If you ask forward planner Cathy Baker, her vision of client service is building and maintaining a relationship long after the sale of a property.

In this episode of the Elevate podcast, Cathy Baker explains how the Central Coast property and holiday accommodation market bounced back, why a five year plan is a win, and how understanding an employee’s ‘why’ will carve a deeper connection and lasting career. 

Cathy also reveals how she has adapted to COVID-19, how the skills in her first job as a 14-year-old became an essential part of her business today, and why she can now face any challenge head on.

In this episode Samantha and Cathy also discuss:

• How an around-the-world ticket lead to a permanent residency in Australia and building her own interior design consultancy 
• Why holiday accommodation and investment properties were highly impacted during COVID-19
• How the fear of COVID-19 prepared Cathy for a successful return and help her team transition into a different way of working
• The upturn of the residential and holiday property market on the tail-end of the crisis
• How a five-year plan could lead to multiple opportunities, including becoming a trusted advisor to your client 
• Why a performance coach or mentor could transition your position in a business long term 
• Why building culture within your business, as opposed to just hiring for skill, is a key characteristic in successful leadership today
• Why rising real estate agents need to be paired with a lead to understand buyer conversation and skill

Cathy Baker Charity – KillyCares
Elite Agent article Building relationships over counting transactions
Gillian McGrath

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