My Amazon Guy

Send us Fan Mail

Many sellers miss out on sales by not optimizing their alt text and A+ content properly. Learn how these small changes can help your Amazon listings rank better and attract more buyers.

Wasting money on ads? Learn how to run PPC the right way! → https://bit.ly/3DLhywd

#AmazonSEO #EcommerceTips #AmazonSellers #APlusContent #SEOTricks

Watch these next:

PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8

Secrets to Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=6

-----------------------------------------------

Not sure if your listing is fully optimized? Let us take a look! → http://bit.ly/3B1LvHt

One call can change your strategy → http://bit.ly/3B3HMJA

Better main images = more clicks. Get yours upgraded!→ http://bit.ly/3Vb6b6Q

Timestamps

00:00 - Why Customer Avatar Matters in Marketing

00:08 - Fixing Alt Text to Improve Amazon SEO

00:39 - Missed Opportunities in Alt Text Optimization

01:04 - Adding Spanish and Misspellings for Indexing

01:16 - Brand Story and Crawlable Text Issues

01:41 - Optimizing A+ Content for Higher Clicks

02:14 - The Power of Targeted Images in Amazon Listings

02:47 - Testing Images to Improve Click-Through Rate

03:26 - A+ Content Design Wins and Fixes

04:06 - Why Pet Product Listings Need Better Targeting

04:32 - How My Amazon Guy Can Help You Scale

----------------------------------------------

Follow us:

LinkedIn: https://www.linkedin.com/company/28605816/

Instagram: https://www.instagram.com/stevenpopemag/

Pinterest: https://www.pinterest.com/myamazonguys/

Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Amazon promised lower fees, but here’s what they didn’t mention. The critical partial shipment split option is disappearing, and sellers are left with only two choices.

Get our Amazon PPC guide and start improving your ads today https://bit.ly/3DLhywd

#AmazonFBA #AmazonSeller #FBAFees #Ecommerce #AmazonUpdates

Watch these videos next:

Turn Shoppers Into Repeat Customers https://www.youtube.com/watch?v=6bPOaLvpQvc&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=6

How to Add Cost of Goods for Amazon Reimbursement https://www.youtube.com/watch?v=lrCV57aXwsw&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=11

-----------------------------------------------

Struggling with your listing? Let us fix it → http://bit.ly/3B1LvHt

Need expert advice? Book a coaching call now → http://bit.ly/3B3HMJA

Timestamps

00:00 - Amazon’s Fee Change News

00:07 - Amazon’s November Fee Announcement

00:26 - The Hidden Catch in Amazon’s Fee Reduction

01:10 - Amazon’s Partial Shipment Split Removal

01:45 - Why This Change Matters to Sellers

02:02 - The February 20th Deadline & Last-Minute Notice

02:06 - Your Two Options Moving Forward

02:26 - Final Thoughts & Call to Action

----------------------------------------------

Follow us:

LinkedIn: https://www.linkedin.com/company/28605816/

Instagram: https://www.instagram.com/stevenpopemag/

Pinterest: https://www.pinterest.com/myamazonguys/

Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Amazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers can do to improve results.

Wasting money on PPC? Grab our guide: https://bit.ly/439NsNZ

#AmazonSales #AmazonFBA #EcommerceTips #AmazonMarketing #ppcstrategy 

Watch these videos next:
How a Simple Change Increased Amazon Sales by 7x https://www.youtube.com/watch?v=lsgkO4WDaO8&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5

The Amazon PPC Trick That Tripled My Market Share https://www.youtube.com/watch?v=OhSuSw8ibjo&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

