My Amazon Guy

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Steven joins Business Radio Host KC to talk about Amazon. "The RockStar of Branding" & Host of the #1 Rated Business Show. influencer365.com

00:00 Introduction of Steven Pope
01:03 What got you into doing SEO on Amazon
01:52 How are you able to get so much better than other folks in the exact same market
04:22 Is Amazon still the right marketplace to be in?
06:22 Is Amazon trying to make it harder for people or because of so many problems that they've had
07:06 Amazon is the number 1 place to start a product search
07:41 The emergence of going LIVE TV (Youtube)
09:39 Do you wanna be ok with your website w/ no traffic or to be where everybody already at
10:27 How is Amazon affecting mom and pop business
12:50 How did somebody get started and actually succeed in Amazon
14:05 Myth or Fact: Amazon can copy your product
17:03 Advertising or organic engagement, which once actually drive customer sales
19:02 Do you find novelty items works better or more on traditional items

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. 

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
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Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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How to Change UPC Codes on Seller Central

00:00 3 ways to Change UPC Codes on Seller Central
00:21 How to change UPC code via Brand Registry ticket
02:37 Changing UPC code via template upload
03:32 Filing individual Brand Registry tickets for each attribute changes
04:30 Product images should be mobile phone shot
05:05 Call on the tickets
06:37 Report Intelectual Property (IP) Violation
09:26 Additional TIP

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. 

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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FBA shipment policy updates
Effective April 1, 2022, if you send canceled or deleted shipments to Amazon, your shipments may be rejected. Your ability to send us additional shipments may also be suspended.

00:00 Amazon FBA Shipping Policy Update 2022
00:19 Can I create a shipment and send it 30 days later
04:00 Deleting shipments after you've approved them

The following actions lead to additional processing, handling, and rerouting, which can delay the receipt of your inventory and its availability for sale:

Deleting shipping plans after you've approved them
Misrouting shipments
Sending incomplete shipments, such as shipments that are in canceled or deleted status
To avoid problems that can cause delays, follow these guidelines:

When creating a shipping plan, specify the quantity, content, and other information that might affect the distribution of the shipments.
After approving the shipping plan, be sure to send the shipment to the assigned fulfillment center with the quantity and content specified in the plan.
After approving a multi-destination shipping plan, do not delete any part of the shipment or send the shipment along a different route.
Make sure your FBA box ID label is clearly visible.
Communicate with your carrier to ensure that your shipment is delivered to the address on the FBA box ID label as soon as possible, no later than 30 days.
Thank you for your cooperation as we work to improve the shipment process for all sellers.

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. 

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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Bytes vs Characters Explained. In the most important discovery since Steven Pope proved A+ Content indexes on Amazon, My Amazon Guy is yet again at the forefront for industry best practices.

ALL THE SEO TOOLS ARE WRONG

Many Amazon SEO tools are incorrectly counting spaces against your character counts for the search terms field on Seller Central. My favorite 2 keyword tools Helium 10 & ZonGuru and many other tools are counting spaces towards your 250 character count.

Why does this matter? Because that’s 30-45 extra bytes, 5-10 extra key phrases you can add to your search terms field that the tools are telling you that you don’t have room for.

00:00 EVERY Amazon SEO Tool is WRONG
01:29 SEO tools are counting characters instead of bytes
01:59 What is a character and what is a byte
02:43 PROOF!
05:06 Is a space a byte
06:23 Should you include commas in your search term field
07:41 Spaces and commas don't count
08:17 Amazon help file that proves all 

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Write your questions as a comment to this video. Steven prioritizes member questions from his YouTube Channel. Join the channel today at youtube.com/myamazonguy

Read nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/

Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

Support the show

Send us Fan Mail

In the most important discovery since Steven Pope proved A+ Content indexes on Amazon, My Amazon Guy is yet again at the forefront for industry best practices.

ALL THE SEO TOOLS ARE WRONG

Many Amazon SEO tools are incorrectly counting spaces against your character counts for the search terms field on Seller Central. My favorite 2 keyword tools Helium 10 & ZonGuru and many other tools are counting spaces towards your 250 character count.

Why does this matter? Because that’s 30-45 extra bytes, 5-10 extra key phrases you can add to your search terms field that the tools are telling you that you don’t have room for.

