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My Amazon Guy episodes

  • What Are Your Top Amazon KPI?

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    00:00 What Are Your Top Amazon KPI?
    10:11 Introduction
    11:13 Age of Sage newly launch products
    11:49 It’s possible to launch a product without using external traffic
    12:45 Legal entity best practices
    19:32 What qualifies for a Premium A+ content submission
    25:58 Tips in merging ASINs and changing UPCs
    30:06 How to un-enroll on brand registry
    37:16 Process of fixing listing (particularly in a toy category) at risk of removal
    42:45 When will they ease up the restocking restrictions on all Amazon FBA accounts?
    44:09 Why brand registry gets rejected
    47:08 BSR not showing up
    59:52 Best-selling tips for the last 2 weeks before Christmas
    1:00:41 Where will a 15% referral fee apply?
    1:01:02 Is it worth it to sell ladies clothes fashion on Amazon?
    1:02:12 Running an a/b tests on Standard A+ vs Premium A+ on Momstir Gift Set
    1:02:45 Tips for gun-related accessories product
    1:05:18 Best option to display a product with patent
    1:05:43 Name showing up on the FSKU
    1:07:01 Seller executive email to escalate Amazon seller’s problem [email protected]
    1:07:33 Is it possible to cross 7 figure in Amazon Wholesale in a year?
    1:08:00 Filing a trademark with My Amazon Guy
    1:08:53 What are your top KPIs on Amazon?
    1:13:03 What’s the current check in tim at Amazon warehouses?
    1:13:48 Adding “fragile” via flat file
    1:14:39 Dealing with listing problem
    1:15:21 Buybox getting disable with new listing
    1:15:32 Can I parent two ASINs with different brands?
    1:16:16 Do you believe bullet points 6 to 10 help in ranking and indexing?
    1:17:06 If i wanted to change the name of my LLC with the state, would this cause issues with Amazon?
    1:17:27 Ranking up organically through sales
    1:18:16 Can I remove Child ASINS from a parent and link them to a new Parent?
    1:18:40 Inventory stuck in FC transfer because of Christmas rush
    1:19:08 If Amazon messed up your shipment check out https://myrefundguy.com/
    1:19:50 What keywords to include in your title
    1:21:11 Dealing with lost buy box
    1:21:45 Creating a new Amazon and forget about the 15 year old account
    1:21:58 Does children products always require "Child Product Certificate" for clothing for example
    1:22:17 Can u move a ASIN from a household category to the HANDMADE category (approved from handmade)
    1:22:59 Is below 20 or above a good ACOS?
    1:24:22 Being eligible for PPC internship
    1:25:58 Type in "Amazon Catalog Management" in the comment section


    Ask a question on camera and join this link:  https://streamyard.com/fxxc3qk6df

    If you are a US Amazon Seller and have any business questions, we invite you to come to the show. Get featured and be bold to ask Steven Pope any questions, live on camera.

    Tune in to your favorite social media platforms as this event will be simultaneously broadcasted to YouTube, Facebook, and LinkedIn. Save the Date every Thursday, Noontime!

    Reminders for Dec 15 at 12:00noon EST
    You can join the live session when it opens 10 minutes before going live. Turn on your camera and microphone beforehand.
     
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    1 hr 27 min
  • Counterfeiters are Evil! How do I report them to Amazon?

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    00:00 Counterfeiters are Evil! How do I report them to Amazon?
    00:47 James’ main problem is listing hijackers
    01:15 Whenever you're dealing with hijackers or people co-opting your listings it's never a fun day on Amazon
    01:28 James' products are decals
    01:46 James' frustrations about Amazon
    02:10 Differences of the unauthorized seller, counterfeiter, and a hijacker
    02:40 Why counterfeiters are evil 
    03:08 Having a trademark can eliminate counterfeiters
    03:49 Making a purchase of the counterfeit good on a separate account
    04:24 Are there additional steps to do?
    05:08 James shows his decal listing
    05:34 Image is easy to photoshop
    06:11 Best way to cut down counterfeiters
    06:32 A great example is Age of Sage having a branded packaging box
    07:00 PRO TIP: Adding branding to the main image 
    07:09 Steven Pope’s recommendation for getting off the current hijackers
    07:45 Being a candidate for Amazon transparency
    08:03 Filing a complaint using a personal account
    08:53 Main image hack
    09:27 Join Steven Pope every Thursday at noon EST, LIVE!


