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In this video, we look into brand name analysis, customer avatar insights, demographic targeting, and effective marketing strategies focusing on sex appeal. Learn how you can enhance your listing strategies by making sure your brand is aligned with your target customers.

#Amazon #AmazonSellerTips #BrandStrategy #AmazonSeller

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Timestamps:

00:00 - Brand Name Analysis and Customer Avatar
01:05 - Analyzing Demographics and Target Audience
01:50 - Marketing Strategy: Female Focus and Brand Positioning
02:35 - Final Recommendations and Wrap-Up

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Learn how to measure your Amazon performance with key metrics like ACoS and TACoS. Discover why TACoS is a superior metric for understanding your overall business health and growth. This video covers essential tips on calculating and interpreting TACoS to ensure your advertising efforts contribute to long-term success.

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction to Amazon Performance Metrics
1:01 - Overview of Key Advertising Metrics (Spend, Sales, ACoS)
2:00 - Calculating Total Advertising Cost of Sales (TACoS)
3:04 - Significance of TACoS vs. ACoS
5:00 - Ideal TACoS Ranges for Growth and Profitability
6:00 - Using Advertising to Drive Organic Growth

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Discover effective strategies to encourage customers to buy more and qualify for free shipping. We'll explore creative solutions for promoting bulk purchases, despite Amazon's algorithm limitations. Learn how to optimize product listings, use promotional graphics, and leverage product inserts to boost sales and enhance customer satisfaction. 

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Timestamps
0:00 - Introduction
0:36 - Introduction to the shipping cost issue
0:48 - Overview of Super Samies and current Amazon product listing
1:14 - Advertising strategies on Amazon
1:31 - Attempt to include free shipping info in product images
1:40 - Amazon algorithm challenges with image text
2:02 - Alternative promo ideas for free shipping
2:15 - Discussion on FBM and FBA logistics
2:36 - Suggested solution: Product inserts for free shipping
2:53 - Potential challenges with implementing product inserts
3:12 - Conclusion and final recommendations

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Prime Day may be over, but the sales opportunities continue! Learn how to capitalize on post-Prime Day momentum with our expert strategies. Discover tips for targeting cart abandoners, setting up effective promotions, analyzing search query performance, and optimizing advertising efforts. Stay ahead of the competition and prepare for future sales events like Back to School, Black Friday, and more.

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction: Post-Prime Day Strategy
00:29 - Utilizing Brand Cart Abandoner BTPs
01:07 - Post-Prime Day Promotions
02:03 - Analyzing Search Query Performance
02:57 - Leveraging Search Query Data for Future Events
03:28 - Evaluating Advertising Performance Post-Prime Day
04:30 - Understanding Market Funnel and Competitors
05:14 - Preparing for Upcoming Sales Event

#AmazonPrimeDay #EcommerceStrategy #AmazonSellers

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In this video, we take a deep dive into the intricacies of Amazon listing optimization, designed to enhance your product's visibility and drive sales. Our founder offers expert insights on how to make your listings shine, steer clear of common mistakes, and fully optimize them for Amazon's search algorithm. Whether you're a seasoned seller or just starting out, these tips will help you elevate your Amazon game and boost your bottom line.

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

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Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
0:01 - Introduction: Get Free Custom Tips from My Amazon Guy
0:10 - How to Get Your Free 10-Minute Custom Video
0:25 - Importance of Maintaining Image Borders
0:33 - Hidden Suppression: What It Is and How to Avoid It
0:47 - The Drawback of Big Images Without Crawlable Text
0:54 - Best Practices for A+ Content and Listing Optimization
1:08 - Adding Keywords Behind Each Photo's Alt Text
1:16 - Highlighting Main Images for Maximum Impact
1:30 - Critique of Listing: Telling vs. Showing
1:42 - FN SKU Barcodes: Correct Labeling on Cylinder Items
1:53 - Common Mistakes: Duplicate Supplement Facts
2:03 - Missing Elements in Product Photos
2:18 - Parentage Issues and Overall Listing Grade
2:26 - Importance of Showing Product Use in Images
2:39 - How to Improve: Focus on Taste and User Experience
3:01 - Final Thoughts: What Buyers Really Care About

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Learn how this new Amazon's feature of Cost Control beta program for Sponsored Display and Sponsored Brand campaigns can simplify your ad management with automatic optimizations and what our initial tests reveal about its effectiveness. Whether you're a seasoned seller or new to Amazon advertising, get insights on whether Cost Control is worth trying.

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
0:00 - Introduction to Amazon Ads Cost Control Beta
0:25 - What is Cost Control?
1:00 - How Cost Control Works
1:55 - Initial Impressions and Testing Results
2:45 - Adjusting Cost Control Settings
3:30 - Potential Issues with Cost Control
4:15 - Benefits for New Sellers
5:00 - Future Potential and Final Thoughts

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In this candid conversation, Steven Pope, founder of My Amazon Guy, shares his personal mission, visionary goals, and the journey of building a business that impacts lives. From tackling the everyday challenges of running a massive agency to envisioning a legacy that lasts a thousand years, Steven's story is a testament to resilience, vision, and relentless pursuit of excellence. 

