My Amazon Guy

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Most Amazon brands miss out on long-term growth by ignoring simple email marketing tactics. Collecting emails and sending smart follow-ups increases conversions and customer lifetime value.

Need help setting up email marketing? Book a call with us and get it done right: https://bit.ly/4jMZtxu

#EmailMarketing #AmazonSellers #EcommerceGrowth #CustomerRetention #amazonstrategy 

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

Timestamps
00:00 - Why Email Marketing Is Ignored by Most Brands
00:24 - How Email Increases Conversion and Lifetime Value
01:00 - Best Bully Sticks' Email Strategy Around Pet Deals Day
01:40 - Collecting Emails with Product Inserts
02:30 - How Brands Shift Buyers from Amazon to DTC
03:00 - Spin-to-Win Email Capture Example
03:40 - Email Content Must Offer Real Value
04:20 - Why Amazon Brands Should Focus on Email in 2025
05:00 - How My Amazon Guy Helps Brands Scale

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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Want to grow a successful agency using content that actually brings in clients? This video breaks down how My Amazon Guy scaled with seller-focused videos and simple tools. No paid ads, no complex funnels, just real strategies that helped build an 8-figure business.

We share all our processes here, no gatekeeping, just real SOPs that work: https://bit.ly/4dQ2hbr

#AmazonAgency #ContentMarketing #YouTubeForBusiness #DigitalMarketingTips

Watch these on YouTube:

How Steven Pope Transformed My Amazon Guy’s Culture: https://www.youtube.com/watch?v=OIWAbgYyaBc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=3

How I Built a $20M Amazon Agency with 558 Employees: https://www.youtube.com/watch?v=x4ZXGtCEqNA&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=18

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Timestamps:
00:00 - How My Amazon Guy Grew Fast Without Ads  
00:30 - Answering Questions Became a Strategy  
01:10 - YouTube Channel Growth Started at Zero  
01:40 - Kevin’s Story: From Acquisition to Strategy  
02:20 - Why You Don’t Need a Huge Audience  
03:00 - Building Trust Through Helpful Videos  
03:40 - Proof: Older Videos Still Bring Clients  
04:30 - No Setup? Here’s What You Really Need  
05:20 - What Matters More Than Fancy Gear  
06:10 - The Long-Term Value of Sharing Knowledge  
07:00 - Starting from Zero and Getting Comfortable  
08:00 - Creating Relevant Videos That Attract Clients  
09:00 - Final Thoughts on Content, Growth, and Sales

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LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Many direct-to-consumer brands get stuck in the early stages of growth. This video breaks down the four phases every brand faces, from founder-led growth to omnichannel expansion. Understand what holds back revenue at $50K, $250K, and beyond.

Ready to grow faster on Amazon? Book a call and let the experts take over: https://bit.ly/4jMZtxu

#DirectToConsumer #EcommerceGrowth #BrandScaling #StartupTips #amazonDTC

Timestamps:
00:00 - Why Direct-to-Consumer Brands Struggle
00:27 - Phase 1: Founder Growth Explained
01:23 - Phase 2: The Paid Media Trap
02:55 - Phase 3: Lifetime Value and Conversion Rate Focus
04:46 - Phase 4: Omnichannel Expansion
06:13 - Secret Phase 5: Becoming a Household Name
06:51 - When Should You Hand Over the Reigns?

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Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Most sellers never check this vital Amazon report that reveals hidden listing issues. It gives insights on product data, backend fields, and competitor changes. Using this helps avoid errors, protect listings, and improve keyword targeting.

Need help fixing your listings or catching hidden errors? Book a call with experts today: https://bit.ly/4jMZtxu

#AmazonSellerTips #FBAHelp #CategoryListingsReport #AmazonOptimization

Watch these videos onYouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL

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Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gM

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSl

Timestamps
00:00 - Why This Amazon Report Matters
01:01 - Where to Find the Category Listings Report
01:50 - How to Request the Report from Amazon
03:10 - Downloading Large vs Small Data Sets
04:00 - Understanding the Report Structure
05:00 - Spotting Required Fields and Errors
06:10 - Fixing Back-End Keywords and Attributes
07:35 - Preventing Competitor Tampering
08:45 - Catching FBA Fee Overcharges
09:55 - Dangerous Goods and Compliance Check
11:00 - Why You Should Keep a Backup Report
12:00 - Final Thoughts on Using This Report

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Most Amazon sellers miss an easy setup that helps them stay ahead after Prime Day ends. This video breaks down three missed actions sellers should always take during high-traffic events.

Download our Prime Day Planner to get smart tips like this and avoid common seller mistakes: https://bit.ly/3FM1Z93

#AmazonPrimeDay #PrimeDayDeals #PrimeDayPrep #PrimeDayMarketing #AmazonSellerTips

Watch these videos on YouTube:

The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

Are You Ready for Prime Day? Don’t Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2

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Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gM

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSl

Timestamps
00:00 - The One Step Sellers Always Miss on Prime Day
00:13 - Why Remarketing Matters Right After Prime Day
00:35 - Using Sponsored Display for Retargeting
01:26 - Best Time to Set Up Your Retargeting Campaign
02:25 - Using Coupons for Brand Cart Abandoners
03:29 - Brand Tailored Promotions for Post-Prime Day
04:48 - Keep Sales Momentum Going After Prime Day

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Sellers miss this simple text SEO fix on Amazon listings. It helps boost indexing and get seen fast.
Steven shows how to add crawlable text, fix meta descriptions, and check keyword growth using Helium 10.