    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

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    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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    10 min
  • How to Check if a Trademark is Registered - Amazon Brand Registry - Serial Number AMZ Tips & Tricks

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    00:00 How to Check if a Trademark is Registered - Amazon Brand Registry - Serial Number AMZ Tips & Tricks
    0:05 how to do a trademark search to see potential leads
    0:15 Type in USPTO TESS search, and you'll go to the search database here and
    0:20 Click this little gray button that says, Tess
    0:29 Search the term of your brand, e.g., “Age of Sage”
    0:43 Check the status of the trademarks are live or dead
    0:53 E.g. “Sage of the age” this trademark is dead, so they can apply for this
    1:08 For a super generic brand name, it’s gonna be tough
    1:19 There are multiple records for the term e.g., “greeny”
    1:31 Different classifications within the USPTO, there's a chance that they can get the trademark
    1:47 Pro tip #1: Make it unique so example
    1:58 Pro tip #2: Shorter brand names are better


    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

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    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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    3 min
  • Scrollable Images on Amazon Product Detail Pages ?!?! -- New Amazon Seller Central Features

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    Seller Alert: Amazon's new product listing feature lets customers scroll through images before deciding to buy. 

    We know how much work goes into creating a great listing, so we're excited to share that you can now scroll through product images within Amazon product listing. Now is the perfect time to revamp your photos! Product images are among the most important aspects of your listing. So make sure your photos are stellar!

    00:00 Scrollable Images on Amazon Product Detail Pages ?!?! -- New Amazon Seller Central Features
    0:03 Is this new?
    0:06 You can scroll through images on the listing

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    🎤My Podcast Setup:
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    Rode Swivel Mount: https://amzn.to/3O9ruzF
    RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
    Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
    Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

    Support the show

    1 min
  • Best Practices to Change Legal Entity - My Amazon Guy Weekly Q&A with Faith Denniston 12.09.2022

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    00:00 My Amazon Guy Weekly Q&A with Faith Denniston 12.09.2022
    10:49 Some keyword’s CPC are higher than the actual bid
    11:43 When do you think restocking inventory limits will go away?
    12:45  Do I need to state my full brand name at the beginning of listing title?
    13:37 Sales volume data not showing on H10’s plugin
    16:10 How to check how much are we spending on individual ASINS?
    18:30 What do do when your brand got removed from brand registry
    19:40 What’s the best way to raise price without being flagged by Amazon?
    20:42 Publishing your business name on the new seller forum
    21:42 Best practices to change legal entity on my seller account?
    23:30 Setting up shopping ads for Amazon listing on Google
    25:47 Changing name and legal entity
    26:29 Why keywords indexing dropped from 700+ keywords to 500
    28:08 Difference between online arbitrage and wholesale?
    29:22 Getting a good sales 
    30:32 Getting your BSR
    31:36 Asking signatures during delivery
    32:29 Getting listing rank again
    34:55 Amazon reduced restock limit and deleted shipment, but UPS showed up
    36:00 How to find profitable products for FBA wholesale in USA marketplace?
    38:29 500 units were sent, but only 448 available in inventory. Need to request reconciliation
    39:36 Getting reviews on Vine
    40:20 What TAX services would you recommend for a first time seller?
    42:03 Recommended launch strategies
    44:03 PPC campaigns impact organic ranking
    44:53 How to move your rank on top
    47:07 Is Programmatic advertising efficient?
    48:33 Does PPC costs increase after January?
    49:48 Getting an error while reuploading corrected SKUs
    51:24 Any strategies for changing the product feed type of an ASIN?
    53:34 Any advice for getting out of stock on FBA and turning on FBM
    55:01 Creating a virtual bundle with 2 FBA ASINS
    56:20 Amazon groups bullets under a collapsed section “About this Item”, is this bad for SEO?
    57:38 What is a good budget for daily ads on Amazon?
    1:01:35 Are keywords indexing on A+ plain text or only in the alt text in the picture?
    1:02:00 Any suggestions for getting brand approvals?
    1:03:52 De-ranking an out of stock child variation
    1:04:49 Getting verified with Arrange Video Call with Amazon
    1:06:58 Is wholesaling even worth it on Amazon?
    1:08:19 What to do when going out of stock?
    1:10:20 How much time would it take to bring back sales and rank after being out of stock?
    1:11:13 What to do when listings were removed because of policy violations
    1:13:08 Will organic ranking of a keyword improve for Video ads
    1:14:38 Do slower selling child products drag down the performance of other child products in a variation?
    1:16:13 Tips to get fully refreshed inventory catalog download file from Amazon
    1:18:07 Having issues with limited inventory limits
    1:20:18 Advice for a beginner who has chose the wrong product for a private label
    1:22:17 Having 2EBCs for same ASIN, how to make sure I activate the newest one
    1:23:11 Can’t change price on listing

