My Amazon Guy

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Learn why most goals fail and how adopting the "who not how" mindset can transform your brand’s success. Steven Pope shares insights from managing 548 employees at My Amazon Guy and explains how building a brand can help sellers thrive against big competitors like Amazon.

Grab the same SOPs that helped My Amazon Guy grow: http://bit.ly/3Z9h1LJ

#AmazonAgency #BrandBuildingTips #ContentMarketing 

Watch these on YouTube:

Amazon Impact Dashboard can protect your brand https://www.youtube.com/watch?v=OrFwnkDrQCc&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

Dealing with brand registry rejection? https://www.youtube.com/watch?v=VIKsubqlhJk&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3

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A complete PPC playbook for sellers like you, free to download https://bit.ly/3DnVOGL

Contact our team to discuss your business needs http://bit.ly/4eOvhzu

Get pricing details for our services http://bit.ly/4g4Zs6h

Timestamps
00:00 - The 'Who Not How' Problem
00:10 - My Amazon Guy: 548 Employees and Counting
00:36 - The Mission: Leveling Up Life Through Education
01:10 - Facing Amazon Together: Building a Community
01:50 - Why Entertain, Educate, and Prompt Content Wins
02:30 - Building a Brand That Transcends Transactions
03:10 - Lessons from Harley-Davidson and Stanley Cups
03:50 - Creating Lifestyle Brands with Narrative Content
04:40 - How to Fix Goals: The 'Who Not How' Approach
05:00 - Finding the Right People

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Follow us:
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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Learn to optimize Amazon discounts with targeted promotions and increase conversions.

The 2025 Amazon PPC guide is free to download now. Click here: https://bit.ly/3DnVOGL

#AmazonSales #EcommerceTips #AmazonDiscounts #TargetedPromotions #AmazonSellers 

Watch these on YouTube:

Are you using PPC auto campaigns? https://www.youtube.com/watch?v=eaZ1zxh1TJI&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Brand registry REJECTED? https://www.youtube.com/watch?v=VIKsubqlhJk&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4

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Contact us for a breakdown of costs for your account goals http://bit.ly/4eOvhzu

Schedule a session to address your Amazon issues http://bit.ly/49dCWGs

Use these SOPs to streamline your account management http://bit.ly/3Z9h1LJ

Timestamps
00:00 - Introduction to Targeted Discounts
01:15 - How Shoppers See Brand Promotions
02:30 - The Difference Between Coupons and Promotions
03:45 - Importance of Audience Segmentation
05:00 - How Promotions and Coupons Stack
06:30 - Managing Overlapping Discount Buckets

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon sellers, are you ready for 2025? Learn the strategies to grow your brand, optimize listings, and take advantage of new changes like fee freezes and updated FBA policies.

Watch these next:

Learn more about Sell Globally Dashboard https://www.youtube.com/watch?v=djFsFq1GfDk&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL

Understand Amazon Fees https://www.youtube.com/watch?v=fxlnBeDsMJQ&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3

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Get the 2025 Amazon PPC Guide for FREE: https://bit.ly/3DLhywd

Submit your ASIN for expert guidance: http://bit.ly/3B2qkoG

Schedule a coaching call to discuss your Amazon needs: http://bit.ly/3ZAVEoh

Timestamps:
00:00 - Amazon in 2025
00:33 - Fee Freeze Announcement
01:16 - New FBA Reimbursement Policy
02:54 - SEO and Listing Optimization Tips
03:55 - Main Image AB Testing for Better Results
05:30 - The Role of A+ Content in 2025
06:40 - Advanced PPC Strategies for Sellers
08:00 - Building a Real Brand Beyond Amazon
09:13 - Expanding to New Marketplaces
10:45 - Final Takeaways: Dominating in 2025
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Follow us: 
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Stay informed about Amazon PPC in 2025. Learn how AI tools, video ads, and DSP can impact your campaigns and help improve your brand’s visibility.

