My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Why Amazon’s Name Generator Isn’t Worth Your Time

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    Learn how to increase your Amazon sales with two simple PPC strategies you can implement in just 20 minutes. Steven Pope breaks down the steps to set up an Auto Catch-All Campaign and a Manual Broad Match Campaign for quick and effective results.


    Get your PPC campaigns on the right track today. Get our free PPC guide https://bit.ly/3DLhywd


    #AmazonPPC #IncreaseSales #AmazonMarketing 


    Watch these next: 


    Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9


    Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=11


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    Listing not converting? Tell us what’s wrong, we’ll help http://bit.ly/3B1LvHt


    One call can change your strategy http://bit.ly/3B3HMJA


    Timestamps:

    00:00 - Quick PPC Tips

    01:00 - Setting Up an Auto Catch-All Campaign

    02:04 - Manual Broad Match Campaign for High Impact

    03:46 - PPC Strategy Tips for the German Market

    04:15 - Stock Management Before PPC Investment

    05:00 - How My Amazon Guy Can Help with PPC and SEO


    ----------------------------------------------


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    LinkedIn: https://www.linkedin.com/company/28605816/

    Instagram: https://www.instagram.com/stevenpopemag/

    Pinterest: https://www.pinterest.com/myamazonguys/

    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com


    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Stop Making These Keyword Negation Mistakes on Amazon Ads

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    Learn how to simplify Amazon PPC campaigns with smart keyword segmentation and negation strategies. Stop wasting money and start optimizing for better ACoS.


    Optimize your Amazon ads with strategies that work. Get our Free Guide https://bit.ly/3DLhywd


    #AmazonAdvertising #PPCStrategy #EcommerceTips #KeywordOptimization #AmazonPPC


    Watch these next:


    PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569


    Drive More Sales in Early 2025 https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3


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    Expert coaching for Amazon sellers – book your call now http://bit.ly/3ZAVEoh


    Listing questions? We’ve got the answers you need http://bit.ly/3B1LvHt


    Timestamps:

    00:00 - Why Most Sellers Get Keyword Negation Wrong

    00:15 - The Rules for Negations in Amazon Campaigns

    01:15 - When to Adjust Bids Before Negating Keywords

    02:10 - The Basics of Keyword Segmentation

    03:45 - Avoiding Keyword Cannibalization in Campaigns

    05:30 - The Problem with Over-Complicated PPC Setups

    06:50 - Frameworks for Simplifying PPC Campaigns

    07:30 - Breaking Down the Layers of Effective ACoS Management


    ----------------------------------------------


    Follow us:

    LinkedIn: https://www.linkedin.com/company/28605816/

    Instagram: https://www.instagram.com/stevenpopemag/

    Pinterest: https://www.pinterest.com/myamazonguys/

    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com


    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    8 min
  • How to Perfectly Time Your Amazon Ads in Q1

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    Learn when to launch Amazon ad campaigns for better results. This video covers strategies to lower ACOS and improve ad performance with Q1 timing tips.


    Discover the secrets to profitable PPC ads for free. Download here https://bit.ly/3DLhywd


    #AmazonAds #Q1CampaignTips  #AmazonSellers #AdStrategy


    Watch these videos next:


    PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3


    Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3


    ----------------------------------------------


    Solve your toughest Amazon challenges – schedule a call today http://bit.ly/3ZAVEoh


    Listing questions? We’ve got the answers you need http://bit.ly/3B1LvHt


    Timestamps

    00:00 - Why Timing Matters for Amazon Ads

    00:37 - The Three Phases of Q1 Campaigns

    01:16 - Post-Holiday Campaigns: Tips and Tricks

    02:00 - Winter Clearance Sales and Targeting Strategies

    03:25 - The Role of Sponsored Display and Brand Campaigns

    05:00 - Preparing for Valentine's Day: Launch Timing

    06:10 - Mid-February to Spring Deals: Strategy Shifts

    07:30 - March Campaign Adjustments for Optimal Results

    08:48 - Importance of Campaign History in Optimization

    10:03 - Why You Should Use Sponsored Display Campaigns

    10:44 - Final Tips and Next Steps


    ----------------------------------------------


    Follow us:

    LinkedIn: https://www.linkedin.com/company/28605816/

    Instagram: https://www.instagram.com/stevenpopemag/

    Pinterest: https://www.pinterest.com/myamazonguys/

    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com


    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    12 min
  • A Simple Trick to Cut PPC Costs and Drive Sales

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    Learn why promoting keywords from auto to exact match might not always be the best idea and how small PPC tweaks can improve your campaigns. Gain insights on sponsored brand video ads and their impact on conversions.


