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Learn how to effectively run ads on Walmart and increase your marketplace sales. This video covers the types of Walmart ads, how to set up and manage campaigns, budgeting, and targeting strategies. Perfect for Amazon sellers looking to expand their reach. 

#WalmartAds #Ecommerce #Walmart #WalmartSellers

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Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Walmart Ads
01:00 - Types of Walmart Ads: Sponsored Brands and Product Carousels
02:30 - Sponsored Products: Search in Grid
03:45 - Sponsored Videos and Their Placements
05:00 - Creating a Campaign: Initial Steps
06:00 - Scheduling and Budget for Walmart Ads
08:30 - Understanding Daily Limits and Budget Rollovers
09:30 - Bid Multipliers Explained
10:30 - Types of Ad Placements: Buy Box, Search in Grid, Homepage
12:00 - Platform Selection: Desktop vs. Mobile vs. App
13:00 - Creating Ad Groups and Setting Bids
14:00 - Sponsored Brand and Video Ads: Manual Targeting
16:00 - Setting Up Sponsored Video Campaigns
17:00 - Monitoring Campaign Performance: ROAS and Attribution
19:00 - Using Walmart's Reports and Bulk Upload Features
20:00 - Importance of Advertising on Walmart

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Learn the key differences between Helium 10 and Jungle Scout, two of the strongest SEO keyword tools for Amazon sellers. In this video, Steven Pope, the founder of My Amazon Guy, explains why he prefers Helium 10 and demonstrates its powerful Cerebro tool. Learn how to analyze keyword distribution, understand historical trends, and optimize your Amazon listings. Get an in-depth comparison with Jungle Scout and learn what features are missing. This video is a must-watch for Amazon sellers looking to improve their keyword strategy and increase sales.

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/

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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Timestamps:
0:00 - H10 vs JS
1:00 - Helium 10's Cerebro Tool Overview
1:26 - Keyword Distribution Analysis in Cerebro
2:18 - Historical Trend Analysis in Cerebro
2:59 - I speak to Jungle Scout
3:50 - Live Demo with Jungle Scout
4:40 - The Importance of Indexing Ratio
5:48 - Historical Advertising Trends
6:22 - Constructive Criticism for Helium 10
7:20 - Outro

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This is Amazon's latest innovation, the Beyond Program, which brings virtual reality to online shopping. Learn how Amazon's new beta program allows users to explore virtual stores like Star Wars and Lego, and find out the potential challenges and future implications for sellers.

#Amazon #AmazonBeyondProgram #AmazonSeller #AmazonTips #AmazonVirtualStore #AmazonVirtualReality 

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Amazon's Beyond Program
00:21 - Overview of Virtual Store Concept
01:03 - Demonstration of Amazon Beyond with Star Wars and Lego Stores
02:20 - Functionality and Features of the Virtual Store
03:09 - Challenges and Potential Drawbacks
04:00 - Discussion on Stock and Inventory Management
04:45 - Speculation on Future Rollout and Impact on Sellers
05:17 - Conclusion and Final Thoughts

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We’ve got a new host for this week’s PPC AMA Live Q&A! Join Zachary Useche and special guest Cameron Scot, founder of Merch Jar and Amazon Ads Expert, for an exclusive AMA session. Gain practical strategies and improve your advertising game with expert insights. Don't miss this chance for real-time Q&A with PPC experts! See you there.

#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips

Timestamps:
00:00 - Music Intro
09:55 - Welcome and Introduction
10:25 - Meet Cameron Scott from Merch Jar
11:17 - Checking Audio and Viewer Locations
12:11 - Cameron Scott's Background and Merch Jar Overview
17:07 - Prime Day Strategies and Tips
24:02 - Post-Prime Day Adjustments
24:48 - Viewer Questions: PPC Experiences and Keywords
30:06 - Preferred PPC Strategies for FBA Launches
39:05 - Importance of Auto Campaigns
57:27 - Managing Seasonal PPC Campaigns
1:05:00 - Closing Remarks and Final Tips

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Learn how to leverage PPC campaigns to rank your products quickly and effectively. This video discusses strategies for launching PPC campaigns during new SEO phases, maximizing the benefits of Subscribe and Save, and using coupons and promotions to increase the lifetime value of your products.

Brand Manager Takeaway:
I had a call with Steven Pope last week, and it was very helpful to see how he helped me find new ways to drive more traffic and conversions for one of our products on the Sprinkler Magician account. This account sells 100% seasonal products and makes over 2 million a year in revenue, but the sales window is very short, starting from April until the end of July.

