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As of today Amazon's 2 day shipping is back for FBA Sellers. Great Seller Central News. Coupons are also back. And shipping restrictions are gone.

Quick update today just to share the news.

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Should you automate your PPC? We talk with Vitalii with Profit Whales. https://profitwhales.com?ref=myamazonguy

• What is Profit Whales? PPC automation tool. Software check every hour.
• What does an automation tool do?
  • Should we increase or decrease bids, add negative keywords?
• Problems we are trying to solve
  • Tool launching in June Zero to Hero
  • Will launch new campaigns
• Strategy based algorithm
  • We designed five Amazon FBA advertising goals that you can choose. Every strategy will adjust the algorithm to reach your desired results. You can change the goal as your business evolves. Just select the right strategy and press START. That’s all you need to automate your whole Pay Per Click Advertising on Amazon.
• See the changes it performs
  • You have to make yourself comfortable, sit, and enjoy changes that the software performed. We created the Amazon Ads Changes Reporting tool that shows you everything that was made by the algorithm and why it did it. You see, for what you pay, it’s soothing, right?
• Lot of changes happening in PPC in 2020.
  • New campaign types
    • Sponsored Brand Custom Images
    • Sponsored Display
    • Retargeting
    • Past buyer targeting
• Biggest challenge automated tools face:
  • Certain keywords which are critical but have ACOS having to avoid negating these
• Vitali predicts future algorithm updates. 

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Current Events with Amazon Selling

Overwhelmed feeling? If you’re an essential worker you’re an unrecognized underpaid hero right now. If you are an non-essential worker you’ve been holed up in your house. My favorite comment I heard today was “What day of the week is it, March 53rd?”

• Out of budget advertising campaigns lowest hanging fruit
• Shipping restrictions biggest frustration right now
  • Focus on MFN shipping for next 60 days
• Things that are currently off right now at Amazon
  • Coupons
  • Lightning Deals
  • Prime Day being rescheduled
  • Inventory removals
  • Frequently bought together (saw it kind of come back but mostly still gone)
  • NARF- not a pinky and the brain reference. Sell in Canada & Mexico with Amazon's North America Remote Fulfillment. https://www.youtube.com/watch?v=_2GNJAl2XdA
  • Product review emails are on the skirts. About to get banned. Saw the new review button on orders come out.
• Other related COVID-19 news
  • Air freight is like 5x more expensive right now.
  • USPS international shipping disruptions
  • Time to process returns and refunds has been extended to 14 days. Goes back to 2 days June 1.
  • Supply Chains still stressed.
• Massive amounts of listings taken down in the past month. So many My Amazon Guy created a new listing reinstatement service and it has been extremely popular and successful. https://myamazonguy.com/amazon-listing-reinstatement/
• Recording setting sales for 5% of our clients last week. This is after 25% of our clients have set records during a week in the past 30 days. Lot of new records keep getting set.

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Limited Restock, Shipping WRONG ITEMS on Multi Channel Fulfillment MCF

New Service - Listing Reinstatement: https://myamazonguy.com/amazon-listing-reinstatement/

Amazon is shipping the wrong items to consumers on MCF orders, be sure to watch for that and ticket Amazon for reimbursement. 

Get Amazon Consulting at https://myamazonguy.com/

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Guide on Amazon Reinstatement Used Sold as New. In today's podcast we speak with Duston Fenton who is an account manager at www.MyAmazonGuy.com and has gotten 8 accounts reinstated with suspended listings in the past couple of weeks.

• What are the common reasons a listing is taken down?
  • Used sold as new
  • Medical claim
  • Price issues
• Recently we’ve since a new type of take down, price gouging. What have you seen on that front?
• What’s the best way to get a listing reinstated?
• How can MAG help?

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Video best practices for Amazon.  What makes for a good video and how much should I invest in it? My name is Steven Pope and this is the My Amazon Guy podcast. Now joined by Dave Taylor of AskDaveTaylor.com and YouTube Channel. 22,000 subscribers. Teaches graduate marketing classes at the University of Denver. His website has been online for more than a decade where he covers a wide range of technical Q&A and consumer electronics reviews.

