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00:00 Steven Pope Amazon FBA Weekly Q&A
10:18 Updates on MAG website
10:45 MAG PPC Jobs
11:39 ASIN B09B4RFKZT, out of the adult category. They still won’t let me advertise, saying the campaign is not compliant with Amazon Advertising's guidelines
14:54 Recently seeing items showing up first in search with ''featured from our brands'' when it is clearly not amazons brand, for example, Hemp oil, how is that possible
16:26 If I delete my ASIN in the UK marketplace, will that delete my listing in the US marketplace for the same ASIN
17:29 How do I find every single KW and product targeting that I never used in a giant list? Which report will contain that
18:40 We have a lot of KW and product targeting. How do you make sure you don't duplicate them when I build new campaigns when I optimize
20:09 Is there a way to track w/c KWs and products a competitor is advertising on, and how much they are bidding? As well as their Ad spend to total sales ratio
22:24 How long should it take for increasing the indexing for organic KWs once we do the A+ and backend
23:41 What's one thing you're going to start, stop, continue doing in 2022 for your company
26:27 Is there any way you will recommend to structure the images on the detail page, main+lifestyle+infographic or it will depend on the category and a product
29:57 Is it possible to have reviews removed that are "Not a verified purchase"
31:30 Should you get design patents on new products? Do most sellers sell w/o patents
33:07 Do you create a new campaign every time you optimize PPC and throw all the profitable KWs/product targeting in them
33:57 Customer always orders our product “A” via FBA. Now ordered product “B” by mistake. Returned product “B” and indicated she received the wrong item. AMZ gave us an NCX hit
35:34 Sending a new product to AMZ in polybag no box, the product consists of several parts sold as Set (decoration paper for parties), So how Amazon will calculate FBA fees, storage fees for it
36:59 What is the best way to protect my NEW product idea and design from someone to copy it and sell it on AMZ. I already have a trademark for it
38:10 If I will stop selling a variation of a product for a year is it better to "close" that ASIN or leave it in "inactive out of stock" status
38:37 Can H10 ask for reviews from customers just like jungle scout
38:53 Have you ever heard of Seller Support saying that they are not accepting applications when the category - backpacks - isn't gated or restricted
39:45 I am launching a new product in a seasonal KW like the Mother's day gift. What's your advice and how can I control my TACOS in order not to take away all the profits my profit margin is 40%
40:30 TIP OF THE DAY
42:26 is AMZ all about good converting offer and proper ppc\seo push for traffic
43:10 Can we still put a customer satisfaction or full money back bullet point in our listing
44:14 Link for TM filing
44:24 What about the thickness/height, some units are thicker than others inside the polybag
46:10 Can I register for US brand registry using UK pending TM
46:49 What's the average conversion you expect to get when you launch a product w/ 0 reviews
47:34 W/c email address (domain) should I be using when filing for a TM, brand, or company domain
48:10 What can you do if suddenly your very first review is 3 stars or below
48:18 How can we find clients
48:49 Is it true to say that organic traffic converts better than PPC traffic
49:46 Should I do AMZ live videos from my AMZ influencer account or from my AMZ brand account
50:01 How do you deal w/ the PPC of low-profit margin products - like no space for a decent TACOS
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00:00 What PPC rank should you be going for
00:44 Showcase how you can look at your organic rank or PPC rank
02:35 How to track Keywords
03:21 Typically, it's slot 3 & 4
05:10 I'm already in the organic position 1-4, should I still be doing PPC
08:24 You can do a nice video Ad placement
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
#amazonselling #amazonseller #amazonfba #myamazonguy
🎤My Podcast Setup:
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00:00 PPC AMA with Better AMS Destaney Wishon
10:00 Introduction of Destaney Wishon
10:35 What does BetterAMS do
11:00 Under Amazon Brand Analytics – are there any pages that you like to use to gather data to formulate campaign strategies? (Amazon Search Terms, Repeat Purchase, Market Basket, etc.)
