Dive into the fascinating world of DIY skincare with Dr. Kate Dee and her guest, Anne-Marie Faiola, the visionary CEO of Bramble Berry Handcraft Provisions.  Anne-Marie shares her journey from criminology to becoming a soap-making entrepreneur, the science behind safe skincare practices, and the importance of preservatives and safe ingredients in skin care. They discuss the regulations for selling homemade skincare products, the challenges of ensuring ingredient quality, and the benefits of creating your own skincare. Anne-Marie also highlights inspiring success stories from Bramble Berry customers who turned their DIY passion into thriving businesses.

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Connect with Anne-Marie Faiola

Bramble Berry website

Soap Queen TV on youtube

Follow Anne-Marie on Instagram

Takeaways

• Anne-Marie Faiola transitioned from a career in criminology to founding Bramble Berry, driven by her passion for creativity and change.

• DIY skincare allows individuals to control their ingredients, ensuring product safety and customization for personal needs.

• The cosmetic industry is highly regulated, but small businesses can thrive by adhering to good manufacturing practices.

• Creativity can lead to personal empowerment and even successful business ventures, as seen in Bramble Berry's community stories.

• Anne-Marie emphasizes the importance of authenticity and passion in building a successful and fulfilling career.

Chapters

00:00 Introduction to Mold and Bacteria in Skincare

00:27 Welcome to MedSpa Mayhem

01:21 Meet Anne-Marie Ola: From Criminology to Soap Making

02:30 The Journey from Prisons to Soap Business

05:01 Ensuring Ingredient Safety in DIY Skincare

12:26 The Importance of Preservatives in Skincare

24:18 The Benefits of Homemade Products

26:54 Success Stories in the Handmade Industry

28:38 Regulations and Legalities of Selling Handmade Products

35:53 Ensuring Product Quality and Authenticity

41:44 Connecting with Bramble Berry and Final Thoughts

In this episode of MedSpa Mayhem, Dr. Kate Dee delves into the exciting developments in anti-aging and longevity medicine with Dr. Richard Baxter, a board-certified plastic surgeon. Dr. Baxter shares his journey from traditional plastic surgery to aesthetics and ultimately to longevity medicine. The discussion covers groundbreaking treatments such as the use of growth hormone releasing peptides, metformin, and therapeutic plasma exchange. They also explore regenerative medicine techniques like PRP, exosomes, PDGF and delve into how measuring biological age through epigenetic markers is transforming the approach to aging. Listeners will gain insights into effective anti-aging strategies and learn about cutting-edge treatments that promise to extend healthspan and improve quality of life.

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Connect with Dr. Richard Baxter

Phase Plastic Surgery Website: drbaxter.com

Read Biohacking Longevity (PDF)

Social Media: Facebook, Instagram, youtube

Takeaways

• Regenerative medicine is a growing field in aesthetics, focusing on restoring tissue.

• Longevity medicine aims to extend healthspan, not just lifespan.

• Biological age can be measured through epigenetics and biomarkers.

• Interventions like metformin and peptides show promise in reversing aging.

• Lifestyle factors, including diet and exercise, play a crucial role in longevity.

• Intermittent fasting can mimic the effects of caloric restriction.

• Therapeutic plasma exchange has shown potential in reversing aging markers.

• Skin health reflects overall internal health and wellness.

• Staying educated about longevity treatments is essential for informed choices.

Chapters

00:00 Introduction to MedSpa Mayhem

01:04 Meet Dr. Richard Baxter

02:21 The Evolution of Plastic Surgery

02:59 Innovations in Breast Surgery

04:26 Non-Invasive Cosmetic Procedures

05:26 Exploring Regenerative Medicine

12:17 Introduction to Longevity Medicine

13:29 Measuring and Reversing Aging

16:35 The Role of Metformin in Longevity

21:31 Peptides and Other Longevity Treatments

22:35 Patient Success Stories and Compliance Challenges

23:32 Prolonging Life vs. Prolonging Misery

26:15 Intermittent Fasting and Caloric Restriction

31:35 Therapeutic Plasma Exchange: A New Frontier

38:33 Final Thoughts and Advice on Longevity

In this episode of MedSpa Mayhem, host Dr. Kate Dee chats with Dr. Jennifer Linder, a board-certified dermatologist, about the complex issue of melasma. They discuss what melasma is, its triggers, and why traditional treatments like lasers can sometimes make it worse. Instead, Dr. Linder recommends a series of chemical peels featuring specific ingredients like salicylic acid, mandelic acid, and trans-examic acid. They also cover important skincare routines, the role of diet and lifestyle changes, and more advanced treatments like oral tranexamic acid for resistant cases. This comprehensive conversation aims to equip sufferers and clinicians with effective strategies to manage this chronic skin condition.

