Marketing Your Practice

In this episode, we break down the first pillar of the Practice Growth Triangle: visibility. If no one knows you, nothing else matters — and that’s where your Standout Strategy comes in. You’ll learn why trying to appeal to everyone is making your message invisible, how to clarify who you’re best for (even if you’re not sure yet), and what to do if you work in a team with multiple chiropractors. This episode will help you go from vague to visible, so the right people know exactly why you’re the one they’ve been looking for.

Thanks for all you do. Keep saving lives.

Angus

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If you’ve ever felt stuck in your practice—like there’s always something more to fix, but you’re not sure what—it might be because you’re trying to solve the wrong problem.

In this episode of the Marketing Your Practice Podcast, I introduce the 7-Figure Lifestyle Practice Triangle™—a simple, powerful model that helps you cut through the noise and focus on what really matters.

You’ll learn the three core challenges that hold most chiropractors back, what you should be aiming for instead, and the pathways that lead to real, aligned growth.

Here’s what you’ll take away from this episode:

• Why overwhelm is usually caused by just three root problems
• How to move from invisibility to consistent new patient flow
• What actually creates long-term retention (it’s not more marketing)
• How to begin shifting from technician to leader in your practice
• What to focus on first if you’re stuck in more than one area

If you want more income, more impact, and more enjoyment in practice—this is where to start.

Listen now. 

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Most chiropractors either love Facebook ads… or swear they’re a waste of time and money. The truth? They can work brilliantly — if you use them the right way.

In this episode of The Marketing Your Practice Podcast, Angus breaks down a simple, scalable strategy to help you get real results from your Facebook ads — without feeling pushy, salesy, or overwhelmed.

You’ll discover:

• Why ads alone won’t grow your practice
• The 3 types of content you MUST be creating (Plan. Proof. Personality.)
• How to blend Facebook ads + organic content into a trust-building machine
• When to use discount offers — and when not to
• How to attract more of the right people, without chasing

If your ads have stalled, or you’re not sure where to start — this episode is your roadmap to making Facebook work for you.

🎧 Hit play and let’s dive in.

Thanks for all you do. Keep saving lives.

Angus

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Ever felt like you’re trying too hard to win someone over during a new patient consult?

In this episode of The Marketing Your Practice Podcast, I’m sharing a simple, neuroscience-backed framework that helps you ditch the pressure, the performance, and the need for perfect scripts—so you can build real trust, fast.

It’s called The Connection Triangle—and it’s made up of three essential elements: Curiosity, Compassion, and Calm Authority.

When you learn to lead with this kind of presence, everything changes:

• Conversations flow easier
• Patients open up faster
• Objections drop
• And your recommendations actually land

Whether you’re navigating a first visit, a progress review, or a tough conversation—this episode will give you the tools to regulate the emotional tone of the room and create the kind of rapport that lasts.

If you’re ready to stop “convincing” and start connecting, this one’s for you.

🎧 Hit play and let’s unpack The Connection Triangle.

Thanks for all you do. Keep saving lives.

Angus

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In this episode of The Marketing Your Practice Podcast, we’re unpacking why so many chiropractors feel overwhelmed, stuck, or unsure about the next step—and how defining and living your core values can make every decision easier, attract the right patients, and create a business that actually feels good to run.

Here’s what you’ll learn in this episode:

• The decision-making shortcut that eliminates second-guessing and overwhelm.
• How to spot when you’re out of alignment—and how to course-correct fast.
• Why most chiropractors unknowingly build a practice they don’t love (and how to fix it).
• The simple framework to make sure your team and business reflect what truly matters to you.
• One action step you can take this week to bring more clarity and ease into your practice.

If you’re tired of feeling pulled in different directions and want a practice that grows in a way that fits YOU, this episode is for you.

🎧 Hit play now and start creating a practice that feels right—without the stress! 🚀

Thanks for all you do. Keep saving lives.

Angus

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What does it take to launch a million-dollar chiropractic practice straight out of school? In this \l episode of The Marketing Your Practice Podcast, Josiah Fitzsimmons shares the behind-the-scenes story of how he went from delivering newspapers as a kid to building a $7M+ clinic—just years after graduation.

You’ll learn how Josiah generated 400 prepaid appointments before opening his doors, how he scaled to a team of 24 staff and 8 doctors, and the specific systems, strategies, and values that fuel his success today. From customer experience and KPI clarity to the mindset that drives growth, Josiah delivers practical advice with heart and humility.

Here’s what you’ll discover in this episode:

• How Josiah booked 400 new patients before opening his clinic
• The key systems and small details that create magical patient experiences
• The most important KPIs to track—and how to make data work for you
• His simple ROI formula every chiropractor needs to know
• Why profit isn’t a dirty word—and how to build a purpose-driven business
• The mindset shift that helped him grow from $2M to $5.5M/year

Whether you’re just starting or ready to scale, Josiah’s story is packed with actionable insights and contagious energy. If you believe chiropractic is the best-kept secret in healthcare—but you’re ready to change that—this is a must-listen.

