My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Want HIGHER Conversions? Focus on Traffic NOT Design

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    Learn how focusing on traffic over design can make a big difference for Amazon sellers. This video shares tips on improving clickthrough rates (CTR), leveraging Brand Stories, and making your listings more effective.

    Get an estimate to see how we can make things work for you http://bit.ly/3OsA7Yl

    #AmazonSellers #ClickThroughRate #AmazonOptimization #AmazonCTR #AmazonBrandStories 

    Watch these next:

    Optimize Amazon discounts with targeted promotions https://www.youtube.com/watch?v=mB17SsCopQ4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4

    Find out how branding adjustments improved customer trust https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=3&t=2s

    ----------------------------------------------

    Submit your ASIN for a detailed review http://bit.ly/3B2qkoG

    Find solutions with a one-on-one coaching session http://bit.ly/3ZAVEoh

    Submit your details and start improving your CTR http://bit.ly/3Vb6b6Q

    Timestamps:
    00:00 - Using Market Share to Analyze Performance
    00:21 - Why CTR Matters More Than Conversion Rates
    01:15 - The 10:1 Rule for Traffic vs. Aesthetics
    02:00 - How Premium A+ Content and Brand Stories Help Listings
    03:30 - Maximizing SEO with Brand Stories and Alt Text
    04:30 - The IAP Funnel: From Impressions to Purchases
    05:10 - Real-Life Example: Enhancing a Main Image for Better CTR

    ----------------------------------------------

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    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • Seasonal Amazon Tips: Get the Most from Q1 Shoppers

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    Are you leaving money on the table this Q1 as an Amazon seller? Learn how to optimize your ads and keyword strategy to target post-holiday shoppers, New Year's resolutioners, and Valentine's Day buyers.

    Get your FREE Amazon PPC Guide here: https://bit.ly/3DLhywd

    #AmazonPPC #AmazonAdvertising #Q1SalesTips #EcommerceGrowth #AmazonSellers #AmazonBusiness 

    Watch these videos next:

    Get better sales for Q1 https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3

    Amazon changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=7

    -------------------------------------------------

    Simplify your workflows with proven SOPs http://bit.ly/416awft

    Contact our team to discuss your business needs http://bit.ly/3B1LvHt

    Submit your ASIN for expert review http://bit.ly/3B2qkoG

    Timestamps
    00:00 - Stop Losing Money in Q1
    00:41 - Who Are Post-Holiday Shoppers?
    01:22 - Targeting Post-Holiday Shoppers with Keywords
    02:28 - Capitalizing on New Year’s Resolutioners
    04:25 - Turning Off Holiday Campaigns in January
    05:44 - February Sales Opportunities: Valentine’s Day
    07:00 - Winter Sales: End-of-Season Clearance
    09:00 - March Strategies: Spring Essentials and Saint Patrick’s Day
    11:18 - Using Seasonality to Analyze Keyword Trends
    13:17 - What to Focus on in Q1

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    14 min
  • How Amazon Sellers Avoid False Advertising Issues

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    Learn how Amazon sellers can avoid packaging-related mistakes, improve listing click rates, and handle FBM delivery challenges. This video explains when you can use terms like 'medical grade' and how to stay compliant.

    Any problem about Amazon? We'll solve it for you http://bit.ly/49bDRHp

    #AmazonSellers #ListingTips #FBMChallenges #AmazonTips #AmazonListing 

    Watch these videos next:

    SEO Tips for Amazon Success https://www.youtube.com/watch?v=W_UcEnUQVcw&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3

    Amazon Main Image Mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

    --------------------------------------------------

    Use these SOPs to streamline your account management http://bit.ly/416awft

    Schedule time with an Amazon expert to discuss your concerns http://bit.ly/3B3HMJA

    Talk to us about improving your Amazon store http://bit.ly/3B1LvHt

    Timestamps
    00:00 - Does Packaging Affect Amazon Listings?
    00:16 - Addressing False Advertising Concerns
    01:00 - How Packaging Impacts Click Rates
    01:29 - Using Medical Grade Claims on Amazon
    03:00 - Handling FBM Delivery Challenges

    --------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • Secrets to Increasing Sign Sales Without Ads

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    Learn how custom signs can achieve organic sales growth despite ad restrictions. This video highlights creative strategies like A+ content and optimized product comparisons, which resulted in significant sales increases.

    #PoliticalSigns #AmazonSales #APlusContent #OrganicMarketing #EcommerceTips

    Take control of your Amazon ads! 

