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Slow website speed, poor mobile UX, and missing AB testing hurt conversion rates on DTC stores. Fixable mistakes in Shopify, WooCommerce, and BigCommerce sites that impact sales and remarketing.

Need help with your DTC store? Start here: https://bit.ly/3Si3zCs

#directtoconsumer #dtcbrands #ecommercetips #dtcmistakes #dtcmarketing

Timestamps:
00:00 - Common Mistakes on DTC Websites
00:22 - Site Load Time Kills Conversions
01:00 - Using PageSpeed Insights for Diagnosis
01:45 - Mobile Experience Still Ignored
02:40 - Simple UX Fixes for Mobile Users
03:18 - A/B Testing Done Right
04:00 - Tools for Testing Landing Pages
05:00 - How to Use  @PickFu   and Page Variants
05:50 - Why You Must Set Up Retargeting
06:21 - Tracking Visitors and Ad Remarketing

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Learn the top 5 Amazon PPC mistakes that cause wasted ad spend and lost sales. Avoid common problems like turning off old campaigns, bad keyword choices, and poor CTR. This video shares simple strategies to help sellers run better-performing Amazon ads.

Grab the free PPC guide and stop wasting money on your ads: https://bit.ly/3S5OIuB

#AmazonPPC #AmazonAds #EcommerceMarketing #PPCMistakes #AmazonSellerTips

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaR

Want more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFY

Timestamps
00:00 - Are These Mistakes Costing You Sales?
00:22 - Top 5 Amazon PPC Mistakes Overview
00:28 - Mistake 1: Negating Good Keywords
01:22 - Mistake 2: Not Adding Negations Regularly
01:49 - Mistake 3: Turning Off Old Campaigns
02:45 - Mistake 4: Limiting Budget Instead of Lowering Bids
04:02 - Mistake 5: Ignoring CTR in PPC Strategy
07:18 - Get a More Clickable Image with Our Help
07:53 - How My Amazon Guy Helps Sellers Every Day
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon is now crawling DTC websites for product claims, pricing, and compliance violations.
Sellers are facing Amazon listing takedowns triggered by off-Amazon content and policy mismatches.

See the original update from Vanessa Hung here: https://bit.ly/4dGgIin

Need help making sure your DTC site doesn’t get you flagged? Work with experts who understand Amazon's rules inside and out. Get your website aligned and stay protected:  https://bit.ly/3Si3zCs

#DTCcompliance #AmazonSellers #EcommerceRisks #DTCstrategy #AmazonPolicy

Timestamps:
00:00 - Amazon’s AI is Watching Your Website
00:14 - Vanessa Hung Raises the Red Flag
00:28 - Amazon Starts Crawling Brand Sites
00:51 - Non-Amazon Pages Trigger Listing Takedowns
01:05 - Pricing Example: Website vs Amazon
01:46 - Amazon Fees and Pricing Control
02:32 - Enforcing Content Consistency
03:12 - Amazon Reaching Beyond Its Platform
04:07 - Automated Compliance Enforcement Explained
04:51 - Overreach Concerns and Medical Claims
05:35 - Should Amazon Control Off-Platform Content?
06:09 - Who's at Risk: Medical and Supplement Sellers
06:29 - Best Practices for Sellers to Stay Safe
07:11 - Like, Subscribe, and Final Thoughts
07:23 - Work With My Amazon Guy

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Pinterest: https://www.pinterest.com/myamazonguys/
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon PPC bids can make or break your ad performance and sales. This video shows 3 clear ways to optimize PPC using real formulas and logic. Includes bid strategy, revenue-per-click math, and ad placement insights.