    Write your questions as a comment on this video. Join the channel today at https://www.youtube.com/myamazonguy

    Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/

    Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/

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    1 hr 27 min
  • Should I turn off my Campaigns Set Up to Improve my ACOS?

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    00:00 Should I turn off my Campaigns Set Up to Improve my ACOS?
    01:43 Should I turn off some old campaigns?
    02:15 Reasons not to turn off those campaigns
    02:45 If the old campaigns are meeting ACOS goals, don't turn them off
    02:54 For two different campaigns, are you paying twice if the same word is used?
    03:11 Never bid against yourself under any condition.
    03:25 Defining whether there is cannibalization or not
    04:04 Segmentation is valuable PPC technique
    04:14 Never negate a good working keyword
    04:22 If you have something that is working, don't turn it off.
    05:10 How valuable is Search Query Performance Report
    05:46 Steven Pope giving a walk through on how to better utilize Search Query Performance Report
    06:32 If your market share goes up that proves that title change made a little impact
    07:04 How often do you do query in the research?
    07:50 Top things to prioritize
    07:54 Logistics
    07:56 PPC
    08:10 SEO
    08:24 SEO should be top priority
    08:55 Bad experience in getting 3rd parties
    09:58 What hiring My Amazon Guy’s services feels like
    10:09 Join Steven Pope every Thursday, noon EST LIVE!

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    🎤My Podcast Setup:
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    Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
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    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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    11 min
  • Amazon Seller Central - NEW Build Your Brands Menu - Amazon Brand Registry-Amazon FBA Tips & Tricks

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    NEW Build Your Brands Menu - Amazon Brand Registry
    00:00 Introduction
    00:05 Seller Central New selection on Brand – Build your Brand
    00:26 Build your Brand page put together everything in one place
    01:02 Build Brand Loyalty
    01:10 Grow Your Audience
    01:19 Inform Your Strategy
    01:26 Protect Your Brand
    01:43 Brand Analytics
    01:56 All the Brand Programs and benefits

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    🎤My Podcast Setup:
    GoPro Hero10 https://amzn.to/3HghK4i
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
    Rode Swivel Mount: https://amzn.to/3O9ruzF
    RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
    Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
    Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

    Support the show

    3 min
  • The Rule of Thumb When Launching Products on Amazon: Steven Pope AMA

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    00:00 Thursday AMA Live Q&A with Steven Pope
    09:53 Introduction
    11:15 Giving incentives for customers
    19:13 Discussing the IPI and restocking issues
    30:25 Having the right package for your product
    35:41 Rule of thumb when launching products
    38:32 Customer engagement update
    41:46 Assigning Brand registry and brand analytics to more than 1 account 
    47:08 Mag-School courses
    47:34 Rolling out a brand new coaching Pope+
    53:50 Dealing with a yanked listing
    1:00:27 Matthew’s biggest takeaway
    1:05:51 Books- KDP problem
    1:15:31 First time launching a product, FBM vs FBA
    1:25:36 How to check sales of variations listing everytime helium 10 shows sales for complete listing
    1:30:41 How many keywords do you suggest we put into one campaign
    1:32:07 Buying own product
    1:32:39 Is FBM has same rules apply to Best Buy dates
    1:33:35 Best ppc strategy when starting
    1:34:16 Launching without brand registry
    1:35:22 Launching a product that has a licensing deal
    1:36:01 Why did organic sales slowed down


    Ask a question on camera and join this link:  https://streamyard.com/93c4vxhiev

    If you are a US Amazon Seller and have any business questions, we invite you to come to the show. Get featured and be bold to ask Steven Pope any questions, live on camera.