The 2025 Amazon PPC guide is free to download now: https://bit.ly/3DLhywd

Watch these videos next:

Who are account managers and what do they do? https://www.youtube.com/watch?v=GPqxshnCyo4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw

NEW Amazon product title changes https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2

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Let’s discuss your needs and provide a personalized quote http://bit.ly/3OsA7Yl

Find solutions with a one-on-one coaching session http://bit.ly/3ZAVEoh

Get the help you need to improve your main image http://bit.ly/3Vb6b6Q

Timestamps:
00:00 - Big Changes to Amazon Ads in 2025  
00:14 - What You Need to Know About Amazon Advertising This Year  
01:15 - AI Advertising: Advantages and Limitations  
02:48 - Best Metrics to Track with AI Advertising  
04:12 - Why Manual Optimization Still Outperforms AI Tools  
05:02 - Video Ads on Amazon: A Powerful Strategy  
06:34 - User-Generated Content: Connecting with Audiences  
07:25 - Investing in High-Budget DSP Video Campaigns  
08:38 - Compliance and Regulatory Changes in 2025  
09:55 - The Future of Consumer Demographic Targeting on Amazon  
11:30 - Key Advertising Areas to Focus on for Better Results  
12:45 - Wrapping Up: Strengthening Brand Presence with Ads  

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Send us Fan Mail

Amazon’s new beta program allows sponsored product ads on external retailer sites like iHerb and Weee! Learn how this change could redefine Amazon advertising strategies and what it means for sellers.

Amazon PPC Guide for 2025 (Free!): https://bit.ly/3DLhywd

#AmazonAdvertising #EcommerceMarketing #SponsoredProducts #AmazonPPC 

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Need help with your account? Contact us http://bit.ly/3B1LvHt

Get a quote for strategies that align with your goals http://bit.ly/3OsA7Yl

Get an ASIN review to increase your visibility and sales http://bit.ly/3B2qkoG

Timestamps:
00:00 - Amazon’s New Beta Program for Sponsored Products
00:09 - Advertising Across Retailers: iHerb and Weee!
00:33 - What iHerb and Wei.com Offer for Sellers
01:00 - Why This Beta Is Huge for Grocery Sellers
01:26 - Ads Beyond Amazon: Prime Ads on TikTok and Retailers
01:54 - How This Changes Sponsored Product Strategies
02:11 - Closed Beta and Future Predictions
02:39 - What’s Next for Amazon’s Advertising Program 

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Struggling with high PPC costs? Here are 10 Amazon PPC tips to cut ad spend while keeping sales strong. 

Want a FREE Amazon PPC Guide for 2025? Grab here: https://bit.ly/4gwtOzi

#AmazonPPC #EcommerceAds #AmazonSellerTips #AmazonAds 

Watch these videos on YouTube:

Does PPC affect SEO? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6

Optimize your ads with these tips https://www.youtube.com/watch?v=J0aTweEWSsM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Learn how to make your main image work http://bit.ly/3Zuylez

Get strategies to increase your sales http://bit.ly/3Vbhtb6

Use this form to tell us what’s wrong in your account and we'll solve it http://bit.ly/3B4ig70

Timestamps
00:00 - Introduction: The Problem With PPC Costs
00:51 - Tip 1: Never Run Out of Budget
01:44 - Tip 2: Improve Your Main Image
03:04 - Promo Code for Main Image!
03:30 - Tip 3: Add Negative Keywords to Save Money
05:10 - Tip 4: Use Dayparting for Better Budget Allocation
06:45 - Tip 5: Free Traffic Through Social Posts
07:17 - Tip 6: Broad Match Modifier Explained
10:07 - Tip 7: Budget Campaigns for Large Catalogs
11:10 - Tip 8: Calculate ACOS Expectations Accurately
12:33 - Tip 9: Custom Headline Images for Sponsored Ads
14:07 - Tip 10: Using Lifetime Metrics for Long-Term Insights

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Send us Fan Mail

Learn how smart account management strategies can grow your agency’s profit while reducing workload. Discover how agencies can streamline tasks and delegate effectively, including tips on managing more clients with fewer resources.

Need an Amazon PPC Guide for 2025? Get it for FREE: https://bit.ly/3DnVOGL

Watch these on YouTube: 

How to Improve Your Agency's Profitability with Strategic Outsourcing https://www.youtube.com/watch?v=4v41-J3b0BE&list=PLDkvNlz8yl_a8Akj5ocnigIBj-5bduv2K&index=7&t=4s

How to Delegate Tasks to Grow Your Business Efficiently https://www.youtube.com/watch?v=cM8xfGBUXWI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=23


Learn more about scaling your agency here: https://myamazonguy.com/amazon-agency

→ Enhance your Amazon listing with A+ Content. 
Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.

→ Check out our Beginner Tutorial Playlist: 
https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.