Join the Conversation on LinkedIn

00:00 BREAKING NEWS on Amazon Search Engine Optimization
09:49 Every SEO Tool is WRONG
11:24 SEO tools are counting characters instead of bytes
16:13 Should you include commas in your search term field
17:31 Spaces and commas don't count
19:16 Amazon help file
24:05 Would it be better to run vouchers instead of PPC? How does it compare in terms of boosting rank
24:43 I'm trying to do a daily/weekly/monthly P and L report for each of my SKUs
25:11 My TACOS are in the mid-30s range still 3mos after my multi-ASIN brand launch, how do I drive it down
27:20 ASIN REVIEW: B09H3QW364
29:42 How do you continue to expand your KW and competitive SKU PPC target list weekly
31:02 Do you maintain using fixed bids after launch, or do you eventually switch to dynamic down
31:43 How do you adjust bids for KWs w/ super low impression
32:51 Can we write another language in the A+ like if my customers are Korean in the USA
33:28 If I put a quote from the Bible in A+ content, is that allowed
35:24 What's considered to be the average return rate
35:52 What's a healthy operation expense margin for AMZ FBA
37:42 What new PPC strategies are you doing this 2022
39:32 Our grocery items are getting gated under baby food and dietary supplement
42:01 Once we chose the working KWs and ASINs from auto campaigns and create new manual ones based on the auto campaign results, why did auto campaigns start performing badly
43:23 I have a seller that wants to sell a brand but can't get authorization from AMZ even though they have sent invoices that show they are buying products directly from that brand
44:08 What are your thoughts on some PPC tools like INtentwise, Perpetua, Kenshoo,and Pacvue
45:07 If I sell a product that is a top seller on Home Depot and Lowes can we use graphics of those stores in our A+ content
45:41 What's a healthy ratio of PPC organic sales
46:34 Is AMZ manipulating suggested bids to make us spend more
47:25 Why do you only recommend using exact and broad match in launching, not phrase
47:50 I'm changing ownership on my AMZ brand to my LLC, anything I should look out for
48:18 What is the average monthly spend of the accounts you consider as Big accounts
49:11 Listing was taken down for a month, should I go launch mode again for that product to rank better
49:41 My yearly sales is 70K w/ 7k AMZ is asking for insurance w/c costs around 2k.
52:36 I checked in late, my new/same product coming in is less weight than the previous
53:52 Do you recommend returnless refund for products under $12
55:14 When making a new brand before you know your products, would that be a problem since they ask for the category
55:39 When transferring ASINs from category to PAT campaigns, do you negate the ASIN in the category campaign
55:54 My main cash cow ASIN has been out of stock for 6 weeks because of UPS not collecting it at the port
57:27 ASIN REVIEW: B08TKR3TYD
1:01:45 After listing in CA and MX, I'm getting H10 alerts every couple of days for minor price changes

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Go to brand registry and create a case for “Technical Issue”
here is the template I use:
Greetings Amazon Team,
We need this case escalated to the brand registry team immediately.
We have registered “ENTER_brand_name” on Amazon but it is discontinued now. Please remove “ENTER_brand_name” from the brand registry (including Brand Registry 2.0 and 1.0) completely since it is discontinued. Unenroll the brand “ENTER_brand_name” from the brand registry program.
We would NOT like to remove a user. We would like to remove the brand from the brand registry program completely.
Unenroll the brand “ENTER_brand_name” from the Amazon brand registry program. If you do not know how to do it, please escalate this issue to your supervisor.
Thank you.

00:00 How to Unenroll a Brand from Amazon Brand Registry
00:11 Why would I want to do this
00:26 MAG offers Amazon Brand Name Change service
00:39 How to file a case

Then, they will respond back and ask you if you still would like to unenroll the brand name. Simply say you still would like to

Before requesting the unenrollment, please remove any other admins or other users for that specific brand name. Otherwise, it might cause confusion on Amazons side

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. 

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% Off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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Hannah Whitlock is a PPC Manager at SellerX, an Amazon FBA aggregator and Berlin’s newest unicorn. Hannah is in charge of creating advertising strategies to help scale some of Amazon's largest brands. Hannah comes from an agency background, with experience in Facebook and Google advertising as well as Amazon.