    #AmazonAdvertising #PPCOptimization #AmazonPPC

    Stop wasting money on ads. Learn proven PPC tactics for FREE https://bit.ly/3DLhywd


    Watch these next:


    Drive more sales this Q1 with these strategies https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569


    Get the most sales this Q1 https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4


    ----------------------------------------------


    Talk to an expert and grow your Amazon business http://bit.ly/3ZAVEoh


    Not sure what’s wrong with your listing? Ask us today http://bit.ly/3B1LvHt


    Timestamps:

    00:00 - The Auto to Exact Match Debate

    00:14 - Bulk Sheet Optimization: How Many Changes?

    00:44 - Never Negate a Good Keyword

    01:15 - Adjusting Bids by Percentages

    02:10 - Micro Adjustments vs. Big Changes

    02:45 - Weekly Target Optimization Process

    03:23 - Using Sponsored Brand Videos for Lower ACOS

    04:08 - Common PPC Mistakes to Avoid

    05:01 - The Problem with Bid Modifiers

    05:30 - Subscribe for More Amazon PPC Tips


    ----------------------------------------------


    Follow us:

    LinkedIn: https://www.linkedin.com/company/28605816/

    Instagram: https://www.instagram.com/stevenpopemag/

    Pinterest: https://www.pinterest.com/myamazonguys/

    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com


    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    6 min
  • The Simple Way to Make Your Amazon Listings Stand Out

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    Learn why your main image is the first thing Amazon shoppers notice and how small changes can make a big difference. Discover real-world examples of optimized images that improved click-through rates and conversions.

    Get more clicks on Amazon with our Main Image Hack Service http://bit.ly/3Vb6b6Q

    #AmazonMainImage #CTROptimization #AmazonListingTips #AmazonImageHacks #ClickThroughRate

    Watch these next:

    Fix your Amazon main image mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=4

    Why no one is clicking your listing https://www.youtube.com/watch?v=sBfy9ZHXZFs&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=7

    ----------------------------------------------

    Start profiting from PPC with proven strategies https://bit.ly/3DLhywd

    Solve your toughest Amazon challenges – schedule a call today http://bit.ly/3ZAVEoh

    Listing questions? We’ve got the answers you need http://bit.ly/3B1LvHt

    Timestamps
    00:00 - Why Main Images Are Crucial
    00:18 - Optimizing Amazon Listings with Main Image Hacks
    00:48 - Real Client Example: Go Pets De-Matting Comb
    01:36 - Why Adding Keywords to Images Increases CTR
    02:06 - Importance of Including Emotional Triggers in Images
    03:01 - Using "Made in USA" Tags for Better Visibility
    03:50 - Common Image Mistakes That Hurt Conversion Rates
    05:00 - Swatch Image Strategies for More Sales
    06:02 - Brand Story and Hidden Suppression Checks

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    7 min
  • How to Navigate Amazon’s New User Permissions Interface

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    Learn how to manage and update user permissions in Amazon Seller Central quickly and efficiently. Anya from My Amazon Guy walks you through the process with easy-to-follow steps.

    Make smarter PPC decisions with this free guide https://bit.ly/3DLhywd

    #AmazonSellers #SellerCentral #amazontips 

    Watch this video next: 

    System classification costing you? https://www.youtube.com/watch?v=u9yWfSU8wXE&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=1

    -----------------------------------------------

    Find solutions with a one-on-one coaching session: http://bit.ly/3ZAVEoh

    See how we can help grow your Amazon business: http://bit.ly/4eVgJxU

    Timestamps
    00:00 - User Permissions Update
    00:14 - Navigating to the User Permissions Section
    00:27 - Adding a New User in Seller Central
    00:42 - Changes to User Permissions Buttons
    00:56 - Exploring the New Permissions Interface
    01:10 - Granting Universal Site Admin Access
    01:19 - Setting Specific Permissions for Users
    01:42 - Using the Search Bar for Permissions
    01:52 - Assigning Permissions by Country
    02:03 - Further Assistance and My Amazon Guy Link

    -----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    3 min
  • How a Simple Change Increased Amazon Sales by 7x

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    Steven Pope, CEO of My Amazon Guy, shares how small changes to your listing can massively increase your Amazon sales. Learn how to optimize CTR, conversion rate, and PPC campaigns with actionable insights for sellers. 

    Interested in a main image revamp? Get yours upgraded here: http://bit.ly/3Zuylez

    #AmazonSelling #AmazonCTR #AmazonPPC #StevenPope #AmazonSEO #EcommerceTips 

    Watch these videos next:

    Selling seasonal products? https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=1

    CTR secrets and more https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&t=1564s

