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00:00 Are Coupons As Effective As People Believe?
09:55 Introduction
12:41 Getting error on Amazon account employees
16:16 How do I check to see how many coupon redemptions I had of the coupon code I created for Black Friday? Ideally, by SKU.
17:41 When should I be trying to find a nice profitable price?
20:41 Will Amazon allow me to be the Primary Account holder for both their separate SC accounts?
21:53 Should transactions log on the day they happen or just completely random?
23:28 ​Is it better to have two listings with differences being size and variations as flavor?
24:43 When launching a product, at what point should we bring the launch date / all other dates to the present day?
26:05 What % of ad spent does MAG charge? 
26:55 Putting a KW multiple times in a listing will help more with SEO. If true, how much is too much in that situation?
30:36 In PST time, at what time is the Amazon PPC's suggested bid rates more reliable?
32:17 One variation is performing well. What strategy do I need to apply to increase the sale of all 3 variations?
34:23 Should I focus on the main keyword or high search volume on TOP by TOS for a long time to rank in the top 1-15?
35:41 Will Brand Registry cut me off once the USPTO denies my mark?
36:50 Do you make language variations such as Spanish for A+ content?
40:48 Our ACOS jumped from 30-38%. Should I leave everything as is and ride?
42:03 Seller Account admin permission
45:05 Which strategy for sponsor display to spend less and get sales?
46:15 How to get boost sales for newly launched products?
48:45 If you create a whole new set of the primary 5-6 listing images, is there a way to A/B test them as a whole against the existing images?
49:40 YWTW​- Friend signed up with another company under his brand into their account. What’s the downside of this setup? 
51:28 How to check that product's patent to ensure no patent infringement?
53:25 How do you consider a product the winner after 2 months of selling?
55:38 ​Which tool is based on PPC management?
56:12 How to manage lots of PPC campaigns manually of 300+ SKUs?
56:43 Using parent/child or separate products for better crowding in the search results?
59:34 Having glitches on the Amazon ads report last week
1:00:38 How to avoid PPC cannibalization when your ads sales go up?
1:02:19 Should I target my competitor's RANKED keywords in a single campaign?
1:03:20 How do you feel about giveaways (coupons) during your initial first launch?
1:05:56 What can explain a huge drop off in indexed keywords?
1:09:58 Avoiding getting out of stock - Should I lower PPC bids? Should I increase the price?
1:10:33 Any thoughts on Wayfair and QVC/HSN? My product is in the home and kitchen.
1:11:41 Will the IP complaint be deleted after 6 months?
1:13:43 I’m losing profit from PPC; what should I focus on to lower it?
1:16:40 How do I add large images to A+?
1:21:36 When updating the listing with new features in the title and images, is it a complicated procedure?
1:25:16 Accounts registered with lots of trademarks
1:27:03 Getting this kind of warning: ​"This SKU has an inconsistent product classification with the ASIN. Please submit a feed to update this SKU to match the ASIN product classification."
1:29:39 Why should I apply for a USA trademark if I am registered under the Indian trademark?
1:31:09 What is the photo dimension to use?
1:33:41 Instead of having single-parentage, why not split up the listing for more real estate?
1:34:41 ​Amazon Support is almost impossible! 
1:35:51 ​Will adding emojis to the beginning of my bullets negatively impact ranking/Seo?
1:36:50 Getting out of stock, listing lost positions in the ranking.
1:39:45 Is Canva good for listing infographics images?

