My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • How to Get Business Product Insurance for Amazon FBA

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    We received your submission but do not have enough information to verify your proof of liability insurance at this time for the following.

    00:00
    00:05 How to sign up for Commercial Liability Insurance
    03:25 Insured name must match the legal entity provided to Amazon
    05:20 Input information from insurance document to Amazon

    -- Your policy coverage dates mentioned on the policy do not match the information provided to Amazon.

    -- The document does not qualify as proof of liability insurance. Your insurer will need to issue a "Certificate of Insurance," which details the property and persons covered, the amount of coverage, and any exclusions or deductibles.

    -- Your policy does not name Amazon and its assignees as additional insureds. Your insurer will need to add "Amazon.com Services LLC and its affiliates and assignees" as an additional insured.

    -- The type of insurance does not meet our requirements. We only accept commercial general, umbrella, or excess liability insurance written on an occurrence basis.

    -- Your policy does not contain a policy number.

    -- Your policy limits are less than $1 million per occurrence and in aggregate. We require policy limits of at least $1 million per occurrence and in aggregate.

    How do I submit additional information?
    You can submit additional information on the "Business Insurance page". You can use this link to reach the "Business Insurance" page directly:
    https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance

    Alternatively, you can follow the steps below:
    -- Log in to Seller Central.
    -- Go to the settings menu and select "Account Info" to view your Seller Account Information page.
    -- In the Business Information section, go to the "Business Insurance" page to address the above-mentioned issues.

    What happens if I do not provide the requested information?
    If within 60 days of the first notification by Amazon we do not receive your proof of insurance or we are unable to confirm the information you provide within, future disbursements will be held in your seller account until we are able to verify your proof of insurance. If you still do not take any action or we are still unable to verify your proof of insurance within 90 days of the initial notification, we may not allow you to continue selling on Amazon.com.

    ---

    🗝️🗝️🗝️It took one day to get accepted!
    Thank you for providing your proof of liability insurance for the products you sell through Amazon.com. We have completed our review and no further action is required.

    To view your account performance, select "Account Health" on the home screen of the "Amazon Seller" app on your iOS or Android device, or go to the "Account Health" page in Seller Central:
    https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_pq

    On iOS:
    https://itunes.apple.com/us/app/amazon-Seller/id794141485

    On Android:
    https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en

     The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.


    #amazonselling #amazonseller #amazonfba #myamazonguy

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    8 min
  • Don't Discount for Black Friday, Raise Prices Q4 Bet Long on Inventory #shorts

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    Dustin was asking me what rice cooker he should get, and I told him "Anything above $100." Then went through my old orders, found the $119 one I bought in 2019. It's now $169 on Amazon. 37% inflation is real guys. Raise your prices for Black Friday and Cyber Monday!

    Rice Cooker in question: https://www.amazon.com/gp/product/B0074CDG6C/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1

    #raiseprices #amazonfba #amazonseller

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    1 min
  • Amazon FBA Step by Step Day 3: Main Image AB Testing PickFU Tutorial for CTR

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    💪✨ MASCULINE SCENT SOAP https://www.amazon.com/Age-Sage-Masculine-Scent-Soap/dp/B09C6M4LLS?ref_=ast_sto_dp&th=1&psc=1
    🍒🥭🍊✨ FRUITY SCENT SOAPhttps://www.amazon.com/Age-Sage-Masculine-Scent-Soap/dp/B09C6N41QY?ref_=ast_sto_dp&th=1

    Showed 3 PickFU tests to get my main image right on the new Artisan Soaps I launched.
    Test 1: https://www.pickfu.com/results/R1SDYcW3nA-based-on-the-image
    Test 2: https://www.pickfu.com/results/UojgGXxhQN-based-on-the-image
    Test 3: https://www.pickfu.com/results/9kzDP81kd5-based-on-the-image

    00:00 INTRO
    00:18 What and why do we run PickFU test on the main image
    00:52 Does the box matter
    01:46 How should we be visually displaying the soaps
    02:25 What if there are no labels
    03:21 Why does this test matter
    06:09 Another way is to take it out on your competition

    Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy

    Website: MyAmazonGuy.com

    Other Social Media links:
    https://www.facebook.com/myamazonguys/
    https://www.linkedin.com/company/my-amazon-guy
    https://twitter.com/myamazonguy

    ✅Get 50% off First Month with Helium 10 
    https://bit.ly/3z1sijm

    ✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    #amazonselling #amazonseller #amazonfba #myamazonguy #pickfu #launchingfba