00:00 PPC AMA with SellerX Hannah Whitlock
10:12 Introduction of guest: Hannah Whitlock
10:26 What does SellerX do
11:05 What is the best advertising strategy going into 2022 right now
12:48 What is your preferred AMZ campaign structure
14:27 What sort of bidding strategy should you be using on your PPC campaigns
16:15 How accurate is the category conversion rate in Growth Opportunities
17:12 When launching, do you target long-tail KWs first before high search volume top KWs? Or do you target both at the first week of launch
18:57 Why do you only recommend using exact and broad match in launching and not the phrase
19:40 Don't you think we need a new metric in PPC instead of TACOS to measure the health of Ad spend because at the end of the day what's important is the ROI, and not the ROS, maybe we should measure
21:58 If you have found good search terms in Auto & Broad and want to put them in Exact, do you add them to an existing Exact campaign or do you create a separate campaign
23:44 Maybe we should measure the Ad spend over your AMZ payout (sales-tax-referral and FBA fees). Because at the end of the day, if I am selling $1000 and AMZ is taking $400 for referral and FBA. My sales are $600, not $1000. The other is actually AMZ sales
24:51 How valuable do you think bid calculators are? To calculate bids with a certain formula according to your targeted ACOS. I’ve used bid calculators and now I’m getting no impressions at all
25:48 Product sells 200 units monthly. 70 of them PPC (15% TACOS 40% ACOS). It used to have a 30% profit margin but after shipping went up, it is now 15%. Can I close all PPC for it or give it up
27:39 Better to use in the same campaign with new Adgroup and bid should be same as CPC you got on those search terms or maximum 10% higher
27:57 What is Broad Match modified campaigns
28:33 When you are tasked to a PPC audit, what areas do you check
31:34 If i stop my PPC for a week for my item because it has low stock and the inventory is on the way, will that affect my organic ranking and my organic sales
32:26 How many KWs would you include in a campaign
32:56 Which strategy is best for high priced products
35:36 How many target keywords do you include in one manual campaign
36:06  B2B Ads don't work well. I am trying to sell to licensed hairstylists under B2B. It's only by keywords
36:58 What a budget ratio should be, SP versus SB versus SD
39:53 I just launched a new product on 5th January with PPC only by targeting big KWs and already sold 150+ units and benefit of targeting big KWs is my organic orders 40% and now my organic orders are increasing because I am ranking good on big KWs now
41:22 Which strategy is best for products w/c are priced 1.4-2x than other similar products
43:05 What tip would you give for making a sponsored brands video convert well
43:53 In your opinion, what is the most underrated Ad feature on AMZ
44:05 Is there a PPC course available
44:48 I've done PPC on amazon but until now I'm still experiencing loses how to optimize this campaign
45:37 What do you think about creating 4 auto campaigns for 4 different match types
46:05 What should be the TACOS in the second month after launching. Is 30 considered high or healthy
47:07 For auto campaigns is it a wise decision to go w/ 900% placement by just setting the bids in a few cents

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myamazonguy.com/jobs if you want to work at MAG

00:00 Amazon FBA Weekly Q&A with Steven Pope
10:30 Have you seen shipment being closed but it does not give you an option to reconcile and there is a future date when we can
11:34 How to choose which video will be the main next to the images
13:26 How do we add the "From the Brand" content
15:13 For A+ content, how do you get the "Compare w/ Similar Items" module in your A+? I only see "Standard Comparison Chart" as an option. Can you select the SKUs you want in the grid
16:17 What are your thoughts on Rebate Key and review-incentivizing programs like that
17:03 Can you tell us how much ad revenue you've made? Is there a revenue-generating focus for 2022
18:06 Despite having great SEO, full KW research my ASINs do not have a 1:2 ratio between sponsored and organic KWs
22:30 Do you recommend posting brand content on Tiktok for AMZ brands
24:21 How can I get AMZ brand to sell well on Shopify
25:25 Any company to use for AMZ Page Videos
25:43 Do you recommend doing Email marketing for an AMZ brand
26:18 Does AMZ allow us to include an insert card w/ a 10% coupon to shop on our Shopify website
26:47 When you have fully optimized a client’s listing, does your team ever go back and change the title or bullets? What’s their process in doing so and finding new or missing KWs
28:36 What was your launch & sales PPC & bidding strategy for your mom gift that managed you to rank top page and get such a low TACOS while launching
31:19 How do you decide if Amazon DSP makes sense for one of your clients
34:36 I see A+ graphics under “Info from Manufacturer / From the Brand” on some listings instead of the A+ under the product description
35:58 How do you balance work and family life
37:35 Any advice for managing inventory while selling seasonal products
39:07 How competitor videos end up on my page, and how I can target competition
40:54 What would you do with a KW that was selling and converting very good in PPC and suddenly it's getting more than usual clicks and spending w/ no sales
44:50 What do you use to report to your clients on the brand performance
46:33 I launched a manual exact PPC campaign 3 days ago and I am not getting any data related to any campaign
47:20 What is your advice to increase the limit and improve the sell-through rate
48:56 Do you know what paperwork is required to sell KN95 masks
49:41 When would you create variation vs separate listing
54:28 Can you put H10 to ask for reviews as Junglescout does
54:41 On your "I'm Not Drinking Alone I'm Social Distancing" Wine Glass page you have a "Discover Similar Items" section
54:54 I suspect one of my variations is bringing down my rating? How do I check the rating for each of my variations? is it worth breaking parentage because of that
55:30 Do you recommend Pinterest marketing
55:43 First review of product got 1 star. Now conversion has plummeted, before the 1-star review the sales were good
56:23 I wanna join your agency. I wanna learn more about Amazon. I've 1 year of experience and am happy to work full time without any salary
59:06 I've only clicked the video ads to see what others are doing so I can copy the good ideas
59:20 How to connect with an AMZ rep
59:37 If I have two brand registries in one seller central and an aggregator wants to purchase one of the brands do they have to buy both brands
1:00:13 The 1-star review was the customer saying the quality was good, they just were upset it was smaller than expected. How can this be striked
1:00:44 How much was your bidding when you spend $3k on that single gift for mom, Broad aggressive or low bid or in between
1:01:00 How can I share my direct product link on social media for external traffic

