Marketing Your Practice

When most chiropractors think about growing their practice, they jump straight to the new patient visit, the report of findings and marketing strategies. While those are important, there’s a foundational piece that often gets overlooked—getting better at what you do. In this episode, we explore how focusing on delivering exceptional results for your patients can transform your practice from the inside out.

Here’s what you’ll learn:

• Why patient results are the key to effortless growth, increased referrals, and long-term retention.
• How better listening skills build trust, deepen patient connections, and make communication easier.
• Actionable steps to refine your technique, improve outcomes, and stand out as the go-to chiropractor in your community.
• The link between great care and attracting high-quality, value-aligned patients.
• How delivering better results leads to greater confidence, a more fulfilling practice, and increased income.

If you’re ready to make 2025 your most impactful year yet, this episode is for you!

Thanks for all you do.  Keep saving lives. 

Angus 

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Struggling to grow your practice, market authentically, or enjoy your work without feeling overwhelmed? In this episode, Dr. Winnie Wong shares her understated yet incredibly effective approach to building a thriving chiropractic practice. Despite not fitting the typical extroverted mold, Dr. Wong has achieved remarkable success by staying true to herself, her values, and her patients.

Discover how her unique journey and practical strategies can inspire and guide you to create a practice that aligns with your personality and goals—all while reducing stress and increasing impact.

In this episode, you’ll learn:

         •        Why authenticity matters more than flashy marketing in building trust with your patients.

         •        How to tailor your practice for long-term success without compromising your personal values.

         •        The simple habits and strategies Dr. Wong uses to maintain balance and avoid burnout.

         •        Ways to leverage quiet confidence to create deeper patient connections and improve retention.

         •        Actionable steps to grow your practice by focusing on what truly matters.

If you’re ready to embrace your unique strengths and build a thriving, impactful practice without overwhelm, this episode is for you!

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: www.capitalchiro.com.au

Instagram: dr.winniewong

capital_chiro

Facebook: Capital Chiropractic Centre

Bio:

Dr. Winnie Wong helps chiropractors mastering their patient communications and experiences. She also has a busy practice with associates and a great team of CAs. Her practice, Capital Chiropractic Centre, is in Canberra, Australia, empowering the community to reach their health potential and fulfilling their purposes.

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Social media can feel like a never-ending uphill battle—posting content, making videos, and still not seeing results. But what if there was a better way to engage your audience and turn followers into patients? In this episode, we’re talking all about Instagram carousels and how they can be a game-changer for your practice.

You’ll learn:

• Why Instagram carousels outperform regular posts and drive more engagement.
• How to create carousels that stop the scroll and capture attention immediately.
• A proven blueprint for designing carousels that educate, inspire, and convert.
• Simple steps to repurpose content into carousels for maximum impact.
• How to use carousels to build trust and position yourself as the go-to chiropractor in your community.

If you’re ready to get the phone ringing and grow your practice without spending hours creating content, this episode is for you. Tune in now and discover how Instagram carousels can transform your social media strategy!

Thanks for all you do. Keep saving lives.

Angus 

See omnystudio.com/listener for privacy information.

Dr. Cody Hanish is back! In this episode, Cody shares what’s evolved in his marketing journey since his last visit and reveals the strategies that are working right now to attract 15 new patients every week—without spending a dime on ads. Learn how he continues to grow his practice with ease using social media. You’ll discover:

         •        What’s changed for Cody since his first appearance on the podcast.

         •        The content strategies he’s using today to engage millions online.

         •        How to stay consistent and effective with your social media efforts.

         •        Simple tips for managing video creation and branding.

Tune in for actionable insights to help you grow your practice, generate new patients, and simplify your marketing!”

Thanks for all you do. Keep saving lives.

Angus

Links:

Webpage: www.combinedclinics.com.au

Facebook: www.facebook.com/combinedclinics

Instagram: www.instagram.com/drcody_dc

Tiktok: @drcody_dc

Bio:

Dr. Cody is an Australian chiropractor who has clicked, popped and adjusted his way to a popular social media account. Watch a video or two and you’ll instantly get chills in the worst and best ways. Dr. Cody uploads various patients getting their back, neck, hips and any other body part possible cracked, allowing listeners to hear each individual "pop" sound with an ASMR-like quality. Dr. Cody has become a runaway hit on TikTok, enjoying 2M+ followers to go along with his 250K+ Instagram followers. This is the account you didn’t know you needed to follow, just make sure the sound is turned all the way up to get the full effect.

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Retention is more than just a business strategy—it’s the key to delivering the best possible care for your patients. In this episode, we dive into the core of patient loyalty, exploring why retention matters for both your practice’s sustainability and your patients’ long-term health outcomes.

You’ll learn:

• Why emotional connection is essential for building trust and loyalty.
• 13 practical strategies to improve retention, from creating engaging patient experiences to streamlining your systems.
• How small, consistent actions can transform your patient relationships and your practice.

Whether you’re struggling with patient drop-off or simply looking to deepen your connections and enhance your care, this episode offers clear, actionable steps you can implement immediately. Discover how mastering retention can help you grow your practice while making a bigger impact on your community.

Listen now and start building stronger, more lasting patient relationships today!