    Get our FREE, easy-to-follow PPC guide and start improving results today: https://bit.ly/3DLhywd

    Watch these next:

    Maximize sales with A+ Content https://www.youtube.com/watch?v=fqgt4BlpZ1w&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=33

    Brand Store Update https://www.youtube.com/watch?v=df0KyY_XBW0&list=PLDkvNlz8yl_aX2BSO2fPRg9TS-elit0pM&index=3

    ------------------------------------------------------

    Ready to grow your sales and build a standout brand on Amazon? Let My Amazon Guy show you how: http://bit.ly/4eVgJxU

    Streamline your Amazon operations with 450+ ready-to-use SOPs. Manage like a pro: http://bit.ly/416awft

    Need expert advice for your Amazon business? Schedule a one-on-one call with us today: http://bit.ly/3ZAVEoh

    Timestamps
    00:00 - Ads Restrictions on Selling Signs
    00:13 - Organic Sales Strategy for Signs
    01:02 - Creating A+ Content for Funny and Controversial Signs
    01:25 - Separate A+ Content for Different Sign Types
    01:51 - Results from Organic Strategies (24% Sales Increase)
    02:16 - Top Sellers and Organic Growth Impact
    ------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    3 min
  • Struggling with Amazon Inventory Costs? Here's a Solution

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    Amazon sellers often face cash flow nightmares with debt and inventory challenges. Learn practical tips to manage credit lines, reduce SKU chaos, and maximize profitability.

    #AmazonSellers #EcommerceTips #InventoryManagement #DebtManagement 

    Struggling with PPC campaigns? Download our Free PPC Guide and take control of your advertising strategy today! https://bit.ly/3DLhywd

    Watch these next:

    Understand and Avoid Sneaky Fees https://www.youtube.com/watch?v=fxlnBeDsMJQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL&index=2

    Is Amazon's Classification System Costing You Money? https://www.youtube.com/watch?v=u9yWfSU8wXE&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL&index=4

    ------------------------------------------------------

    Looking to grow your brand with expert help? Get a personalized quote from My Amazon Guy and let us manage your Amazon journey. http://bit.ly/3OsA7Yl

    Want to know how your ASIN can perform better? Get a FREE video review of your ASIN from our experts. 
    http://bit.ly/3B2qkoG

    Timestamps
    00:00 - Debt Dilemma
    00:34 - Managing Cash Flow While Operating on Credit
    01:15 - Impact of Amazon's Reserve on Businesses
    02:28 - Streamlining SKU Management for Better Profits
    04:00 - Challenges of Scaling and Introducing New Products
    05:10 - Leveraging Existing Customers for Old Products
    06:42 - Stats on New vs. Returning Customers

    -------------------------------------------------------

    Follow Us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    8 min
  • How Amazon Sellers Can Build a Legacy with Smart Strategies

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    Steven Pope shares his vision of building a legacy that outlasts him, balancing grit and grace to create an impactful culture at My Amazon Guy. Learn how smart strategies like lurker campaigns and day parting can help brands grow sustainably while achieving big goals.

    Get better sales and grow your brand with My Amazon Guy: http://bit.ly/4eVgJxU
    Access 450+ SOPs to manage your Amazon business: http://bit.ly/416awft

    Watch these next:

    The Truth About Launching Products on Amazon: https://www.youtube.com/watch?v=KJIYPqrNqHg&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=8

    What's The Secret to Building a $20 Agency? https://www.youtube.com/watch?v=zzmKTlWrX84&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=27

    ------------------------------------------------------

    A complete PPC playbook for sellers like you, free to download https://bit.ly/3DLhywd

    Need help with your listing main image? http://bit.ly/3Vb6b6Q

    We Can Help You Grow Your Sales http://bit.ly/3B3HMJA

    Timestamps:
    00:00 - The Spark of a New Journey
    00:16 - Balancing Grit, Grace, and Leadership
    01:30 - The Elephant Story: Tough Love and Leadership
    02:30 - Creating Impact with Lurker Campaigns
    03:45 - Day Parting Strategies for Better ROI
    04:45 - Using All Campaign Types for Growth
    05:20 - Building a Legacy Beyond Today
    06:15 - Testing Every Tool for Success
    ------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies

    Send us Fan Mail

    Steven Pope breaks down everything Amazon sellers need to know about PPC, from optimizing clickthrough rates (CTR) to debunking keyword myths and managing ad budgets. Learn actionable strategies to improve your ads, reduce ACoS, and scale your brand profitably.

    This video dives into real-world examples, campaign insights, and advanced techniques to help sellers make smarter advertising decisions.

    Think you’ve nailed PPC? Prove it with our FREE guide – the strategies you didn’t know you needed.

