Membership Geeks Podcast with Mike Morrison

By Membership Geeks

Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and... more

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The podcast currently has 494 episodes available.

Best of Membership Geeks Podcast with Mike Morrison

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Number 1: 447 - Love Your Lurkers: Why Quiet Members Are Often The Most Valuable
In this episode, I dive into the often-overlooked group within membership communities: the "lurkers"—those quiet members who rarely participate publicly but remain subscribed and engaged in their own ways. I break down why silence doesn't mean disengagement, how these silent members may actually be some of your most valuable, and what you as a membership owner can do to serve and retain them. I also share practical tips for balancing your community to support both vocal and quieter members, ensuring your membership thrives for everyone. If you're ready to rethink how you look at engagement and create a space where all types of members feel valued, this episode is for you.In this episode:Who are the "lurkers" in membership communities, and why do they matter?Does silence from members really mean they're disengaged or not finding value in your membership?What mistakes do membership owners make when trying to increase engagement, and how can these backfire?How can you better serve and retain your quieter members without alienating them or making them uncomfortable? Key Quotes & Takeaways: "Some of your longest standing, most loyal members may be the ones that you've never heard from. They don't need to be active in your community to get what they came for. They don't need to turn up to live calls to actually see value. They might be quietly in the background, binging your courses, downloading and utilizing templates, or simply taking comfort from knowing that your resources, your content, your support is there when they need it. They might not be visible, but they're still quietly succeeding because of what you provide." "Your courses, your downloads, your templates, your toolkits, whatever content you're creating, they should still deliver value, even if someone never once sets foot in the community. That way lurkers will still feel like being part of your membership is worthwhile and is valued." "Lurking is a perfectly valid form of participation, and the silent majority in your membership are often just as valuable, if not more valuable, than the vocal minority."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
October 28, 202514min
Number 2: 446 - How to Spot If Someone Is At Risk of Leaving Your Membership
In this episode, I dive into one of the toughest aspects of running a membership business: spotting the signs that someone is about to leave your membership. I discuss the clear and subtle warning signals you need to watch for and share practical strategies you can use to proactively re-engage at-risk members before it’s too late. From leveraging technology to understanding behavioral patterns and key milestones, I aim to give you actionable steps to strengthen your retention strategy and keep your community thriving.In this episode:What are the warning signs that indicate a member might be at risk of cancelling their membership?How can you use technology and data to identify members who are becoming disengaged?What are the common “off ramps” or critical moments when cancellations are most likely to occur—and how can you address them?Which proactive steps can you take to re-engage at-risk members and boost your overall retention rates? Key Quotes & Takeaways: "If someone has come and said, I think I might need to go, the worst thing you can do is ignore it or dismiss it, or treat it with hostility. Even if their specific issue can't be fixed overnight. Just taking the time to listen, to respond quickly and with care can be the difference between them leaving or deciding to stick around a little longer." "Technology can help you to flag these things. Some software and plugins will have reporting features that will show you when someone last logged in. Some learning management systems will actually show you how long since someone completed at a lesson. You can use tools like WP Fusion, which is fantastic in enabling you to not only add tags to members that haven't logged in for a while, but also let you add a tag when someone completes a lesson or views a piece of content." "But if you can reach out with something personal and supportive that can make the difference. Remind them that you're there. Remind them that you have resources, you have tools, you are a support service that you can help them out." "Retention in memberships is not just about reacting when someone hits the cancellation button. Often when someone's hitting cancel, it's already too late. Retention is all about being proactive, having your eyes open, having your finger on the pulse, knowing what to look for and taking small but meaningful steps to re engage those members before it's too late."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
October 21, 202518min
Number 3: 443 – The 5 Best Investments I’ve Made for My Membership Business
In this episode, I dive into the five best investments I’ve made for my membership business—investments that made a significant impact and helped the business to grow sustainably. I reflect on where I chose to put my time, money, and attention, and why those decisions moved the needle more than anything else. You’ll hear candid insights drawn from my own experiences, including both the mindset behind these choices and the practical benefits they brought. If you’re looking for guidance on where to best invest for maximum results in your own membership business, this episode is for you!In this episode:What types of investments have delivered the biggest positive impact on my membership business’s growth and sustainability? Why is attending live, in-person events so valuable for online business owners, and what unique benefits do they offer? How can joining other memberships, upgrading audio/video equipment, and hiring specialized support each play a critical role