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00:00 Thursday AMA Live Q&A with Steven Pope
09:55 Introduction
10:45 Kevin Sanderson- How is it worth running coupons this holiday season?
15:39 TipSee Light Company- Should I turn off some old campaigns?
25:29 James Plouf- Counterfeit sellers are going after my listing
34:36 Sean- How do you find a product by looking at its volume?
39:47 Changing UPC codes are the hardest thing to do in the Catalog
49:04 Jeff Allen- How do I stop cannibalizing the PPC ads from wasting money?
59:58 Ray Sieh- How do I successfully change the brand name back?
1:05:41 Matthew Furman- My IPI score is so low; does that affect how much my products show up? Should I liquidate?
1:27:32 Retail contribution having data conflict issues
1:36:39 Identify keywords that lose market share on

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00:00 My Amazon Guy Weekly Live Q&A with Jason Mastromatteo and Faith Denniston
09:56 Introduction
13:38 Why shorter brand names are better
15:49 Best tip for the top of search modifier of 500-700% or more
18:49 Getting a service charge from “professional” seller central account
20:45 Making sales on Shopify store vs. Amazon
22:22 Best way to switch variations on the product listing
25:06 Steven Jani- What’s the best way to utilize Amazon's exclusive brand benefits?
27:51 Rozina VA- Is the Amazon Search Query Report available in the Amazon UK marketplace?
28:26 How to fix a 5561 error
30:53 Referral bonus via Amazon attribution link
32:07 The process of changing the brand name on the product listing
36:00 Matt Akins- Can I reset the Honeymoon period?
37:39 Recreating listing with poor feedback reviews
39:38 Steven Jani- What’s your general Black Friday/Cyber Monday PPC strategy?
41:28 Don’tAsk- Is there anything we can do to drive sales if the overall demand is down?
43:31 Booking a coaching call with My Amazon Guy
45:18 Jossie Ruiz- First time doing a 3rd party LTL for Amazon FBA. I need to set up an appointment for them. Is Carrier central the way to go?
45:53 How to fix an 8541 error, the value “brand name” conflicts with the value
47:06 Tips when Amazon rejects a brand name
48:02 Best practices for Black Friday
49:53 Michael Basilicato- Why do some stores show up under my main account other I need to toggle to their store?
57:02 Is it true that the main image size is less than 3000x3000 can cause suppression?
58:32 Zee Kay-  What must be the PPC strategy for the newly launched product? Week1-4
1:00:20 Getting an inventory issues
1:02:04 Shahid Shafique- How to find sales and keywords without tools?
1:02:42 Is it worth doing the Black Friday deal with 30% off?
1:03:40 Matt Akins- Where do I find the flat file for my category?
1:07:54 Shahid Shafique- What’s the best practice to divert traffic from Tiktok because it’s not converting?
 1:11:00 Mohammad Abdullah- Do I need to use these SKU labels, or are item labels OK?
 1:12:07 CrazyMarlon- Any recommendations for photographers and video creators that are not expensive?
1:13:52 Review process for EBC update status
1:14:54 Would you consider posting a few questions on my new listing and answering them as a seller?
1:19:20 When does the Honeymoon period start?
1:22:34 Consequences of running out of stock
1:24:23 Artificial Stupidity- Apart from having nice images, maybe a video is the point of having A+ content just to pack it with keywords?
1:27:16 Which metrics do you use to decide if you should give up on a product?
1:30:22 Kris Gramlich- How do you get products into the “add accessories” section on the detail page?
1:31:12 Having a problem with counterfeit items for decals
1:32:52 Amazin Amazeen- What are your suggestions regarding my listing not showing for even my branded keywords?
1:35:07 Image issue - “low quality, this listing may be incorrect”
1:37:04 Kris Gramlich- How do you get products into the “add accessories” section on the detail page?
1:37:39 QueenMeme- I need to know how I get the ship to address to restock.
1:38:37 Advice on the main image getting suppressed
1:40:00 How to file brand registry claims correctly


