your values and lifestyle, this episode is a must-listen.

🎧 Hit play now and start shaping the future of your practice! 🔥

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: www.premierwellnesschiro.com

Podcast: The Experience Miracles™ Podcast

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

See omnystudio.com/listener for privacy information.

If your practice isn’t where you want it to be, what’s really holding you back? Is it the economy? Competition? Patient behaviour? Or is it something deeper—something you might not even realise is shaping your results?

In this episode of The Marketing Your Practice Podcast, we’re digging into the unseen forces that keep chiropractors stuck. You’ll discover how the stories you tell yourself about your practice, patients, and growth could be the biggest obstacle standing in your way. More importantly, you’ll learn how to rewrite those stories and take action that fuels real progress.

Here’s what you’ll learn in this episode:

• 🎭 The “courtroom exercise” that reveals the REAL reason your practice isn’t growing.
• 🔎 How to separate facts from stories (and why most of your limiting beliefs aren’t true).
• 🧠 Why your brain filters reality to reinforce old patterns—and how to break the cycle.
• ✍️ A simple process to rewrite your story and shift your mindset for growth.
• 🚀 How to take action that aligns with your new story—because nothing changes if nothing changes.

If you’re ready to challenge old beliefs, take control of your practice’s future, and start seeing real results, this episode is for you.

🎧 Hit play now and start rewriting your success story! 🔥

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Many chiropractors start their practice with a strong vision, only to find themselves facing unexpected hurdles that force them to pivot. But what if those challenges weren’t setbacks, but stepping stones to a deeper purpose?

In this episode of The Marketing Your Practice Podcast, we sit down with Tim Leeming to explore his incredible journey—from building a thriving practice to navigating personal and professional obstacles that led him to redefine his mission. If you’ve ever questioned your direction or felt the pull toward a more meaningful path, this conversation is for you.

Here’s what you’ll learn in this episode:

🔄 The power of embracing change—why pivots can be the key to unlocking your true purpose.

🎯 How to realign your practice with a vision that fuels both passion and growth.

🛠️ Practical strategies for overcoming business challenges without losing momentum.

🤝 The importance of leadership and team alignment in creating lasting impact.

🔥 Why stepping into discomfort is often the fastest route to success.

If you’re ready to move beyond challenges and build a practice with deeper purpose and impact, this episode will inspire and equip you to take action.

🎧 Hit play now and discover how to turn obstacles into opportunities!

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: https://beingchiropractic.com.au

Bio:

Being Chiropractic was founded by Dr. Tim and Dr. Casie, who share two beautiful daughters, Sage and Adelaide. Since Sage’s traumatic birth in 2021, Tim and Casie have travelled the globe to study exhaustively with some of the world’s foremost chiropractors and experts in paediatric neurologically-focused care. They are not only a living example of what is possible through the work that we do here, they’re entirely passionate and completely committed to helping families who are going through similar struggles.

See omnystudio.com/listener for privacy information.

So many chiropractors get stuck—not because they lack great ideas, but because they struggle to follow through and finish what they start. The difference between a thriving practice and one that stays stagnant isn’t talent, resources, or even knowledge—it’s the ability to take consistent, imperfect action and complete what matters most.

In this episode of The Marketing Your Practice Podcast, we’re diving into the 5 key strategies that will help you get unstuck, overcome perfectionism, and start seeing real growth in your practice. If you’ve ever found yourself starting projects but not finishing them, this is the episode you need.

Here’s what you’ll learn in this episode:

• 🏗️ The “bridge-building” mindset shift that separates growing practices from stagnant ones.
• 🎯 Why aiming for B-minus work (not A+) will help you move forward faster.
• 🚀 How to reframe failure as feedback so setbacks propel you forward instead of holding you back.
• 🔄 The power of habit stacking to make completion second nature.
• 🤝 Why accountability is the ultimate growth hack—and how to build it into your workflow.

If you’re ready to finally turn ideas into impact, finish what you start, and take your practice to the next level, this episode is for you.

