My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Double Your Amazon Sales Overnight with these 2 Simple Conversion Hacks

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    Struggling with Amazon conversion rates? Learn how to DOUBLE your sales overnight with these two simple tricks. Add keywords to product images for nearly 100% more clicks. 

    Use Amazon's FREE demographic analytics to target your PRIME audience. Brand Manager, Bernardo, reveals his top-secret listing hacks that skyrocketed sales 300%.

    →  Upgrade your main product image at half the price!
    Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.

    → Need help managing your Amazon account? 
    Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.

    → Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. 
    Boost your Amazon skills with our courses.

    → Want to increase your Amazon sales or solve a problem? 
    Visit https://myamazonguy.com for expert assistance.

    → Show your support by buying our Swag at https://myamazonguy.com/Swag.

    → Save 20% on your first 6 months of H10. 
    Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.

    → Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. 
    Order at https://myamazonguy.com/trademark-services/.

    → Enhance your Amazon listing with A+ Content. 
    Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.

    → Check out our Beginner Tutorial Playlist: 
    https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.

    → Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.

    →  Looking for a career opportunity? 
    Apply at https://MyAmazonGuy.com/jobs.

    Support the show

    4 min
  • My Amazon Guy Friday Live Q&A with Faith Denniston and Thomas Fitzgibbons

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    Kickstart the New Year with a Bang on Amazon! Join our first Friday Live Q&A of the year with Faith Denniston and Thomas Fitzgibbons – it's the ultimate Amazon power-up you've been waiting for.

    Welcome to 2024's First Friday AMA: It's not just a Q&A, it's a treasure trove of Amazon strategies and insights.

    Navigate the Amazon maze:
    → Get live, expert advice straight from the pros.
    → Find real-time solutions to kick off your year successfully on Amazon.

    Your first power move for 2024:
    → Learn cutting-edge tactics.
    → Connect with fellow Amazon warriors.
    → Turbocharge your e-commerce strategy for the year ahead.

    This Friday, it's more than leveling up:
    → It's about setting the pace for the year.
    → Be a game-changer in the Amazon marketplace.

    Join us and be part of the Amazon revolution. Don't just witness the change; be the change.

    #NewYearNewGoals #AmazonFridayAMA #2024AmazonSuccess #MyAmazonGuyLive

    Timestamps:

    00:00 - Intro: My Amazon Guy Podcast Announcement
    10:00 - Introduction and New Year Greetings
    10:26 - Discussion on Personal New Year's Resolutions
    11:02 - Casual Conversation on Lifestyle Changes
    13:04 - Chatting About Fast Food Preferences
    14:03 - Transition to Amazon Q&A Session
    14:25 - Addressing Member Questions: Amazon Advertising Payments
    17:08 - Discussion on Amazon Affiliate Program and Creator Connection
    20:11 - Query on Combining Products Under One Parentage in Health and Household Category
    23:06 - Ideal Image File Size Ratio for Mobile Visibility
    25:16 - Addressing More Member Questions: New Products in New Release Section
    27:05 - Insights on Posting Videos on Amazon Brand Store
    30:38 - Amazon Q4 Season and Its Implications
    30:56 - Analyzing the Search Query Performance Report
    39:47 - Discussing Golf Cart Wheel Images on Amazon
    45:00 - Handling Customer Complaints and Returns on Amazon
    48:42 - Google Ads Strategy: Directing Clicks to Amazon vs. Website
    55:20 - Access and Future of Amazon Posts for Customers
    1:00:01 - Optimizing Sponsored Brand and Product Campaigns
    1:02:18 - Handling Listing Takeovers and Counterfeit Issues
    1:09:57 - Addressing Brand Registry Application Rejections
    1:15:45 - Resolving UPC Code Issues with Amazon
    1:20:10 - Understanding "Discount by Amazon" Promotions
    1:22:28 - Effectiveness of Amazon's Transparency Program in Combating Counterfeits
    1:31:13 - Addressing High ACOS in PPC Campaigns

    Support the show

    1 hr 41 min
  • My Amazon Guy Wednesday ARL with John Aspinall - Jan 3, 2024

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    Start 2024 Right: Improve Your Amazon Listings with John Aspinall's ASIN Review Live!

    Are your Amazon products not selling as much as you'd like? It's time to change that!

    Join John Aspinall LIVE as he reviews Amazon products listed by sellers like you and show you how to make them better.

    Here’s what John will help you with:
    ↳ Making your product easy to find on Amazon
    ↳ Tips for selling more and earning more
    ↳ Improving how you sell on Amazon
    ↳ Planning better strategies for the whole year

    Get your ASINs reviewed and make 2024 your best sales year yet!

    Come watch and see how you can make your Amazon store better. There's a lot of potential – let's unlock it together!