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Contact Dr. Jennifer Linder:

Professionals:  www.linderhealthpro.com and for any 

Consumers: www.linderhealth.com

Instagram @linderhealth and @jenniferlindermd

Takeaways

• Melasma is a chronic inflammatory problem that can be difficult to treat.

• Avoid Laser! Laser treatments for melasma can lead to rebound effects, worsening the condition.

• Chemical peels are a gentler and more effective treatment for melasma.

• Skin care for melasma includes Vitamin C, Tyrosinase Inhibitors, moisturizer and sun block

• Understanding the triggers of melasma, such as sun exposure and heat, is important for prevention.

• People often feel psychologically impacted by melasma, affecting their quality of life.

• An anti-inflammatory diet can help with melasma and other conditions.

• Oral tranexamic acid should be a last resort due to clotting risks.

• Patience is crucial in treating melasma effectively.

Chapters

00:00 Introduction to MedSpa Mayhem

01:10 Meet Dr. Jennifer Linder

01:59 Understanding Melasma

03:34 Triggers and Challenges of Melasma

08:43 Treatment Options for Melasma

14:20 The Role of Chemical Peels

19:21 Skincare for Melasma

20:51 Alternatives to Steroids for Melasma

21:08 The Power of Antioxidants

22:27 Exploring Tyrosinase Inhibitors

23:52 Product Development Insights

26:47 Oral Tranexamic Acid: A Last Resort

27:24 Risks and Precautions with Tranexamic Acid

32:04 Diet and Lifestyle for Melasma

32:12 The Importance of Sunscreen

37:39 Consulting a Dermatologist

39:27 Final Thoughts and Contact Information

In this episode of MedSpa Mayhem, host Dr. Kate Dee dives into the controversial yet intriguing world of salmon sperm in aesthetics with guest Dr. Flora Waples. They discuss the science behind using DNA fragments from salmon sperm for skin regeneration, dissecting its safety and efficacy. The conversation also covers distinguishing legitimate treatments from dubious practices in the med spa industry and emphasizes the importance of regulatory standards and scientific inquiry in aesthetic medicine.

Why Salmon Jizz? Watch Last Week Tonight with John Oliver: Medspa Episode

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Contact Dr. Flora Waples

Restor Medical Spa

LinkedIn

Takeaways

• PDRNs, derived from salmon sperm, are used for skin regeneration by mimicking a wound signal.

• PDRNs are not yet FDA approved for injection in the US, but are used topically and in Europe for injections.

• Safety and efficacy of PDRNs have been established in Europe, with a good track record of use.

• The aesthetic industry lacks standardization, making it crucial for patients to seek reputable providers.

• Patients should inquire about the source and purity of PDRNs used in treatments.

• The future of aesthetic medicine is promising, with ongoing research and development in regenerative therapies.

Chapters

00:00 Introduction to MedSpa Mayhem

01:11 Meet Dr. Flora Waples

01:50 The Journey from Emergency Medicine to Aesthetics

03:45 The Science Behind Salmon Sperm in Aesthetics

05:19 Understanding Skin Regeneration

07:21 The Role of DNA in Skin Healing

09:01 Why Salmon Sperm?

13:46 Application and Effectiveness of PDRNs

20:56 Regenerative Medicine: The Future of Aesthetics

22:50 Understanding Exosomes: The Basics

23:02 The Complexity of Growth Factors

23:34 Challenges in Exosome Science

23:57 Exosome Sources and Quality Concerns

26:06 Application and Efficacy of Exosomes

31:06 The Role of DNA in Healing

33:56 Safety and Regulation in Aesthetic Treatments

39:15 Ensuring Quality in Med Spa Treatments

43:11 Conclusion and Contact Information

Laser Craziness with Dr. Kate Dee and Rachel Lowe Jap

In this episode of MedSpa Mayhem, host Dr. Kate Dee sits down with Rachel Lowe Jap, a laser expert with extensive experience in the medical aesthetics industry. The conversation covers Rachel's journey from aesthetician to laser tech and nurse, delving into her early inspirations and career milestones. They discuss the nuances of laser treatments, the importance of proper training, and the varying legal landscapes surrounding medical aesthetics across different states. Rachel shares some harrowing experiences from her career, emphasizing the need for stringent regulations and proper vetting in the industry. They also explore the benefits of certain laser treatments, the complexities of purchasing and using laser devices, and the implications of evolving technologies. Throughout the episode, the focus remains on ensuring safety, efficacy, and consumer education in the chaotic and often unregulated world of medical aesthetics.

