My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • How to Deal with Amazon Hijackers and Knockoff Sellers

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    Worried about hijackers or fake sellers on Amazon? Learn how to protect your products from knockoffs and resellers undercutting your prices. Discover practical tips like using comparison charts, identifying fake items, and exploring Amazon's Transparency program.

    Get better PPC results with proven strategies. Download our guide now: https://bit.ly/43VQbL3

    #AmazonHijackers #EcommerceTips #AmazonSellerAdvice #StopFakeSellers #AmazonSales

    Watch these videos on YouTube:

    Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

    Amazon AI Rufus Is Useless for Sellers https://www.youtube.com/watch?v=GVPdn2n8_o8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=6

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    Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHt

    Get expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJA

    Timestamps
    00:00 - Understanding Amazon Hijackers and Knockoffs
    00:15 - Why Knockoff Sellers Undercut Your Prices
    00:42 - How to Show Your Product’s Value to Stand Out
    01:18 - Using Comparison Charts Without Breaking Amazon Rules
    01:54 - Identifying Fake Resellers on Amazon
    02:37 - Dealing with Fake Sellers: Buying and Reporting Process
    03:15 - When to Use Amazon’s Transparency Program
    04:05 - How to Spot Counterfeit Products with Unique Features
    04:45 - Finding the Source of Unauthorized Resellers
    05:10 - Reporting Fake Sellers to Amazon Support

    ----------------------------------------------

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    6 min
  • Dayparting PPC Guide - Amazon Advertising Hack

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    Stop overspending on Amazon ads! Learn how to use day parting in 2025 to manage your budget, cut costs, and improve sales. This guide shows you how to set budget rules, analyze reports, and identify the best hours to spend.

    Get smarter with your ad spend. Download our PPC guide now: https://bit.ly/3XY6rYa

    #AmazonAdvertising #AmazonSellers #EcommerceTips

    Watch these videos on YouTube:

    Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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    Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHt

    Need expert advise? Book a free call with us: http://bit.ly/3B3HMJA

    Timestamps
    00:00 - Why Day Parting Matters in 2025
    00:30 - Common Mistake Amazon Sellers Make
    01:20 - Step 1: Access Your Campaign Manager
    02:10 - How to Set Budget Rules for Day Parting
    03:45 - Using Performance Metrics for Day Parting
    04:30 - Best Times to Increase Your Budget
    05:40 - How to Analyze Campaign Reports
    06:55 - Identifying Low-Performance Hours
    07:50 - Reducing Costs with Smart Budgeting
    08:15 - Final Tips for Effective Day Parting

    ----------------------------------------------

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    9 min
  • Amazon SEO Guide: Improve Search Rank and Drive Growth

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    Learn how to improve your Amazon SEO and boost sales by increasing your click-through rate (CTR). Discover simple steps to optimize your main image, add strategic keywords, and improve search rankings. Steven Pope shares proven SEO strategies to help Amazon sellers drive clicks and conversions.

    Improve your Amazon rankings and sales. Get our FREE SEO Toolkit here: https://bit.ly/4c18Mas

    #AmazonSEO #CTRStrategy #AmazonSalesTips #AmazonListingOptimization #EcommerceTips

    Watch these videos on YouTube:

    Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7

    PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12

    -----------------------------------------------

    Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHt

    Get expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJA

    Read the article here: https://myamazonguy.com/press/amazon-seo-in-2025/

    Timestamps
    00:00 - Why CTR is Crucial for Amazon SEO
    01:15 - How Main Images Impact CTR and Sales
    03:10 - Why Keywords in Main Images Improve Click-Through Rate
    04:50 - SEO Phases for New Product Launches
    06:30 - How to Adjust Titles for Better Search Rankings
    07:10 - The iCAP Method for Improving SEO and CTR
    08:25 - Using Amazon Brand Analytics to Track CTR Performance
    09:00 - How Adding Keywords to Main Images Increases Clicks
    10:15 - Why Testing Your Main Image Boosts Sales
    11:20 - Why Amazon Focuses on Recent Sales for Rankings

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    13 min
  • How Amazon's Logistics Keep It Ahead of the Competition

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    Why is Walmart still behind in logistics while Amazon thrives? In this video, Steven Pope discusses the flaws in Walmart's grocery pickup, their failed Jet acquisition, and why Amazon's logistics model remains unbeatable. Learn what makes Amazon’s 2-Day Prime service stand out and how TikTok struggles to compete in the US eCommerce landscape.