    Timestamps:

    00:00 - Opening Music and Countdown
    09:58 - Introduction to ARL (AC Review Live)
    10:09 - Host’s New Space and Updates
    11:06 - Recap of Recent PPC AMA Session
    11:17 - Live AC Review Begins: Viewer Submissions
    12:27 - Discussion on Manual vs. Automated PPC Management
    12:34 - Helium 10 for Email Automation Inquiry
    13:15 - Strategies for Getting More Reviews
    13:55 - New Year, New Changes: Glasses and Beverage Choice
    14:06 - Frequency of Content Update on Amazon
    14:24 - Example of Seasonal Merchandising for Amazon Products
    16:02 - Deep Dive into Product Listing: Desk Example
    20:01 - Using Canva for Seasonal Merchandising
    21:08 - Questions from Viewers: Amazon Email Policies, Inventory Removal
    21:22 - Review of a Viewer's Product Listing
    22:59 - Viewer Questions on Product Listings and Strategy
    24:05 - Live Demonstration: Improving Product Images on Canva
    29:06 - Additional Viewer Questions and Listing Reviews
    33:14 - Discussing Retail Arbitrage as a Business Model
    36:32 - Live Review of Fitness Equipment Listing
    38:02 - Viewer Questions on Product Categories and Niche Markets
    40:42 - Live Review of Kitchen Drawer Organizer
    41:47 - Evaluating the Market for Water Bottles
    43:49 - Feedback on Busy Board Monor Product Listing
    47:47 - Discussion on the Knife Market for Beginners
    50:27 - Live Review of a Water Bottle Product Listing
    53:36 - Continued Feedback on Busy Board Monor Listing
    55:01 - Closing Remarks and Information on My Amazon Guy Services

    Support the show

    58 min
  • Amazon PPC AMA Live Q&A with Matthew Davis - Jan 2, 2024

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    Ready to take your Amazon campaigns to the next level?

    Join Amazon PPC AMA Live Q&A with Matthew Davis and in just 60 minutes you'll learn:

    ↳ How to set ads for different times of the day
    ↳ Tips to do better than others by choosing the right times
    ↳ 5 easy steps to check and improve your ads

    Don't miss out on this golden opportunity! Join us for a truly insightful session!

    See you at the crossroads of Amazon's success!

    #AmazonPPC #AmazonAdsCampaign #amazonsellertips 

    Timestamps:

    00:00 - 10-minute countdown
    10:00 - Official Podcast Introduction and Agenda
    10:58 - First Question: Single Word Campaign Strategy
    12:02 - Discussing Campaign Targets and Strategies
    13:23 - Effects of PPC on Organic Sales
    14:16 - Managing PPC with Few Reviews
    15:26 - Strategies for New Accounts and Low Budgets
    17:24 - Addressing Multiple Questions from Abdullah
    21:18 - Engaging with Regular Audience Members
    23:30 - Handling Campaign Spend Limits and Solutions
    25:33 - Strategies for Launching New Products
    27:06 - Discussing Multiple ASINs in a Single Ad Group
    30:04 - Targeting Keywords Using Competitors' Listings
    35:26 - Improving Indexing for More Keywords
    38:00 - Launch Strategies and PPC Best Practices
    40:14 - Organic vs Sponsored Performance Analysis
    40:51 - Strike Zone Strategy for SEO Improvement
    41:04 - Balancing Organic and Sponsored Rankings
    41:23 - Cross-referencing Third-Party Data with SQP
    41:51 - Evaluating Search Volume for Effective Targeting
    42:08 - Strategies for Increasing Market Share
    42:21 - Manual Targeting and Campaign Strategies
    43:00 - Comparing Organic and Sponsored Brand Strategies
    43:38 - Budget Allocation and Effective Strategy Decisions
    43:57 - PPC Tips for Effective Launch and Scaling
    44:22 - Using Auto Campaigns and Bid Strategies
    45:03 - Optimizing Sponsored Brand Campaigns
    45:39 - Analyzing and Adjusting Campaign Targeting
    46:12 - Technical Difficulties: Loss of Sound
    46:35 - Strategies for Competitive and Commoditized Categories
    47:55 - Importance of Listing Optimization and PPC Synergy
    49:20 - Segmenting Campaigns and Structuring for Success
    50:05 - Launching in Competitive Categories like Pet Supplies
    51:22 - PPC Strategy for Pet Supplies and Unique Selling Propositions
    52:14 - Conservative Bidding and Targeting Relevant Behaviors
    53:01 - Analyzing and Improving ACos in Sponsored Brand Campaigns
    54:05 - Refining Campaign Targeting for Better Performance
    55:39 - Strategies for High Spending Campaigns in PPC
    56:16 - Personalizing PPC Strategy Based on Business Goals
    57:01 - Dealing with High ACos Campaigns and Optimization Tips
    57:41 - Managing Campaigns in Ad Console and Archiving Options
    59:10 - Understanding and Optimizing ACos Components
    1:00:23 - Launching Upgraded Products and Review Strategies
    1:01:39 - Decision Making for Listing New Versions of Products
    1:03:01 - Market Demand, Competition, and PPC Strategy
    1:04:05 - Leveraging PPC for High Organic Sales Products
    1:05:00 - SEO and PPC Synergy for Increased Organic Sales
    1:06:10 - PPC Strategy for Keywords with Organic Ranking
    1:07:22 - Managing Exact Campaigns and Keyword Performance
    1:08:14 - Data-Driven Decision Making in Keyword Campaigns
    1:09:02 - Campaign Indexing and Ranking Strategies
    1:10:17 - Engaging with User Questions and Concerns
    1:11:15 - Integrating Upgraded Products into Existing Listings
    1:12:12 - PPC Strategies for Low Demand, High Competition Markets
    1:13:25 - Organic vs PPC Sales: Strategies to Increase Visibility
    1:14:15 - Expanding Keyword Targeting and Research Campaigns
    1:15:01 - Maximizing Organic Sales through PPC and Auto Campaigns
    1:15:48 - Importance of Targeting Sponsored Ads for Organic Success
    1:16:13 - Analyzing Amazon Page Real Estate for Sponsored and Organic Ranking
    1:17:12 - Strategies