12:56 Which campaigns should you spend time/money on with a tight budget to get the most "bang for your buck"
14:356 In the supplementary category, what is the best way to know the CRO and CvR of my competitors
16:23 How do you decide bids? Is there a specific calculation that you do according to your targeted ACOS? Or is it just according to the bid suggestions provided by AMZ
17:54 What data/criteria do you use to determine when to move a good performing KW into its own campaign
19:22 What PPC strategy is best to launch new products in the gift set category
21:18 How would you structure campaigns for launch when you have a product with a price higher than average on AMZ? Is there a specific strategy you will suggest or approach to take
23:18 We have 450+ active campaigns. Is it time to use PPC automation tools like Helium10
26:27 How did your PPC performance change year over year? What is the difference in CPCs and ACoS
27:42 Will you suggest launching a campaign with minimal or 0 reviews and if you do is there any advice you can share on what to focus on or how to structure for possibly better performance
30:07 How do you use the new budgeting tools in Amazon
31:30 How can we check our organic orders on KWs we are targeting in PPC
32:51 What is a good Acos for a non-Vitamin Supplements
34:31 How much of my budget should be for good performing Ads/KWs and how much for research KWs
35:33 I don't use phrase and broad targeting. Should I start doing and what to start with
37:43 Does dayparting work (turning on & off your Ads at specific times of day)? Do you think Amazon will ever add that feature to advertising
39:32 How do you use the CVR metric when optimizing bids? Because when you lower the bids, your placement decreases which help with the CPC but the CVR decreases which means the ACOS will stay the same
40:46 We have a seasonal valentines day and mothers day product - what time frame would you recommend that we begin to push PPC on KWs for those holidays to get the best results
41:51 I have 2 auto campaigns one with .39 cent bid and one with .45. I want to stop one of them both from performing well and making many sales. Which to stop or just reduce both budgets
42:47 If the Amazon suggested bids are mostly $2 above, do you still add a 20% bid increase? Do you use fixed bids
43:16 I am launching a new product in really seasonal KW. It's almost zero within a month, it becomes a 500000, and inside 30 days it's almost zero again. What's your advice for general strategy and launching
44:33 How important are SB Headline Ads for purposes of scale
46:41 How often do you change daily budgets
47:12 We have products in a very competitive category (Toys & Games›Building Toys›Figures). We have to compete with Lego but we are a paperboard toy figure. What are the best campaigns keywords to compete
50:05 I have 15 SKUs with several variations each. Approximately how much time each day or week should I spend on PPC management
51:02 How do you check TACOS? Is it as a whole or per product
51:38 What's the difference between CPA and OPA
52:51 What bidding strategy (fixed bid?) would you use to launch a product that's unique in the sense it's a combination of product A and product B and we are the only one making this combo
53:14 Keyword targeting or product targeting
53:58 What is a good CVR for video ads? Do they generally perform better overall than other ad types & why
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Anthony Cofrancesco of PickFu joins Steven Pope for a Live AMA!Support the show
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Configure shipping here https://sellercentral.amazon.com/sbr/template?request=%7B%22templateId%22%3A%22legacy-template-id%22%2C%22action%22%3A%22edit%22%7D
00:00 Amazon FBM Shipping Settings
00:14 How to fulfill FBM orders through USPS only
Hi everyone! I have a brand that would like to only fulfill FBM orders through USPS. Is it possible to have USPS as the only shipping carrier option? If yes, are there any consequences/risks associated with doing this?
Yes, you can use an automated shipping template and deselect all of the carriers except USPS. The only downside is that the delivery costs might be higher or it may affect the delivery date displayed on the listing since only once carrier service will be available
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
#amazonselling #amazonseller #amazonfba #myamazonguy
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
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Product inserts to generate user images are highly recommended going into 2022 for your Amazon FBA growth strategies.
00:00 Amazon FBA Product Review Generation Strategy in 2022
00:18 The 1st strategy we used
00:49 Request A Review Button
02:31 Product Insert Review Generation
03:56 Amazon Rampant Clamp Downs
05:39 What you need to do going into 2022
06:15 What you should do instead
07:31 Spend money on PPC
08:16 You can launch an item w/o review generation ahead
08:26 Your magic number of reviews
11:29 Change your product insert strategy to an incentive to engage your brand
13:34 The Amazon Social Posts
16:12 User engagement generation is the future of product review generation
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
Amazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,product review,review gen,review generation,5 stars,1 star,how to get more product reviews,fba product reviews,order generation,engagements,product inserts
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
#amazonselling #amazonseller #amazonfba #myamazonguy
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
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Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
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You might start noticing the Answered Questions Link disappeared from next to the reviews/ratings at the top..
We were trying to troubleshoot this for a client and found out from SS that
"I would like to inform you that the number of answered questions link has been discontinued certain categories.Furniture, home, Home improvement, kitchen, lawn & garden, pets, art & craft. Also, all of Hardlines no longer have the link.
As your ASIN is in the Home category so it does not have the link anymore."
00:00 Amazon Questions & Answers Link
00:26 Amazon is removing the link from the PDP
00:57 You can still find the Questions and Answers on the PDP
01:16 Cool tip on how to access it directly
01:58 Another cool tool, bagels.io
It might not be impacting every single listing just yet but I just checked some pet food https://www.amazon.com/dp/B01LNB6SKU and this sku with 87 answered questions also no longer has that link next to the reviews/ratings
I presume the primary issue is that it's not there for customers who may use it - but if we ever needed to link directly to the Q&A section of a PDP, we can still do so by adding #Ask to the end of the URL like this: https://www.amazon.com/dp/B01LNB6SKU#Ask
Even works on PDPs that don't have that link at the top anymore.