🎧 Hit play and discover how to grow a thriving, impactful, and scalable practice—on your terms.

Thanks for all you do. Keep saving lives. 

Angus

Links:

Webiste: https://morelucro.com

Instagram: drjosiahfitzsimmons

Facebook: Dr. Josiah Fitzsimmons 

Bio:

Dr. Josiah Fitzsimmons is originally from Ames, IA. He played college football at South Dakota State and graduated cum laude with a bachelor's degree in Exercise Science and a master's degree in Nutrition, Exercise and Food Sciences in a five year span. He then attended the fountainhead, Palmer College of Chiropractic.

After completing his residency out in Denver, he came back to West Des Moines to open Vero Health Center, a state of the art, neurologically based health center. Dr. Josiah has extensive training and experience in pregnancy, pediatrics, athletics, and overall wellness promotion. He has seen results with chiropractic for infertility, multiple sclerosis, Parkinson's disease, fibromyalgia, chronic pain, migraines, sinusitis, arthritis, acute pain, and much more. He has also had the opportunity to watch many children benefit from chiropractic care with health issues like autism, ADHD, colic, bed wetting, and ear infections. Dr. Josiah is a member of the International Chiropractic Association, the West Des Moines Chamber of Commerce, the Urbandale Chamber of Commerce, the West Side Chamber of Commerce, the Greater Des Moines Partnership, the Young Professionals Connection and genYP.

Dr. Josiah's passion is to educate and support the families of West Des Moines and the greater Des Moines area through neurologically based chiropractic care so that babies, children, and adults may live a life of greater health. In his spare time, Dr. Josiah loves to spend time with his wife and son, read books and workout.

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If your team isn’t performing at the level you want, is it because they’re unmotivated? Lacking talent? Or is it something deeper—something within the culture you’ve built (or let form by default)?

In this episode of The Marketing Your Practice Podcast, we’re diving into what separates an average team from a high-performance one. You’ll discover why most chiropractic practices unknowingly build a “family” culture that prioritises sticking together over winning—and how shifting to a team culture optimised for success can transform your practice.

Here’s what you’ll learn in this episode:

• 🎯 The key difference between a “family” practice and a winning team—and why it matters.

• 🏆 Why clear expectations are the foundation of a high-performance culture (and how to set them).

• 📚 How to give your team the training and resources they need to succeed—without micromanaging.

• 🔄 The accountability factor: Why most practices fail at it and how to get it right.

• 🚀 A simple framework to evaluate and upgrade your team culture today.

If you’re ready to build a practice where every team member is aligned, engaged, and contributing to real growth, this episode is for you.

🎧 Hit play now and start optimising your team for success! 🔥

Thanks for all you do. Keep saving lives.

Angus

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Thinking about selling your practice—or just want to make it more valuable? Whether you’re planning an exit strategy or building for long-term success, understanding how to maximize your practice’s worth is essential.

In this episode of The Marketing Your Practice Podcast, Dr. Malcolm Rudd joins us to discuss the changing landscape of chiropractic practice valuations and the most impactful factors that determine your practice’s worth. We dive into key strategies to increase value, create better systems, and ensure your business thrives—whether you plan to sell or not.

Here’s what you’ll discover:

✅ Why traditional valuation methods are outdated—and what matters now

✅ Key value drivers that can significantly boost your practice’s worth

✅ How to implement systems that make your practice more attractive to buyers

✅ The #1 mistake chiropractors make when thinking about selling

✅ Actionable steps to start increasing your practice’s value today

If you want to future-proof your business, boost its profitability, and keep your options open for a potential sale, this episode is a must-listen!

🎧 Hit play now and start building a more valuable practice! 🚀

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: www.leemingchiropractic.com.au

Coaching and Mentor: https://www.facebook.com/TheRemarkablePractice

Facebook: www.facebook.com/leemingchiropractic

Bio:

With three decades in practice, Dr Malcolm Rudd and his experienced team are passionate about providing residents of the Leeming and Bull Creek, Murdoch, Willetton communities with comprehensive chiropractic care at their state-of-the-art centre.

Family members of all ages are welcome at Leeming Chiropractic Centre. Dr Malcolm’s clients range from newborns to those in their 90s. He’s able to serve such a wide range of needs because his natural, gentle approach to healthcare and customised care options, based on the centre’s sophisticated nerve scan technology, help clients wherever they may be in their journey.
EXPLORE OUR SERVICES 

Dr Malcolm graduated from the Royal Melbourne Institute of Technology University (RMIT) in 1993. After spending several years as an associate doctor, he purchased the Leeming practice in 1999.

