MarTech Podcast ™ // Marketing + Technology = Business Growth

By I Hear EverythingBusiness Marketing Careers

MarTech Podcast ™ // Marketing + Technology = Business Growth episodes

May 22, 2019The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot
In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. Show Notes
Connect With:
Kieran Flanagan: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 min
May 21, 2019Brand Evaluation & Optimization -- Mitch Duckler // FullSurge
In Part 2 of our conversation with Mitch Duckler, Managing Partner at FullSurge, our topic is brand evaluation and optimization. FullSurge is a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. Mitch has over 25 years of line management and business consulting experience. Show Notes
Connect With:
Mitch Duckler: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
23 min
May 20, 2019Brand Building & Maintenance in the Digital Age -- Mitch Duckler // FullSurge
Joining us to discuss brand building and maintenance in the digital age is Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. Mitch has over 25 years of line management and business consulting experience. Show Notes
Connect With:
Mitch Duckler: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
23 min
May 17, 2019Event Marketing Week: The future of data & tracking at event -- Brent Turner // Cramer
Welcome to last day of Event Marketing Week on the MarTech Podcast. Each day this week, we've published an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Show Notes
Connect With:
Brent Turner: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 min
May 16, 2019Event Marketing Week: Deciding What Events You Should & Shouldn't Attend -- Brent Turner // Cramer
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we dig into discernments when it comes to which events you should and shouldn't target. Show Notes
Connect With:
Brent Turner: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 min
May 15, 2019Event Marketing Week: Optimizing Your Event Marketing Efforts -- Brent Turner // Cramer
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we talk about tactics to optimize your event marketing efforts. Show Notes
Connect With:
Brent Turner: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 min
May 14, 2019Event Marketing Week: AR, VR and other Tech Trends in the Event Industry Brent Turner // Cramer
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Today we talk about AR, VR, and other tech trends in the Events Industry. Show Notes
Connect With:
Brent Turner: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18 min
May 13, 2019Event Marketing Week: Trends in the Experiential Event Marketing Industry Brent Turner // Cramer
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we are going to publish an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and strategic event marketing service for global brands. Show Notes
Connect With:
Brent Turner: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 min
May 12, 2019Women in MarTech: Fail Fast & Move Forward -- Mary Beth McCabe // National University
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community. Joining us today is Mary Beth McCabe - the owner of Sun Marketing, which is a media and marketing agency that serves growth hungry companies in mobile marketing, Hispanic solar, and the travel industry. Show Notes
Connect With:
Mary Beth McCabe: Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
31 min
May 11, 2019Women in MarTech: Cross-Functional Marketer's Guide to Career Growth -- Vicki Brakl // MNI Targeted Media
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community. Joining us today is Vicki Brakl - the VP of Integrated Marketing at MNI Targeted Media, which is a media planning and buying solution that identifies and targets precise audiences across platforms. Show Notes
Connect With:
Vicki Brakl: Website // Linkedin // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
37 min

About MarTech Podcast ™ // Marketing + Technology = Business Growth

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative…