My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • How To Keep Your Amazon Sales High After Prime Day!

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    After Prime Day, many listings see higher traffic but lose momentum without a follow-up plan. Strategies like promotions, updated ads, and analyzing the search query performance report can help continue the gains. Using abandoned cart segments and restructured deals helps sellers extend Prime Day growth into Q4.

    Start preparing now so you're not scrambling when Black Friday hits. 

    Book a strategy call with us and get it right: https://bit.ly/4jMZtxu

    #AmazonSellingTips #PostPrimeDayStrategy #amazonsellers #successonamazon

    Watch these videos onYouTube:

    You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

    Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

    -------------------------------------------------

    Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

    Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gM

    Timestamps
    00:00 - Prime Day is Over, Now What?
    00:27 - How to Keep Sales Going After Prime Day
    00:35 - Why Add-to-Cart Shoppers Matter
    01:24 - Brand Tailored Promotions for Missed Conversions
    01:50 - Discounts and Coupons That Still Work
    02:19 - Deal Fees and Amazon’s New Structure
    03:36 - Adjusting to the New Fee Structure
    04:36 - Search Query Report Insights Post-Prime Day
    05:18 - How Ads Behave Differently During Peak Days
    06:20 - Avoid Overreacting to Prime Day Data
    06:47 - Preparing for Other Peak Sale Events
    07:31 - Why Inventory Still Matters Most
    07:53 - Help With Post-Prime Day Strategy

    -------------------------------------------------

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    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    9 min
  • High Price vs. Low Price: How to Win in a Price-Driven Category

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    Running ads for a high-ticket product without conversions can feel impossible. Learn how low-volume keyword targeting and better image stacks help separate premium listings. Long-tail exact matches and pain-focused terms are proven ways to improve ad relevance and performance.

    Struggling to sell a high-priced product? 

    Let’s map out how to beat low-cost competition: https://bit.ly/4jMZtxu

    Watch these videos on YouTube:
    Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

    Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

    -----------------------------------------------

    Struggling with your listing? Contact us: https://bit.ly/4kRnPa7

    Stop wasting ad spend. Grab our FREE Amazon PPC guide and start making your clicks count: https://bit.ly/4kVZ9gM

    Timestamps
    00:00 - Why the Product Relaunched After Ratings Dropped
    00:15 - Expectations vs. Reality: Weekly Sales Targets
    00:24 - Price Gap Between Premium and Standard Listings
    00:44 - Why Product Page Differentiation Matters
    01:04 - Listing Improvements Matter More Than Ads
    01:29 - No Product Page Targeting for High Ticket Strategy
    01:56 - Example Strategy from Similar Product Case
    02:22 - Importance of Visual Differentiation in Main Image
    02:34 - Targeting Low-Search, High-Relevancy Keywords
    03:10 - Back Pain and Long-Tail Keywords for Better Targeting
    03:45 - Final Tips for Niche, High-Ticket Ad Strategy
    03:53 - QR Code and Link Mentioned for More Help

    ----------------------------------------------

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Selling Online? This Brand Chose Amazon for One Big Reason

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    This brand explains why Amazon became their main channel after decades of retail growth. They walk through profit margins, fulfillment speed, and how they calculate pricing. It’s a real breakdown of what Amazon does better and why traditional methods can’t compete.

    Tired of guessing? Get help from someone who’s done it: https://bit.ly/4jMZtxu

    #AmazonFBA #EcommerceStrategy #AmazonLogistics #AmazonSellerTips #OnlineRetail

    Watch these videos on YouTube:

    You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

    Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

    -------------------------------------------------

    Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

    Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gM

    Timestamps
    00:00 - How This Brand Started Before Amazon
    00:24 - Amazon’s Audience vs Other Channels
    01:01 - Why Giving Amazon 15% Made Sense
    01:30 - Numbers Matter: Profit Per Unit Breakdown
    02:36 - What Amazon Does That Others Can’t
    03:24 - Why Amazon Is Their Primary Channel

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • How We Started a Brand in a Crowded Amazon Niche!

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    This video shares the journey of creating a fungi-based soil amendment product for Amazon. It dives into the challenges of launching in a regulated gardening niche, overcoming algorithm issues, and building real brand awareness. Sellers will hear insights about organic certifications, Amazon compliance, and long-term B2B growth strategies in a seasonal category.

