Mums With Hustle Podcast

By Tracy HarrisBusiness Entrepreneurship Education Self-Improvement Careers

Mums With Hustle Podcast episodes

June 23, 2019MWH 188 : If You Only Have 30 Minutes on Instagram Today, Do This!
I often get asked, “Tracy, if I only have 30 minutes to spend on Instagram. What should I do?” As an Instagram strategist, I wish I could sit down with my tribe to chat about IG over a smoothie bowl.

I know that isn't possible. So I really want you to walk away from this episode knowing what the one thing you should do with your next 30 minutes on Instagram actually is.

Now, if you're not open to getting out of your comfort zone so you can welcome growth... you may let your Instagram ego get in the way of this strategy.

Just know that when we get our Instagram ego out of the way, we're actually able to create content that helps people. Content that allows people to acquire some new form of knowledge, have something they didn't have before, become something, do something, progress in some sort of way, or maybe it simply helps them feel a certain way.

All of those things are ways to HELP your audience. When you take yourself out of the picture, you will see that you really do have so much to offer your tribe.

The simple strategy of teaching something back via IGTV is what we're going to dive into today - just you, me, and some Instagram strategising. A dream come true 😍
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
18 min
June 16, 2019 MWH 187 : Turning A Food Blog Into Her Business with Vanya Insull of VJ Cooks
Turning A Food Blog Into Her Business

Entrepreneurship should be fun! Can you imagine what would happen if we all took ourselves less seriously? What content would you put out into the world that you actually have fun creating? Would this lead you to turning your “hobby” or your blog into your actual business?

That's what happened for today's podcast guest who put a video onto her Facebook Page just for fun... It was only when she uploaded another recipe video that went viral with 50K views in just three days, that Vanya Insull, of VJ Cooks, knew she could monetise her recipes through a food blog.

“I kind of did the food blogging backwards because I had my Facebook Page first, then I had so much demand for the recipes that I had to create a website to store them on.”

This insane demand could be your reality, too, if you just had a little fun, put something out there, and saw if it stuck!

I have the pleasure of mentoring Vanya within my private academy The Social Method Society. She is a recipe queen who is always keen to explore new ways to market her business online. Vanya is a Kiwi mum of two young boys, living in NZ. She is an amazing food blogger who loves to share family friendly recipes with her social media following.

During this episode, Vanya is sharing with us how she has been able to grow such a loyal and engaged following on her blog, Facebook and Instagram. Plus, Vanya is a content goddess who is repurposing her blog content to save time and work efficiently!
Key Takeaways:
>> [3:02] Vanya is a food blogger who comes from the glam world of magazine design. She used to be an Art Director on Cleo and Good Health plus Taste magazine, which is where her passion for food comes from. Vanya's business VJ Cooks started from her making a little video on her phone making a recipe with veggies from her garden with her young son helping.

>> [5:41] As one of the go to food and recipe bloggers in NZ with a fun and engaged community, Vanya put up a recipe for Mango Pavlova just before Christmas 2016 and it got 50K views in 3 days. She had another video go viral with over 2 million views.

>> [7:26] Vanya didn't make any money from her business within the first year even though her videos went viral. However, Vanya invested time in creating such great content for her community that it became so much easier to monetise her food blog.

>> [09:06] It's amazing that Vanya did not delay getting a brand. You should always start where you're at!

>> [10:29] Vanya can actually tell if a video is going to convert well based on the reaction it receives within the first hour of posting it. She then knows which recipes she should immediately post on her blog.

>> [10:58] What differences do Vanya find in her audience between Facebook and Instagram?

>> [12:06] When Vanya began marketing on Instagram, she had to change her way of thinking as she used the platform.
HOW VANYA USES IG

Vanya is posting frequently.
She's including HERSELF in her IG marketing strategy.
On her Instagram account, Vanya is dedicated to keeping it authentic - especially in her IG Stories.