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, we’re joined by renowned chiropractic coach Dr. Russ Rosen to dive deep into the true essentials of building a thriving chiropractic practice. Dr. Rosen brings over two decades of experience in guiding chiropractors toward authentic, sustainable growth by focusing on what really matters.

Together, we explore the foundational question: What does it actually take to grow a chiropractic practice? Dr. Rosen shares his insights on mastering mindset, cultivating certainty, and creating procedures that align with your values and vision. Learn how to overcome common obstacles, identify blind spots, and build a practice that not only grows but brings long-term fulfilment.

Tune in and discover what it takes to grow a practice that reflects who you are as a chiropractor—and as a person.

Thanks for all you do. Keep saving lives!

Angus

Links:

If you want to run a successful and true Optimal Health type of practice like we discussed in this video please check out  Dr. Rosen's FREE Facebook community: Optimal Health Coaching System, where he shares valuable insights twice a week and has tons of great content!

If you're ready to take the next step, enjoy a free month in his Private Club, which includes access to weekly live Zoom calls and in-depth discussions designed to help you build a thriving Optimal Health practice. Claim your free month here: The OHC Club.

Bio:

A dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems. He served as Lead Author and Director of Dr. Patrick Gentempo’s Creating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA’s 2007 “Lifetime Achievement” award. Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal Health model and is CEO of The Optimal Health Chiropractic System.

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In this episode, we’re diving into the art of creating offers that truly resonate with patients and drive engagement. Whether you’re looking to attract new patients, re-engage current ones, or increase loyalty, mastering the components of a magnetic offer can make all the difference. Join us as we explore the six essential elements of a compelling offer—Discount, Bonus, Scarcity, Urgency, Risk Reversal, and Proof—and break down how each one helps build trust, reduce hesitation, and increase commitment.

By the end of this episode, you’ll have actionable insights to start crafting offers that showcase your value and make it easy for patients to say “yes” to their health journey with you. Perfect for chiropractors ready to take their patient engagement to the next level, this episode equips you with the strategies to stand out, build stronger connections, and grow your practice with offers that are as beneficial for your patients as they are for your business.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode of Marketing Your Practice, we’re diving into one of the most powerful yet often overlooked drivers of practice growth: your team culture. A strong, supportive team culture doesn’t just keep things running smoothly—it can reduce your stress, boost practice growth, and protect you from burnout.

Join us as we explore the three essential elements of a thriving chiropractic team and uncover practical steps you can implement today. You’ll learn how a positive, optimised culture can transform not only your team’s performance but your own experience as a chiropractor. Here’s what you can look forward to in this episode:

• Simpler Growth: Discover how aligning your team can naturally drive faster, steadier practice growth.
• Less Stress & Burnout: Learn ways to create an environment that supports you and your team, reducing overwhelm and helping you enjoy practice again.
• Stronger Patient Impact: Build a team that’s not only high-performing but also motivated to deliver exceptional patient experiences.
• Income & Freedom: Free up your time and energy to focus on what you do best, while your team thrives alongside you.

If you’re ready to stop going it alone and want to build a team that’s optimised to win, this episode is for you. Listen now to start building a culture that propels your practice to new heights.

Thanks for all you do. Keep saving lives!

Angus 

See omnystudio.com/listener for privacy information.

In this popular episode from the archives, we sit down with Dr. Lauryn Brunclik, a chiropractor who has mastered the art of content creation on Instagram. If you’ve been wondering how to turn your passion for chiropractic into engaging, impactful social media content, this conversation is packed with practical insights you won’t want to miss.

Lauren shares her straightforward approach to creating Instagram Reels that resonate with her audience, drive engagement, and ultimately help build her practice. From brainstorming ideas to filming tips, she breaks down her process step-by-step, offering strategies that any chiropractor can adapt to their own style.

You’ll also hear about how she balances running a practice, managing social media, and even her side ventures—all without burning out. Whether you’re looking to boost your online presence, attract new patients, or simply get more creative with your marketing, this episode will give you the tools and inspiration to make it happen.

Thanks for all you do. Keep saving lives!

Angus

Links:

Lauryn's new course: https://sheslaystheday.mykajabi.com/multipassionate-chiro

Instagram: https://www.instagram.com/sheslayspodcast/

Facebook: https://www.facebook.com/sheslayspodcast

Bio

Dr. Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, Superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast. 

Never short on ideas or inspiration, Lauryn takes constant action to make her dreams a reality, all while attempting to keep mental, physical health, and the relationships in her life a priority. Don't ask her how that's working out- it depends on the day. But she wants you to know she started therapy, so she's fine. 

In 2019 she started the podcast She Slays the Day as a way to help other chiropractors succeed, and as an outlet for her sarcasm and humorous approach to life's hurdles. To date, She Slays the Day has over 250,000 downloads, and has a committed following lovingly termed 'She Slayers'. 

Her newest passion project is her life's work poured into a 10 wk program. In the Multipassionate Chiropreneur, Dr. Lauryn will walk like minded chiropractors who have grown a successful practice, but wonder "what's next" in securing up their practice so it requires less of their time and energy, gaining back freedom to pursue their next adventure. 

If you're easily offended, she apologizes in advance.

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When most practitioners think of branding they think of logo’s, colours, fonts and signage.

These are all important components of your brand but they’re NOT the most important part (not even close).

Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.”

In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.