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00:00 What Is Your Strategy To Increase Your Margins?
10:03 Introduction
11:33 Tian Qin- How to track my profitability?
15:17 Testing seasonal products
17:19 ZenHardyProject- What’s the best method for setting up variations with no parentage?
23:57 Relaunching a product: To use the same ASIN or not?
25:36 Legacy accounts: Existing or new campaigns?
27:08 Jeffrey Valen- How long is it taking from the time of ship-out to the time product is available for sale via FBA?
31:02 Matthew McCormick- What's your process when you receive a bad negative review?
32:24 Tim W-  What is the optimum time relative to manufacturing and product launch to create a shipment in Amazon?
33:38 My product is not eligible for Black Friday deals
35:31 Rana Muhammad U- Not getting good sales in the Australian market
37:17 My Amazon Guy can help get your account back
38:21 How reliable is Amazon's PPC sale attribution?
39:57 Amazon wholesale arbitrage / Amazon private label course in My Amazon Guy?
41:14 Advice in shifting to private label
44:08 Suggested course: Google Ads
45:05 How to fix screwed-up shipping templates
47:43 Getting a VAT exemption 
48:22 Getting only 4-5 orders a day
49:12 Sales go down after Holidays. When Q1 starts, what’s the best recommendation for setting up ads?
50:31 What to do when Amazon loses seller’s items/units?
51:57 CPC is too high on my main keywords; what is the best strategy to run PPC for the newly launched products?
54:00 How can we rank our products with a low budget?
54:53 Start a PPC for the new launch product or go to the Vine program.
55:27 What’s the future of online arbitrage?
56:37 Using Marvel characters on the product
57:12 Can we recover our deleted SKU?
57:24 Best advice for those who sell in the handmade category
59:35 Any recommendation for party alcohol-related games/item
1:01:40 Trying to add an ASIN in Vendor Central, but Amazon says, “this item is a bundle”
1:05:16 My CTR is high, but I don't get many sales 
1:06:34 Tiktok ads for Amazon
1:07:40 Don’t try reaching out to customers on Amazon
1:08:06 Is the first batch profitable in the new product launch?
1:09:10 Using the item maintenance form
1:09:59 Changing details
1:10:33 Which pricing sells better $44.99, $54.99, or $59.99?
1:11:20 The best practice is to add keyword backend EBC image


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00:00 My Amazon Guy PPC AMA Live Q&A with Mina Elias & Matthew Davis
09:56 Introduction
14:24 Jeffrey Valen- How and when do you determine settings for TOS placement % and by how much?
20:13 Jahleel Pinner- Will existing products in 2 or 3 packs get the honeymoon period if I variate them with the existing one pack?
21:07 Differences between fixed and down only bid
22:46 ASIN performance level data
24:48 Creating a good campaign structure
30:30 DanteTV- How can I structure the campaigns to test all 55 keywords to see which of them perform well?
34:07 Karan Singh- Any tips you have on top of search campaigns with multiple targets at scale and in bulk?
36:26 Iza Fiaz- No significant improvement in TACOS; what factors should we consider to improve organic ranking?
40:14 Not seeing improvement in lowering bids
42:54 Getting minimal impressions after bumping bid to $100
44:57 Different date range of PPC reports
46:21 DanteTV- What is people's most common mistake when launching in the vitamins/supplement niche, especially with PPC?
53:19 Behaviors to look at when constantly testing
56:23 Karan Singh- Is cannibalization overrated?
58:35 Boxer- I have 450 units and want to maximize profitability; what is the best PPC method in this instance?
1:01:44 Andy Craig- In what situations do you like to use “dynamic up and down” or “fixed bidding”?
1:03:37 Karan Singh- What are some benchmark KPIs I should aim for? CVR, CTR, etc.
1:09:20 The 80/20 rule strategy for keywords
1:12:07 Daniel- How should we analyze our PPC campaign during the launch?
1:15:23 Adding misspell words to search terms and with PPC
1:16:17 Casey T.- Do you think that product differentiations working in January would also work now?
1:22:42 George Geourgiou- How many days should I wait when I launch a new product before optimizing the campaigns?
1:23:52 Ashish Verma- How to allocate budget across campaigns?


Mina Elias, our guest, started selling nutrition supplement brands on Amazon, and his sales skyrocketed quickly. He continuously shared his successful tips and tricks with other Amazon sellers and became known as the Amazon PPC expert.

His company, Trivium Group, began when he outperformed four large agencies and won a sizable bid from an organization. Since then, his company has grown by 500%.