    Built something real like this brand? Get expert help to scale it smarter: https://bit.ly/4jMZtxu

    #AmazonSellerTips #BuildYourBrand #AmazonBrandStrategy #EcommerceGrowth #SellingOnAmazon

    Watch these videos on YouTube:

    You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

    Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

    -------------------------------------------------

    Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

    Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gM

    Timestamps
    00:00 - Product Origin in a Competitive Gardening Niche
    00:35 - Industry Problem That Sparked the Idea
    01:41 - Why Traditional Fertilizer Wasn’t Working
    02:26 - Challenges with Urban Soil and Home Development
    03:09 - Turning Fungi Into a Scalable Product
    04:08 - Taking the Regulated Path, Not the Easy One
    05:01 - Scientific Validation and Certifications
    06:10 - University Field Trials for Product Testing
    07:21 - Fighting Algorithm Flags on Organic Claims
    08:45 - Compliance Battles with Amazon
    10:10 - Choosing Amazon Despite the Challenges
    11:02 - Using Sales to Prove Retail Demand
    12:13 - Amazon as a Branding and Awareness Tool
    13:14 - Difference Between Real Brands vs. Amazon Brands
    14:21 - Advertising that Pays for Itself
    15:14 - Using Amazon for Seasonal Market Research
    16:25 - Tracking Regional Sales Trends by Season
    17:45 - Dealing With Seasonal Inventory Issues
    18:43 - Limitations of Amazon FIFO in Canada
    19:40 - Managing Expiry-Sensitive Inventory
    20:59 - Real Use Cases vs. Intended Use Cases
    21:53 - Discovering Unexpected Customer Applications
    22:58 - Fungi Misconceptions and Consumer Fears
    24:50 - Addressing Product Safety and Education
    26:02 - Breaking Down Myths About Mushrooms
    27:50 - Final Thoughts on Amazon Growth Strategy

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    29 min
  • This Custom Analytics Dashboard Could Save You From Buying Tools

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    Amazon just rolled out a custom analytics dashboard that lets sellers track key performance data. With templates for Prime Day, traffic, sales, and more, sellers now have more control over how they view account trends. This update helps reduce the need for third-party tools by giving direct access to valuable data straight from Amazon.

    Book a call so we can help you get custom dashboards set up: https://bit.ly/4jMZtxu

    #AmazonAnalytics #SellerTools #AmazonData #EcommerceSellers #AmazonDashboard

    Watch these videos on YouTube:

    You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

    Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

    -------------------------------------------------

    Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

    Download our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gM

    Grab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSl

    Timestamps
    00:00 - Amazon Finally Listens to Sellers  
    00:24 - Where to Find the Custom Analytics Tool  
    00:40 - Overview of Dashboard Templates  
    01:16 - Why This Is Better Than Third-Party Tools  
    02:00 - Creating a Custom Dashboard from Scratch  
    02:44 - Metrics You Can Add: Order Count, Delivery Rate  
    03:32 - What This Means for Amazon Sellers

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • Here’s What You Missed at ASPICON: Real Advice That Helps You Convert

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    Here’s the recap of what you missed at ASPICON powered by  @PickFu . Real tips shared by brands and experts selling on Amazon. This video covers conversion wins, creative strategies, and how sellers fix listings that aren’t performing. Learn what actually works from ASPICON’s most practical, seller-focused advice.

    Watch these videos YouTube:

    Fix Your Amazon CTR: What’s Good, Bad, & The SEO/PPC Golden Ratio https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

    What’s Missing From Your Listing That Hurts Conversion https://www.youtube.com/watch?v=0YyvSyMDgPU&list=PLDkvNlz8yl_aEQtZ1eLHoEqYqdgtLyLfV

    -------------------------------------------------

    Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gM

    Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSl

    Timestamps
    00:00 - Better Design Goes Beyond Product Pages
    00:27 - Why Customer Feedback Should Guide Creative
    00:51 - Upgrading Basic Content to Premium
    01:14 - Blending Data and Creativity for Conversion
    01:39 - Real Product Use and Trustworthy Video
    02:01 - Copywriting Tips That Connect With Shoppers
    02:27 - Launch Strategy and First 90 Days Focus
    02:55 - Visuals That Match Customer Intent
    03:17 - Packaging and Design That Influence Buyers

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • STOP Wasting Money on Amazon Ads Without Knowing These 3 Things

    Send us Fan Mail

    Running ads isn’t always about sales. Sometimes it’s just to learn who your real customer is. This Amazon seller used Helium 10 to find profitable keywords others missed. Low-risk ad testing revealed competitors and audiences they weren’t targeting before.

    Book a call now and start using ad data the smart way to find real customers and grow faster: https://bit.ly/4jMZtxu

    #AmazonAds #AmazonSellingTips #EcommerceMarketing #AmazonGrowth #amazonppc

    Watch these videos on YouTube:

    You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

    Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

    -------------------------------------------------

    Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

    Download our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gM

    Grab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSl

    Timestamps
    00:00 – Why Sales Might Be Slowing
    00:15 – Using Ads to Learn About Your Audience
    00:39 – Testing New Audiences with Low Budget
    01:08 – Adjusting Bids Based on Clicks
    01:30 – How Helium 10 Helped One Seller
    01:58 – Asking the Right Questions to Grow
    02:29 – What My Amazon Guy Can Help With

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • This Common Mistake Slows Down Amazon Growth

    Send us Fan Mail

    Most brands slow their growth by ignoring small updates that affect Amazon rankings. Frequent listing changes, better copy, and consistent backend updates lead to more traffic and sales.

