My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Does Amazon PPC Help Improve Keyword Rankings?

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    See how PPC impacts SEO on Amazon, tracking spend to reveal insights on organic ranking improvements.

    Rank on Amazon with Amazon SEO https://www.youtube.com/watch?v=vYbA6U65cUc&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=13

    #AmazonPPC #SEOStrategy #AmazonRankings #AmazonAdvertising #AmazonTips #AmazonSEO

    Watch these videos on YouTube:

    Improve CTR and conversion rate to rank on Amazon https://www.youtube.com/watch?v=6ra_BJfog2I&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=24

    Shipping cost challenges SOLVED https://www.youtube.com/watch?v=v-Z8pPfVAfk&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=30

    Timestamps
    00:00 - Tracking PPC Spend and Organic Ranking Changes
    00:24 - Increasing Rankings on Top Keywords
    00:45 - Weekly Ranking Tracking and Keyword Spend
    01:30 - Case Study: "Floor Cleaner" Keyword Ranking Improvement
    02:10 - Importance of Amazon's Algorithm Understanding
    02:45 - Reaching Top Ranks for “Floor Cleaner for Mopping”
    03:00 - Calculating PPC Spend and Required Orders
    03:37 - Estimating Clicks and Conversion for Ranking Improvement
    04:00 - Importance of Organic Sales for Ranking
    04:30 - Data Analysis on Top Keywords for Amazon
    05:20 - Adjusting PPC Spend Based on Conversion Performance
    05:50 - When to Pause or Adjust Keyword Targeting
    06:10 - Impact of Keyword Ranking on Other Keywords
    06:30 - Analyzing Small Keywords for Long-term Gains
    06:45 - Conclusion: PPC's Broad Impact on Amazon Rankings

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    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    7 min
  • Are You Really Meant to Be an Entrepreneur?

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    Do you have what it takes to be an entrepreneur? Steven Pope says high drive, sales skills, and being detail-oriented are essential for success.

    How starting a business can change your life https://www.youtube.com/watch?v=dupe0i9i7uU&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=35

    Watch these videos on YouTube:

    The 3 Most Important Questions in Business https://www.youtube.com/watch?v=H7vCWNcCQPI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=3

    How to Lead a 20-Million Dollar Agency https://www.youtube.com/watch?v=zDPgscbzF3s&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=2

    #EntrepreneurTips #AmazonSelling #CorporateToEntrepreneur #EntrepreneurMindset #BusinessSuccess

    Get better sales and grow your brand with My Amazon Guy: https://myamazonguy.com/amazon-agency/

    Timestamps:
    00:00 - What Makes a Great Entrepreneur
    00:22 - Why Sales Skills Are Essential
    01:00 - The Key Traits of Successful Entrepreneurs
    01:50 - How Personality Affects Business Success
    02:30 - Detail-Oriented vs. Big Picture Thinkers
    03:10 - Hiring the Right People for Your Business
    03:50 - Why You Should Quit Your Corporate Job
    04:30 - Creating a Framework for Business Growth
    05:10 - Keeping Employees Motivated Remotely
    05:30 - The Importance of Hiring Learners at My Amazon Guy

    ---------------------------------------------------------------------

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • The Real Difference Between Shopify and Amazon for Entrepreneurs

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    Steven Pope, at Ecom North 2024, talks about the difference between Shopify and Amazon. Learn why Amazon’s higher conversion rates and traffic strategies make it a great platform for growing your sales.

    How to understand Amazon fees https://www.youtube.com/watch?v=fxlnBeDsMJQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5

    #ShopifyVsAmazon #AmazonTraffic #EcommerceTips #AmazonTips #Shopify 

    Watch these videos on YouTube:

    Solve Error Code 8572 https://www.youtube.com/watch?v=z8mv8hl7gzM&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=7

    Using Flat File in Creating Parentages https://www.youtube.com/watch?v=Zk8xOa3E0JM&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=10

    Timestamps
    00:00 - Introduction: Traffic Cannibalization
    00:12 - Why DTC Brands Don’t Always Succeed on Amazon
    00:56 - Key Differences Between Shopify and Amazon
    01:44 - Focus on Traffic: SEO and PPC for Amazon
    02:30 - Why Amazon Converts Better Than Shopify
    03:15 - Dealing With Amazon’s Buy Box Issues
    04:00 - The Truth About Reviews on Amazon
    05:15 - Using AI for A+ Content and Keyword Optimization
    06:10 - Final Thoughts on Amazon and AI

    -------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    7 min
  • The 3 Mistakes Amazon Sellers Make on Black Friday

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    Learn the common mistakes Amazon sellers make during Black Friday and Cyber Monday and how to avoid them. This video covers pricing strategies, advertising adjustments, and managing returns to help you succeed during the holiday season.