The # thing works on pretty much works on almost every website and web page. Basically every element on a web page has a name/id, and you can tell your web browser to jump straight to that part of the page by adding #ElementName at the end of the URL :magic_wand:
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
#amazonselling #amazonseller #amazonfba #myamazonguy
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00:00 Amazon FBA Weekly Q&A
09:56 It's Jason Mastromatteo stepping in for Steven Pope
10:22 What I need to do to optimize my auto campaign. ACOS was 40%, but is now 200%. Where should I start to optimize? Which report to look at?
11:23 How often should I optimize my PPC campaigns overall
11:44 Can you please walk us through your process of campaign optimization
12:26 Can anyone copy and sell my PL design on AMZ if it's not patented in USA? Doesn't brand registry take care of it as infringement even if it's not patent
14:53 My listing was marked as adult and can’t advertise. ASIN B09B4RSDMD
17:54 Customer receiving the wrong item. When they email through my website I refund them and send one MCF. I tried to test buy and they send me a wrong item. I already returned the item to AMZ for replacement, and the replacement is still a wrong item
19:50 Do you know w way to do a ASIN bulk upload for videos instead of adding them one by one
20:36 Years ago we had Amazon link two seller central accounts together (separate brands) to be accessed by one email address. Now support tells us it’s impossible to unlink them
22:06 I need to find a person or a company that can help me produce a professional Amazon Live. Split screens, text overlays, image inserts, etc.
23:55 I created a new parent and titled it Dinosaurs. Put my 3 dino gnomes in it. Does that parent title get any SEO juice? Should I replace Dinosaurs with a real title
24:36 I had a temp inventory increase so I created multiple shipment plans with ship date between Jan to June. I read that Amazon closes shipment after 90 days Does 90 days begin after ship date
25:46 I’m concerned that If the 90 days begins from the day I create shipment which was yesterday than will shipment I created with ship date after March be closed
26:09 What is the best niche for 2022
26:57 I have a new account with PPC naming associations that make no sense. I want to blow everything up and start new. What's the best practices for moving old PPC campaigns ( 50 plus keywords) to New campaigns (10 keywords per campaign Max)
29:09 So anyone can just copy the product and just put on brand name and sell same product in own listing
30:29 If I move some of my products from first brand registry to second brand registry on the same account will product reviews be effected? How will adding a second brand registry effect inventory limit
32:54 How to find product in UAE
33:47 DId everyone see advertising sales drop through 23rd Dec to 29th December
34:28 Creating a new listing under a specific category and amazon changed it to a different category. Couldn’t change it under edit listing as that option is grayed
36:00 Can you please tell me the difference between using Amazon Search Term - Search Frequency Rank & Jungle Scout’s Keyword Scout - 30-day Search volume (exact)? The numbers are quite different
37:44 What are the strategies for those Products which has very low number of KWs
41:22 Can you give a small brief about AMZ dropshipping
44:06 Few days before, amazon stopped cutting the sold balance from my PPC and they stopped my ppc. So when I check my campaign manager, it says 'payment failure
45:08 What's a good ACOS for supplements
46:23 What should I add in backend search terms during 1st phase. Should I add highly relevant KWs & Spanish words then follow pink words technique at 2nd phase
50:30 If you have to launch a product, what will be yours in 2022
Write your questions as a comment to this video. Steven prioritizes member questions from his YouTube Channel. Join the channel today at youtube.com/myamazonguy
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Default Parent Model (DPM) - When an ASIN is under a DPM model then the information for the parent ASIN would be reflected on the detail page for all child ASINs under that variation.
Default Child Model (DCM) - Under a DCM model the detail page reflects the information for that particular child ASIN and not the parent.
00:00 Why images in the parentage are the same?
00:36 There are only certain types of parentages that will have unique images between them
01:23 Difference between Default Parent Model and Default Child Model
02:33 What to do if you are stuck in DPM?
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
#amazonselling #amazonseller #amazonfba #myamazonguy
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
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This is a broad question and everything helps.
If your trying to scale an account, what's a few strategies you guys use to find new targets?
Scenario for prospective:
You've got your top 10 competitors, you've set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.
Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?
Our ppc team has co-opted @Steven Pope’s seo strategy for just that purpose on ppc (broadening search)
Identify the keywords your product currently organically ranks for 10/20-50. Within that filter
sort for highest volume, highest relevancy terms (edited)
use the best 5-10 (depending on specific data points) as new kw campaign(s) to try
also goes without saying you should be reviewing the STRs from any current campaigns where they exist
00:00 Strikezone Keywords Tutorial
00:41 Demo
01:15 Use any AMZ click data tool, for this instance Helium 10
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
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