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Reach out to Raechel Lowe Jaap

Instagram @laserrae

The Aesthetic Blend, Tallahassee, FL

Takeaways

• The aesthetics industry has evolved significantly since the introduction of lasers and Botox in 2003.

• Many practitioners lack the necessary knowledge and experience to safely operate lasers.

• Real-life complications can arise from improper training and oversight in laser treatments.

• The nursing school experience often does not prepare students for aesthetic practices.

• Legal and ethical considerations in aesthetics are complex and vary by location.

• Patient safety is a critical concern in the aesthetics industry.

• Rachel emphasizes the importance of passion and dedication in pursuing a career in aesthetics.

• Understanding skin health is essential before using lasers.

• The aesthetic industry faces challenges with device sales and safety.

• Proper training and knowledge are vital for successful laser treatments.

Chapters

00:00 Introduction to MedSpa Mayhem

01:09 Meet Rachel Low Jap: Laser Expert

01:42 Rachel's Journey: From Aesthetician to Laser Tech

03:19 Early Career and First Encounters with Lasers

05:39 Navigating Legalities and Training in the Laser Industry

13:59 Crazy Stories from the MedSpa World

14:24 A Horrific Experience in Nursing School

19:33 Challenges and Regulations in the Laser Industry

24:14 Exploring the Proliferation of Laser Clinics in NYC

24:29 The Wonders of Laser Treatments

24:51 Favorite Laser Treatments and Their Benefits

26:27 Challenges in Treating Rosacea with Lasers

27:32 The Evolution of Laser Resurfacing

28:43 Evaluating New Laser Technologies

30:44 The Risks and Rewards of Laser Investments

32:17 Navigating the Laser Industry's Pitfalls

44:39 Legal and Compliance Issues in the Med Spa Industry

48:25 Final Thoughts and Advice for Laser Treatments

In this conversation, Dr. Kate Dee speaks with Dr. Jennifer Linder, a board-certified dermatologist and founder of PCA Skin and Linder Health, about the importance of skincare, the science behind effective products, and the journey of creating innovative skincare solutions. They discuss the significance of medical-grade skincare, the role of active ingredients, and the necessity of a proper skincare routine. The conversation highlights the ongoing innovations in the skincare industry and the importance of professional treatments for optimal skin health. In this conversation, Dr. Kate Dee and Jennifer Linder explore innovative approaches to chemical peels, emphasizing the importance of minimizing downtime and maximizing efficacy. They discuss the evolution of peels that control inflammation, allowing for concurrent treatments and less visible peeling. Jennifer shares insights on tailored peels for specific skin concerns, including melasma, and highlights the significance of safety and education in clinical treatments. 

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Contact Dr. Jennifer Linder:

Professionals:  www.linderhealthpro.com and for any 

Consumers: www.linderhealth.com

Instagram @linderhealth and @jenniferlindermd

Takeaways

• Skincare can have positive outcomes and is essential for skin health.

• A basic skincare routine should include cleansing, moisturizing, and sun protection.

• Chemical peels can be designed to minimize inflammation while promoting skin health.

• Innovations in skincare are ongoing, with new formulations improving efficacy. Dr. Linder emphasizes the importance of doing treatments in series for better results.

• The Linder Health and LH Labs focus on controlling inflammation during peels.

• New peels cause less visible peeling, allowing patients to maintain their daily routines.

• Compatibility of skincare products is crucial for effective treatment.

• Skincare should enhance confidence and promote natural beauty.