    🎤My Podcast Setup:
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
    Rode Swivel Mount: https://amzn.to/31daD8T
    RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
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    Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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    8 min
  • 48 Hours AFTER Launching Amazon FBA Products Step by Step Tutorial: Artisan Soap Bars 2021

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    💪✨ MASCULINE SCENT SOAP https://www.amazon.com/Age-Sage-Masculine-Scent-Soap/dp/B09C6M4LLS?ref_=ast_sto_dp&th=1&psc=1
    🍒🥭🍊✨ FRUITY SCENT SOAPhttps://www.amazon.com/Age-Sage-Masculine-Scent-Soap/dp/B09C6N41QY?ref_=ast_sto_dp&th=1

    00:00
    00:11 Age of Sage Soap Bars
    02:43 We're on organic spot #4
    03:00 It's possible w/o reviews to break the top of page 1
    06:39 Advertising console
    09:03 Creating campaign
    12:39 When to restock inventory
    14:50 How to write the title
    16:45 Comparison with the competition with Keyword research

    Support us buy buying a soap box!

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    Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

    About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. 

    About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy
    Website: MyAmazonGuy.com

    Other Social Media links:
    https://www.facebook.com/myamazonguys/
    https://www.linkedin.com/company/my-amazon-guy
    https://twitter.com/myamazonguy

    ✅Get 50% off First Month with Helium 10 
    https://bit.ly/3z1sijm

    ✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    #amazonselling #amazonseller #amazonfba #myamazonguy #launchingamazonfbaproducts #launchingproducts

    🎤My Podcast Setup:
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
    Rode Swivel Mount: https://amzn.to/31daD8T
    RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
    Sony Alpha a6400 Camera https://amzn.to/31bTFYi
    Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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    27 min
  • Thrasio - Would I buy Thras.io Stock When it Goes Public? YES - Amazon FBA Weekly Q&A - Steven Pope

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    00:00 INTRO
    10:44 I found a 3PL that has seller fulfilled prime for their own brand they sell, can I have them fulfill for me and get the Prime badge
    11:58 Someone hijacked my UK listing, changed the brand name/owner, made a complaint and now I'm barred from listing my item, and my FBA inventory will be destroyed
    13:06 Do you repeat your Alt Text for different images in A+ content
    14:26 I'd like to get a PO Box for my business, will the damaged FBA inventory be automatically sent for it, or will they still go to the old address? Do I need to report it to the gov't for my LLC status
    15:15 You already did my BR and it's working great. Can I  start another brand under the same AMZ account, same bank account, and corporation as the first one
    16:29 Can you create a video to go into detail on the latest request from AMZ "New product types and attributes for your listings"
    18:03 Amazon states that EBC increases your sales by 5% on average, is that number accurate from your experience
    19:10 Can I put a branded product into my product package as a supporting item
    20:04 I have recently shipped to FBA 60 units, but AMZ only shows 40 units, product shipped 09/07, status still receiving
    21:34 Do you have any video on sponsored video ads on AMZ
    23:16 What to take into consideration if I want to sell candles on AMZ supply chain thing, not Amazon stuff
    24:33 ASIN REVIEW: B095RRVLFS
    28:24 You're not a fan of coupons, why is this
    30:37 What will be the best way to fix a false IP claim
    32:00 Will AMZ make you pull inventory for Prop 65 violation
    32:35 I have a customizable product, can I create a variation
    33:24 What do you think about rebate giveaways and are they allowed by AMZ
    34:13 Do you have a recommended 3PL that doesn't get overwhelmed during Q4
    34:34 Will AMZ going to re-ask for ISO documentation again, I originally submitted this a few years ago
    35:28 If you could go back to when you first opened your agency, what would you change, improve, focus more on
    39:00 Are the tools like Helium10 partially responsible for the increase in advertising people sellers are able to more informed on how to compete effectively for the best KWs
    39:27 Can you explain what happens in your "client survey" before the onboarding client call
    41:44 Have you ever interviewed someone that specializes in how to use influencers and can recommend any particular software for finding influencers
    43:59 Unable to add variations to my category (wrist & ankle weights) but all other listings have them
    46:24 What's an average day look like for an account director w/ MAG
    49:20 How do you gate your brand
    50:35 Does the copy in the original product description still impact SEO once A+ content is inserted
    51:04 Every night I go 4 organic ranks on the main KW, but during the day I go ran 40+
    51:54 Created shipment for Monday in New Shipping Workflow. Printed shipment Labels 2 AMZ, but did not see where t print FNSKU Labels 4 products
    53:18 We set activate date to Dec when do we change this once AMZ receives the product
    55:30 Do you know of the seller rating score that AMZ uses for hierarchy editing attributes on the detail page
    57:24 Is the best course of action to start fresh w/ a new brand (new TM, serial number) and then move all ASINs to the new brand
    1:00:06 I sell supplements, ACOS is 20-30%, but TACOS are at 7%. Should I raise ACOS to raise TACOS? What % level do I need to raise my ACOS to get my TACOS to 15-20%
    1:00:39 What's the average length a full-service client stays w/ you
    1:01:40 After AMZ is refunding the client, where is my product going
    1:02:24 Do you know if AMZ's replenishment recommendations take into consideration the transit time from 3PL to FBA


