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00:00 Does Having Coupons Make Sense?
01:00 Getting a little bit more aggressive with coupons
01:06 How worthwhile is it to run a coupon?
01:28 Coupons do not make sense, especially with the inflation rate is 25%
01:53 When to run a coupon?
01:59 Why is it better to lower the price than run a coupon
02:11 Lowering the price versus running a coupon
03:08 You can't say, I want to run coupons to 50% of my impressions on a particular product
03:21 How do I a/b test it?
03:39 Top 4 promotions to do on Amazon
04:16 The best tip: Don't forget, a promo code stacks with a coupon
04:32 People forget to disable the promotion when they ran the coupon
04:51 Getting rid of it or turning it off
04:57 Coupons are not worth it
05:04 Doing a test when running a coupon
05:19 Join Steven Pope LIVE every Thursday 12noon EST
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅ Support us, buy some Swag: MyAmazonGuy.com/Swag
✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
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How To Check Coupons Applied:
00:00 Introduction
00:19 Go to Advertising Tab inside Seller Central
00:21 Click Coupons and go to the coupon campaign
00:25 Go to the expired one
00:28 Display clicks and redeemed
00:45 Go to Reports and go to Fulfillment and click All Orders
01:25 Download the Txt. file and import to google
02:42 Find, sort and show the redeemed coupons
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅ Support us, buy some Swag: MyAmazonGuy.com/Swag
✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
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How to Un-Enroll from NARF
00:00 Introduction
00:11 Amazon auto-enrolled a lot of products to NARF which makes US FBA offers eligible for sale in Canada and Mexico
00:39 How do you get your products to get out of those Marketplaces on un-enroll from NARF
00:54 Go to Seller Central and click Manage Your Remote Fulfillment ASINs and Click the Programs settings on the right side
01:28 Uncheck Canada or Mexico on the enrollment status page then click Save.
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅ Support us, buy some Swag: MyAmazonGuy.com/Swag
✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
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00:00 The Three Types of Difficult Clients - Amazon Seller Central - Amazon Agency Talk
00:09 What are the three types of difficult clients, and how do you manage them?
00:29 One thing that we do not accept or condone in My Amazon Guy
01:25 Client is rude
02:36 Client being too hands-on
02:50 Client that doesn’t respond
03:32 Client that thinks they “know” better
04:12 Client either submits and see the result then growth fails, and they leave
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅ Support us, buy some Swag: MyAmazonGuy.com/Swag
✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
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RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
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Getting a bugged product or SKU on Amazon. Steven Pope will show you what to do with your inventory and how to manage that catalog.
00:00 Why Duplicate an SKU on Amazon Seller Central? [Solve SKU Errors]
00:23 If you have a bugged SKU, you probably need to make a new one.
00:28 Make it the easy way
00:29 Take an ASIN
00:37 Fill out the information.
01:07 In making the new SKU, what happens to the inventory?
01:38 First, sell out of the old SKU inventory.
01:46 Method #1, make the new SKU a dollar higher in price.
02:03 Method #2, physically close the listing. You can close an SKU without affecting the ASIN.
02:45 To reopen a listing. It's as simple as clicking release.
03:01 Product will be live again within five to 15 minutes.
03:05 Things to keep in mind when transferring SKUs on an ASIN.
03:18 Link to Steven Pope's LinkedIn account
03:31 SKU vs. ASIN specific
03:55 What happens to all of the old advertising campaigns when switching SKUs
04:34 Why is it good to have duplicate SKUs with different shipping methods (FBA and FBA)
05:18 Technique to solve stockouts to have FBM, and FBA SKUs live on the account.
05:57 Data attribute submission.
06:44 Switching the data from one SKU to another
06:51 Next video to watch: How to back up your catalog data.
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅ Support us, buy some Swag: MyAmazonGuy.com/Swag
✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
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How to Download your Search Query Performance Brand Analytics
00:00 Introduction
00:05 Amazon is working on making Search Query Performance reports downloadable
00:19 Use instant data scraper - Link
00:37 Click on Search Query Performance and click CSV, and it will populate the spreadsheet
01:04 Other uses of Instant Data Scraper
Instant Data Scraper Link here: https://chrome.google.com/webstore/detail/instant-data-scraper/ofaokhiedipichpaobibbnahnkdoiiah?hl=en-US
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅ Support us, buy some Swag: MyAmazonGuy.com/Swag
✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
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Why Is Amazon Shrinking My Images On Mobile?
00:00 Introduction
00:49 Spiffy listing's secondary images seem small on the mobile compared to the desktop view.
01:51 Images are in full size on PC, all made from photoshop but shrunk down on mobile.
02:21 Brian is specifically concerned because customers shop mostly on the app
02:38 I checked the image in the Irfan
03:22 Contact Amazon and file a ticket for it, take pictures, and make them understand why there is a difference between the images displayed.
03:55 ASIN Review for Spiffy product listing
04:05 Missing A+ Content for this product because it had problems with naming convention errors in the brand name.
04:27 Catalog troubles are resolvable; start by downloading the CLR
04:48 Free coaching call for Brian B. from Steven Pope.
04:55 UPC field is not filled in; simply correct it by loading a new template of UPC and linking it to the brand. Then, the A+ Content will go live.
05:37 Link to the Coaching call page
06:07 All product listings should take advantage of the Brand Story and make sure images are clickable
08:37 Help your consumers to find your products by linking your products together in the brand story
9:15 Litmus test for images, show your grandma, and if she can read in 5 seconds, then its a good one
9:54 Check alt text if they are optimized for keywords
10:57 Premium A+ Content
12:52 Put some human in your images and place your customer avatar.