-----------------------------------------------

Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHt

Get FREE expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJA

Timestamps:
00:00 - What’s a Good Amazon Conversion Rate?
00:10 - Amazon vs Website Conversion Rates Explained
00:40 - Why 8% or Less is Considered Poor
01:30 - What an Average Conversion Rate Looks Like (8-12%)
02:10 - Why Amazon Has Higher Conversions Than Websites
02:50 - Why Doubling Traffic is Easier Than Doubling Conversions
04:00 - What Affects Amazon Conversion Rates?
04:50 - Why 16%+ Conversion Rate Means You're Losing Sales
05:40 - Real Example: Too Much vs. Too Little PPC
07:20 - How SEO Impacts Your Amazon Conversion Rate
08:10 - Common Mistakes in PPC Campaigns
09:50 - How to Improve Amazon Conversion with Better Listings
10:40 - Where to Get Help with PPC and SEO

----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Amazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers can do to improve results.

Wasting money on PPC? Grab our guide: https://bit.ly/3DLhywd

#AmazonSales #AmazonFBA #EcommerceTips #AmazonMarketing #ppcstrategy 

Watch these videos next on YouTube:

How a Simple Change Increased Amazon Sales by 7x https://www.youtube.com/watch?v=lsgkO4WDaO8&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5

The Amazon PPC Trick That Tripled My Market Share https://www.youtube.com/watch?v=OhSuSw8ibjo&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

-----------------------------------------------

Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHt

Get FREE expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJA

Timestamps:
00:00 - What’s a Good Amazon Conversion Rate?
00:10 - Amazon vs Website Conversion Rates Explained
00:40 - Why 8% or Less is Considered Poor
01:30 - What an Average Conversion Rate Looks Like (8-12%)
02:10 - Why Amazon Has Higher Conversions Than Websites
02:50 - Why Doubling Traffic is Easier Than Doubling Conversions
04:00 - What Affects Amazon Conversion Rates?
04:50 - Why 16%+ Conversion Rate Means You're Losing Sales
05:40 - Real Example: Too Much vs. Too Little PPC
07:20 - How SEO Impacts Your Amazon Conversion Rate
08:10 - Common Mistakes in PPC Campaigns
09:50 - How to Improve Amazon Conversion with Better Listings
10:40 - Where to Get Help with PPC and SEO

----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

A good click-through rate (CTR) can make a huge difference in your Amazon sales. In this video, Steven Pope from My Amazon Guy breaks down the benchmarks for both organic and PPC CTR, showing where most sellers stand and how to improve.

Struggling with your main image? Get our Main Image Hack Service here → http://bit.ly/3Vb6b6Q

#AmazonCTR #AmazonSEO #EcommerceTips #AmazonPPC #amazonadvertising 

Watch these videos next:

How Amazon Sellers Can Maximize Conversions with the ICAP Funnel https://www.youtube.com/watch?v=xDsphG2GsBE&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=27

Main Image Optimization Hacks https://www.youtube.com/watch?v=XFjmTEprIIA&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=16

-----------------------------------------------

Download the ultimate PPC guide & improve your ads: https://bit.ly/3DLhywd

Need expert advice? Book a call with us today: http://bit.ly/3B3HMJA

Timestamps
00:00 - What’s a Good CTR?
00:09 - Organic vs. PPC CTR Benchmarks
00:15 - Bad, Average, and Excellent CTR Ratings
01:27 - Why Improving CTR Matters for Amazon Sellers
01:30 - Understanding Advertising CTR (PPC Benchmarks)
02:40 - How CTR Is Calculated in Amazon Ads
03:52 - CTR Differences Across Niches
04:22 - The Golden Keyword Ratio for PPC Success
06:19 - Are You Spending Too Little on PPC?
07:30 - How to Improve Your CTR Step by Step
08:14 - Adding Keywords to Main Images for Higher Clicks
09:21 - How Showing and Telling Helps CTR
10:28 - The Role of Product Packaging in Clicks
11:38 - Key CTR Mistakes Sellers Make
13:22 - The #1 Way to Increase CTR Instantly
13:56 - ICAP Report: How to Pick the Right Keyword
14:18 - Final Thoughts & What’s Your CTR?