>> [14:30] Vanya knows exactly what core content converts - recipes! She's excited to share how she repurposes her content to re-use later.
HOW VANYA REPURPOSES HER BLOG CONTENT

Sometimes Vanya cooks a recipe on her IG Stories.
Then she will type up the recipe and share it as a post on her IG Feed with a call-to-action for her followers to Save it.
Next, Vanya will put the recipe on her website and then share it again.
Vanya also saves her whole IG Stories roll from the entire day, which she then trims to use to create evergreen IGTV content.
48 min
June 16, 2019MWH 187 : Turning A Food Blog Into Her Business with Vanya Insull of VJ Cooks
Entrepreneurship should be fun! Can you imagine what would happen if we all took ourselves less seriously? What content would you put out into the world that you actually have fun creating? Would this lead you to turning your “hobby” into your actual business?

That's what happened for today's podcast guest who put a video onto her Facebook Page just for fun... It was only when she uploaded another recipe video that went viral with 50K views in just three days, that Vanya Insull, of VJ Cooks, knew she could monetise her recipes.

“I kind of did the food blogging backwards because I had my Facebook Page first, then I had so much demand for the recipes that I had to create a website to store them on.”

This insane demand could be your reality, too, if you just had a little fun, put something out there, and saw if it stuck!

I have the pleasure of mentoring Vanya within my private academy The Social Method Society. She is a recipe queen who is always keen to explore new ways to market her business online. Vanya is a Kiwi mum of two young boys, living in NZ. She is an amazing food blogger who loves to share family friendly recipes with her social media following.

During this episode, Vanya is sharing with us how she has been able to grow such a loyal and engaged following on Facebook and Instagram. Plus, Vanya is a content goddess who is repurposing her blog content to save time and work efficiently!
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
48 min
June 09, 2019 MWH 186 : How You Should Really Feel When Someone Unsubscribes or Unfollows
How You Should Really Feel When Someone Unsubscribes or Unfollows

In the earlier days of my business, particularly the first year, there was one thing that used to bother, shake and derail me when it came to my email list or Instagram followers. I'm talking about those dreaded unsubscribes and unfollows!

I'd go from high-vibe to low-vibe and experience some serious self-doubt... Especially because this would happen even if I was sharing the three types of content that grows your blog or podcast.

Truthfully, unsubscribers and unfollowers are just a part of life in this digital age. And I did have to strengthen my mindset to actually see the positives whenever this would happen - that all of those unsubscribers and unfollowers were actually a blessing.

In today's podcast episode, I'm going to explain how you should really feel when someone unsubscribes or unfollows you.
Key Takeaways:
>> [1:39] There is one thing that always brought me down and had me questioning what I'm doing... but now it has me high-vibing and doing a little happy dance.

>> [2:23] I'm shouting out a few members inside of my private academy The Social Method Society. These ladies are using Instagram to capture leads and have record breaking revenue months!

>> [3:53] The one thing that used to get me down has a lot to do with email marketing and Instagram, and it's the dreaded moment when someone unsubscribes or unfollows.

>> [4:10] I'm not talking about the people who go quietly. I'm talking about the people who feel the need to tell you why they're unsubscribing or unfollowing you before they actually depart.

>> [4:52] Most people do not know how to give good feedback. It often comes off personal and critical or in a chastising manner.

>> [5:55] Your vibe attracts your tribe. I always say that the more you fly your freak flag early, the more you'll attract people who are truly for you.

>> [07:00] One of the times that comes to mind was when someone had disgust in me using the term “lovely”. She let me know that she was going to leave and find someone who is going to talk to her with respect. It really bothered me for awhile, and I thought about toning down my language and expression. But then I got to a point where I thought bugger it. That's me in my everyday life!

>> [8:38] When you meet your online audience in real life, isn't it amazing to feel like you can just be yourself?

>> [10:11] A friend of mine also received an exit email because she used “OMG” in an email and it greatly offended a person. We're all different. We don't have to be for everybody. There's greatness and opportunity in releasing the people who are not for us.
IF SOMEONE UNSUBSCRIBES OR UNFOLLOWS
>> [11:30] I'm totally okay if people want to leave my tribe. I wish them all the love and light in the world, and there is a community and mentor out there for them. I hope they do well. And I let them know they're welcome back anytime.

>> [12:07] I know you put so much effort into writing your emails and Instagram posts, so it can hurt when someone gives you that criticism. It can especially hurt in the early stages when your numbers are going up and down like a yo-yo. It's way easier, far less exhausting, and so much more fun when you relax and own who you are.

Start introducing your own -isms into how you speak, your messaging, and be yourself!
Create a Nice Things folder and focus on the compliments.
Don't focus on the critics! Focus on the supporters and the one's you are serving.