15:56 Create content based on the number one problem that your customers have
17:48 Marketer's job vs. Politicians
20:06 Link to the new SWAG page
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅ Support us, buy some Swag: MyAmazonGuy.com/Swag
✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
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How to Read Amazon P&L (Profit and Loss) Statements
00:00 Introduction
00:04 How to read P & L of Age of Sage for the period Jan 1 to Oct 25, 2022,
00:50 How to download Amazon’s P & L: Go to Reports - Payments - Date Range Report
01:23 Generate Date Range report tab for P & L summary view per month or per year
02:17 Amazon P & L summarizes all the income and expenses inside Amazon
03:05 Breakdown of Amazon Net Income and Credits
04:53 Breakdown of Net Expenses inside amazon and other deductions
05:19 FBA Transaction fees account for the largest expense inside Amazon (actual FBA cost)
06:22 Advertising cost is not included in the Amazon P & L yet
06:44 Most sellers spend their advertising costs directly charged on their credit cards
06:58 Sellers can enroll in Amazon American Express and get 5% cash back on ads
07:35 Amazon P&L is a true picture of your expenses except advertising.
07:47 Check on the Advertising Invoice History tab to have an estimated ads cost to date
08:51 Transfer amount is the net of all the income and expenses inside Amazon.
8:58 Sales taxes per state are taken care of by Amazon, no more sales taxes payable for sellers.
09:46 Statement view tab with Payments Dashboard displays a summary of the settlement and the account level reserve
10:57 Transaction View Tab shows specific order IDs, products sold, and charges and rebates
11:17 Display of Transaction details
12:35 Fastest way to track your inventory
12:57 Link to Shipping Alerts video
14:53 All Statement tab display standard orders vs. invoice with beginning balances
15:06 Does business reports factor in refunds? Yes, they do
15:32 Disbursements tab displays all the transfers to the bank account of the seller every 2 weeks
15:54 Date Range Report tab generates the P&L report by choosing the summary report
16:22 Audit of Advertising Cost by going to the Campaign Manager
16:59 Link to Seller Accountant CEO Tyler Jeffcoat videos
17:19 Steven’s job as a marketer is topline and’s concerned more with the sales growth, while CFO’s job is the bottom line or more concerned about the profit
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅ Support us, buy some Swag: MyAmazonGuy.com/Swag
✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
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Rode Swivel Mount: https://amzn.to/3O9ruzF
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Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
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Top 5 Hacks on Catalog Troubles
00:00 Introduction
02:02 Why am I losing the Buy Box
03:20 Sellers cannot change their Title because they have lost content contribution rights
04:10 Check Vanessa Hung’s video on Flat files
04:12 Updating the flat file for the Title, may or may not work but at least a seller support ticket
has been opened
05:11 Which one is better Seller Support tickets or Brand Registry tickets?
06:27 Amazon is a culture of escalation
07:49 Amazon Ranking issues
08:39 Amazon started allowing third-party ads on their website
10:22 Amazon Buy Box Hacks
14:29 Sign of Amazon’s Catalog bad policy
15:31 Seller support in the EU and UK is a little messier than in the US
15:53 Hack: Call on the weekends and you’ll have a native English speaking who have more power
16:05 Hack: Don’t select the box that says SOS urgent matter because you will be directed to someone with limited functions.
16:15 Hack: If you specify that it is an FBA case during the filing, you’ll likely get an Amazon specialist
17:34 Unselect settings that will give Amazon direct access to use and resell your product
17:48 Check your Shipping settings on your Seller Central and go to FBA settings.
21:53 What do you do with unauthorized sellers showing on Amazon your listing
24:11 Hack: to prevent unauthorized sellers, make sure your brand name and your trademark name are showing in the main image. Better to place a packaging photo in it
26:13 Get your brand registered Trademark from My Amazon Guy
26:15 Tombstone listings treatment
28:12 There’s always a way to get data inside Amazon, it’s never lost
31:57 UPC Hijacking issues
33:32 All I want for Christmas is a functional Seller Support
33:45 Steve, Jeff, and Catey are passionate about the business of helping improve the lives of Amazon sellers.
34:36 Loss of brand credibility - negative reviews
35:51 How hard is it to remove a negative review?
38:00 Improve your product and include product inserts on your product packaging
38:24 Best Amazon hacks by Catey McCray and Jeff Allen on Seller Support approach
41:42 Steven’s Favorite Hack: Make sure your main image has much stuff on it as humanly as possible
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com
✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Support the show
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Whenever you want to level up a product and take it to the next level, these are the things that you need to do.
00:00 How to level up a listing
00:07 Tips on how to improve a listing
00:27 Looking at random products in Amazon which are organically indexed or ranks high
00:47 Difference between indexing versus ranking
01:28 Tips for doing keyword research
02:47 Analyzing the 60,000 review listing
04:08 Remember to link products on your brand stories
08:00 Things to do if you want to rank better on a specific keyword(s)
09:01 Optimizing the listing (SEO indexing juice and ranking juice)
11:07 How does Amazon make autocomplete those keywords
11:30 How to check a keyword trend line
11:35 Doing a keyword research hack
13:04 Doing the PPC work
13:23 What does a good listing look like
🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20.
Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Support the show
From the publisher's feed
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…
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