Chapters

00:00 Introduction to MedSpa Mayhem

01:03 Meet Dr. Jennifer Linder

02:10 Journey to Founding PCA Skin

06:41 The Science Behind Skincare

17:21 Daily Skincare Regimen Essentials

23:30 Mindfulness and Skincare Routine

24:22 Introduction to Lender Health Peels

25:00 The Science Behind Chemical Peels

26:13 Developing Non-Inflammatory Peels

30:11 Different Types of Peels

32:47 Combining Peels with Other Treatments

35:08 Skincare Product Development

38:29 Sunscreen and Skincare Tips

42:54 Conclusion and Contact Information

In this episode of MedSpa Mayhem, hosted by Dr. Kate Dee, the focus is on the use of exosomes and stem cells in medical aesthetics. Dr. Dee talks to Judy Rubin, an internal medicine doctor with extensive experience in aesthetics, about how exosomes can aid in cell-to-cell communication, particularly in joint and systemic treatments. The discussion covers what exosomes are, their applications, and the importance of using high-quality sources. Rubin shares her personal experience with stem cell treatment for her meniscal tear, highlighting the benefits she noticed within five weeks. The conversation also explores the challenges of ensuring product quality, the ethical considerations around sourcing exosomes, and the importance of certification for med spas. Additionally, the episode introduces listeners to the soon-to-launch MedSpa Board, an organization aimed at certifying med spas to ensure they operate legally and ethically.

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Meet Dr. Judy Rubin

Nouveau Medspas in Gig Harbor, WA

Takeaways

• Exosomes are small vesicles used for cell communication, crucial for signaling in injury recovery.

• Stem cells can regenerate tissues and respond to exosome signals.

• Quality control is essential in sourcing exosomes.

• There is a lack of regulation in the exosome market.

• Patients should seek qualified professionals for exosome treatments. Patients should inquire about sterility and endotoxin testing.

• Stem cell treatments are still highly experimental and not guaranteed to work.

• Regulation of med spas is inconsistent across states and a new entity, the MedSpa Board, aims to certify ethical and legal practices in the industry.

• Researching providers and treatments is essential for patient safety.

Chapters

00:00 Introduction and Personal Experience with Stem Cells

00:27 Welcome to MedSpa Mayhem

01:21 Meet Dr. Judy Rubin

02:08 Understanding Exosomes

06:01 Stem Cells Explained

06:37 Sources and Types of Stem Cells

11:13 Quality and Safety Concerns

13:36 Applications and Benefits of Stem Cells and Exosomes

20:10 Concerns About Placenta Safety and FDA Monitoring

20:58 Cost Comparison of Knee Injections

22:10 Exosomes in Skincare

23:19 Ensuring Quality and Safety in Stem Cell Treatments

29:02 Med Spa Certification Initiative

30:40 The Importance of Proper Regulation and Enforcement

37:37 Safety and Efficacy of Stem Cells and Exosomes

38:40 How to Research and Find Reliable Providers

39:19 Conclusion and Contact Information

In this episode of MedSpa Mayhem, Dr. Kate Dee discusses the advantages of direct primary care with guest Dr. Steffie Deeds, an internal medicine physician and founder of her own direct care practice. The conversation covers the broken traditional insurance-based healthcare system, the benefits of direct primary care for both physicians and patients, and the practical implementation of this model. Dr. Deeds explains the difference between having insurance and receiving actual care. The episode also delves into women's health issues, particularly around hormones and menopause, debunking myths and emphasizing the importance of proper treatment. The show highlights how physicians like Dr. Deeds are transforming patient care by focusing on long-term relationships and personalized medicine.

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Reach out to Dr. Stefie Deeds

Website: www.deedshealth.com

Menopause Checklist:   drdeeds.kit.com/menopause-checklist

Instagram:   www.instagram.com/stefiedeedsmd

Takeaways

• Direct Primary Care is an alternative model to traditional medicine that allows more time for patient visits and a more comprehensive approach to care

• Hormones and menopause are increasingly recognized in women's health.

• Many doctors lack training in menopause management.

• The Women's Health Initiative study has been misinterpreted for years.

• Hormone therapy can protect heart and bone health.

• Bioidentical hormones are not inherently better than FDA-approved options.

• Early conversations about menopause can lead to better health outcomes.

• Community engagement is vital for women's health education.

Chapters

00:00 Introduction to MedSpa Mayhem

01:11 Meet Dr. Stefie Deeds

02:26 Understanding Direct Care

03:28 Challenges in Traditional Healthcare

06:17 The Benefits of Direct Care

17:56 Hormones and Menopause

22:52 The Shift Towards Treatment

23:07 Challenges in Accessing Care

23:28 Risks of Non-Guideline Based Care

24:55 Compounded Hormones vs. FDA Approved

27:42 Supplements and Their Efficacy

28:37 Personal Experiences with Hormone Therapy

30:07 Testosterone and Libido

31:38 Discussing Menopause with Your Doctor

37:45 Community Engagement and Education

39:32 Conclusion and Contact Information

In this episode of MedSpa Mayhem, host Dr. Kate Dee interviews Amanda Lemmage, owner of Skingevity Med Spa. They discuss their preferences for different FDA-approved neurotoxins like Dysport and Botox, detailing the pros and cons of each. They then delve into their favorite laser and RF microneedling treatments, highlighting the superior technologies from Korea and the importance of avoiding high-risk treatments like CO2 lasers. Lastly, they touch upon the confusing and inconsistent legal landscape governing med spas, emphasizing the necessity of medical directors and ethical practices. Dr. Dee also introduces a new initiative, the Medspa Board, aimed at certifying reputable med spas to protect consumers.