>> [15:01] I hope me sharing this truth with you helps you feel less alone when you're in those early stages and people are unsubscribing and unfollowing. If you're inspired to do a happy dance next time someone unfollows or unsubsc...
17 min
June 09, 2019MWH 186 : How You Should Really Feel When Someone Unsubscribes or Unfollows
In the earlier days of my business, particularly the first year, there was one thing that used to bother, shake and derail me when it came to my email list or Instagram followers. I'm talking about those dreaded unsubscribes and unfollows!

I'd go from high-vibe to low-vibe and experience some serious self-doubt... Especially because this would happen even if I was sharing the three types of content that grows your blog or podcast.

Truthfully, unsubscribers and unfollowers are just a part of life in this digital age. And I did have to strengthen my mindset to actually see the positives whenever this would happen - that all of those unsubscribers and unfollowers were actually a blessing.

In today's podcast episode, I'm going to explain how you should really feel when someone unsubscribes or unfollows you.
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
17 min
June 02, 2019 MWH 185 : How She Took Her Health Practise From Offline To Online with Laura Callea of The Pregnancy Posse
How She Took Her Health Practise From Offline To Online

Motherhood can be a challenging and overwhelming journey - especially if you have an online business. It's easy to shy away from talking about the changes that come, physically and mentally, after you become a mum. In addition, there's a certain stigma around these issues, so you rarely hear these changes spoken about.

However, I'm never one to shy away from these types of discussions, and neither are the members in my private academy the Social Method Society. We've nurtured a community where we can be vulnerable.
Honest Conversation
I believe when we open the door for real, honest communication, we'll be able to reach a certain level of empowerment. We can feel confident talking about our bodies and mental health without shame or embarrassment.

Laura Callea felt the same way when she realised many mothers did not know the right information when it came to safe exercise during pregnancy and preventing common pelvic floor issues. She expressed that she felt like she was limited in her ability to only help a certain number of women each week at the clinic she worked at. In her heart, Laura knew that there were so many other women out there that she needed to serve.

“I felt that I had a responsibility to make sure that less and less women were coming into the clinic after birth saying, 'I wish I had known about safe exercises during my pregnancy!'.”

Laura is a women’s health physiotherapist who felt the urge to create an online community to help women better understand their bodies. She started small by focussing solely on pregnancy with her online blog Physio Laura. Since then, Laura has expanded into her online pregnancy membership program, The Pregnancy Posse.

Today Laura is sharing how she took her health practise from offline to online, how she niched down, and how she keeps her ego in check so that she can serve her audience.
Key Takeaways:
>> [5:26] Laura is a women’s health physiotherapist with a passion for helping women during pregnancy and after birth. She is motivated to empower and educate women to understand their bodies better and make informed decisions.

>> [8:36] Before taking her offline business online, Laura knew she didn't want to park her ideas just because she felt afraid.

>> [11:02] Laura never identified herself as an entrepreneur. Do you feel the same way? Do you identify as more of a small business owner? Well, guess what... If you creating something where there was once nothing, then you're an entrepreneur!
The Stigma
>> [13:18] There is a certain stigma that surrounds talking about recovery after birth, returning safely to exercise and work - even as a stay at home mum.

>> [17:57] As mothers we are so focused on our babies that we put our self-care and health in second (or third or fourth!) place and don’t address common postnatal injuries or weakness until much later down the track.

>> [18:38] Laura is all about helping women regain confidence in their own bodies by educating them about the physical changes that happen during pregnancy and childbirth so that they have a really good understanding about why they may be feeling the way they are.

>> [22:55] Something you must keep in mind is that when you look after yourself, you're looking after your family!
It's important to prioritise yourself.

You can incorporate self-care and exercise into your routine without overloading your already full cup.
Some examples are by doing your pelvic floor exercises whilst feeding, stretching whilst your baby plays on the floor, drinking water whilst feeding your baby, etc.

>> [26:09] You are not for everyone, and everyone is not for you. This is such a powerful concept to grasp.
59 min
June 02, 2019MWH 185: How She Took Her Health Practise From Offline To Online with Laura Callea of The Pregnancy Posse
Motherhood can be a challenging and overwhelming journey - especially if you have an online business. It's easy to shy away from talking about the changes that come, physically and mentally, after you become a mum. In addition, there's a certain stigma around certain issues, so you rarely hear these changes spoken about.