Timestamps:
0:00 - Steven's personal mission and long-term vision
0:14 - Legacy goals and creating meaningful change
0:27 - Generating wealth and creating jobs
0:33 - The "I win" button and its insufficiency
0:40 - Using wealth to change the world
0:52 - The pressure to create a better world
1:02 - Casual chat: Bahamas trip and life lessons
1:21 - Agency dog life and deep connections
1:38 - Coaching call origins and first impressions
2:10 - Francisco's reflections on Steven's drive and future focus
2:37 - Growth mindset and relentless pursuit of progress
3:19 - Steven as a photographer and videographer
4:00 - The importance of capturing the right shot
4:40 - Exercise in future vision: Kodak moments
6:05 - Consistent communication and trust
7:00 - Projecting into the future: June 18, 2029
8:02 - From generating wealth to affecting the world
9:00 - Future challenges and opportunities for My Amazon Guy
10:02 - Balancing growth and evolution
10:45 - Looking 20 years ahead: June 18, 2044
15:53 - Success at 57 and the importance of family
16:52 - Self-inflicted pressure and continuous growth
19:01 - The difficulty of being a change agent
20:30 - Constant growth and the fear of stagnation
22:01 - Decision-making and rapid execution
24:46 - Steven's unique perspective and early insights
26:01 - Elon Musk comparison and intellectual respect
29:00 - The loneliness of trailblazing and leadership
30:32 - Vision for 2064 and long-term impact
32:10 - Family, legacy, and avoiding trust fund failures
33:11 - Employee investment and long-term success
34:48 - Challenges and regrets at 77
36:10 - Betrayal and its impact on business
39:03 - The importance of offense in business strategy
41:15 - Constant improvement and growth mindset
42:15 - One word fire round: Insights into Steven's thoughts
43:12 - Closing remarks and Steven's final thoughts

#BusinessGrowth #Leadership #Legacy #Entrepreneurship #MyAmazonGuy

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Learn how to enhance product images, use effective fonts, and leverage your product's unique features to stand out.  From adjusting product images for better readability to running A/B tests, we explore actionable insights to enhance our product's market presence. Watch as we discuss design changes, the importance of clear infographics, and leveraging targeted advertising to boost rankings and sales.

This guide is perfect for anyone looking to improve their Amazon sales and stay ahead in a competitive market.

Brand Manager Takeaway:
Hey team,
I had a call with Steven Pope earlier this week, where we focused on a couple of main images that we were receiving doubts and pushbacks on from the clients.

The primary concern was for After Inked, a well-known brand in the tattoo care and products industry. Despite their superior quality, they often fall behind the top two Chinese competitors due to pricing.
One significant aspect of After Inked is that they were the main featured brand on the Ink Masters show. However, our client was hesitant to use the Ink Masters logo or name on the main image because they wanted to be recognized as “After Inked” rather than the brand from “Ink Masters.”

After discussing this with Steven Pope, he added both images to a PickFu A/B test. In just a few minutes, we saw that 73% of customers preferred the main image with the Ink Masters logo.
We presented these results to the client, and she finally approved the use of the Ink Masters logo.

Having ideas is really great but having data and numbers to back up our ideas is the best!

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
0:00 - Introduction
0:15 - Identifying Main Competitors
0:29 - Comparing Product Pricing and Quality
0:55 - Challenges in Competing on Price
1:00 - Improving Product Reviews and Rankings
1:04 - Feedback on Listing Design
1:13 - Suggestions for Main Image Redesign
1:31 - Adjusting Fonts for Better Readability
1:47 - Running A/B Tests with PickFu
2:10 - Featuring Product on Master Show
2:25 - Decisions on Design and A/B Testing
2:44 - Importance of Target Demographics
2:59 - Running A/B Tests for Design Choices
3:05 - Reviewing A/B Test Results
3:13 - Strategies to Compete with Popular Brands
3:23 - Optimizing White Space in Images
3:28 - Adding Tattoo Images to Main Listings
3:37 - Exploring Competitor Strategies
3:49 - Testing New Design Ideas

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Watch the full @MerchJar Podcast with host Cameron Scot, "The Evolution of Amazon Ads and PPC Strategies - with Steven Pope" here: https://youtu.be/dZ-uxURSxSA?si=DMV8gLzGuIU6h47P

Learn why Amazon is considered the fastest way to grow a brand online and the challenges sellers face. Stay tuned for a look into the future of Amazon selling, including predictions on Amazon Ads and PPC strategies.

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Join Steven Pope, CEO of My Amazon Guy, as he shares his powerful leadership and management strategies that have driven his company to success. Steven emphasizes the importance of empowering top performers, dedicating time to your best people, and entrusting them with the toughest challenges. Learn how he dives deep into problem-solving, understanding issues from the end user’s perspective, and creates robust systems to address them. By strengthening mid-management and ensuring every team member is placed in a role that leverages their strengths, Steven builds a resilient and efficient organization. His approach balances toughness on issues with support for his team, leading with the carrot rather than the stick, and recognizing burnout early to maintain productivity and morale.

Steven's leadership style is rooted in radical candor and extreme ownership, fostering a culture of resilience and accountability at My Amazon Guy. He shares his journey as a CEO, highlighting how "boring" leadership, characterized by steadiness and scalability, often surpasses fleeting inspiration. Elevate your leadership skills with Steven Pope's practical insights and transform your team into a powerhouse! Subscribe to our channel for more expert advice on business leadership, team management, and achieving excellence in every field. 

#Leadership #StevenPope #TeamManagement #BusinessStrategy #WinningCulture #SuccessTips #AmazonAgency #myamazonguy 

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps
0:00 - Intro
0:14 - CEO Insights
0:22 - Spending Time with Top Performers
0:44 - Deep Problem-Solving
0:54 - Delegating Tough Issues
1:04 - Building Mid-Management
1:12 - Hiring the Right People
1:41 - Balancing Toughness and Softness
1:57 - Recognizing Burnout
2:27 - Steadiness of "Boring" Leadership

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