    ----------------------------------------------

    Get one-on-one guidance from an expert, book a call today http://bit.ly/3B3fgrC

    Start growing your sales today http://bit.ly/3Vbhtb6

    Submit your ASIN for a detailed review http://bit.ly/3ZrUVp6

    Timestamps:
    00:00 - How a Small Change Led to a Big Sales Increase
    00:14 - Introducing Steven Pope from My Amazon Guy
    01:24 - Challenges Facing Amazon Sellers Today
    02:03 - Understanding Amazon’s Conversion Rates
    03:28 - Practical Tips to Improve CTR
    04:49 - Using Brand Stories to Drive Traffic
    07:00 - SEO for A+ Content and Alt Text
    08:47 - Insights on PPC Campaign Launches
    10:17 - Market Share and Clickthrough Rate Tips
    13:06 - Enhancing Main Images to Drive Sales
    18:00 - Overcoming Customer Concerns
    25:00 - Thoughts on AI in Amazon Selling
    29:27 - Learn More from My Amazon Guy

    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    30 min
  • Can AI REALLY Help Amazon Sellers? - Podcast Trailer

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    Is AI the solution Amazon sellers have been waiting for? In this podcast trailer, Steven Pope explains why grit, strategy, and hard work still matter more than automation. 

    Full episode dropping later, make sure to turn your notifications on!

    #AmazonSellers #PodcastTrailer #AIforAmazon #EcommerceTips #AutomationTruth #AmazonAI #AIBusiness 

    Watch these videos next:

    Need a dayparting strategy? https://www.youtube.com/watch?v=Mtc6N_jVwNg&list=PLDkvNlz8yl_aeEp6XMypvS52zg8kIQ40m

    Dealing with Amazon inventory fees? https://www.youtube.com/watch?v=S-iMEPoo_mY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4

    -----------------------------------------------

    Get your FREE PPC Guide for 2025 here: https://bit.ly/4gwtOzi

    Find solutions with a one-on-one coaching session: http://bit.ly/3B3fgrC

    See how we can help grow your Amazon business: http://bit.ly/3Vbhtb6

    -----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    2 min
  • $78M/yr Amazon Account Hijacked - KeaBabies (INSANE STORY)

    Send us Fan Mail

    A $78M Amazon account hacked, leaving the seller powerless for 7 days. Learn how this happened and how to protect your account with security tips to avoid similar breaches.

    Need help securing your Amazon account? Book a coaching call with us http://bit.ly/3B3HMJA

    Want to secure your account with OTP? Here's how https://myamazonguy.com/otp

    Watch these videos next:

    Difference Between Global and User Permissions https://www.youtube.com/watch?v=j_u5c7lkLvs&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL&index=16

    Why your goals are failing? https://www.youtube.com/watch?v=Vi-HxMSfuH4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=4

    -------------------------------------------------

    Secure your Amazon business today. Get our expert SOPs and stay protected http://bit.ly/416awft

    Need Expert Help? Book a coaching call with Steven Pope http://bit.ly/3B3HMJA

    Timestamps:
    00:00 - Account Hacked: A Seller's Nightmare
    00:10 - The $78M Account Breach
    00:23 - Story of Kebabies and the Hack
    01:16 - How the Security Breach Started
    03:00 - Amazon's Failed Security Measures
    05:17 - OTP Tips for Better Account Security
    07:40 - How to Set Up Two-Factor Authentication
    08:57 - The Cost of Amazon's Security Gaps
    12:26 - Why Global User Permissions Matter
    15:20 - The Impact of the Hack on Business

    -------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    18 min
  • Amazon News: Marketplace Trends and Global Seller Opportunities 2025

    Send us Fan Mail

    Amazon continues to attract a massive number of new sellers globally, with a third joining the US marketplace. Learn about the latest marketplace trends, opportunities in international markets like Canada and Germany, and strategies to succeed in today’s competitive eCommerce environment.


    Make smarter PPC decisions with this free guide https://bit.ly/3DLhywd


    Watch these videos next:


    Sponsored Product Advertising https://www.youtube.com/watch?v=grqFMCQOcgU&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=1


    Product Title Requirements https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=2


    --------------------------------------------------------------


    Need expert guidance? Book a coaching call today http://bit.ly/3B3HMJA


    Need help fixing your Amazon listing? Just ask http://bit.ly/3B1LvHt


    Timestamps:

    0:00 - Opening Thoughts on Amazon's Growth

    0:15 - 2024: Over 900,000 New Sellers Join Amazon

    0:46 - A Third of New Sellers Join the US Marketplace

    1:14 - Challenges with Multiple Accounts and Suspensions

    2:06 - Why Small Sellers Are Still Interested

    2:24 - Opportunities in International Markets Like Canada

    3:18 - The Impact of Rising CPCs in the US

    4:13 - Post-Brexit Challenges for European Sellers

    5:00 - Tactics for Small Sellers in Non-Competitive Markets

    6:12 - Future of Amazon: Mature or Still Growing?


    --------------------------------------------------------------


    Follow Us:

    LinkedIn: https://www.linkedin.com/company/28605816/

    Instagram: https://www.instagram.com/stevenpopemag/

    Pinterest: https://www.pinterest.com/myamazonguys/

    Twitter: https://twitter.com/myamazonguy


    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    8 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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