    Tune in to your favorite social media platforms as this event will be simultaneously broadcasted to YouTube, Facebook, and LinkedIn. 

    Reminders for Dec 22 at 12:00noon EST
    You can join the live session when it opens 10 minutes before going live. Turn on your camera and microphone beforehand.
     
    1. Click the "Join Live Session" button to enter StreamYard studio.
    2. The live session will only allow 10 people at any given time.
    3. You will be notified upon entry once the studio is at full capacity.
    4. If you got in, you can leave your question on the private chat within two minutes after entering the studio
    5. Once your question gets selected, be ready to get on camera with me.
    6. You will be removed from the stream after your question has been answered. 
    7. Continue to join us and tune in on your favorite social media platforms as this event will be simultaneously broadcasted to our YouTube channel, Facebook, and LinkedIn pages.
    Save the Date every Thursday, Noontime EST!

    Support the show

    1 hr 39 min
  • The Pains of an Amazon Seller

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    The Pains of an Amazon Seller

    00:00 Introduction
    00:47 How does a low IPI score affects how many products show up?
    01:37 Pointing out every seller’s common problem
    02:09 Why Amazon is screwing over Matt’s best-seller product because his IPI score went down 02:25 Some suggestions to resolve this problem
    03:25 When to decide to liquidate
    04:03 Make a compelling case to ask Amazon to override the situation 
    04:38 The secondary account scenario is probably a fast-acting solution 
    05:36 Having multiple accounts does not violate any Amazon terms
    06:24 Why using a secondary account is a potential way to take advantage of the Christmas rush 
    07:13 Check smart scout or other sellers who are willing to do a favor to keep you in stock
    08:09 Arrange a shipment
    09:04 Avoiding getting out of stock
    09:40 Creating a second or multiple accounts on Amazon
    10:30 A piece of advice to somebody who's thinking of starting on Amazon
    10:59 Having a better product research
    12:00 Verify your selected products on Helium 10
    12:22 Keep the best-selling product
    13:08 Steven Pope’s recommendation
    13:27 Proceed with the toys (create another account)
    14:12 What to do with all the stocks at the 3pl
    14:59 Selling the inventory
    15:23 Steven Pope recommends “The Brokerage Quiet Light” 
    15:39 Posting the product organically
    16:24 Joining an entrepreneur network that had failed project and immediately snowballed into a successful one
    16:45 “You'll make better decisions if you learn by making mistakes” 
    17:14 Reach out Matt at gardengnomesgalore.com
    18:18 Matt recommends My Amazon Guy services
    18:43 “Amazon is a woke platform”
    19:04 Getting rid of the bad ASINs and or liquidating the inventory
    19:47 The preference point, Matt's decision
    20:09 My Amazon Guy is not the right place for “closing things down”
    20:45 Amazon costs you money when you get rid of your inventory
    21:44 The best example interview of "when things don't go perfectly"
    22:07 Join Steven Pope every Thursday at noon for a LIVE Q&A


    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    🎤My Podcast Setup:
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    Rode Swivel Mount: https://amzn.to/3O9ruzF
    RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
    Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
    Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

    Support the show

    23 min
  • BREAKING: Amazon Seller Central Brand Registry - Search Query Performance Download - FBA Tips&Tricks

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    Search Query Performance Report is one of the most useful tools that we found on Amazon in terms of improving conversion, using that in all of your efforts, and figuring out where you're falling off in the ICAP funnel. As Steven Pope has mentioned in previous videos, this is such a useful tool, so we're very excited that we can finally download it.

    00:00 Introduction
    00:09 Search Query Performance Report is now downloadable
    00:47 Hover your mouse to the menu bar. Click Brands and dropdown, go to Brand Analytics
    00:53 This leads you to Search Query Performance Report page
    01:11 Click generate download
    01:30 Simply click download, and it will pop out as CSV file

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

    ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    🎤My Podcast Setup:
    GoPro Hero10 https://amzn.to/3HghK4i
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
    Rode Swivel Mount: https://amzn.to/3O9ruzF
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About My Amazon Guy

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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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