• Show don’t tell.
• Why did you get into doing what you do?
• What makes for a good video?
  • Good lighting and good audio
  • Voice/communication delivery or good editing
  • Closeups of the product
  • Watch how the pros do it
  • Clean up the clutter.
  • Person on camera talking about it - cut to shots. 
• Video length
  • Dave does review videos. So his videos are longer.
  • But on Amazon - quick product review - show product easy and quick in and out. 360 view.
• Show and tell
  • Common problems - what the product solves
• How have videos changed for marketing in the past couple of years?
  • One thing to say before and after. 
  • Choose your own adventure technology coming out.
  • Personalize video content
• How do I get started with video production for Amazon?
  • Shoot 2 videos
    • Long - YouTube
    • Short - Amazon
• Story of “Will it Blend?”
  • Nothing this blender can’t blend.
• AskDaveTaylor.com - contact Dave and mention MyAmazonGuy for a discounted video rate.

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If you have concerns about profitability, the first thing you should consider doing is raising prices. Do you have the right business model? 

Private label

Wholesale

Retail Arbitrage

• SWOT analysis
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Ultimately raise prices

www.myamazonguy.com

#Margins #Profitability #Profits

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To see the YouTube chart https://youtu.be/N0lkmZgUxog Get Amazon Advertising Management at https://myamazonguy.com/advertising-management/

Recommend you break even on Ads because for every sale you get by PPC you get 3 SEO organic sales.

Average ACOS By Industry: https://sellics.com/blog-amazon-advertising-cost-of-sale-acos/

How to calculate your target break even Advertising Cost of Spend: https://downloads.intercomcdn.com/i/o/78291153/250e562e1414f12ad288b8fe/setting_target_acos.JPG

Get Amazon Consulting at https://myamazonguy.com/

#PPC #AmazonAds #SEO #BSR

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We’ll be talking current events on keeping your business afloat during COVID-19, and that means cash flow. So we’re talking a cash flow expert on the new PPP loans, how to keep the ship afloat during these uncertain times.

My name is Steven Pope and this is the My Amazon Guy podcast. Now by joined by Tyler Jefcoat  CEO of Seller Accountant.

• Current Events
  • Disaster loan for $10,000
  • PPP
    • Window closed
    • But still can file your PPP loan
    • You can hire and fire like normal but must maintain the same # of headcount to get full loan recovery.
• Planning Q2, how to execute mission despite hard times.
  • Never been in my career when I have no idea how to predict 2 months out financials. Sales projections are completely impossible right now.
  • Be proactive about approaching goals.
    • Focus
    • What are the habits to do right now.
    • Develop products
• Two courses
  • Bookkeeping for Amazon sellers
  • CFO for Amazon Sellers
  • Growing so fast we had to record sessions.
  • Promo code to get the courses for $99 instead. Use promo code: MyAmazonGuy
  • https://seller-accountant.teachable.com/p/accounting-bookkeeping-for-e-commerce-sellers
  • https://seller-accountant.teachable.com/p/cfo-tactics-for-e-commerce-sellers
• Working remotely is a blessing. Businesses were wrong that it couldn’t be done.

Daniel Pink A Whole New Mind: https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717

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Every year thousands of Amazon sellers attend a conference to keep up with best practices and networking. Today we’ll talk about how you should strategize your attendance and why it should still be on your radar in 2020 despite COVID-19. We’ll also have a promo code for our listeners to get a discount off a conference. My name is Steven Pope and this is the My Amazon Guy podcast. 

I’m now joined by Travis Barritt who is the Director of Marketing for the Midwest Ecom Conference. http://www.midwestecom.com/

• Travis you probably have a tough job right now with COVID-19, how are you holding up?
• A lot of travel has been canceled, but your conference is still a green light? Any contingency plans?
• This conference has been annual for 7 years. First year we lost money. Grown 15-20% each year.
• Networking is most valuable. Sponsor meet and greet evening.
• Why should Amazon sellers go to your conference?
• Speakers - Amazon may be on a speaking panel.  List of speakers http://www.midwestecom.com/speakers/
• Big changes - suspensions. Diversifying outside of Amazon.
  • Travis’s account got suspended. Been suspended twice. IP complaint for inauthentic product. 
  • You can sell anywhere.
• Amazon Seller Lawyer - if you get a suspension. 
• What’s unique about your conference?
• I understand you have a promo code for my listeners. 
  • $50 off: MyAmazonGuy
• Last question, I understand you just published book on poker.

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