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    1 hr 14 min
  • SEO PATCH NOTES - PPC Buffed, Reviews Nerfed - Amazon FBA

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    Nobody knows for sure the weighting of the Amazon SEO algorithm. But here's my patch notes (best guess) on how it has changed this year. PPC sales were nerfed previously and saw a boost in 2021. Off-Site Sales signals also saw a boost.

    On the flip side, reviews have lost some importance. As one anecdote: I was able to index a product 3 weeks before mother's day for 2,000 keywords with a single review. And 3,500 keywords within 5 weeks.

    Because PPC sales increased in value organic sales saw a proportionate nerf.

    What SEO signals are you seeing change?

    00:00 Intro
    00:10 My best guess at the current SEO factors
    00:25 Organic sales took a little bit of a nerf
    01:09 Reviews took a hit
    02:57 It's a good 1:2 ratio between PPC and SEO
    04:01 Other factors: 180 Day Sales
    05:10 Conversion Rate
    05:25 Off-Site Sales
    06:54 Click-Through Rate
    07:30 PPC Sales
    07:59 Sales Internal
    08:06 Impressions
    08:12 Seller Authority

    Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

    About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. 

    LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

    About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy

    Website: MyAmazonGuy.com

    Other Social Media links:
    https://www.facebook.com/myamazonguys/
    https://www.linkedin.com/company/my-amazon-guy
    https://twitter.com/myamazonguy

    ✅Get 50% Off First Month with Helium 10 
    https://bit.ly/3z1sijm

    ✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    #amazonselling #amazonseller #amazonfba #myamazonguy

    🎤My Podcast Setup:
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
    Rode Swivel Mount: https://amzn.to/31daD8T
    RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
    Sony Alpha a6400 Camera https://amzn.to/31bTFYi
    Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

    Support the show

    9 min
  • (Customer Community) How to Use Instagram Photos for Amazon FBA Social Proof

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    ❓Question from a client who hired me for a coaching call:
    You advised me to offer a 10% discount (at least) to anyone who takes a picture with their gnome.

    1) Should I tell customers to post their pics on Amazon reviews?  
    2) How can I send them the 10% off code? Have them post on Instagram with a hashtag of your choosing.

    Example social posts: https://amzn.to/3EgrGJl'
    Example of Instagram using the hashtag: https://www.instagram.com/explore/tags/coramdeolights/

    ✅Answer: Do not mention Amazon reviews. Even innocently mentioning Amazon reviews will be seen as violating the terms and conditions of incentivizing reviews. 

    The discount can be given in a variety of forms including you messaging them after they make the post. You'll be monitoring these posts so it's important that you do that anyway. You could also put an email address on there for them to send proof that they've made the Instagram post if you want to automate this a bit.

    The discount itself can be 10% off on your website or 10% off on Amazon it's your choice.

    ❓Question: Really appreciate you getting back to me.  

    Can I tell them to email a pic to customer service on my website?  Then I could set up a gallery page on my website and upload the picture.  Plus I get their email

    I want to make sure I am TOS compliant.  

    ✅Answer: The real value was them posting on Instagram and talking about your brand which creates exposure and awareness. So I would make them posted to Instagram and then you just verify it somehow

    00:00 Intro
    00:14 How to leverage Instagram to generate customer engagements
    00:45 This is customer compliant with Amazon
    02:40 Coramdo Lights is a large lighting company on Amazon
    03:30 Amazon Social Posts
    04:20 Amazon social posts show on page 1 of organic results
    05:12 How to access Amazon Social Posts
    06:07 How does the actual mailer look
    06:47 The purpose is to leverage your consumers to create a community
    07:21 YOU CANNOT MENTION AMAZON REVIEWS
    07:44 How can I give them the discount

    Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

    About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. 