in membership business success? What’s the value of masterminds and high-level group programs for established membership business owners looking to hit the next level? Key Quotes & Takeaways: "Not only does that help me know that I'm doing my job in helping as many membership owners as I can the right way, but it helps us to reach much wider and make more of an impact across the membership industry." "Some of the best returns that I've ever had in an investment for my business has been getting in those rooms, getting on those zoom calls with people of a certain level, at a certain point on their trajectory, with similar ambitions, similar mindset and ethos, working towards common goals, that has just been such a difference maker." "I cannot understate the value of being in a collective that is focused, that is aligned in terms of their ambition, in terms of the kind of challenges you're facing, the kind of experiences you're having, that is so, so valuable and critical." "Seriously, we are all online business owners and we can often forget the power of meeting up with people offline, but live events are where it's at. Make sure you go there. There's so many ways in which you can leverage them for your business."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
September 30, 202524min
Number 4: 440 - Key Tasks I Delegate to My Community Manager
In this episode, I dive into the essential topic of delegating key tasks to a membership community manager. I walk you through the specific responsibilities that have made the biggest impact for us, and why freeing up your time is so crucial as your membership grows. I also share helpful advice for anyone considering hiring their first community manager, plus tips on how to get started if you’re unsure what tasks to pass on. If you’re looking to take your member experience—and your own sanity—to the next level, this episode is for you!In this episode:What key tasks should you delegate to a community manager in a membership business?How does a community manager enhance the experience for new and existing members?What role can a community manager play in keeping engagement high and answering member questions?What’s the best way to start when hiring a community manager, and how do you tailor the role to your membership’s specific needs? Key Quotes & Takeaways: "You can't be the rock star and the roadie. Your time, your attention is best spent on the things that only you can do. Things that are centered around really harnessing your expertise and turning it into content, turning it into coaching, turning it into opportunities to give your community access to you. That's going to take up enough of your time. And that's just the stuff where you're working in the business." "(The role of a community manager) is much more about being almost a concierge of sorts, about suggesting that other people join the conversation, about pointing them to other resources or even tagging myself, you know, if it's something that we know that I need to chime in on them going in there and tagging me to kind of bump it up my priority list." "If you know that you want to level up things with your member onboarding, but you just don't have the capacity for it, then these are some key things that your community manager could bring to the table."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
September 09, 202519min
Number 5: 439 - Gamifying The Membership Experience with Kimba Cooper-Martin
In this episode, I dive into the exciting world where gaming and memberships collide. Joined by gamification expert Kimba Cooper-Martin, we explore what gamification really means for online memberships and how you can use playful techniques to build stronger engagement, improve onboarding, and enhance member retention. We bust myths around gamification being just for fun topics or certain ages, get practical about challenges and best practices, and discuss the real psychology behind why gamification actually works. Whether your membership feels “serious” or already has a streak of fun, you’ll discover strategies to motivate and delight your community.In this episode:What exactly is gamification, and how is it different from simply adding points, badges, or competitions?Why does gamification motivate people, and how do you accommodate different personality types within your membership when designing gamified experiences?How can you apply gamification techniques to onboarding, engagement, and retention—but avoid the common pitfalls and keep things ethical and inclusive?Is gamification suitable for every type of membership, including so-called “boring” or highly professional fields, and how can you experiment safely without overwhelming your members? Key Quotes & Takeaways: "It's everywhere. So we've all played games, we've played conkers, cricket, tiddlywinks, you know, board games, video games, any kind of game you can imagine. And within those games are tools and techniques that are used to encourage you to keep playing, even when you're bored or you're frustrated because you want to get to that next level or you want to beat your opponent." "Give people an option to opt out if you're going to run competitive things, if you're going to run challenges, you know, some people run like a five day challenge or a 30 day challenge or whatever in their memberships. If you're going to do that kind of thing, absolutely fine. Give people the option to opt in or opt out so they don't have to take part." "If your membership is doing the same thing it's done for the last five years and you haven't made any changes, then people's minds, even if they want to engage, even if they find the thing really useful, even if it's what they want more than anything, it will naturally disengage because there's other things that are new and challenging and a bigger threat." "How can you incorporate the senses to change the way that people interact with your membership, which obviously with online memberships sometimes that can be difficult, but you can add in little things here and there to change people's association with stuff."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
September 02, 202558min