----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Most Amazon sellers ignore Brand Analytics, missing insights that can increase sales, market share, and PPC performance. Learn how data drives growth!

Improve your ad performance! Download our PPC guide: https://bit.ly/3DLhywd

#AmazonSales #PPCStrategy #Amazonfba 

Watch these videos next:

The Best Time to Sell on Amazon https://www.youtube.com/watch?v=KDkYx-fEcPY&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3

How to Perfectly Time Your Amazon Ads in Q1 https://www.youtube.com/watch?v=u_L4ShtrGqc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6

-----------------------------------------------

Struggling with your listing? Let’s fix it—contact us: http://bit.ly/3B1LvHt

Get expert advice, book your coaching call now: http://bit.ly/3B3HMJA

Timestamps:

00:00 - Why Brand Analytics Matters for Amazon Sellers

00:08 - How One Keyword Revealed a Big Opportunity

00:26 - Updating Images & PPC Strategy for Better Results

00:45 - Market Share TRIPLED Using This Data

01:00 - Full Case Study Available at MyAmazonGuy.com

01:07 - Why Amazon Sellers Ignore Crucial Data

01:17 - How to Use Brand Analytics for PPC Campaigns

01:30 - Common PPC Mistakes That Cost Sellers Money

01:50 - The Truth About PPC Forecasting & Market Trends

02:40 - How to Spot Keyword Trends for More Sales

03:30 - Continuous Optimization is the Key to Success

04:00 - Selling on Amazon Doesn’t Have to Be Complicated

----------------------------------------------

Follow us:

LinkedIn: https://www.linkedin.com/company/28605816/

Instagram: https://www.instagram.com/stevenpopemag/

Pinterest: https://www.pinterest.com/myamazonguys/

Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Amazon PPC can be costly if you’re using the wrong strategy. Steven Pope from My Amazon Guy explains why most sellers overspend on exact match keywords and how broad and auto campaigns can improve results. Learn the best PPC tactics to optimize your budget and scale profitably.

Optimize your PPC! Get our Amazon PPC guide https://bit.ly/3DLhywd

#AmazonPPC #AmazonzonAds #AmazonAdvertising

Watch these videos next:

Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9

Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=11

-----------------------------------------------

Need help with your listing? Contact us here: http://bit.ly/3B1LvHt

Want to grow faster? Book a coaching call now: http://bit.ly/3B3HMJA

Timestamps:
00:00 - Why Amazon PPC Is Expensive for Many Sellers
01:15 - The Right Time to Explore External Traffic
01:34 - Why Some Products Perform Well on TikTok
02:28 - Using TikTok Influencers for Amazon Sales
03:50 - Amazon PPC Budget: How Much Is Too Much?
05:25 - The Truth About Amazon Influencers & External Ads
07:10 - Why Broad & Auto Campaigns Perform Better
09:00 - Avoid This Common Keyword Negation Mistake
11:20 - How to Optimize Your Amazon PPC Budget
13:45 - The Problem With Too Many Campaigns & Keywords
15:30 - Day Parting and Timing Your Bids for Maximum ROI
17:10 - Why Simplicity Beats PPC Automation Every Time
19:45 - How to Scale Amazon PPC Without Losing Profit
22:00 - The Mistakes That Amazon Aggregators Make

----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Setting initial PPC bids on Amazon can be tricky, especially with new keywords. This video walks through how to set bids based on keyword research, search volume, and budget, using tools like Helium 10’s Cerebro to make informed decisions.

Get our PPC guide and improve your Amazon ad campaigns today: https://bit.ly/3DLhywd

#AmazonPPC #EcommerceSelling #AmazonAds

Watch these videos next:

Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=17

Negative Keywords Can Save Your Ad Spend https://www.youtube.com/watch?v=e99bbf1Tohw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=22

-----------------------------------------------

Listing issues costing you sales? Contact us now and fix your Amazon listings: http://bit.ly/3B1LvHt

Need expert advice? Book a coaching call and get personalized help: http://bit.ly/4eVgJxU

Timestamps:

00:00 - Why Initial PPC Bidding is Challenging

00:08 - How to Pick the Right Starting Bid

00:23 - Why Spring is the Best Time to Test Keywords

01:02 - Using Helium 10 Cerebro for Keyword Research

01:46 - How to Find Suggested PPC Bids

02:15 - Understanding Amazon’s PPC Bid Suggestion

02:42 - Budgeting and ACoS Considerations for PPC

03:26 - Filtering Keywords by Search Volume

04:06 - Setting a Max Bid for PPC Campaigns

04:48 - Why Amazon’s Suggested Bid is a Good Starting Point

05:10 - How Often You Should Optimize PPC Bids

05:45 - Selling on Amazon Doesn't Have to Be Complicated

-----------------------------------------------

Follow us:

LinkedIn: https://www.linkedin.com/company/28605816/

Instagram: https://www.instagram.com/stevenpopemag/

Pinterest: https://www.pinterest.com/myamazonguys/

Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Understanding the right Amazon PPC metrics is crucial for increasing sales and improving ad performance. Many sellers rely on TACoS, but is it enough? Learn how to track PPC success using ROAS, market share, and category ranking to stay ahead of competitors.

Improve your Amazon PPC results. Download our PPC guide: https://bit.ly/3DLhywd

#AmazonPPC #amazonads #AmazonAdvertising

Watch these videos next:

Perfectly Time Your Amazon Ads https://www.youtube.com/watch?v=u_L4ShtrGqc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=5

Drive More Sales in Early 2025 https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9

-----------------------------------------------

Problems with your Amazon listing? Let us fix it for better sales:  http://bit.ly/3B1LvHt

Need expert guidance on Amazon? Book a coaching session today: http://bit.ly/3B3HMJA

Timestamps

00:00 - What Metrics Matter in PPC?

00:28 - The TACoS Debate: Is It Still Relevant?

01:05 - Why ROAS & Market Share Are More Important

01:42 - Tracking Competitor Growth with PPC

02:19 - The Danger of Isolated PPC Data

02:48 - A Simple Analogy for Measuring PPC Success

03:14 - The Big Picture of Amazon PPC Performance

03:20 - Final Thoughts: Making PPC Easier

--------------------------------------------

Follow us:

LinkedIn: https://www.linkedin.com/company/28605816/

Instagram: https://www.instagram.com/stevenpopemag/

Pinterest: https://www.pinterest.com/myamazonguys/

Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

Send us Fan Mail

Setting the right ACOS and TACOS goals can make or break your Amazon ad strategy. Learn how to adjust these key metrics for growth and profitability.

Stop wasting ad spend! Learn how to run profitable PPC ads with our PPC guide: https://bit.ly/3DLhywd

#AmazonAds #AmazonSelling #amazontips 

Watch these next:

More Sales in Early 2025 https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6

Get the Most from Q1 Shoppers https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=8

-----------------------------------------------

Struggling with your Amazon listing? Let’s fix it!  http://bit.ly/3B1LvHt

Get expert advice on growing your Amazon business. Book a call now! http://bit.ly/3B3HMJA

Timestamps:

00:00 - Why ACOS and TACOS Matter

00:09 - What is ACOS and Why it Matters

00:32 - How to Calculate ACOS for Amazon Ads

01:16 - Setting ACOS Goals for Growth vs. Profitability

02:00 - The Role of COGS in Ad Strategy

02:12 - What is TACOS? ACOS vs. TACOS Explained

02:30 - How to Adjust ACOS and TACOS Over Time

02:48 - Need Help? Work With My Amazon Guy

----------------------------------------------

Follow us:

LinkedIn: https://www.linkedin.com/company/28605816/

Instagram: https://www.instagram.com/stevenpopemag/

Pinterest: https://www.pinterest.com/myamazonguys/

Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229

Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show