He served as both treasurer and president of the State Chiropractor’s Association of Australia and Western Australia, and in 2008 he was named Chiropractor of the Year. Among his other major accomplishments, he received international recognition as Chiropractic Practice Coach of the Year for 2022.

He has a focused interest in continuing education and attends many conferences and seminars each year. This dedication gives him the opportunity to offer a variety of research-based techniques to those he serves.

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Ever found yourself wishing for more motivation? Wondering why some days you’re fired up and unstoppable, while others feel like you’re just going through the motions?

The truth is, motivation isn’t something you wait for—it’s something you create.

In this episode of The Marketing Your Practice Podcast, we’re breaking down the real reasons motivation fades and, more importantly, how to take control and build unstoppable momentum in your practice.

Here’s what you’ll learn in this episode:

✅ The 3 key drivers of motivation—Mindset, Purpose, and Progress—and how to leverage them daily.

✅ The biggest motivation killers—Routine fatigue, setbacks, and vague goals—and how to overcome them.

✅ Why setbacks aren’t failures but feedback—and how to reframe them so you never lose momentum.

✅ How to shrink the game when you feel stuck and take small, winnable actions to regain motivation.

✅ The 24-hour rule—how to process frustration without letting it derail your progress.

If you’ve ever said “I’ll do it when I feel more motivated” or “I just need a spark to get going,” this episode will give you the tools to stop waiting and start taking action.

🎧 Hit play now and learn how to take control of your motivation—no matter what challenges come your way! 🚀

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode, I’m joined by Dr. Heidi Haavik, an internationally renowned chiropractor, neurophysiologist, and pioneer in chiropractic research, to explore the profound connection between chiropractic adjustments, brain function, and practice growth. Dr. Haavik shares her groundbreaking insights into how spinal health influences the nervous system and overall well-being, drawing from decades of innovative research and over 90 published papers.

If you want to grow a practice grounded in cutting-edge science, improve patient outcomes, and confidently communicate the power of chiropractic care, this episode is not to be missed.

You’ll learn:

• How chiropractic adjustments impact brain function and unlock neural potential.
• Science-backed strategies to enhance your communication with patients, build trust, and boost retention.
• The key to leveraging research to strengthen your practice and elevate its credibility.

Dr. Haavik’s insights will transform how you think about chiropractic care and provide actionable tools to help your practice thrive. Tune in to discover how the latest in neuroscience can fuel your growth, deepen your impact, and elevate your enjoyment in practice.

Thanks for all you do. Keep saving lives!

Angus

Links:

Contact Details for Dr Heidi Haavik:

• New Zealand College of Chiropractic  
• [email protected]
• Haavik Research Ltd Company
• [email protected]
• Personal Website and Shop
• heidihaavik.com
• European Distribution Shop:
• heidihaavik.eu
• Membership Website:
• chiroshub.com
• Learning Academy Website
• chirosacademy.com
• Learning Hub Website
• chiroslearninghub.com
• Centre for Chiropractic Research
• chiropractic.ac.nz/research/

Bio:

Dr. Heidi Haavik is an internationally acclaimed chiropractor and human neurophysiologist, celebrated for her groundbreaking research on the connection between spinal health and brain function. With over 25 years of experience, she has transformed the understanding of how chiropractic care impacts overall health and well-being.

Dr. Haavik earned her Chiropractic degree from the New Zealand College of Chiropractic in 1999 and her Ph.D. in Human Neurophysiology from the University of Auckland in 2008. As Vice President of Research at the New Zealand College of Chiropractic, she established and leads the Centre for Chiropractic Research, conducting innovative studies that advance the profession.

Her bestselling book, The Reality Check: A Quest to Understand Chiropractic from the Inside Out, explains how chiropractic adjustments affect the brain. Drawing on two decades of research, it simplifies complex neuroscience for readers and is available at heidihaavik.com and Amazon.

Dr. Haavik’s work employs cutting-edge techniques like somatosensory-evoked electroencephalography (EEG), resting-state EEG, functional near-infrared spectrometry, and connectivity brain analysis. Her research explores how correcting vertebral subluxations enhances brain processing, motor control, and neural connectivity, emphasizing the vital link between spinal health and nervous system function.

Beyond research, Dr. Haavik founded Chiros Hub and Chiros Academy to educate chiropractors and the public on the science of spinal care.

Her achievements include receiving the prestigious New Zealand Order of Chiropractic in 2024 and being named Chiropractor of the Year in 2007. She has presented her findings globally and serves on editorial boards for leading journals.

Dr. Haavik is also a proud mother of two and remains a passionate advocate for advancing chiropractic science and education.

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