Want help fixing your ads? Book a PPC strategy call now and get real answers: https://bit.ly/3GCiF2P

#AmazonAds #AmazonPPC #PPCStrategy #AmazonFBA #EcommerceTips

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfs

Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVB

Timestamps
00:00 - Why Amazon Bids Matter  
00:29 - Using Amazon Suggested Bids  
01:34 - If-Then Logic for Bid Adjustments  
02:34 - Revenue-Per-Click Formula Explained  
03:59 - Bid Calculation Example  
04:57 - When Software Tools Miss the Mark  
05:02 - Combining Strategies to Manage Bids
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
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Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Losing your OTP or access to Amazon Seller Central can cost sellers serious time. This video breaks down how to recover your account and prevent future login problems. Includes steps for better 2FA setup, security tips, and tools like  Authenticator.

Need help securing your Amazon account or getting back in? https://bit.ly/44uHuaR

#AmazonSeller #SellerCentral #AmazonAccountHelp #TwoStepVerification #FBAHelp

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL

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Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kjWmgQ

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/3GW5zxM

Timestamps
00:00 – What To Do If You Lose Your OTP Code
00:30 – Common Mistakes When Setting Up OTP
01:20 – Account Recovery Using Amazon.com Login
02:00 – Required Documents for OTP Reset
03:00 – Manual Review Process by Amazon Security
04:00 – Better Ways to Set Up Account Security
05:10 – How to Use an Authenticator App
06:00 – Using 1Password or LastPass for OTP
07:00 – Why All Amazon Sellers Should Update OTP Settings

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Follow us:
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon is refunding customers for old returns, some dating back to 2018 with no prior notice. A $1.1 billion charge and internal review raise questions about delayed Amazon refunds.

Here’s Steven Pope’s original post that started everything: https://www.linkedin.com/feed/update/urn:li:activity:7330744101614551040/

Steven Pope was featured in multiple news articles covering this story:

USA Today | https://bit.ly/USAtodaySP
NBC Chicago | https://bit.ly/NBCChicagoSP
CyberNews | https://bit.ly/CyberNewsSP
AARP | https://bit.ly/AARPSP
Newsweek | https://bit.ly/NewsweekSP
Entrepreneur | https://bit.ly/EntrepreneurSP
Fox Live Now | https://bit.ly/FoxLiveNowSP
Economic Times | https://bit.ly/EconomicTimesSP
Blavity | https://bit.ly/BlavitySP

Read more from My Amazon Guy: https://myamazonguy.com/news/amazon-issues-late-refunds/

Need help with your Amazon account? Book a 1-on-1 with Noah Wickham: https://bit.ly/3YwtgCr

#AmazonRefunds #EcommerceNews #AmazonReturns #amazonnews 

Watch these videos next:

Is Amazon Suppressing Your Listing Image Hacks? https://www.youtube.com/watch?v=npD7UjHkkL8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3

Amazon Changed SEO Again https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=9
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Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Timestamps
00:00 - Amazon Refund Scandal Overview
00:16 - Refunds Going Back to 2018
00:34 - $1.1 Billion One-Time Charge Explained
01:10 - Inventory & Tariffs Connection
01:45 - Internal Review or Lawsuit Cover?
02:30 - Class Action Lawsuit Timing
03:00 - Steven Pope’s $1,800 Refund Case
03:45 - Refund Delays for Regular Customers
04:25 - Amazon’s Interest Double Standard
04:55 - Final Thoughts and Call to Action

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Learn how to use PPC negation to reduce wasted spend in your Amazon campaigns. This video explains when and how to apply PPC negation based on real ad performance. Follow proven steps to improve targeting and make your Amazon ads more profitable.

Download the free PPC guide and stop wasting ad spend on bad keywords.

Start fixing it today: https://bit.ly/3S0YkH4

#AmazonPPC #AmazonAds #NegativeKeywords #AmazonFBA #AmazonSellerTips

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Book a free consultation with My Amazon Guy: https://bit.ly/44uHuaR

Timestamps
00:00 - When to Negate Keywords in Amazon Ads
00:45 - SOPs for Finding Wasted Ad Spend
01:12 - Downloading the Search Term Report
02:00 - Why Use 60-Day Timeframes
03:01 - Filtering Non-Converting Broad/Auto Terms
04:17 - What Zero Orders and High Spend Means
05:14 - When High Clicks With No Sales Are a Problem
06:00 - Using ACoS to Decide on Negations
06:50 - Common Sense Negation Filters by Product Type
08:04 - Where to Get SOPs for Amazon Ad Management

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Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Send us Fan Mail

Amazon PPC is filled with half-truths and outdated advice. These are the myths that cost sellers money. From rankings to ad positions, here’s what actually works based on real data, not guesswork.

