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Many sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting.

Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg

#AmazonConversion #AmazonListingTips #EcommerceSEO #AmazonOptimization

Watch these on YouTube:

Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Find solutions with a one-on-one coaching session http://bit.ly/3ZAVEoh

Submit your details and start improving your CTR http://bit.ly/3Vb6b6Q

Timestamps:
00:00 - What to check when CTR is good but conversion is low
00:28 - Why friction matters more than anxiety on Amazon
00:54 - Main image and Buy Box placement issues
01:10 - The real role of customer avatars
02:04 - Solving problems vs selling products
02:35 - Do bullets matter for conversion?
02:58 - Text is for robots, images are for people
03:17 - When a $100 pizza cutter makes sense

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
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Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Many Amazon sellers waste ad spend by targeting the wrong competitors or irrelevant keywords. Setting up campaigns without proper competitor research leads to poor results and low conversions. This video explains how to choose the right target, run smarter ads, and build a better keyword strategy. Learn the right way to approach Amazon PPC targeting for consistent growth.

Download our PPC guide and start running smarter, more effective Amazon ad campaigns: https://bit.ly/4iSCSQl

#AmazonAds #PPCstrategy #FBAgrowth #EcommerceAds #B2Bselling

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Not getting sales? Send us your listing and let our experts take a look: http://bit.ly/3B1LvHt

Book a free consultation with My Amazon Guy http://bit.ly/3B3HMJA

Timestamps
00:00 - Ad Checklist Before Starting Campaigns
00:10 - Most Common PPC Mistakes Sellers Make
00:31 - Competitor Targeting Strategy That Works
01:11 - How to Pick the Right Keywords for Ads
01:48 - Using Subscribe & Save to Grow Repeat Buyers
02:14 - New Targeting Options for Brand Tailored Promotions
03:01 - Audience Targeting Tips Using Brand Analytics
03:52 - B2B on Amazon: What Changed and How to Adapt

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
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Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon made a surprise bid for TikTok just days before the U.S. deadline. This move could reshape user-generated content, TikTok Shop, and ecommerce for Amazon sellers.

Get the exact SEO tools we use to grow thousands of listings: https://bit.ly/42arFmT

Join the DSP Masterclass to learn how top Amazon sellers use display ads to scale profitably.

Register here: https://bit.ly/3QZxQ8h

#TikTokShop #AmazonNews #EcommerceGrowth #UGCMarketing #AmazonSellers

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHt

Need expert advise? Book a free call with us: http://bit.ly/3B3HMJA

Timestamps
00:00 - Amazon Might Be the Unexpected TikTok Buyer
00:45 - Trump's Past Involvement Delayed TikTok Ban
01:30 - Amazon’s Bid and Stock Reaction
02:00 - Amazon Inspire: Past Social Media Effort
02:33 - User-Generated Content’s Role in E-commerce
03:00 - Amazon + TikTok Partnership from Last Year
03:25 - What Happens If Amazon Buys TikTok?

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Most sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories.

Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O

#CoffeeSupplements #AmazonAds #PPCStrategy #HealthProducts

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

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Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRK

Need expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJA

Timestamps
00:00 - Selling Coffee Supplements on Amazon
00:20 - Conversion Rates and Ad Spend Performance
00:57 - Understanding Lifetime Value Over ACOS
01:25 - Positioning with Low-Acid Coffee Keywords
01:54 - Customer Avatar and Demographics Strategy
02:33 - Health-Driven Buyer Behavior in Supplements
03:15 - PPC to SEO Ratio and Ad Gaps
03:59 - Pushing Subscribe and Save for Reorders
04:50 - Long-Term Growth vs Short-Term Profit
05:35 - Scaling Repeat Buyers with Smart PPC

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Founders often fail to scale because they don’t ask for help soon enough. Messy Amazon catalogs, duplicate ASINs, and poor product structure slow growth. ASIN merging improves reviews, ad efficiency, and overall brand visibility. Learn why cleaning your product catalog matters for long-term Amazon success.

Grab the free PPC guide and start making smarter ad decisions: https://bit.ly/41SiY1J

#AmazonSellers #ASINmerge #EcommerceGrowth #FBAproblems #AmazonBranding

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

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Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRK

Need expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJA

Timestamps
00:00 - Founders Struggle with Running the Business
00:38 - Pride Over Product Hurts the Brand
01:03 - How MAG Cleaned Up a Messy ASIN Catalog
01:48 - Why ASIN Merging Matters on Amazon
02:32 - Biggest Regret: Not Hiring MAG Sooner
03:01 - Some Brands Just Can’t Be Saved Anymore
03:35 - Why Amazon Sellers Need to Ask for Help

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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ChatGPT’s new image tool helps Amazon sellers create better product photos for their listings fast. See how AI can improve Amazon listing images without expensive design work.