Trivium was born with the belief that by implementing strategic marketing strategies, every eCommerce brand can reach its revenue goals. With his experience, he  learned that:

👍 Amazon advertising is a time-consuming and tedious process.
👍 There’s no shortage of moving parts, unpredictable algorithm changes, updates, continuous breaks, and fixes.

To have measurable changes, you can’t:

🚫 Set and forget
🚫 Launch copy-and-paste campaigns

Being a multiple seven-figure earning FBA seller, headlining Amazon events as a speaker, appearing on countless Amazon PPC podcasts, and creating an entire PPC University course.

Along the way, he  learned a couple of things:

✅ Success is repeatable.
✅ Being passionate about company culture and client success leads to continued growth.

Their team uses advanced analytics and in-house technology that upgrades with Amazon’s algorithm and macros to temper the ad campaigns until each one is perfect. From there… they go further.

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00:00 My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo and Faith Denniston
09:55 Introduction
13:31 Filling out the category listing flat file
20:04 Why switching product category is not worth it
20:59 Not getting the same order volume on different campaigns
22:51 Example of a good keyword stuff product page and A+ content
25:23 SEO writing process
27:15 Brandon Gable- Best temporary ramp-down process?
29:23 Erhan Guclu- What is the best giveaway strategy now?
31:53 FBA wholesale product hunting
33:34 hauptp1- How many products would you send to the vine?
34:39 Reorganizing video sequence on the product listing
35:40 Opinion about Vine reviews
37:08 Encouraging customers to ask for reviews
38:08 Jeff Allen- Can you respond as a manufacturer to the Q&A section?
40:41 Getting customers directly to your brand store using sponsored ads
43:56 Vine heavily depends on the product
44:33 When to defend and offend your space
45:44 Number of products being sent to vine
45:53 FBA New Selection
47:30 Showing up for a specific keyword on search terms
49:40 Getting a brand approval
50:44 Gabriel Alvarado- How do I add more of my ASINs that I've been selling but weren't included in the recent Brand approval?
52:16 Finding your strongest target when implementing keywords
55:38 Outbid your competitor through defensive campaigns
56:45 Strategy for a saturated niche
58:43 Create your brand name in less than 10 characters
1:00:21 Step on making a full update of the listing when somebody claimed the ASIN listed under
1:03:40 Successful product needs to scale and have more velocity
1:06:51 Naghman Chak- What "triggers" the consumer to buy?
1:08:56 DanteTV- How can I structure the campaigns to test all 55 keywords to see which of them perform well?
1:10:58 Spending a lot on PPC, but no sales
1:15:54 Taking advantage of the 'honeymoon period
1:17:44 Setting up your seller account
1:19:16 Ali Kolachi- How to get a contribution on an attribute?
1:20:40 Kadir Soran- Is there any way to get advertising reports older than a year?
1:21:22 Maney Yenam- Can I hide my BSR on purpose?
1:22:39 Frostax- How do I switch to FNSKU?
1:24:40 Majid Ali- Can we change listing images after a month or two or more?
1:25:19 Pros and cons of selling in other markets
1:27:49 hauptp1- What to pay attention to when writing the copy of EBC?
1:29:13 Varadraj Nayak- Is there any way to know from where I'm getting sales?
1:31:11 If the active listing doesn't have the brand name, then do a change
1:32:55 Shumaila Saeed- My Amazon parent listing is showing incomplete, but childs are active. I can't find out what is incomplete.
1:35:42 A guide to launch better on Amazon
1:38:18 Ophir- What strategy is MAG taking with deals and coupons for Black Friday / Cyber Monday?