    About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

    My Amazon Guy Podcast and Videos: 
    Podcast.MyAmazonGuy.com
    YouTube.com/MyAmazonGuy

    ✅Get 50% Off First Month with Helium 10 
    https://bit.ly/3z1sijm
    ✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

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    10 min
  • Brand Naming Tip: 5+ Letters

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    Change your barnd name: https://myamazonguy.com/amazon-brand-name-change/

    Amazon Brand Name Change
    Have you tried updating the brand name for your listing yourself? Watch several how-to videos too but still did not find any success?

    My Amazon Guy now offers a service where we can handle the work for you!

    Gain access to brand building tools if brand name doesn’t match brand registry
     Includes: A+ Content, Brand Storefronts, Virtual Bundles, Amazon Live & More
    Gain access to exclusive Sponsored Brand advertising, which includes the popular video ads
    Protect your product listing information from other sellers
    Pricing: $1000 for up to 10 ASINs & $2000 for 30 ASINs.

    #shorts #branding #trademark

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    1 min
  • Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question

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    00:00 Intro
    10:24 AMZ suspended FBA shipment options to send stuff in, "Deleted/Abandoned Shipments"
    11:57 For A+ content product grid, can you pick SKUs
    12:22 Just got a notification that my Oct restocking limit is going up, does AMZ only refresh the limit once a month/quarter
    12:58 Does a listing have to be live before you can build A+ content for it
    15:15 Regarding your latest video around giving a discount for a hashtag on social, do you set up a Google alert to get notifications on user's hashtags
    17:20 Deleted my listing for 24hrs then added and still the main image does not update
    18:00 If a customer clicks on a PPC ad, how many days does AMZ track for that conversion
    18:20 I used to see refunds for Failed Delivery Promise w/ refund amount approx $6, so just shipping, but recently I'm seeing Full Price Refunds
    19:55 How can I accurately estimate customs and duty I will pay for my order
    20:45 How would you treat a product that no more generates any profits because of the shipping cost increase
    21:37 We have a brand registry, we have GS1 UPC bar code printed on labels attached to products, we are ready to ship products, do we use GS1 UPC label or cover-up and use Amazon Bar Code
    23:23 Thoughts about the image panels that are offering specific discount codes for purchase of more than one quantity
    25:03 Is it worth joining the webinars that Amazon hosts
    25:55 What do you think is the best way to capture people's email
    26:46 If some other seller has similar products, colors, and size of our products but our title name are different, do we not use AMZ bar code for shipping so the products will not get comingled at AMZ
    27:12 How do people launch in the supplement category
    29:23 Can I have an insert in products that do not ask for a review but thanks them for purchase
    29:53 When using PickFu, do you have recommendations of the parts of the listing
    30:39 Can I have the QR code that links shoppers to my website on the packaging
    30:48 Any trustworthy inspection service in China
    32:39 How do you keep everything organized w/ your 90+ clients in your agency, do you use a CRM
    33:31 You mentioned that sub-dividing campaigns into Ad Groups were not recommended, but is there any downside to using portfolios
    33:59 What software/manual process can you find influencers
    34:18 If you create a new listing but do not send it into FBA right away, will this negatively affect the IPI score as it sits in inactive status
    36:13 When talking on a new client, how do you research and determine the brand sales potential
    38:08 How do you beat a competitor that seems to have an unlimited marketing budget
    39:48 What kind of images would you recommend for each image slots
    42:40 Do you handle AMZ provided discounts for manufacturers that have MAP
    43:36 I keep on losing the Buy Box even when I higher it slowly
    45:14 Have you ever turned daw a client looking for your services
    46:39 I've noticed the number of reviews is increasing, but when I look at the reviews, I don't see any new reviews reflecting the reviews I'm getting
    48:10 AMZ requires EPA number for my listing, will the manufacturers EPA be enough
    49:10 When I was running out of stock, I raised my price to $55 and was still able to sell w/ little PPC. I am back in stock and price at $34 and spending $100/da on PPC w/ bad results
    50:47 When creating a variation for a listing is using the color variation theme the only option to have the small picture swatch show for the variations options
    51:35 We well many MAP items for manufacturers and AMZ provides a discount to lower the sale price. This upsets manufacturers as the price is below MAP
    53:04 I'm trying to edit my listing but AMZ will not let me

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