Hit play now and start building unstoppable momentum! 🎧🔥

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode, I sit down with Dr. James Chestnut, a globally recognised chiropractic educator and thought leader, to explore how ethics, science, and certainty can revolutionise your practice. Dr. Chestnut dives into the transformative insights of the Magna Report—a groundbreaking study that called chiropractic care “an unparalleled solution for managing and preventing musculoskeletal conditions.”

If you want to build a practice that thrives on evidence-based care, serves patients with integrity, and grows through confidence in your clinical recommendations, this episode is a must-listen.

You’ll learn:

• How the Magna Report solidifies chiropractic’s effectiveness—and how you can leverage this certainty in practice.
• Practical strategies to build patient trust, increase retention, and grow with integrity.
• Why ethics and science are the foundation of a truly impactful and enjoyable practice.

Dr. Chestnut’s insights will inspire you to rethink how you approach care and give you actionable tools to strengthen your practice. Discover how certainty and ethical care can fuel your growth, deepen your impact, and elevate your enjoyment in practice.

Thanks for all you do.  Keep saving lives. 

Angus 

Links:

Register for James Australian seminar. https://innatechoiceaustralia.com/pages/live-seminars

Bio

Dr. Chestnut holds a Bachelor of Physical Education degree, a Master of Science degree in exercise physiology with a specialization in neuromuscular adaptation, is a Doctor of Chiropractic, and holds a post-graduate Certification in Evidence-Based Chiropractic and Lifestyle Protocols. Dr. Chestnut received numerous academic and athletic (rugby) scholarships and awards during his undergraduate and graduate studies.

Dr. Chestnut has devoted his professional life to the implementation of evidence-based, lifestyle-centric healthcare and is one of the pioneers of what has now become known as lifestyle medicine. Dr. Chestnut has received numerous awards for his professional achievements and for his texts, his program, and his lectures, including most recently the 2022 ICA Chiropractic Pioneer Award for his 'Significant Lifetime Contribution Advancing the Field of Evidence-Based Chiropractic and Lifestyle'.

He presently holds the position of Chair of the International Chiropractors Association (ICA) Council on Evidence-Based Chiropractic and Lifestyle and is a member of the ICA Committee on Chiropractic Postgraduate Education. He is also on the Clinical Advisory Panel of the Australian Spinal Research Foundation and an Adjunct Professor at the Barcelona College of Chiropractic.

See omnystudio.com/listener for privacy information.

Building a thriving practice doesn’t have to rest solely on your shoulders. In this episode of The Marketing Your Practice Podcast, we’re diving into the 8 key steps to build your dream team—one that supports your growth, amplifies your impact, and makes work more enjoyable. Whether you’re just starting to hire or have struggled with staff in the past, this episode will give you the tools and strategies to transform your team into your greatest asset.

Here’s what you’ll learn in this episode:

• 🎯 The #1 mistake chiropractors make when hiring staff—and how to avoid it.

• 🌟 How to define your practice’s values and hire team members who share your vision.

• 📊 Why clear KPIs (Key Performance Indicators) are essential—and the difference between ‘hard’ and ‘soft’ KPIs.

• 🛠️ How to create simple, documented systems to ensure consistency and efficiency in your practice.

• 🤝 The secret to onboarding new team members for long-term success.

• 🔄 How regular training can keep your team motivated, aligned, and constantly improving.

• 🏆 Why quarterly performance reviews are key to accountability and growth—and exactly what to review.

• 🎉 How to reward and recognise your team in ways that boost morale and loyalty.

Whether you’ve struggled with staffing in the past or you’re ready to take your practice to the next level, this episode will show you how to build a team that lightens your load and drives your success.

Don’t miss this game-changing conversation—hit play now and start building your dream team today!

Thanks for all you do.  Keep saving lives. 

Angus 

See omnystudio.com/listener for privacy information.

