My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • PPC Bidding Hacks for Higher Conversions

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    Learn the best times to bid on ads, proven PPC strategies, and how to handle high ACoS for better sales. Hear practical tips on improving click-through rates and maximizing lifetime value, even in crowded categories.

    Stop wasting money on ads – learn proven PPC tactics for FREE https://bit.ly/3DLhywd

    #AmazonBiddingTips #PPCStrategies #AmazonAds #LowerACoS #AmazonPPC

    Watch these next:

    How to Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=5

    Why Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=7

    ----------------------------------------------

    Expert coaching for Amazon sellers – book your call now http://bit.ly/3ZAVEoh

    Have listing problems? Share your question and we’ll help http://bit.ly/3B1LvHt

    Timestamps
    0:00 - Best Days and Times to Bid on Ads
    0:50 - PPC Strategies for Crowded Categories
    1:25 - How Click-Through Rates Impact PPC Costs
    2:10 - Maximizing Lifetime Value in Supplement Sales
    3:40 - Hacks for Repeat Purchases and Remarketing
    4:20 - Using Samples to Boost Conversion Rates
    5:00 - How UGC Video Testimonials Drive Better Reviews
    6:20 - Balancing PPC and Organic Sales
    7:00 - When to Negate Keywords and Save Costs

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    8 min
  • The Simple Strategy That Built a Top Amazon Agency

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    Learn how Steven Pope built a $20M Amazon agency by creating free, value-packed content for his audience. Discover how answering customer questions and sharing expertise turned into a scalable business model.

    #AmazonSales #EcommerceGrowth #amazonmarketing 

    Start profiting from PPC with proven strategies https://bit.ly/3DLhywd

    Watch these next:

    Is Amazon passive income? https://www.youtube.com/watch?v=F8o5-wTRZds&list=PLDkvNlz8yl_a2AXX-Pioc0toq2emZaiKO&index=4

    How to win on Amazon against all odds https://www.youtube.com/watch?v=bbSIseRL1N4&list=PLDkvNlz8yl_a2AXX-Pioc0toq2emZaiKO&index=7

    ----------------------------------------------

    Expert advice is just a call away – book now http://bit.ly/3ZAVEoh

    Listing not converting? Tell us what’s wrong, we’ll help http://bit.ly/3B1LvHt

    Timestamps:
    00:00 - The Strategy Behind $20M Revenue
    00:15 - Why Free Content Beats Paid Content
    01:32 - Leveraging YouTube for Sales Growth
    03:01 - The Impact of Small, Targeted Videos
    04:55 - Revenue Journey from $0 to $20M ARR
    06:45 - Overcoming Amazon Challenges as Sellers
    07:42 - Creating Content That Solves Real Problems
    08:00 - Closing Thoughts and Call to Action

    Support the show

    9 min
  • Amazon PPC Strategies That Drive More Sales in Early 2025

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    Learn how to optimize your Amazon PPC campaigns for January, February, and March with these simple tips. Discover the benefits of automatic and manual campaigns, and how to make the most of seasonal opportunities like Valentine's Day.

     #AmazonPPC #EcommerceTips #Q1Sales #AmazonSellers #ValentinesDayMarketing

    Start profiting from PPC with proven strategies. Get our Free PPC guide https://bit.ly/3DLhywd

    Watch these next:

    Amazon PPC Uncovered https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3

    Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6

    ----------------------------------------------

    Solve your toughest Amazon challenges – schedule a call today http://bit.ly/3ZAVEoh

    Listing questions? We’ve got the answers you need http://bit.ly/3B1LvHt

    Timestamp:

    00:00 - Maximizing PPC Sales in Q1
    01:15 - What Are Automatic and Manual Campaigns?
    02:24 - Using Campaigns to Discover Trending Keywords
    03:50 - PPC Strategy for January: Post-Holiday Sales
    05:25 - Preparing for Valentine’s Day Campaigns
    07:10 - Fine-Tuning Ad Placements for Better CTR
    09:00 - Improving Your Main Image for Seasonal Campaigns
    12:00 - Importance of Testing and Evolving PPC Campaigns

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    15 min
  • How Amazon Sellers Use Brand Analytics to Increase Sales

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    Learn how Amazon sellers use Brand Analytics and tailored promotions to retain customers and increase sales. Discover strategies for targeting promising, at-risk, and hibernating customers using segmentation tools.