    Download here: https://bit.ly/4gwtOzi

    #AmazonPPC #EcommerceTips #amazonadvertising 

    Watch these next:

    How to Better Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=1

    Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu

    ------------------------------------------------------

    Enhance your clickthrough rates with our IMG hack http://bit.ly/3Zuylez

    Talk to an expert and transform your Amazon strategy http://bit.ly/3B3fgrC

    Simplify your Amazon operations with our proven SOPs http://bit.ly/3Z9h1LJ

    00:00 - What to Focus On in PPC
    00:06 - Why People Are Key to Success
    01:12 - Lessons on Static Growth and Personal Development
    03:00 - What Makes a Good Life for Steven Pope
    03:53 - Clickthrough Rate: A Hidden PPC Metric
    05:09 - Main Image Optimization Tips
    07:12 - Negating Keywords: Do’s and Don’ts
    10:27 - Managing Keywords Across Campaigns
    13:18 - Why Testing Campaigns Separately Works
    15:50 - Using Broad Match for Organic Rankings
    20:53 - Troubleshooting Low-Impression Keywords
    26:00 - Predictive Analytics and Amazon Trends
    30:00 - Sponsored Products vs. Organic Positioning
    33:07 - The Future of Amazon Advertising

    -----------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    34 min
  • Why Turning Off Amazon Ads is a Costly Mistake: Podcast Trailer

    Send us Fan Mail

    Thinking about saving money by turning off your Amazon ads? Learn how PPC impacts organic rankings and overall sales performance. Steven Pope shares a personal story of a product that went from top-ranked to discontinued after an ads policy update. Don't make this mistake.

    Want to crush your next campaign? Start with our FREE PPC guide https://bit.ly/3DLhywd

    #AmazonPPC #EcommerceTips #amazonsellingtips 

    Watch these next:

    Want to learn what's new on Sponsored Product Advertising? https://www.youtube.com/watch?v=grqFMCQOcgU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

    Big changes on PPC this 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3

    ------------------------------------------------------

    Book a coaching call today and get expert advice http://bit.ly/3ZAVEoh

    Get a free ASIN review to optimize your listing http://bit.ly/3B2qkoG

    Upgrade your main image and get clicks now http://bit.ly/3Vb6b6Q

    Timestamps:
    00:00 - Why Turning Off Ads Is a Mistake
    00:13 - Impact of PPC on Organic Rank
    00:20 - Steven's #1 Ranked Wine Glass Story
    00:38 - Amazon's Policy Update That Changed Everything
    00:52 - The Danger of Turning Off PPC for Organic Sales
    01:11 - Common PPC Mistakes and Wasted Money
    ------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    2 min
  • STOP Losing Sales Due to Poor BRANDING!

    Send us Fan Mail

    Learn how branding adjustments improved customer trust and drove sales growth. This video highlights the importance of clear communication and effective rebranding strategies for products in sensitive markets.

    Request your quote to learn more about our services: http://bit.ly/4g4Zs6h

    #AmazonBranding #EcommerceTips #ProductMarketing #Branding #BrandingStrategy 

    Watch these on YouTube:

    You may be making these main image mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=2

    NEW sell globally dashboard https://www.youtube.com/watch?v=djFsFq1GfDk&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T

    ----------------------------------------------------

    Find out how your ASIN can perform better in search: http://bit.ly/3ZrUVp6

    Complete the form to receive your CTR hack details: http://bit.ly/3Zuylez

    Learn steps to grow your Amazon sales: http://bit.ly/3Vbhtb6

    Timestamps
    00:00 - Customers Misusing the Product
    00:19 - Feedback Reveals Labeling Issues
    01:22 - Redesigning the Product Label
    01:48 - Updating the Brand Story Module
    02:24 - Positive Results from the New Strategy
    02:36 - Applying Branding Consistency Across Products

    ----------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • How to Optimize Your Amazon PPC Budget for Better Sales in Q1

    Send us Fan Mail

    Discover how to align your Amazon PPC budget with your business goals for Q1 2025. Whether you're focused on brand awareness, launching new products, or improving profitability, this video explains the key strategies to optimize your ad spend. Learn tips on campaign types, keyword targeting, and managing budgets for better results.

    Download our FREE 2025 PPC Guide and stay ahead of the competition https://bit.ly/3DLhywd

    #AmazonPPC #EcommerceMarketing #AmazonAdvertising #PPCBudgeting #2025Ecommerce

    Watch these videos next:

    PPC changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4

    Top Amazon Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=7

    ------------------------------------------------

    Book a coaching call and grow your Amazon sales today http://bit.ly/3ZAVEoh

    Get our SOPs and simplify your Amazon business http://bit.ly/416awft

    Improve your main image and clicks with our CTR Hack http://bit.ly/3Vb6b6Q

    00:00 - Amazon Budgeting
    00:38 - Align PPC Goals with Business Objectives
    01:49 - Strategies for Brand Awareness Campaigns
    02:12 - Tips for Successful Product Launches
    02:51 - Key Considerations for Profitability
    04:09 - Setting Clear KPIs for Ad Campaigns
    05:37 - Importance of Budget Reassessment
    07:41 - Weekly vs. Daily Budget Management
    09:16 - Accounting for Seasonality in Budgets
    10:32 - Final Thoughts on Amazon PPC Planning
    11:14 - Call to Action: Subscribe and Follow

    ------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    12 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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