In this episode, I sit down with Dr. Andrea Huddleston, an integrative chiropractor and globally recognised women’s health expert affectionately known as ‘The Period Whisperer.’ As the co-founder and co-host of the award-winning podcast Wellness Women Radio, Dr. Andrea has built a thriving practice by specialising in women’s health, hormonal balance, and natural fertility. Her unique personal brand has garnered international acclaim, attracting a dedicated patient base and a global audience.

If you’re ready to elevate your practice by crafting a personal brand that builds trust and attracts your ideal clients, this episode is for you.

You’ll learn:

• How to define your niche and position yourself as an expert in your field.
• Practical strategies to build trust and credibility with your audience.
• Proven branding techniques that attract your ideal clients and accelerate growth.

Personal branding is more than a buzzword—it’s the key to creating meaningful connections and driving practice success. Tune in to discover actionable steps to craft a brand that truly works for you.

Thanks for all you do.  Keep saving lives. 

Angus 

Links:

www.drandrea.com.au

www.sagehealthwa.com.au

@drandrea.xo

Facebook.com/theperiodwhisperer

www.thewellnesswomen.com.au

https://podcasts.apple.com

Bio:

Dr. Andrea Huddleston is a holistic chiropractor and a globally recognised authority in women’s health and fertility who blends science with compassion to empower women at every stage of life. She holds two postgraduate Master’s degrees in Women's Health Medicine and Reproductive Medicine, along with qualifications in nutritional andfunctional medicine. 

Andrea is the owner of Sage Health, a multidisciplinary women’s health practice in Fremantle, a lecturer at the Australian Chiropractic College in Adelaide and is co-host of the award-winning Wellness Women Radio podcast, Andrea connects with millions of listeners worldwide who have affectionately titled her ‘the period whisperer’ for her unique approach to complex hormonal issues.

Andrea has also created the first postgraduate training for chiropractors in women’s health called Women’s Health Mastery. However, most importantly, she’s an avid coffee addict and ‘crazy dog lady’!

See omnystudio.com/listener for privacy information.

Got it! Here’s a revised version with a fresh start:

Tired of wasting time on social media content that doesn’t attract the right patients? It’s time to flip the script. In this episode, we’re sharing 4 powerful content strategies that will help you create posts that connect, engage, and bring in a predictable flow of high-quality patients.

These proven techniques are designed specifically for chiropractors who want to stop spinning their wheels and start seeing real results—more patient visits, more income, more impact, and more enjoyment in practice.

In this episode, you’ll learn:

• How to create content that attracts patients who already know, like, and trust you.
• The 4 essential elements of engaging, patient-centred content.
• Simple frameworks to grab attention in the first 6 seconds (and stop the scroll).
• Why every piece of content needs a confident, clear call to action—and how to craft one that works.

If you want to build a thriving practice with less wasted time and more meaningful connections, this episode is your blueprint.

This version provides more variation while keeping the focus on benefits and actionable takeaways. Let me know if it feels right!

Thanks for all you do.  Keep saving lives. 

Angus 

See omnystudio.com/listener for privacy information.

Struggling to attract more patients, make a greater impact, or enjoy your practice without feeling overwhelmed? In this episode, bestselling author Allan Dib returns to share practical, no-nonsense marketing strategies designed specifically for chiropractors.

Discover how to simplify your marketing efforts, increase your reach, and build a thriving, predictable practice—all without adding extra stress. Allan’s advice will help you focus on what really works, cut through the noise, and get back to enjoying what you do best: helping your patients.

In this episode, you’ll learn:

• How to apply lean marketing to save time and resources while still achieving big results.
• Why bringing personality and authenticity into your messaging can increase trust and engagement with your audience.
• A step-by-step process to define your ideal marketing medium—whether it’s video, social media, or beyond—and how to make it work for you.

If you’ve been searching for clarity and actionable steps to grow your practice, this episode is your roadmap.

Thanks for all you do.  Keep saving lives. 

Angus 

Links

Website: https://get.leanmarketing.com/book

Linkedin: linkedin.com/in/allandib

Instagram: instagram.com/allandib

Bio:

Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.

In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.

See omnystudio.com/listener for privacy information.