The client was having some issues converting with some of their products. When they came to Amazon, they had the same creatives they started with. Steven Pope helped find a new approach with an image hack. He conducted a PickFu A/B test with some of our competitors to see which image would perform better, and the results were shocking: the competitor's image won 92 out of 100 votes. This led us to pitch new images and possibly new packaging in the near future.

Thank you, Steven Pope, for your time and advice!
 
#AmazonPPC #SEOTips #KeywordRanking #AmazonSubscribeAndSave 
 
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
 
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
 
Timestamps:
 
0:00 - Launching PPC Campaigns for New SEO Phases
0:35 - Winning Trio for Keyword Ranking
1:00 - SEO Ranking Campaign Strategies
1:20 - Increasing Lifetime Value with Subscribe and Save
1:45 - Using Coupons and Promotions to Boost Subscribe and Save
2:20 - Maximizing Subscribe and Save Benefits
2:45 - Funding Discounts for Subscribe and Save
3:10 - Cost Efficiency of Subscribe and Save vs PPC

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This is the importance of demand forecasting for your Amazon inventory. Whether you're a current seller with historical data or a new seller navigating market research, this video provides actionable insights on managing inventory effectively. Learn to utilize Amazon's forecasting tools, adjust for seasonal variations, and optimize your stock levels to avoid costly fees and maximize sales.

#Amazon #AmazonFBA #DemandForecasting #InventoryManagement #AmazonInventory #AmazonTips 

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction to Demand Forecasting
01:02 - Current Sellers: Utilizing Historical Data
05:00 - Inventory Management Tools
07:00 - Seasonal Products and Forecast Adjustments
10:00 - New Sellers: Market Research and Forecasting
12:00 - Conclusion and Best Practices

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In this video, we discuss the importance of optimizing your Amazon listings. Learn how to effectively manage product parentage, the importance of adding accessories to high-end products, and strategies to enhance product presentation with the right keywords. Discover tips on selecting and utilizing powerful keywords for SEO and how to dramatically increase your sales.

#AmazonSEO #Ecommerce #AmazonSelling #AmazonTips #ProductParentage #ListingOptimization 

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Brand's Accessories
00:18 - Discussion on Product Parentage
00:58 - Importance of Accessories for High-End Products
01:16 - Consumer Expectations and Product Pricing
01:27 - Competitor Price Comparison
02:00 - Stock and Product Push Strategy
02:11 - Enhancing Product Presentation with Keywords
02:53 - Choosing the Right Keywords for SEO
03:46 - Keyword Size and Placement in Images
04:01 - Projected Sales Increase with SEO Enhancements

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Watch the "The Amazon Genius & Controversy Of Steven Pope (My Amazon Guy)"  @AdamHeist   full interview: https://youtu.be/PS9vCMQI75c?si=djWN0O-uuKc0DNqh

Steven Pope, CEO of My Amazon Guy, reveals his personal motivations and aspirations, exploring the deeper meaning of prosperity beyond mere financial gain. He discusses the importance of creating long-term wealth, protecting the future, and generating meaningful careers. 

#AmazonAgency #AmazonTips #AmazonSeller 

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Learn how to tackle common Amazon selling challenges in this detailed session. We cover high ACOS, low sales, and the impact of influencer marketing. Gain insights into improving your Amazon listing and maintaining a strong social media presence. 

#AmazonFBA #AmazonSelling #InfluencerMarketing #AmazonOptimization 

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Struggling Account Overview and Listing Review
01:02 - Main Challenge: High ACOS and Low Sales
01:20 - Influencer Marketing Impact and Client's YouTube Presence
01:52 - Discussing Social Presence and Business Owner's Challenges
02:22 - Addressing Business Owner's Needs and MAG Resources

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In this video, we look into the advanced strategies for managing large variation setups on Amazon, specifically focusing on a client selling Mil-spec Paracord. Learn how to optimize parentage structures for better conversion rates and discover the impact of previous agency decisions on product performance. 

#AmazonSEO #AmazonTips #AmazonSelling #ProductOptimization

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction and Strategy Question
00:30 - Client's Product Overview: Mil-spec Paracord
01:00 - Variation Setup Discussion: Tensile Strength and Color
01:50 - Parentage Setup: Size vs. Color
02:20 - Conversion Rate Analysis and Recommendations
03:00 - Sales Data and Previous Agency Issues

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