Struggling with ads? Book a PPC strategy call and get real answers for your Amazon business: https://bit.ly/3GCiF2P

#AmazonPPC #AmazonAds #AdMyths #EcommerceMarketing #AmazonTips

Watch these videos on Youtube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3ZmYSLc

Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/43kBZJw

Timestamps
00:00 - 5 Myths That Hurt Your Amazon Ads  
00:24 - Myth 1: PPC Is the Main Driver of Organic Ranking  
01:42 - Myth 2: Top Ad Spot Is Always Most Profitable  
03:04 - Myth 3: Set It and Forget It Actually Works  
04:19 - Myth 4: Keyword Research Alone Is Enough  
05:56 - Myth 5: More Keywords = More Sales  
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Most Amazon sellers don’t use all the ad types available. This 2025 walkthrough shows how to run every campaign format. Learn how to structure and set up Amazon PPC ads including sponsored products, brands, display, and video. Understand bidding, placement, TACoS, keyword vs product targeting, and which campaigns to focus on first.

Need help with your Amazon ads? Book a call with My Amazon Guy and get expert suppor fast: https://bit.ly/44uHuaR

#AmazonPPC #AmazonAds #AmazonAdvertising #PPCstrategy #AmazonSellers

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfs

Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVB

Timestamps
00:00 - Are You Using Every Amazon Ad Type?
00:36 - Intro to Ad Types on Amazon
01:11 - Sponsored Products Overview
01:51 - Naming Ad Groups the Right Way
02:32 - Auto Campaign Setup Walkthrough
03:14 - Bidding for Close, Loose, Substitutes & Complements
05:01 - Negative Keyword & Product Targeting Explained
06:04 - Campaign Bidding Strategies Compared
08:01 - Understanding Placement Bid Adjustments
10:11 - Proper Campaign Naming Examples
12:02 - Budgeting Based on TACoS
14:04 - Automated Tasks & Bid Scheduling
14:37 - Manual Campaigns: Keyword Targeting
16:02 - Broad vs Phrase vs Exact Match Keywords
17:57 - How to Set Competitive Bids
19:04 - Product Targeting Strategies
20:50 - Why Price Matters in Product Targeting
22:04 - Sponsored Brands Overview
24:05 - Why Video Ads Perform Best
25:32 - Store vs Product Landing Pages
26:45 - Cost Controls & Keyword Targeting for Videos
28:29 - Creative Guidelines for Sponsored Brand Videos
30:12 - Sponsored Display Overview
32:02 - Choosing Targeting Types on Sponsored Display
34:46 - In-Market, Lifestyle & Remarketing Audiences
35:11 - Creative Formats for Sponsored Display
36:22 - Sponsored TV Explained (Why It’s Rarely Used)
37:11 - Recommended Budget Allocations by Campaign Type
39:08 - When to Use DSP (Link to Deeper Guide)
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Follow us:
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Learn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.

Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy

#AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTips

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us

Book a free consultation with My Amazon Guy: https://bit.ly/44uHuaR

Get the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWig

Timestamps
00:00 - Amazon Keyword Bidding Options
00:30 - What Are Fixed Bids?
01:35 - When Fixed Bids Work Best
02:00 - Understanding Dynamic Bids Down Only
02:50 - Real-World Example with eBay
03:30 - What Is Up and Down Bidding?
04:20 - How Bidding Modifiers Stack Up
05:05 - Rule-Based Bidding Explained
06:10 - When to Use Rule-Based vs. Other Strategies
07:00 - Final Advice for Picking the Right Strategy

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Follow us:
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Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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