Timestamps:
00:00 - Intro: Hiring Account Managers to Delegate Workload
00:11 - The Role of Account Managers in Agencies
00:22 - Merging Agencies for Efficiency
00:55 - How to Free Up Directors to Focus on Sales
01:19 - Key Tasks of an Account Manager
02:04 - My Amazon Guy’s Unique Brand Manager Model
02:43 - Improving Profitability by Delegating Tactical Tasks
03:19 - Importance of Project Managers and Specialists
04:49 - How to Hire the Right People for Account Growth
05:43 - Using SOPs and Playbooks to Streamline Account Management
06:21 - Brand Manager Playbook and SOPs for Success

#AccountManagement #AgencyGrowth #amazonagency 

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the 
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Discover the best strategies for Amazon PPC in 2025. Learn how to stay competitive, improve relevance, and use the latest tools to grow your brand in Q1.

Get help from My Amazon Guy to grow your Amazon sales: http://bit.ly/4eVgJxU

Watch these next:

PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

Optimize Amazon Ads for Product Variations https://www.youtube.com/watch?v=J0aTweEWSsM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4

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Get your FREE Amazon PPC Playbook and improve your sales this 2025 https://bit.ly/3DLhywd

Schedule a coaching call to discuss your Amazon business http://bit.ly/3ZAVEoh

Find out how to make your listing stand out http://bit.ly/3Vb6b6Q

Timestamps
00:00 - Amazon PPC in 2025
00:32 - Why Competition is Increasing
01:10 - Advanced Targeting Techniques
02:29 - Importance of Relevance and Quality
03:33 - Why Q1 Matters for Amazon Sellers
04:48 - Seasonal Opportunities in Q1
05:30 - How to Gain Market Share Early
06:06 - Brand Awareness and Sponsored Campaigns
07:05 - Maximizing ROI with PPC
08:39 - Focusing on Low-Competition Targets
09:44 - Q1: The Launchpad for 2025 Success
10:14 - Final Tips for Amazon Sellers in 2025

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Learn how to simplify Amazon listing compliance using a custom tool for prohibited keyword analysis. This tool identifies and addresses prohibited terms in titles, bullet points, and descriptions for better results.

Need amazon help? Reach out to us here: http://bit.ly/4eOvhzu

#AmazonSellers #KeywordCompliance #EcommerceTips 

Watch these videos on YouTube:

Get your customers to buy more from your store https://www.youtube.com/watch?v=YBNsdoouW8o&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

How backend keyword limits impact your listings https://www.youtube.com/watch?v=LQgBiIfbKLQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=11

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Find out how we can help—request a quote: http://bit.ly/4g4Zs6h

Increase your sales with a free ASIN review: http://bit.ly/3ZrUVp6

Want more sales? Start here: http://bit.ly/3Vbhtb6

Timestamps
00:00 - Simplify Keyword Compliance with This Tool
00:15 - Introduction to the Custom Prohibited Keyword Tool
00:32 - Features and Benefits of Keyword Analysis for Amazon Listings
01:17 - Real-Life Examples of Keyword Violations
02:06 - Improving Bullet Points and Titles with This Tool
02:53 - Actionable Revisions for Amazon Compliance
03:05 - How to Use This Tool During Coaching Calls
03:44 - Ensuring Compliance with Amazon Guidelines
04:02 - Ideal Use Cases for Prohibited Keyword Analysis

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Discover how to optimize Amazon listings with effective SEO strategies for better rankings and sales. Learn insights into tools like Product Opportunity Explorer and keyword matching to improve organic ranks.

Explore our services: http://bit.ly/3ZAVEoh

#AmazonSEO #EcommerceTips #AmazonSales

Watch these next:

Keyword Guides: https://www.youtube.com/watch?v=fdtyZsApNJA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=6

How to Target The Right Customers: https://www.youtube.com/watch?v=NVysmIZz3yo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4

------------------------------------------------------

A complete PPC playbook for sellers like you, free to download https://bit.ly/3DLhywd

Contact our team to discuss your business needs http://bit.ly/3B1LvHt

Get pricing details for our services http://bit.ly/3OsA7Yl

Timestamps:
00:00 - Multiple ASINs and Categories
00:12 - Identifying Revenue-Driving Categories
00:25 - Using SEO to Boost Organic Ranks
00:42 - Tools for Keyword Analysis
01:15 - Amazon’s Product Opportunity Explorer Explained
01:50 - Identifying Niche-Specific Search Terms
02:30 - Competitor Analysis and Keyword Strategies
03:10 - Monitoring Shea Butter Reviews
03:45 - Increasing Ad Spend and Visibility
04:30 - Barcode Issues and Resolution Steps
05:15 - Suggestions for Listing Improvements
06:00 - Adding Lifestyle Images for Better Engagement
07:00 - Final Thoughts on Improving Listings

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show