    Get more sales with smarter PPC strategies! Download our guide now: https://bit.ly/3FxORUC


    #AmazonVsWalmart #EcommerceStrategy #AmazonLogistics #WalmartPickup #OnlineRetail


    Watch these videos on YouTube:

    AVOID These Common Review Traps: https://www.youtube.com/watch?v=p_HxUxSdANY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=18


    Why Amazon’s Name Generator Isn’t Worth Your Time: https://www.youtube.com/watch?v=ybK1CJ-qkwg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=19


    -----------------------------------------------


    Need help with your listing? Send it to us here: http://bit.ly/3B1LvHt


    Get free expert Amazon advice! Book a call with an expert: http://bit.ly/3B3HMJA


    Timestamps

    00:00 - Walmart vs. Target Grocery Pickup

    00:21 - Target’s Superior Return Process

    00:41 - Walmart's Struggles with Logistics

    00:57 - Why Walmart Can't Build a Strong Native Brand

    01:32 - Why Amazon's Logistics Model Wins

    02:35 - Is TikTok a Threat to Amazon?

    03:23 - How Amazon’s 2-Day Prime Keeps It Ahead

    04:12 - TikTok's Weakness in Logistics

    04:43 - Amazon's Dependability and Prime Benefits

    05:13 - Why Consumers Trust Amazon Over Competitors


    ----------------------------------------------


    Follow us:

    LinkedIn: https://www.linkedin.com/company/28605816/

    Instagram: https://www.instagram.com/stevenpopemag/

    Pinterest: https://www.pinterest.com/myamazonguys/

    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com


    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw



    Support the show

    6 min
  • How Steven Pope Transformed My Amazon Guy’s Culture

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    Creating a healthy workplace culture helped My Amazon Guy thrive. See how fitness goals, team encouragement, and a strong mindset improved employee well-being and company success.

    #CompanyCulture #FitnessMotivation #HealthyWorkplace  #BusinessGrowth

    Want to know our secrets? Get the SOPs that built a $20M ARR Agency: https://bit.ly/42XwaDE

    Watch these on YouTube:

    How Answering Customer Questions Built a $20M Agency https://www.youtube.com/watch?v=HuId_QRIKFU&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=4

    What's The Secret to Building a $20 Agency? https://www.youtube.com/watch?v=zzmKTlWrX84&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=27

    ------------------------------------------------------

    Timestamps
    00:00 - Building a Fitness Culture at My Amazon Guy
    00:17 - Team Members' Fitness Goals and Success Stories
    01:45 - Why Employee Health Matters for Productivity
    02:30 - My Personal Fitness Journey and Transformation
    03:30 - Encouraging Fitness at All Levels of My Amazon Guy
    04:10 - Inspiring Employees with Health-Focused Rewards
    04:54 - Upcoming Fitness Summit in the Philippines
    05:25 - Creating a Culture That Drives Positive Change

    ------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • The Hidden Risks of Selling Supplements on Amazon

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    Selling supplements on Amazon isn't easy. From product bans to blocked ads, brands face constant challenges. Learn how organic ranking, pricing strategies, and off-Amazon marketing can help your supplement brand survive and grow.

    Want to know our SEO secrets? Download our toolkit here: https://bit.ly/3FB3Gpz

    #AmazonSales #TestosteroneBoosters #SupplementsOnAmazon #AmazonMarketing

    Watch these videos next:

    STOP Losing Sales Due to Poor BRANDING! https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy&index=2

    Would You Buy a $100 Pizza Cutter? https://www.youtube.com/watch?v=9qMJD4K7OMo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY
    -----------------------------------------------

    Got a question about your listing? Send it our way!: http://bit.ly/3B1LvHt

    Talk to an expert. Book a free coaching call with MAG: http://bit.ly/3B3HMJA

    Timestamps
    00:00 - Testosterone Boosters
    00:10 - Why Testosterone Supplements Face Challenges on Amazon
    01:00 - Problems with Advertising These Products
    01:45 - Organic Ranking Struggles Explained
    02:20 - Understanding Amazon's Product Yanking Issue
    03:10 - Why Testosterone Boosters Are Flagged as "Adult Products"
    04:00 - Amazon’s 2024 Supplement Verification Rules
    04:50 - Why Dynamic Pricing Can Improve Sales
    05:30 - The Role of Off-Amazon Marketing for Supplements
    06:20 - Email List Building as a Growth Strategy
    07:00 - Final Tips for Selling Supplements on Amazon

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    8 min
  • The Right Way to Build an Amazon Storefront That Works

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    Amazon storefronts are powerful tools for attracting customers, but common mistakes can hurt your sales. Learn how to design your storefront to keep visitors engaged and improve conversions. Discover the most common mistakes sellers make and how to fix them to improve your sales. 