    #AmazonSellers #BrandAnalytics #CustomerRetention #EcommerceTips #amazonmarketing

    Get the secrets to winning Amazon ads for free https://bit.ly/3DLhywd

    Watch these next:

    Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3

    Winning Ad strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3

    ----------------------------------------------

    Struggling to grow on Amazon? Book a coaching call today and get expert advice! http://bit.ly/3ZAVEoh

    Questions about your Amazon listing? Ask the experts now http://bit.ly/3B1LvHt

    Submit your ASIN for a detailed review http://bit.ly/3ZAVEoh

    Timestamps
    00:00 - Competing for Viewership on Amazon
    00:19 - Understanding Brand Analytics and Segmentation
    01:15 - Overview of Customer Loyalty Analytics
    02:30 - Using Brand Tailor Promotions for Retargeting
    03:45 - Identifying Key Customer Segments for Growth
    04:50 - Why Retargeting on Amazon is Crucial

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • Trump’s Trade Plans: What They Mean for Your E-commerce Business

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    Discover how Trump’s proposed trade tariffs could impact e-commerce sellers and platforms like Amazon and TikTok. Learn strategies to navigate potential cost increases and find opportunities for growth.

    Start running smarter PPC campaigns with our FREE guide https://bit.ly/3DLhywd

    Watch these videos next:

    Seasonal Amazon Tips https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

    Forseen changes this 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=8

    ----------------------------------------------

    Get one-on-one guidance from an expert, book a call today http://bit.ly/3ZAVEoh

    Need help with your listing? http://bit.ly/3B1LvHt

    Submit your ASIN for a detailed review http://bit.ly/3ZAVEoh

    Timestamps
    00:00 - Trump’s Policies on E-commerce
    00:15 - Tariff Plans and Their Impact on Costs
    01:50 - Shifting Manufacturing Beyond China
    03:00 - Chinese Sellers and E-commerce Market Dynamics
    05:30 - How Tariffs Could Affect NARF and International Sales
    07:00 - TikTok’s Growing Role in E-commerce
    08:30 - The Rise of Mercado Libre and Mexico’s Role in Trade
    10:00 - Potential Business Tax Cuts for Sellers
    12:00 - Navigating Policy Changes for E-commerce Success

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    13 min
  • Why Manual PPC Beats AI for Amazon Campaigns

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    Learn why TACoS is a better metric than ACoS for understanding Amazon business performance and how manual PPC optimization can outperform AI tools. Gain practical tips for managing bulk operations and improving profitability.

    Start your year right with this FREE PPC GUIDE https://bit.ly/4gwtOzi

    #AmazonAdvertising #TACoSMetrics #Ppcoptimization 

    Watch these on YouTube:

    PPC Changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3

    The Importance of PPC this 2025 https://www.youtube.com/watch?v=SsfAOHhE4DE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4 

    ------------------------------------------------------
    Upgrade your images. Get more clicks! http://bit.ly/3Zuylez

    Struggling with sales? Get a free ASIN review! http://bit.ly/3ZrUVp6

    Need expert help? Book a call today! http://bit.ly/49dCWGs

    Timestamps
    0:00 - TACoS vs. ACoS: Understanding Metrics
    0:11 - Why AI PPC Tools Fall Short
    0:56 - Importance of Manual Campaign Optimization
    1:40 - Real-World Example: Adjusting ACoS for 10x Sales
    2:34 - Bulk Operations: Managing Negations Effectively
    3:20 - TACoS Guidelines for Aggressive Growth
    4:00 - Why Advertising is Non-Negotiable on Amazon

    -------------------------------------------------------
    Follow Us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Discover Proven Strategies for Amazon FBA Success

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    Steven Pope shares his unconventional strategies for scaling agencies in the Amazon space. From embracing digital operations to prioritizing education, learn how these methods are changing the game.

    #AmazonGrowth #AgencyStrategies #EcommerceTips

    Get our free guide to optimize your ads and save money while driving more sales https://bit.ly/4gwtOzi

    Watch these on YouTube:

    Build a successful agency https://www.youtube.com/watch?v=vFYwDxFelcc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw

    We solve Amazon Seller's biggest problem https://www.youtube.com/watch?v=oIRrkQblBBI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=4

    -------------------------------------------------------

    Curious about how your ASINs are performing? Get a free video review of your ASIN from My Amazon Guy http://bit.ly/3ZrUVp6

    Book a call with our Amazon experts and grow your sales now! http://bit.ly/49dCWGs

    Timestamps
    00:00 - The Growth of Agencies in Amazon
    00:19 - The Start of a Digital Agency Journey
    00:36 - Why Steven Avoids Physical Conferences
    01:02 - Early Challenges of Running an Agency from Home
    01:25 - The Importance of Embracing Digital Business Models
    01:41 - Using Education as a Growth Strategy
    02:10 - Addressing Competitors and Mimics
    03:00 - Sharing Trade Secrets for Ecosystem Growth
    03:56 - Misconceptions About Agency Competition
    04:15 - Scaling Horizontally and Vertically in the Market

    -------------------------------------------------------

    Follow Us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Q1 Insider Tactics Every Amazon Seller Should Know

    Send us Fan Mail

    Discover how small updates to your Amazon listings can drive big results. Learn how to refresh your listings post-holidays, optimize seasonal keywords, and improve click-through rates to stay ahead of the competition this Q1. 