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Meet Amanda Lemmage 

Amanda on Instagram and LinkedIn

Skingevity Med Spa in Spring Park, IL

Check out Amanda’s podcast: the All-In Wellness Show

Takeaways

• Neurotoxins like Botox and Dysport have different properties and are not the same

• Patient education is crucial in aesthetic treatments.

• Ablative lasers carry higher risks and are generally avoided.

• RF microneedling is a safe and effective treatment option.

• Honesty and transparency with patients build trust.

• The med spa industry is evolving with new technologies and regulations. People want to be educated and not pressured into treatments.

• Regulations vary significantly by state in the aesthetics industry.

• Medical directors must be actively involved in practices.

• There is a movement towards stronger medical directorship in med spas.

• Patients should be aware of the qualifications of their providers.

• The Medspa Board aims to certify compliant med spas.

• Consumers need to know what questions to ask when choosing a med spa.

Chapters

00:00 Introduction to MedSpa Mayhem

01:06 Meet Amanda Lemon: Licensed Esthetician and Business Coach

01:52 Diving into Neurotoxins: Botox, Dysport, and More

04:21 The Pros and Cons of Different Neurotoxins

11:31 Challenges with Sales Reps and Marketing Tactics

15:08 Laser Treatments: RF Microneedling and More

25:43 The Importance of Risk Management in Spas

25:57 Educating Patients on Safety

26:21 Honesty and Integrity in Patient Care

27:12 Avoiding High-Pressure Sales Tactics

27:59 Age Considerations for Treatments

28:39 Maintaining Skin Health Over Time

30:20 Industry Regulations and Legal Changes

31:31 The Role of Medical Directors

33:27 Ethical Concerns in Medical Spas

43:06 The Med Spa Board Certification

48:46 Advice for New Patients and Practitioners

50:39 Conclusion and Contact Information

In this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their approach to reputation management and reviews. Both industry veterans offer valuable advice for med spa owners looking to improve their marketing strategies and for consumers seeking legit practices.

Reach out to Dr. Dee

Email Dr. Kate Dee at [email protected]

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Reach Out to Middle Way Marketing

Conner O’Rourke - CEO

Brett Chikowski - COO

Middle Way Marketing is a digital marketing agency focused on marketing for doctors and med spas. They are based out of Austin, TX and specialize in websites, SEO, Google PPC, social media content campaigns, videography, and photography. For inquiries please email [email protected] or visit www.middlewaymarketing.com.

Takeaways

• Foundational marketing is crucial for long-term success.

• High-quality personalized content is essential for attracting clients.

• Reputation management and reviews are vital for attracting new patients.

• Avoid marketing agencies that lease websites to clients.

• Word of mouth remains the most effective marketing strategy.

• SEO is essential for being discoverable online.

• Educating clients about marketing is vital for transparency.

• Understanding the marketing process helps set realistic expectations.

• Legitimate med spas prioritize patient education over sales.

Chapters

00:00 Introduction to MedSpa Mayhem

01:11 Meet the Middle Way Marketing Founders

01:59 Marketing Tactics for Med Spas

02:39 The Origin Story of Middle Way Marketing

06:15 Foundational Marketing Strategies

09:18 Challenges with Lead Generation

09:57 The Importance of Conversion

16:33 The Role of Price Transparency

20:24 Crazy Marketing Tactics

24:53 The Importance of Personalized Content

26:31 Effective Review Strategies

27:23 SEO and Keywords in Reviews

28:52 Prompting Patients for Reviews

30:00 The Role of Front Desk in Reputation Management

31:03 Personalized Review Requests

33:40 Importance of Word of Mouth and SEO

35:03 Challenges with Digital Communication

37:19 The Future of AI in Customer Interaction

41:12 Advice for Med Spa Owners and Consumers

50:06 Concluding Thoughts and Final Tips