    Get smarter with your ad spend. Download our PPC guide! https://bit.ly/3XP2WTI

    #AmazonStorefront #EcommerceTips #AmazonSales

    Watch these videos on YouTube:

    Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy

    Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    -----------------------------------------------

    Not getting sales? Send us your listing and let our experts take a look: http://bit.ly/3B1LvHt

    Book a free consultation with My Amazon Guy http://bit.ly/3B3HMJA

    Timestamps
    00:00 - Why Amazon Storefronts Matter for Sellers
    01:05 - How Amazon Storefronts Boost Brand Visibility
    02:14 - Best Amazon Storefront Design Practices for More Sales
    03:53 - Must-Have Features for an Effective Amazon Storefront
    05:20 - Common Amazon Storefront Mistakes That Hurt Sales
    06:45 - Why Amazon Storefronts Need Mobile Optimization
    07:40 - How to Optimize Your Amazon Storefront for Mobile Users

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    8 min
  • Are Amazon Ads Still Necessary If Your SEO is Strong?

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    Many sellers believe once they rank #1 organically, they can stop running ads , but is that true? In this video, find out what happens when ads are turned off and how it affects your organic rankings and sales.

    Get our PPC guide and start improving your Amazon sales: https://bit.ly/43CWCT6

    #AmazonPPC #AmazonSEO #EcommerceTips #AmazonAdvertising 

    Watch these videos on YouTube:

    Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

    PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

    -------------------------------------------------

    Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRK

    Need expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJA

    Timestamps
    00:00 - Why Turning Off Ads is a Bad Idea
    00:12 - How Spend Affects PPC Strategy
    00:32 - Lookback Period for PPC Adjustments
    01:00 - Launching a $144K Amazon Product with PPC
    01:20 - Why Broad Match Keywords Can Win
    01:48 - PPC's Impact on Organic Sales
    02:30 - The Risk of Losing Organic Rank
    03:05 - Why Ads and Organic Rankings Work Together
    04:00 - PPC Strategies for Ranking Keywords

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • The Easy Way to Find Amazon Keywords That Rank

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    Struggling to improve your Amazon sales? Discover how tools like Helium 10, Data Dive, and Jungle Scout can enhance keyword research and improve your conversions. Learn why rotating your keywords monthly can improve rankings and what to check if your conversion rate drops.

    Get found. Get sales. Get results. Download our SEO toolkit: https://bit.ly/3FkFVlq

    #AmazonSales #AmazonKeywords #AmazonMarketing

    Watch these videos on YouTube:

    Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7

    PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12

    -----------------------------------------------

    Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHt

    Get expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJA

    Read the article here: https://myamazonguy.com/press/amazon-seo-in-2025/

    Timestamps
    00:00 - Should You Only Use Helium 10 for Keywords?
    00:28 - How Data Dive and Jungle Scout Help
    01:03 - Tracking Competitor Keyword Changes
    01:25 - How Often Should You Rotate Keywords?
    01:57 - What to Check When Conversion Drops
    02:36 - How Irrelevant Keywords Can Hurt Your Sales
    03:18 - Why Misleading Titles and Images Hurt Conversions
    03:26 - The Role of Reviews in Conversion Rates

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Amazon Returns Costing Too Much? Here’s What You Can Do

    Send us Fan Mail

    High shipping fees and increasing Amazon costs are making it harder for sellers to stay profitable. Find out how return policies and fulfillment choices impact margins.

    Stop wasting money on ads that don’t convert. Download our PPC guide: https://bit.ly/3Xv4Ad6

    #AmazonSeller #FBAFees #EcommerceTips

    Watch these videos on YouTube:

    Optimize Your Amazon PPC Budget for Better Sales in Q1 https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=17

    Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=23

    -----------------------------------------------

    Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHt

    Need expert advise? Book a free call with us: http://bit.ly/3B3HMJA

    Timestamps
    00:00 - Are Return Shipping Fees Killing Profits?
    00:08 - Handmade Seller Struggles with High Fees
    00:25 - The Impact of Amazon’s Changing Fulfillment Costs
    00:50 - FBA vs. FBM: What’s the Best Choice?
    01:10 - The Challenge of Managing 200 SKUs with FBA
    02:05 - The Real Cost of Amazon Returns
    02:40 - How Handmade Sellers Can Protect Margins
    03:10 - Should Customers Pay Return Shipping?
    04:00 - The Risk of Stockouts & How to Avoid Them
    05:00 - Raising Prices: A Solution for Amazon Sellers?
    06:00 - Why Partial FBA & Mostly FBM Might Be the Best Move

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    7 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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