    Ready to fix what’s holding your growth? Book a strategy call with experts now: https://bit.ly/4jMZtxu

    #AmazonSEO #AmazonSellers #EcommerceGrowth #SEOTips #amazonlisting 

    Watch these videos on YouTube:

    Rank smarter, spend less - Effective Amazon SEO from Experts! https://www.youtube.com/watch?v=60NO-cyMRxQ&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8

    What Really Works for Amazon SEO in 2025 https://www.youtube.com/watch?v=E_WmQJXeg0k&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=9

    -----------------------------------------------

    Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7

    Missing updates could be killing your growth. Grab the SEO guide and fix your listings today: https://bit.ly/457zjSl

    Timestamps
    00:00 - How to push brands to the next level
    00:24 - Cash flow and profitability for Amazon SMBs
    00:50 - Improving AOV with PPC and listing optimizations
    01:15 - Misconceptions about Amazon SEO
    01:33 - Why SEO updates must happen more often
    02:20 - SEO affects ranking through CTR and conversions
    02:50 - Why many brands fail to grow organically
    03:00 - How My Amazon Guy helps sellers scale

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • Will AI Agents REPLACE Human Consumers As The MAIN Target For Brands?

    Send us Fan Mail

    AI shopping tools like Perplexity and ChatGPT are changing how customers find products. Amazon is now listing products from DTC brands—even if they didn’t agree to sell. Small e-commerce businesses risk getting buried without strong AI-based SEO strategy.

    If you're tired of Amazon calling the shots, book a DTC call and take back control: https://bit.ly/4le9LrB

    #AmazonSellers #EcommerceAI #AIShopping #DirectToConsumer #AmazonSEO

    Watch these videos on YouTube:

    Need a dayparting strategy? https://www.youtube.com/watch?v=Mtc6N_jVwNg&list=PLDkvNlz8yl_aeEp6XMypvS52zg8kIQ40m

    Dealing with Amazon inventory fees? https://www.youtube.com/watch?v=S-iMEPoo_mY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4

    -----------------------------------------------

    Get your FREE PPC Guide for 2025 here: https://bit.ly/4kVZ9gM

    Find solutions with a one-on-one coaching session: https://bit.ly/45693Yt

    See how we can help grow your Amazon business: https://bit.ly/3Ht30mS

    Timestamps:
    00:00 - AI Waves Are Hitting E-commerce Hard
    00:28 - Customer Journey Is Changing With AI Agents
    01:00 - AI Agents Can Now Buy Products for Shoppers
    01:45 - Perplexity Offers Advanced AI Shopping
    02:45 - Will Customers Actually Shop With AI?
    03:39 - Why AI Referencing Is Becoming Crucial
    04:30 - Big Brands Getting Picked, Small Ones Left Behind
    05:00 - Amazon Controls DTC Shopping Without Consent
    06:00 - Amazon’s Rufus vs Better AI Tools
    06:40 - What Brands Must Do Now to Stay Visible
    07:10 - Final Warning: Amazon Will List You Either Way

    -----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    8 min
  • Amazon SEO Hack That Helps Sellers Gain Free Traffic

    Send us Fan Mail

    Most Amazon sellers miss this hidden spot to help their listings rank higher. It’s a simple way to add extra keywords without changing your title or bullets. Used right, it helps with visibility, search relevance, and long tail phrases.

    Stop leaving ranking opportunities on the table. Book a strategy call and fix your hidden SEO gaps now: https://bit.ly/4jMZtxu

    #AmazonSEO #AplusContent #AmazonSellers #AmazonListingTips #ecommerceseo 

    Watch these videos on YouTube:

    Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2

    The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3

    -----------------------------------------------

    Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7

    Grab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSl

    Timestamps
    00:00 – Why Most Sellers Miss This SEO Tip
    00:18 – How A+ Content Impacts Your Amazon Rankings
    00:49 – Using Alt Text in A+ Images for SEO
    01:58 – Adding Misspellings and Other Languages for Search
    02:45 – Where to Add Long Tail Keywords
    03:56 – Common Mistakes Sellers Make with Alt Text
    04:54 – Add Alt Text to Brand Story for Extra Visibility
    05:39 – Real Examples and Final SEO Advice
    05:59 – Why My Amazon Guy Exists (Closing Message)
    06:05 – Scan the QR Code or Click the Link

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    7 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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