    NEW Price discount dashboard https://www.youtube.com/watch?v=hKONGw-6nmg&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=68

    #BlackFridaySales #AmazonSellersTips #CyberMondayDeals #BlackFriday2024 #AmazonBlackFriday 

    Watch these videos on YouTube:

    Your Amazon product failed? https://www.youtube.com/watch?v=opSKlVgAxuE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=14

    Optimize PPC campaigns with bulk sheets https://www.youtube.com/watch?v=VBPKI9JfxKg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&t=4s

    Timestamps:
    00:00 - Black Friday & Cyber Monday on Amazon
    00:07 - What You Shouldn’t Do This Black Friday
    00:20 - Pricing Promotions Correctly
    00:57 - Setting Up Prime Exclusive Discounts
    01:29 - Avoiding Pricing Suppression
    02:00 - Getting the Black Friday Badge
    02:50 - Advertising Adjustments During Black Friday
    04:43 - Dealing with Post-Holiday Returns
    05:32 - Final Thoughts and Holiday Wishes

    -------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • What to Do When Your Amazon Product Fails

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    Find out what options you have when faced with failed products on Amazon. 

    Here are pitfalls to avoid before it fails https://www.youtube.com/watch?v=QO6dugGSCx0&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=21

    #AmazonSellers #FailedProducts #PrivateLabelTips #AmazonTips 

    Watch these videos on YouTube:

    Amazon SEO masterclass https://www.youtube.com/watch?v=-Dc-ufvTHVg&list=PLDkvNlz8yl_ZmFBbjhQP7rm6iW2lOqgZ2

    Why sellers choose FBA not FBM https://www.youtube.com/watch?v=Nx-Ia5IgnHc&list=PLDkvNlz8yl_alAfLF6cEPUx5C8O0VYHPg&index=2

    Amazon PPC tips https://www.youtube.com/watch?v=tfURHlwH_zM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6

    Timestamps:
    00:00 - Assessing Failed Products: Next Steps
    00:40 - Key Decision: Relaunch or Abandon?
    01:15 - The Impact of Pricing on Conversions
    01:59 - Coupon Clipping: Potential Issues
    02:30 - Private Label Product Research Tips
    03:00 - Navigating Brand Registry with USPTO
    03:30 - Addressing Stranded Inventory Problems

    -------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
     
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • BEST Way to Optimize Amazon PPC Campaigns Using Bulk Sheets REVEALED

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    Learn how to optimize Amazon PPC campaigns efficiently using bulk sheets. This video covers bid adjustments, common pitfalls to avoid, and how to reduce ACOS while increasing sales.

    Is Amazon Temu's biggest competitor? https://www.youtube.com/watch?v=u04-UKQETEo&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=1&t=1s

    #AmazonPPC #AmazonTips #AmazonAdvertising #LowerACOS #PPCStrategies 

    Watch these videos on YouTube:

    Stop making these biggest Amazon mistakes: https://www.youtube.com/watch?v=QO6dugGSCx0&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8

    Compete on Amazon with Lower Prices https://www.youtube.com/watch?v=jmMvviHHO-w&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

    Timestamps:
    00:00 - Introduction to Bid Modifiers
    00:06 - Bulk Files: Faster Optimizations Explained
    00:40 - How to Download and Use Bulk Sheets
    01:11 - Weekly Optimization Tips with Bulk Sheets
    02:15 - Filtering Targets for Faster Adjustments
    03:30 - Adjusting High and Low ACOS Bids
    05:06 - Micro Bid Adjustments for Better Performance
    06:26 - CPC Analysis for Smarter Bidding
    08:03 - Managing Zero Sales and Wasted Spend
    10:11 - Uploading and Undoing Bulk Sheets
    11:12 - Final Campaign Analysis and Insights
    13:25 - Common PPC Mistakes to Avoid
    15:14 - Using Sponsored Brand Video Campaigns Effectively
    17:24 - Stacking Bid Modifiers: What to Watch Out For

    ----------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    18 min
  • What If Quick Communication Could Increase Your Amazon Sales Overnight?

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    Learn how clear communication and quick response times drive Amazon sales growth with My Amazon Guy's proven systems.