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00:00 Introduction
12:42 Hidden Suppression: Unavailable Listing and with FBA Inventory
14:33 Parentage/Variation creation
18:33 Lyle Thompson (Dee) Brand name and Listings got  Hijacked
25:44 Robert Banarez - Flatfiles for Size and Color Variation 
37:18 Bob Dykes - Amazon lost his items and did not acknowledge the receipt, although it was written in the Amazon system that they did receive it. Good news! This is recoverable.
43:17 Sean Filmore - Add multiple quantities on the listing by creating FBM in addition to his FBA
48:01 Jeff Allen - Keyword indexing and ranking
48:36 Learn how to filter the data to get the maximum value that you are looking for
54:26 Luis Carrera - Hazmat concerns about his products
59:03 Noman Afzal - PPC strategies for newly launched products.
1:05:18 Zameer Naqash - PPC campaign strategies (Auto Campaign) for his Kashmere scarf products
1:15:25 Product doesn’t show in the Managed Inventory
1:15:58 How to use PPC to rank products?
1:16:24 Amazon Selling Partner Starter program of Amazon is just lip service.
1:10:05 How to find the most profitable suppliers which have profitable products?
1:20:18 How do you recommend the first 10 reviews after launch?
1:21:24 Tips for getting a buy box quicker for a new account
1:22:14 Have an A+ content in all of your listing
1:23:45 Can I send Amazon an oversized box?
1:25:02 Steven recommends Datadive
1:26:13 Amazon fees based on dimensions you place on the back end

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Josh Hadley, our guest is an Investor, a Mentor, and a Strategist

He teaches how to build, grow & sell 7+ figure businesses

He is an experienced leader with strong management, sales, and business development skills. Record of achieving outstanding results through teams by implementing strategy, effective goal setting, action plan development, and meticulous execution.

His Specialties are as follows: Business Development, Digital Marketing, Sales, Strategic Planning, General Management, Training, and Organizational Development

00:00 Launching Products 101 with Steven Pope and Josh Hadley
09:57 Introduction
11:20 Number 1 mistake people make when they start to think about launching their products
13:27 summary
14:07 How important it is for Amazon actually to be building a brand.
15:43 Market Basket analysis tool
16:26 Launching a product on a regular basis is actually part of the A9 algorithm in someway
18:50 Everybody needs to continue launching products
20:17 What the market basket analysis does
23:01 Go find your competitors
25:00 Looking if the data is accurate, does amazon really rank my staff?
27:19 3 Tips for reaching out to your manufacturer
32:38 Tips on finding US suppliers
34:21 How to check product patents or trademarks before starting selling?
38:28 Does Amazon protect patent-pending claims?
39:49 Selling in Canada and Mexico, is there any harm in switching this on?
41:05 Competitor making purchases and leaving several 1-star NCX reviews
42:10 What type of campaigns and bids are you using for a new launching product?
45:35 Should we target a specific keyword at the beginning for PPC?
59:03 Best to learn Macros in excel to fully optimize these sheets
59:17 Can I also update the design and keep the ASIN/Rank/Reviews?
59:28 Did you build that excel sheet, or is it software?
59:38 When someone purchases the "Full Listing Optimization" package with MAG, how does the process compare?
1:00:42 How do you use Starbucks? Would it be considered a parody?
1:01:18 What are your usual pricing strategies for new launches?
1:01:59 We have a utility patent, and Amazon helps us take down copycats
1:02:10 If the bids are high, should we focus on the longtail keyword?
1:03:41 Why not review category bestseller pages for product planning
1:04:37 Is the vine program worth it when launching?

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DIGITAL EXPERT - OPERATIONS LEADER - BUSINESS DEVELOPMENT - INNOVATIVE ENTREPRENEUR

Highly experienced digital business and successful management professional recognized for consistently growing revenues and profitability. Confident, highly energized, effective, and persuasive communicator with strong interpersonal and entrepreneurial acumen. Skilled in global, scalable operations and sales development for start-ups and established Fortune 500 environments.