However, I'm never one to shy away from these types of discussions, and neither are the members in my private academy the Social Method Society. We've nurtured a community where we can be vulnerable.
Honest Conversation

I believe when we open the door for real, honest communication, we'll be able to reach a certain level of empowerment. We can feel confident talking about our bodies and mental health without shame or embarrassment.
Laura Callea felt the same way when she realised many mothers did not know the right information when it came to safe exercise during pregnancy and preventing common pelvic floor issues. She expressed that she felt like she was limited in her ability to only help a certain number of women each week at the clinic she worked at. In her heart, Laura knew that there were so many other women out there that she needed to serve.

“I felt that I had a responsibility to make sure that less and less women were coming into the clinic after birth saying, 'I wish I had known about safe exercises during my pregnancy!'.”

Laura is a women’s health physiotherapist who felt the urge to create an online community to help women better understand their bodies. She started small by focussing solely on pregnancy with her online blog Physio Laura. Since then, Laura has expanded into her online pregnancy membership program, The Pregnancy Posse.

Today Laura is sharing how she took her health practise from offline to online, how she niched down, and how she keeps her ego in check so that she can serve her audience.
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
59 min
May 26, 2019 MWH 184 : 3 Types of Content That Will Grow Your Blog or Podcast
3 Types of Content That Will Grow Your Blog or Podcast

Core content is the content we create that truly shapes our brand. Inside of the Social Method Society, we teach blogging, podcasting, and vlogging because I highly recommend business owners have a core content platform as part of their digital strategy.

The truth is that content marketing is undeniably the most effective marketing strategy of our time. If you think about it, you're probably already doing some form of content marketing for your business. Whether you’re creating content for Instagram and Facebook, sharing blog posts, writing captivating emails for your list, etc.

In some way, shape or form, I guarantee you're putting out content.

Now, the thing is... When your core content is done well it can take your business into a whole new realm of success.

That's right. I said it!

Behind every successful brand is a core content strategy that ensures your marketing efforts actually pay off. If you're interested in more information about the ins and outs of creating a robust content marketing strategy that converts, make sure you check out my podcast episode with Liz O'Donnell.

In today's podcast episode, I'm going to share three highly effective content ideas to help you grow your blog or podcast listenership.
Key Takeaways:
>> [1:16] It takes a lot of mindset work to be able to commit to publishing regular content. You begin to wonder if anyone is going to really read or listen. A lot of people start putting out content and then they stop because of various reasons.

>> [2:17] Today, I'm sharing three types of content that will help you overcome writer's blog and and actually see growth in your content source. These content ideas can really be applied to any niche.

>> [3:18] My first content idea is to create content that would position you as a teacher. For example, a step-by-step walkthroughs, recipes, how to tips, etc. The primary objective of this content is to help someone by teaching them.

>> [4:13] Remember that imposter syndrome seems to pop-up sometimes when you're teaching. Your mind will try to play tricks on you. This is your inner mean girl and you have to be aware that you don't need to be listening to this voice in your head. You're teaching back what you know because it worked for you and that's going to help your audience.

>> [6:48] My second content idea is to post an opinion piece. This content idea is not for the faint hearted.
Things You Should Know About Opinion Pieces

Opinion pieces have the ability to go viral.
It's easy to get around anyone with strong counter opinions by using a call-to-action to ask your followers to share their own opinion.
Use this content idea if you're passionate about getting your message out there, while ruffling a few feathers.
Also, opinion pieces don't always have to be controversial.

>> [9:35] My third and final content idea is the interview! This is a good one because it allows you the extra opportunity for cross promotion.

Put a call out to see if anyone would like to be interviewed on your podcast or blog.
Make sure you include what the mission of your blog/podcast is about, who is your audience, and who is the type of person you are looking for.
You could always just approach someone that you admire and ask them if you could interview them. Start small, initiate the conversation, and ask if they're interested in hearing more.

>> [11:28] Interview style content allows for cross promotion because that's the etiqutte when you feature someone! It allows you to introduce both parties to a new audience.

