My Amazon Guy

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Are you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.

Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK

#AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAds

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

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Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Need expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaR

Timestamps
00:00 - Why Keyword Research Matters  
00:21 - What Tools You Need: Helium 10 & Cerebro  
01:14 - Finding Your Main Keyword  
01:40 - Pulling Competitor ASINs from Amazon  
02:32 - Importing ASINs into Cerebro  
03:00 - Filtering Keywords by Rank & Volume  
04:10 - Choosing Keywords for Broad Campaigns  
05:24 - Finding Longtail Keywords for Exact Match  
06:26 - Adjusting by Bid Strategy & Budget  
07:31 - When to Avoid Low Search Keywords  
08:08 - Broad vs Exact Campaigns Explained  
08:50 - Using the Same Strategy for Existing Products  
09:31 - Wrapping Up: Add Longtail Keywords for Better Results  

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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Learn how to fix your IPI score by staying in stock and sending inventory frequently. Understand how Amazon handles strike-through pricing and what causes it to disappear.

Grab the PPC guide and start making smarter ad decisions: https://bit.ly/43WXCls

#AmazonInventory #FBAIPI #StrikethroughPricing #AmazonSellers #EcommerceStrategy

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL

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Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferal

Need expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4lKaBgP

Timestamps
00:00 - Welcome and What Sellers Are Asking About  
00:11 - What Affects Your IPI Score on Amazon  
00:34 - Inventory Tips to Improve IPI Metrics  
01:00 - Where to Learn More About IPI and Inventory Fees  
01:28 - Strategy for a Strike-Through Price  
02:15 - Why Amazon Removes Your Strike-Through  
03:04 - Mistakes That Lead to Pricing Errors  
03:20 - Final Thoughts on Amazon Pricing Strategy  
03:26 - How to Get Help with Amazon Sales

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Many Amazon sellers are being hit with unexpected FBA product-level inventory restrictions.
This video breaks down why you can’t send inventory through AWD and what actions to take before Prime Day.

Read Blair’s full LinkedIn post: https://bit.ly/42TZXwm

Need help figuring this out? Book a 1-on-1 coaching call and get answers: https://bit.ly/3YwtgCr

#AmazonSellers #TariffUpdate2025 #FBAUpdate #PrimeDayPrep #InventoryRestriction

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

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Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Struggling with ads? Get the free PPC guide built for Amazon sellers: https://bit.ly/4jrMwK8

Timestamps
00:00 - FBA Inventory Restrictions Hit Sellers Hard  
00:30 - What Is the Restriction and Who It Affects  
01:16 - Why Inventory Limits Are Back Again  
01:46 - Amazon Overstocks Due to Tariff Concerns  
02:27 - Why Low Sell-Through Products Are Targeted  
03:10 - No Official Announcement from Amazon  
03:30 - Impact on Prime Day Inventory Planning  
03:55 - How to Work Around Inventory Limits  
04:43 - Comparison to 2020–2021 FBA Restrictions  
05:15 - Action Steps: Update Inventory and Sell Faster  
06:12 - Final Thoughts on Ongoing Tariff Issues

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Many sellers are rethinking their supply chain as tariff changes create new challenges. Here’s what to do before it’s too late. Learn how tariffs, Trump’s long-term strategy, and supply chain shifts are changing everything for private label sellers. We break down what sellers should do next if they still manufacture in China.

Get the exact tools real sellers use to grow 1.2 Billion Sales. Grab the Success Bundle before it’s gone: https://bit.ly/42NeWrL

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

Amazon SEO Update! https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

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Start making smarter ad decisions. Download the free Amazon PPC guide now:  https://bit.ly/3RTpLCs

Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferal

Need expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4j3mVXn

Timestamps
00:00 - Most Analysts Are Wrong About Tariffs
00:22 - China Manufacturing and 245% Tariffs
00:47 - Why This Is Just the Start
01:15 - It’s About Jobs, Not Trade
01:24 - Should You Complete a China Order Now?
01:52 - The Signal: Bring Manufacturing to the US
02:21 - The US-China Trade Imbalance
03:03 - Closing Loopholes in Imports
03:40 - Why China’s Cheap Goods Are Being Targeted
04:08 - How Immigration and Oil Prices Affect Manufacturing
05:25 - What Amazon Sellers Should Expect by 2027
06:17 - The Manufacturing Boom in the US
07:49 - Stock Decisions for Amazon Sellers
08:59 - Business Decisions: Which Bad Option to Choose?
10:00 - Countries to Consider as China Alternatives
11:52 - Why Mexico Might Not Be the Right Choice
13:12 - Food and Textiles: Where to Manufacture Instead
14:46 - Where the US Still Leads in Production
15:57 - Luxury Goods From Europe: Are They Worth It?
16:44 - The Problem With China Alternatives
17:52 - What Should You Do Right Now?
18:07 - How to Raise Prices the Smart Way
19:09 - Slow Down Sales to Win Big Later
19:45 - Where to Launch Your Next Product
20:09 - Get Help With Your Amazon Business

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon is changing how image alt text impacts SEO, and it’s already affecting rankings.
This video breaks down what’s happening with comparison charts, brand stories, and alt text indexing on Amazon.

Need new SEO strategies that actually rank? Download the SEO toolkit: https://bit.ly/3Y1MHmH

#AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #AmazonUpdates

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferal

Need expert advise with your SEO strategy? Book a call with us: https://bit.ly/4j3mVXn

Timestamps
00:00 - Amazon SEO Indexing Is Changing
00:18 - How Alt Text Impacts Rankings
00:50 - Why Comparison Charts Are Affected
01:23 - Amazon’s New Accessibility Update
02:13 - Can Amazon Now Read Image Text?
03:18 - What Counts As Decorative Now?
04:00 - Alt Text Inside Brand Story At Risk?
04:54 - Why This SEO Shift Could Hurt Brands
05:41 - What You Can Do About It
06:06 - Final Thoughts on the Alt Text Update

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

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Missing or mismatched brand registry can block 5% of your sales and visibility on Amazon.
Fix trademark issues, connect listings, and stop losing traffic today.

#AmazonBrandRegistry #AmazonTrademarks  #AmazonStorefront #FixBrandIssues

Get the secrets to winning Amazon ads with our PPC guide: https://bit.ly/3EiWmyz

Watch these on Youtube:

Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3

Winning Ad strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3

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Struggling to grow on Amazon? Book a coaching call today and get expert advice! http://bit.ly/3ZAVEoh

Questions about your Amazon listing? Ask the experts now http://bit.ly/3B1LvHt

Submit your ASIN for a detailed review http://bit.ly/3ZAVEoh

Timestamps
00:00 - Competing for Viewership on Amazon
00:19 - Understanding Brand Analytics and Segmentation
01:15 - Overview of Customer Loyalty Analytics
02:30 - Using Brand Tailor Promotions for Retargeting
03:45 - Identifying Key Customer Segments for Growth
04:50 - Why Retargeting on Amazon is Crucial

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Follow us:
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Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Tariff fears are shaking things up for Amazon sellers, but panic decisions rarely pay off. Before pulling back or pivoting, sellers should rethink their timing and strategy. Steven Pope shares how to stay steady when others rush to react.

Rank faster! Grab our SEO Toolkit and fix what’s holding you back: https://bit.ly/3EmiXdq

#AmazonTariffs #TariffImpact #EcommerceTariffs #SupplyChainStress #ImportCosts

Watch these videos on YouTube:

Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7

PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12

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Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferal

Need expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4j3mVXn

Timestamps
00:00 – Tariff Jitters Hit Amazon Sellers
00:10 – Agency Slowdown: No Contracts in 10 Days
00:22 – Why Brands Are Putting Sales on Pause
00:39 – Why You Should HODL Your Amazon Business
01:04 – Never Run Out of Stock: The First Rule
01:22 – Reduce SKUs to Handle Supply Stress
01:41 – U.S. Manufacturing Isn’t the Answer Yet
02:10 – The Problem With Sourcing from Vietnam
02:25 – Tariffs Could Be Gone Tomorrow... Or Not
02:37 – Expect 2–3 Years of Trade Pain
03:12 – Tariffs Impact All Businesses, Not Just Amazon
03:50 – Staying in the Same Sector Pays Off
04:17 – How to Minimize Risk in Orders
04:38 – Negotiate With Chinese Manufacturers
05:11 – Why China Isn’t Backing Down

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Follow us:
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Pinterest: https://www.pinterest.com/myamazonguys/
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Many beauty brands waste money on ads by ignoring repeat buyers and broad match keywords.
This video shows how to manage TACoS, run smarter campaigns, and grow health & beauty sales.

Want better PPC results? Download our Amazon PPC guide: https://bit.ly/448WOdl

#AmazonAds #BeautySellers #AmazonTips #EcommerceAds #AmazonPPC

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferal

Book a free consultation with My Amazon Guy: https://bit.ly/4j3mVXn

Timestamps
00:00 - What to Expect
00:10 - How to Think About TACoS for Beauty and Health
01:00 - Real Talk on Repeat Buyers and Customer Lifetime Value
01:55 - Keyword Match Types for Beauty Products
02:40 - Why Broad Match Can Save You Money
03:30 - Final Advice for Amazon Ads and AMA Invite

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon sellers are facing major uncertainty with the new China tariff hikes. This video explains what sellers should actually do before changing prices or panicking. It breaks down the impact on margins, cost of goods, and how to stay competitive, without overreacting.

Get our PPC guide and start improving your Amazon sales: https://bit.ly/3Yo288I

#AmazonSellers #TariffUpdate2025 #EcommerceStrategy #ChinaTariffs #AmazonPricingTips

Watch this on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

-------------------------------------------------

Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRK

Need expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJA

Timestamps
00:00 – What’s Going on With Tariffs?
00:40 – China Tariff Hike Breakdown
01:55 – Why You Shouldn't React Too Fast
03:02 – Real Impact on Pricing & Margins
04:10 – Renegotiating With Manufacturers
05:06 – Amazon’s Constant Fee Hikes
06:00 – Smart Pricing Strategy Tips
07:35 – When to Adjust Inventory or Prices
08:30 – Holding Strong Can Help Rankings
09:30 – Will These Tariffs Last Long?
10:00 – Tariff Calculator Coming Soon

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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She started selling on Shopify but struggled to grow. This side hustle found real success after moving to Amazon, even with doubts in the beginning.

Running ads on Amazon? Download our free PPC guide to make every dollar count: https://bit.ly/4i5BxVc

#SideHustleSuccess #SellingOnAmazon #AmazonFBA #ShopifyToAmazon #EcommerceTips

Watch these videos on YouTube:

STOP Losing Sales Due to Poor BRANDING! https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy&index=2

Would You Buy a $100 Pizza Cutter? https://www.youtube.com/watch?v=9qMJD4K7OMo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY
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Got a question about your listing? Send it our way!: http://bit.ly/3B1LvHt

Talk to an expert. Book a free coaching call with MAG: http://bit.ly/3B3HMJA

Timestamps
00:00 - Starting a Product for Babies on Amazon
00:15 - How the Baby Rattle Clips to a Phone
00:41 - From Simple Idea to Real Business
01:01 - Hesitation Around Selling on Amazon
01:25 - Shopify Journey Before Amazon
01:48 - Contact From Amazon TV Show “Buy It Now”
02:15 - Amazon Prime Studio Experience
02:38 - Recommendation to Work with My Amazon Guy
03:06 - Why Working with an Agency Helped
03:36 - Benefits of Using My Amazon Guy as a Seller
04:02 - The Power of Selling on Amazon
04:46 - Challenges of Niche Products and Search Visibility
05:34 - Final Thoughts and Call to Action

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show