Leadership - Transformed culture across multiple departments while growing revenue over
 100% without decreasing services to internal and external constituents

Strategy - Created scalable models for operations and revenue generation for start-ups 
 and Fortune 100 environments

Technology - Experienced in all earned and paid digital media, PR, and marketing, along 
 with CRM and marketing automation software (Infusionsoft/SalesForce/HubSpot)

Collaborator - Consistently increased revenue and decreased costs by negotiating distribution, 
 sales, and strategic alliances with external partners and service providers

Amazon Product Research & Product Launch Q&A
00:00 Introduction
02:44 There are tons of opportunities on Amazon
02:46 It’s always a good time to launch a product on Amazon
03:36 Success rate on selling on Amazon
07:56 Product ideas always start with keywords
08;46 Greenlight for Products ideas criteria are desirable (search volume), feasibility (can you actually make the thing), and viability (can you make money out of these products)
11:03 Do multiple design filings patents for different aspects of the products
12:40 If the product is selling really well in the first 48 weeks, defend it a little bit with a patent
14:16 The importance of Brand names
16:26 How to select your brand name and its corresponding domain from godaddy.com
27:19 Branding is very important on Amazon
27:25 Shorter and relevant brand titles stand out. There is instinct credibility
28:24 To reach the target customer and get the number one spot, your Brand should look legit; the seller looks legit the copywriting should be professionally written.
28:51 Have you ever competed with Amazon Basics yet
30:18 Difference between store name and brand name
30:27 Under one Amazon account set up as LLC, and within that, you can get brand registered for multiple brands, and once you have a brand registry, you can get multiple storefronts for each brand.
32:35 You can change your seller central display name as long as it is not yet taken; you can make it more relevant to your store
33:19 Troubleshooting issues on variation themes
36:25 Amazon splits the reviews to child variations when it reaches 10,000 reviews based on Dan’s experience
43:43 Have your seller name be generic if you are selling multiple brands
45:11 Any video is better than no video unless it is a bad video; make sure your copy is great on your videos
48:39 How to know if the parent is suppressed?
49:22 To check, go to the parent and click edit and if it should error or “the SKU has an inconsistent classification with the parent,” then it is
52:54 One piece of advice for sellers of handgun accessories is to be careful with IP infringement on models and weapons and as well as trigger keywords for Amazon-like weapons.
55:01 On the initial launch of your products, what is the process of deciding to add variations specifically for color variations
56:02 Pick the number of variations you want first and recognize the benefit of having 4 or 5 over 2 or 3 and then use PICKFU to rank colors and look at people’s feedback

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00:00 My Amazon Guy Weekly PPC Live Q&A with Matthew Davis
11:26 Introduction
12:44 Can we change the company name on Amazon?
13:33 Tips for video ads
18:21 Is it ok if the campaign budget runs out every day after a couple of hours?
23:32 Is there a way we see ASIN-level search term data via some downloadable report?
25:21 What are some of the most effective methods to reduce TACOS?
32:34 When doing bulk analysis for ACOS and bid updates which specific reports do you use?
33:20 Where to look at the Broad Match with modifiers
38:18 I have ACOS% on these campaigns where the budget runs out.
40:23 What will be the best strategy? I normally use down only and keep my TOS at 20-25%.
45:54 Should I negate the brand name in phrases and broad matches?
51:01 2 most common causes when campaign performances come to a halt
53:30 Any PPC tips going into the Christmas season?
1:00:49 How can I use SB-Video campaigns to get an advantage over my competition?
1:02:38 If my product is an accessory for a trademarked brand, can I use the brand name in my keywords?
1:04:39 How do placements work for product ASIN targeting campaigns?
1:06:52 Unpack the search term winning bid process; how many impressions are available at each moment?
1:11:24 Does dynamic down only spend less because of less impression?
1:14:35 How much does it hurt the performance of a campaign to run out of budget each day vs. keeping it afloat?
1:18:59 Does the phrase match every work?
1:20:46 Can I reduce the bid below CPC to keep the campaign active throughout the day?
1:21:45 If I'm running out of stock, should I decrease PPC spending or increase my prices?
1:22:21 How much is a good conversion rate on Amazon?
1:24:30 If campaigns have only one converting search term, should I move the term to another campaign or leave it alone?
1:26:00 Do you see Walmart as an opportunity for sellers?

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