Grab the free Amazon seller toolkit to grow faster with less guesswork. https://bit.ly/3FKue7I

#ChatGPT #AmazonPhotos #ProductImages #AmazonSellerTips #AIforAmazon

Watch these videos on YouTube:

How Amazon Sellers Can Maximize Conversions with the ICAP Funnel https://www.youtube.com/watch?v=xDsphG2GsBE&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=27

Main Image Optimization Hacks https://www.youtube.com/watch?v=XFjmTEprIIA&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=16

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Need expert advice? Book a call with us today: http://bit.ly/3B3HMJA

Struggling with your main image? Get our Main Image Hack Service here → http://bit.ly/3Vb6b6Q

Timestamps
00:00 - ChatGPT Image Tool for Amazon Product Photos
00:28 - Uploading Example Image for Testing
01:16 - First Product Rendering Result
02:01 - More AI Photo Tests with Infographics
02:58 - Creating a Lifestyle Photo with AI
03:51 - Problems with AI Text and Logos
04:28 - Coffee Table Lifestyle Photo
05:27 - Comparing Amazon’s Built-in Image Tool
06:20 - A+ Content Generation Test and Why It Fails
07:02 - Who This Image Tool is Best For
08:21 - Impact of AI on Agencies and Designers
09:02 - Final Thoughts on AI Image Quality and Use

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Seasonal gift boxes like soup baskets can still sell fast with the right price and launch timing. Rotating giftable products around holidays and using a price drop strategy can drive strong sales, even with zero reviews. This video explains how to keep seasonal products ranked and selling on Amazon.

Get the SEO Toolkit built for Amazon sellers and start ranking faster: https://bit.ly/3DJeJMS

#AmazonFBA #SeasonalSales #GiftBoxStrategy #EcommerceTips #MyAmazonGuy

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHt

Need expert advise? Book a free call with us: http://bit.ly/3B3HMJA

Timestamps
00:00 - Giftable launches still work with no reviews
00:10 - Client’s top seller: a soup gift basket
00:32 - Seasonality and Q4 dominance explained
00:58 - Steven’s own top-performing gift box
01:40 - Embracing the ups and downs of seasonal sales
02:13 - You need a product for each holiday
02:29 - Why Steven chose hot pink over teal
03:06 - Optimizing CTR with great images
03:40 - Price drop strategy before peak season
04:27 - The exact price increase tactic that worked
05:00 - Focus product rotation, not off-season pushing
05:26 - Example: Easter gift basket timing
05:55 - Every new product should follow the same launch strategy
06:11 - Pitching price strategy to brand owners
06:17 - Let My Amazon Guy handle your Amazon sales

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

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Understanding the differences between Vendor Central and Seller Central can impact your Amazon business success. Learn how each platform works, which one gives you better control, and what’s best for your brand.

#AmazonSelling #VendorCentral #SellerCentral

Improve your Amazon rankings with our SEO toolkit. Get it here: https://bit.ly/4hsEw9O

Watch these videos on YouTube:

What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=1

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

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Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRK

Need expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJA

Timestamps
00:00 - Fixing a PPC Click Problem
00:02 - Client Has a 30% Conversion Rate but Only 1% Click Rate
00:14 - First Strategy: Increase Traffic & Improve Main Image
00:35 - Why a Dropping Conversion Rate Can Be a Good Sign
00:58 - High Conversion Rate? Price Might Be the Main Reason
01:15 - Bundles Didn’t Work – Here’s Why
01:30 - Unoptimized Listing? These Fixes Can Boost Sales
01:55 - PPC Sales Are Growing, But Organic Sales Are Stuck
02:10 - The Client Isn’t Using SEO or Design – Big Problem
02:30 - Why Upselling SEO & Listing Optimization is Crucial
02:50 - Winning the Client Over With a Free Optimization Offer
03:10 - How to Lower ACOS & Scale Amazon Sales
03:40 - Final Thoughts – Helping This Brand Grow

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Struggling to increase sales on Amazon? Learn how improving your main images and fixing UPC issues can make a big difference. See why focusing on 'show, not tell' in graphics is key to winning customer trust.

Get more visibility on Amazon.  Download our free SEO Toolkit: https://bit.ly/4bMrClL

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

High Sales, Low Clicks? Here’s What You’re Missing on Amazon https://www.youtube.com/watch?v=N9JWOfwY_7E&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=2

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Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRK

Need expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJA

Timestamps
00:05 - Struggling to Increase Sales?
00:17 - Why Main Image Optimization Matters
00:45 - Common Image Mistakes to Avoid
01:26 - Improving Graphics for Better Sales
01:52 - The UPC Code Problem Explained
02:08 - How to Fix UPC Issues on Amazon
02:42 - Where to Get Help with UPC Changes
02:49 - How My Amazon Guy Can Help

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Learn how to spend your Amazon PPC budget wisely and avoid common mistakes sellers make when launching new products. Steven Pope explains why investing in broad match campaigns and auto campaigns can be a smarter choice for new sellers on a tight budget.

Get smarter with your PPC spending. Download our proven Amazon PPC guide: https://bit.ly/4irYvH1

#AmazonPPC #AmazonSellers #AmazonAdvertising #EcommerceTips #AmazonFBA

Watch these videos on YouTube:

Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44

-------------------------------------------------

Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRK

Need expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJA

Timestamps
00:00 - Why PPC Strategies Are Often Conditional
00:23 - The Budget Mistake New Sellers Make
01:10 - How to Spend PPC Budget Wisely on a New Product
01:50 - Why Auto and Broad Match Campaigns Are Ideal
02:38 - The $144K Mother's Day Product Launch Success
03:26 - The Power of Broad Match Keywords for New Sellers
04:18 - Why Exact Match PPC Might Be a Bad Idea in 2025
05:31 - PPC Strategies for Established Brands
06:10 - The Value of a Master Keyword List
07:00 - Avoiding Keyword Cannibalization in PPC Campaigns
08:00 - Why You Shouldn't Cancel Working Campaigns

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show