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00:00 [Product Launch Guide] Amazon FBA 2022
00:16 Should you go all-in on 1 item or moderate strategy launch 3 products at the same time
01:12 Live sample items for discussion
02:24 Why launching 3 products at the same time is problematic
04:02 As an item increases in its velocity, the higher up it will leapfrog all of the KW rankings
05:04 A thousand KW indexed in 30days is successful
05:48 Free SEO guide: https://myamazonguy.com/search-term-optimization/
07:40 Don't miss the crawlable text on your A+ content  
09:33 Get in 500 words in your A+ content   
11:08 To be findable you must Index for hundreds of KWs
12:34 Advertising Logistics
17:07 Basic checklist on the listing
19:16 KW research using Helium10
21:20 Live demo on KW research
25:23 Stick with the product you understand the best

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. 

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

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Calculating Dimensional Weight https://docs.google.com/spreadsheets/d/1EhibaHbeUeyl6p07-tJ0FgpuZjtsunFe1m3uLul96hA/edit?usp=sharing

00:00 How to Reduce FBA Fees by 11%
00:13 AMZ FBA Fee increase
00:48 AMZ FBA Formulas
01:45 How to calculate dimensional weight
05:12 Download your google sheet tracker
06:20 Another thing to be aware of is the Storage Fees
08:47 In-Stock Head Start

Dimensional weight since Amazon is basing the FBA fee off of item weight or dimensional weight whichever is greater - dimensional weight is easy to calculate but people just make it way too confusing - it's simply L x W x H = X  then divide X by 139 to get Y  then you round to the next whole LB (a lot of ppl miss this part) - this is the weight that is used to calculate the FBA fee if using dimensional weight - so how do we use this info? you work backward to figure out if you can reduce your FBA fee by shrinking your dimensions slightly.. for example, if you have a product that weighs 2-3lbs but has the dimensions 16 x 9 x 3, your dimensional weight is 3.11 lbs (16*9*3 = 432 / 139 = 3.11) and because of that .11 lbs of extra-dimensional weight, you're bumped up to 4 lbs and the next pricing tier from $5.79 to $6.43 or $.64 more per unit or an 11% increase in fees.. so what do you do?  you have to determine whether it's reasonable that you can shrink your dimensional weight to 3 lbs or less by slightly reducing your dimensions L x W x H to equal less than 417 (which is just 139 * 3).  If you can shave just 1 or 2 inches off like 15.9*8.9* 2.8 = 396 / 139 = 2.85 lbs = bumped up to 3 lbs, not 4 - note dimensional weight is a factor in calculating your storage fees too.

NOTE: 18 x 14 x 8 is the Standard Size and if you exceed these dimensions, you're going to go into Small Oversized where the math is slightly different

Sometimes people want to know when they sent in a particular sku last, how many units were shipped in, etc but they think the only way is to go through the FBA shipments and find the last shipment for that sku.. Much easier/faster doing this - Reports - Fulfillment - Under Inventory - Received Inventory - simply enter sku and filter to date range wanted and it will identify all of the FBA shipments into the FC for that particular sku

How to see your estimated monthly storage fees for next month.. Reports - Fulfillment - Manage Inventory Health - in one of the very far right columns it gives you this amount - Momstir's estimate for November is $3164 right now.This is a good thing to know especially right now in the 4th qtr. This report also tells you ways that you can reduce your storage fees by doing certain things.

FBA fees: https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW

Inventory Health Report: https://sellercentral.amazon.com/reportcentral/MANAGE_INVENTORY_HEALTH/1

In stock head start: https://sellercentral.amazon.com/help/hub/reference/TBBP39NRMSMZK98

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. 

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