MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

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MarTech Podcast ™ // Marketing + Technology = Business Growth episodes

  • Integrating Event Based Location Targeting & Analytics -- Jeff White // Gravy Analytics

    Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business. Show Notes

    Connect With:

    • Jeff White: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    20 min
  • Digital Activity vs Real World Event Targeting -- Jeff White // Gravy Analytics

    Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business. Show Notes

    Connect With:

    • Jeff White: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    20 min
  • Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results

    Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups. Show Notes

    Connect With:

    • Henrik Becker - Net Results // LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    20 min
  • A Pro's Guide to Buying MarTech Software - Henrik Becker // Net Results

    Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups. Show Notes

    Connect With:

    • Henrik Becker - Net Results // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    27 min
  • Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast

    Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career day is Josh Cary, Entrepreneur and Host of ‘Hidden Entrepreneur’ show that helps business professionals and entrepreneurs unmask themselves, show up every day in situations as their true selves, and reach levels of success that they desperately crave. Show Notes

    Connect With:

    • Josh Cary - Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    36 min
  • How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch

    Joining us today is Jack Haldrup, Founder and CEO at Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Co. is an omni-channel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. Prior to this role, Jack worked as a Senior Project Manager at Rockbeam Solutions. Show Notes

    Connect With:

    • Jack Haldrup - Website // Linkedin 
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min
  • Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch

    Joining us today is Jack Haldrup, the founder of Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Company is an omnichannel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. Prior to this role, Jack worked as a Senior Project Manager at Rockbeam Solutions. Show Notes

    Connect With:

    • Jack Haldrup: Website // Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    23 min
  • How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey

    Today we continue our conversation about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. Prior to his role in leading growth at Survey Monkey, Eli was an SEO-focused growth advisor for various startups including Zendesk, Quixey, and Quora. Yesterday, Eli told us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels, and today we're going to talk about best practices for using the data collected in marketing surveys specifically for creating SEO content. Show Notes

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 min
  • Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey

    Today we're talking about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. Prior to his role in leading growth at Survey Monkey, Eli was an SEO-focused growth advisor for various startups including Zendesk, Quixey, and Quora. Today, Eli tells us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels. Show Notes

    Connect With: 

    • Eli Schwartz: Survey Monkey // Twitter // Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 min
  • March Update: MarTech Podcast Is One Year Old!

    This is our 12th monthly update, which means the MarTech podcast is officially one year old! As a community, you've downloaded this podcast over 120,000 times. Show Notes

    Connect With: 

    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    12 min

About MarTech Podcast ™ // Marketing + Technology = Business Growth

From the publisher's feed

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative…

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