    Learn how to run profitable ads with our Free PPC guide https://bit.ly/3DLhywd

    Watch these videos next:

    Increase sales without ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3

    SEO insights for success https://www.youtube.com/watch?v=W_UcEnUQVcw&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

    -------------------------------------------------

    Need help with your Amazon listing? Get expert answers now http://bit.ly/3B1LvHt

    Talk to My Amazon Guy and grow your sales today http://bit.ly/3B3HMJA

    Timestamps:
    00:00 - Small Changes, Big Results on Amazon Listings
    00:25 - Q1 Reset: Why January Is Crucial
    00:42 - Refreshing Listings Post-Holiday Season
    01:17 - Targeting New Year’s Resolution Keywords
    02:03 - Preparing for Valentine’s Day Sales
    03:02 - Transitioning to Spring Sales and Keywords
    04:50 - Boosting Sales with Tax Refund Season
    05:13 - Updating Imagery for Seasonal Relevance
    06:15 - Outperforming the Competition in Q1
    07:34 - Fine-Tuning Listings with ICAP Funnel Analysis
    08:07 - Testing and Innovating for Future Success

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    9 min
  • Are Amazon Main Image Hacks Breaking the Rules?

    Send us Fan Mail

    Learn how to use Amazon main image hacks without breaking the rules. Find out what's allowed and how to increase your click-through rate with smart image designs.

    Want your products to grab more attention on Amazon? Let us handle your main image strategy for maximum results! http://bit.ly/3Vb6b6Q

    #AmazonImages #AmazonSellingTips #EcommerceStrategy #AmazonCTR #AmazonHacks

    Watch these next:

    CTR Secrets you should not miss https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=4

    Main Image Mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5

    -------------------------------------------------------

    Start running smarter PPC campaigns with our free guide https://bit.ly/3DLhywd

    Need help with your account? Contact us: http://bit.ly/3B1LvHt

    Timestamps:
    00:00 - Main Image Questions
    00:22 - What is the Main Image Hack?
    01:52 - Are Image Hacks Against Amazon Guidelines?
    03:00 - Examples of Image Hacks: Fruits and Text
    04:08 - Use Case Hacks: Vacuum Sealers and Food Imagery
    05:30 - Why Amazon Doesn't Enforce Strict Terms for Images
    07:18 - Protecting Your Listings with Backup Images
    07:49 - Final Tips for Main Image Hacks

    -------------------------------------------------------

    Follow Us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    9 min
  • Why You're Losing Sales with High Prices on AMAZON

    Send us Fan Mail

    Starting with a lower price is important for gaining traction with new products on Amazon. Learn how gradual price adjustments can increase visibility and maintain your bestseller status.

    This pricing strategy will help you increase sales https://www.youtube.com/watch?v=jmMvviHHO-w&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=4&t=1s

    #AmazonSales #AmazonTips #AmazonPricing #AmazonSeller 


    Watch these videos on YouTube:

    Get your products noticed on Amazon https://www.youtube.com/watch?v=m42qZrB5Yto&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=10

    Best launch strategy from day one https://www.youtube.com/watch?v=6etfgNlczjA&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=11

    --------------------------------------------------------------

    Get the 2025 Amazon PPC Guide for FREE: https://bit.ly/3DnVOGL

    Submit your ASIN for expert guidance: http://bit.ly/3ZrUVp6

    Schedule a coaching call to discuss your Amazon needs: http://bit.ly/3B3fgrC

    Timestamps:
    00:00 - Why Pricing is Important for Amazon Launch Success
    00:18 - Misconceptions About Discounts and Premium Brands
    00:43 - An 8-Week Pricing Plan for New Products
    01:25 - The Role of Low Prices in Driving Sales Velocity
    02:00 - Competing in Commodity Categories on Amazon
    03:10 - How Top Sellers Use Price Adjustments to Stay Competitive
    04:20 - Final Insights on Pricing and Customer Behavior

    --------------------------------------------------------------

    Follow us: 
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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