    Explore more Amazon growth strategies: https://myamazonguy.com

    Watch this video on YouTube:

    The Only Amazon Expert I Trust – Here's Why You Should Too! [Client Testimonial]:
    https://www.youtube.com/watch?v=A9Hdv6zxY34&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=67

    Timestamps:
    00:49 – How My Amazon Guy Sets Client Expectations
    01:08 – The Client's Experience with Stephen Pope’s Videos
    02:15 – Stephen Pope’s Playbook: The System Behind My Amazon Guy
    03:50 – Importance of Quick Response Time for Client Trust
    04:45 – Wrapping Up: Communication and Sales Growth

    ----------------------------------------------------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • How Amazon’s Content Limits Impact Customer Experience

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    Amazon’s content limits leaves sellers and buyers struggling. Here's why Amazon hasn’t fully embraced short video, live streaming, or direct content access for sellers, and how this impacts customer experiences on the platform.

    Want your product to get featured on BuzzFeed or Yahoo? https://www.youtube.com/watch?v=ijQz7CLKD6A&list=PLDkvNlz8yl_Y4zBvXlGm0gqkW4O7Erryo&index=9

    #AmazonContentLimits #AmazonSellers #EcommerceChallenges #AmazonContent #AmazonContents #CustomerExperience #AmazonCustomerExperience

    Watch these videos on YouTube:

    No clicks on your Amazon listing? https://www.youtube.com/watch?v=sBfy9ZHXZFs&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=27

    Tips for winning the buy box https://www.youtube.com/watch?v=8lNNaEIvYzU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=16

    Timestamps
    00:00 - Amazon's Reluctance with Content Access
    00:11 - Content and Commerce Disconnected
    00:27 - External Platforms for Product Reviews
    01:00 - Risk of Losing Transactions to Competitors
    01:25 - Limited Streaming and Content Tools for Sellers
    02:10 - No Direct Customer Access for Sellers
    03:19 - Content Restrictions and Product Claims
    03:47 - Pesticide and Seed Category Restrictions
    04:09 - Amazon’s Fear of Competitor Replication
    04:30 - Lack of Customer Data Transparency

    ---------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Get Ready to Dominate Adult Product Sales on Amazon in 2024

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    Learn why having Amazon connections doesn't guarantee solutions and how to master Prime discounts and PPC. Noah Wickham discusses key insights for Amazon sellers, including selling adult products and tips for launching without PPC.

    Watch these videos on YouTube: 
    Improve Your Click-Through Rate and Conversion Rate by Ranking Higher on Amazon https://www.youtube.com/watch?v=6ra_BJfog2I&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=20

    Optimize Your Amazon Listings: Best Practices for Sellers https://www.youtube.com/watch?v=ug3XQ87P9iQ&list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_&index=8


    Timestamps:

    00:00 - Amazon Contacts Don't Always Fix Issues
    00:20 - Prime Exclusive Discounts: Minimum Requirements Explained
    01:00 - Selling Adult Products on Amazon: What to Watch Out For
    01:40 - PPC Struggles: How to Improve Your Strategy
    02:30 - Can You Launch a Product Without PPC?
    03:20 - Tips for Networking with Amazon Employees


    #AmazonSelling #AmazonPPC #PrimeDiscount #AmazonSellerTips #amazonmarketing

    Support the show

    5 min
  • The Shocking Reason TikTok and Other Rivals Are Copying Amazon's Success

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    Why are platforms like TikTok, once considered Amazon's biggest rivals, now embracing the e-commerce giant? In this video, Steven Pope with Joie Roberts  @joierobertsFearless explains the shift happening as competitors like TikTok partner with Amazon. Learn how Amazon’s trusted platform, including benefits like Prime and free returns, continues to dominate, and discover why Target might be the next serious competitor. Find out what these trends mean for Amazon sellers and how to stay ahead in the next five years.

    #amazonfba #AmazonVsTikTok #EcommerceTrends #AmazonRivals #TargetVsAmazon

    Timestamps:

    00:00 - Amazon's Future and Competitors
    00:20 - Why It’s Getting Harder to Sell on Amazon
    01:00 - Benefits for Sellers Who Stick It Out
    01:45 - TikTok’s Surprising Partnership with Amazon
    02:30 - The Strength of Amazon's Prime and Returns
    03:00 - Target: The Next Big Competitor to Amazon
    03:40 - Why Amazon’s Competitors Are Struggling
    04:00 - Amazon's Continued Dominance

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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