Grab the free SEO Toolkit that shows exactly how to get your Amazon listings seen and ranked. https://bit.ly/457zjSl

#AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #Helium10

Watch these videos on YouTube:

Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2

The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3

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Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7

Need expert advise with your SEO strategy? Book a call with us: https://bit.ly/4jMZtxu

Timestamps
00:00 - SEO Tips for Better Amazon Listings
00:04 - Brand Story Optimization with Crawlable Text
00:17 - How Product Grids Increase Sales and SEO
00:31 - Why Text Outside Images Helps Indexing
00:45 - SEO Phase 1 and Free Guide Mentioned
01:07 - Helium 10 Keyword Index Review with Cerebro
01:21 - Organic vs Paid Keywords Breakdown
01:42 - Sales Growth by Adding Crawable Text
02:10 - Importance of PPC in the Honeymoon Period
02:27 - Editing Meta Descriptions for Google SEO
02:54 - Google Tools vs Helium 10 for Store SEO
03:12 - Meta Description Strategy to Rank on Google
03:30 - What to Write in Your Brand Store Meta Description
03:32 - Stress-Free Selling Help from My Amazon Guy

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon badges like “Amazon’s Choice” or “Bestseller” can impact click-through rate and conversion. Sales velocity, keyword ranking, and returns all affect how these badges are assigned by Amazon.

Stop guessing, book a call and get real answers for your Amazon business: https://bit.ly/4jMZtxu

#AmazonChoice #AmazonBadges #AmazonRanking

Watch these videos on YouTube:

The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

Are You Ready for Prime Day? Don’t Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2

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Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gM

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSl

Timestamps
00:00 – Types of Amazon Badges You’ll See
00:17 – What the Badges Mean and Why They Matter
01:15 – Bestseller Badge vs. Amazon Choice
02:10 – Sales Velocity vs. Reviews: What Wins?
03:21 – Price and Ad Spend Influence Rankings
04:16 – How Amazon Calculates for the Choice Badge
05:19 – Keyword-Based Badge Logic Explained
06:35 – What Improves Your Chances at Getting a Badge

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Having clear SOPs keeps Amazon teams consistent and saves hours on repetitive tasks. This video shows how brands and agencies make smoother operations through real systems. Get examples and tips from My Amazon Guy’s own library of documented procedures.

Get the exact SOPs we use  to generate over $1.2 billion in annual Amazon sales: https://bit.ly/4dQ2hbr

#AmazonProcesses #SOPTips #AmazonAgency #MyAmazonGuy #EcommerceSystems

Watch these videos on YouTube:

Are You Ready for Prime Day? https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4

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Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gM

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSl

Timestamps
00:00 - Why Consistency Fails Without the Right System
00:44 - SOPs Actually Give More Freedom
01:45 - McDonald's and Airlines Follow SOPs
02:58 - How SOPs Work at My Amazon Guy
03:59 - Amazon Advertising SOP Example
05:20 - Choosing What to Document First
06:32 - Tools to Record or Type SOPs
07:21 - How to Test and Improve Your SOP
08:01 - How to Organize SOPs for Easy Use
09:16 - Keep SOPs Updated Quarterly

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Sellers are running out of time to prepare for one of Amazon’s biggest sales events. This video shares smart ways to avoid profit loss, manage discounts, and fix listings.

Grab the Prime Day Prep Plan before your competitors do: https://bit.ly/3FM1Z93

#AmazonSales #PrimeDayTips #EcommerceTips #AmazonListing #FBAstrategy

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

This Is What You Really Get When You Hire an Amazon Agency https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

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Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/4kVZ9gM

Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/457zjSl

Timestamps
00:00 – Prime Day Is Coming Soon
00:45 – Why Inventory Is the First Thing to Fix
01:58 – Tip 1: Use Prime Exclusive Discounts (Not Lightning Deals)
03:36 – Tip 2: Update Coupons Before They Expire
04:00 – Tip 3: Refresh Your Listings (A+ and Main Image)
05:30 – Tip 4: Try Premium A+ Content If Eligible
06:30 – Tip 5: Run Brand Tailored Promotions for Loyal Buyers
08:00 – Tip 6: Look at Search Query Data From Last Prime Day
09:15 – Why You Must Act Now Before It’s Too Late
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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A+ content updates help Amazon sellers rank for more keywords, improve conversions, and grow sales. Includes alt text, crawable text, and scrollable modules to reduce distractions and increase buyer time on page.

New to selling on Amazon? Download our New Seller Launch Deck to get started the right way: https://bit.ly/3Sp1Rz8

#AmazonListings #AplusContent #AmazonSEO #ConversionRate #AmazonSellerTips

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfs

Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVB

Timestamps
00:00 - Why A+ Content Still Matters
01:15 - How Amazon Pushes A+ Content Today
02:40 - Defensive Strategy in Listing Layout
03:35 - Using Brand Story and Visual Space
04:50 - Why Models Should Face the Camera
06:00 - How Crawable Text Improves Search
07:10 - Alt Text: The SEO Hack Most Sellers Miss
08:00 - Comparison Charts and Cross-Selling
09:15 - Outdated Listings That Hurt Sales
10:20 - Should You Redo Your A+ Content?
11:10 - Why Amazon Is Promoting It Again
12:00 - Final Thoughts on Updating Your Content
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show