>> [11:56] The interview process does not have to be fancy.
17 min
May 26, 2019MWH 184 : 3 Types of Content That Will Grow Your Blog or Podcast
Core content is the content we create that truly shapes our brand. Inside of the Social Method Society, we cover blogging, podcasting, and vlogging because I highly recommend business owners have a core content platform as part of their digital strategy.

The truth is that content marketing is undeniably the most effective marketing strategy of our time. If you think about it, you're probably already doing some form of content marketing for your business. Whether you’re creating content for Instagram and Facebook, sharing blog posts, writing captivating emails for your list, etc.

In some way, shape or form, I guarantee you're putting out content.

Now, the thing is... When your core content is done well it can take your business into a whole new realm of success.

That's right. I said it!

Behind every successful brand is a core content strategy that ensures your marketing efforts actually pay off. If you're interested in more information about the ins and outs of creating a robust content marketing strategy that converts, make sure you check out the Social Method Society.

In today's podcast episode, I'm going to share three highly effective content ideas to help you grow your blog or podcast listenership.
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
17 min
May 19, 2019 MWH 183 : Behind The Scenes of a 6 Figure Instagram Business with Amie-Jane Hankinson of Growing Kind
Behind The Scenes of a 6 Figure Instagram Business

Have you ever wondered if you really can have it all? Do you often feel like you're hustling every minute of every single day while trying to grow your Instagram business? Are you making the most out of nap-time or burning the midnight oil more often than not for little to no reward?

Amie-Jane Hankinson hustled day and night and went back to working full-time hours when her littlest was only a few weeks old. While she was super passionate about what she was doing, she was also extremely overwhelmed and suffering from post natal depression (PND).

Her business, Growing Kind, was born in the midst of her darkest days. Amie wanted to create a supportive community for mothers who were feeling overwhelmed (just like her) so that she could show these women ways that they can reconnect with their children through play.

“I'm financially abundant and money comes to me naturally,” is just one affirmation that Amie has on her wall in a place that she sees everyday.

This particular mindset shift and her overall growth mindset has led Amie to grow her Instagram following to over 30,000 followers and earn over six-figures of income.

Today, Amie is showing you that you really can have it all! Amie's sharing how she smashed through her self-limiting beliefs, about money and success, in order to see significant growth in her Instagram business so you can do the same.
Key Takeaways:
>> [4:38] Amie is the sole creator and director of Growing Kind. She is a mum who dreams of sleeping through the night and drinking her hot coffee in one sitting! Amie is a huge advocate for play, with a love for authentic learning experiences, and a huge appreciation for the raw beauty of nature.

>> [9:50] A few months into starting her Instagram business, Amie started to feel as if she was working every second of every day. Her family soon came to a breaking point, and Amie knew something HAD to change or else she was going to need to give up again.

>> [14:15] You need to push past your limiting beliefs and your imposter syndrome. Once you have 100% belief in yourself, you will feel empowered to make the decisions that will lead you to where you want to be.

>> [16:10] It's easy to look at someone with a large following size and assume that it happened over night or that they've been in business for years. Amie has grown her following from 500 to over 30.1K in 15 months.

>> [17:39] When Amie began using Instagram, she was very salesy. But she soon learned that selling without serving does not work!
Amie then changed her mindset around Instagram by doing these three things:

Posting consistently once a day and tracking when her audience was most engaged using the Instagram insights.
Amie began viewing IG as a platform to share her knowledge and inspire mothers to live a more balanced life; rather than viewing it as a sales platform.
She began collaborating a lot with like minded businesses while using hashtags with intent.

>> [21:00] It's important to make friendships on Instagram. Don't constantly work within the same circle! You want to be able to tap into new audiences, so be open to collaborate with women from all over the world. That is when your reach will be amplified!

>> [22:30] Seeing your Instagram following convert into sales is such a great feeling! Amie uses Google Analytics to track where her sales are coming from. She was extremely surprised to seeing that most of her sales were actually coming from her Instagram Stories where she's extremely authentic.

>> [24:23] It is proven that 80% of our success comes from our environment. When you surround yourself with people who believe in the impossible, it makes things possible for you.

43 min

About Mums With Hustle Podcast

From the publisher's feed

In 2015, as a new mum, I left my 10-year teaching career to pursue the freedom-filled life my family deserved. With no business experience and this podcast as my starting point, I built a…