    Support the show

    1 hr 37 min
  • My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo - Dec 22, 2023

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    Who says you can't sleigh Amazon this holiday season? Not us! Join the Friday Live Q&A with Faith Denniston and Jason Mastromatteo to jingle all the way to success!

    This isn't your run-of-the-mill Q&A. It's a festive Amazon treasure trove!

    Cut through the Amazon tinsel:
    → Get expert advice in real time.
    → Find solutions to your Amazon holiday challenges.

    Your weekly e-commerce gift:
    → Learn, connect, and supercharge your holiday sales.

    Every Friday is a chance to be merry and bright:
    → Don't just watch the game; be the holiday game-changer.

    Join us and let's make this holiday season your best one yet!

    #FridayLiveQandA #EcommerceExpertise #MyAmazonGuyLive

    Timestamps:

    00:00 - Pre-Show Countdown and Music
    10:06 - Hosts Discuss Holiday Plans and Podcast Schedule
    11:12 - Upcoming Podcast Break Announcement
    12:17 - Viewer Questions Begin: Supplements and UPC Barcodes
    13:05 - Discussion on FBA Skew and Barcode Setup
    15:02 - Update on Vine Program for ASINs
    16:04 - Amazon Warehouse Selling Used Items on PDP
    17:05 - Josh's Birthday Wishes and Conversion Rate Query
    18:04 - Tax Reporting and Revenue Calculation for Amazon Sellers
    21:03 - Viewer Question on PPC Software and Manual Management
    22:28 - Inventory Management Tools and Recommendations
    24:10 - Career Opportunities in PPC and Amazon Services
    25:28 - Handling Individual Product Star Ratings
    27:02 - Returnless Refunds for FBA Products
    28:01 - Automation Tools for Amazon Sellers
    29:23 - Bookkeeping and Reporting for Amazon Business
    30:01 - Shipping Large Boxes to Amazon FBA
    31:12 - Selling in the Canadian Marketplace
    32:08 - Managing Client Access for Amazon Accounts
    33:56 - PPC Strategy Post-Christmas
    34:56 - Keyword Strategy for Products with Low Search Volume
    36:15 - New Targeting Types in Amazon Sponsored Brands
    38:02 - Discussion on Amazon Returns and Category Restrictions
    39:11 - PPC Software Recommendations and Manual Management Insights
    40:53 - Bookkeeping Practices and Reports for Amazon Sellers
    41:40 - Shipping Large Items to Amazon and Compliance with Size Restrictions
    43:37 - Expanding Sales to Canada: Steps and Import Considerations
    50:22 - Viewer Appreciation and Personal Updates
    50:42 - New Targeting Types in Amazon Sponsored Brands
    51:44 - Closing Remarks and Holiday Wishes

    Support the show

    55 min
  • My Amazon Guy Wednesday ARL with John Aspinall - Dec 20, 2023

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    Transform your Amazon listings LIVE with John Aspinall!

    Are your ASINs underperforming? Leave sales and growth opportunities on the table? Not anymore!

    Join John Aspinall LIVE as he reviews ASIN listings submitted by sellers like YOU.

    John will show you how to:
    ↳ Optimize your specific ASIN for maximum visibility
    ↳ Identify proven sales and profit strategies
    ↳ Elevate overall performance as a seller
    ↳ Fine-tune your Amazon strategy for long-term gains

    This is your chance to get your ASIN reviewed by a true expert and take your success to new heights!

    Join us and witness your Amazon business transform before your eyes. The potential is waiting - it's time to unlock it!

    Timestamps:

    00:00 - Countdown
    10:25 - Discussing the Guest's Introduction
    15:05 - Analyzing the First Amazon Product Listing
    27:01 - Analyzing the Second Amazon Product Listing
    30:14 - Nitro Gloves Listing Review
    30:55 - Product Features and Benefits
    32:21 - Amazon PPC Strategies
    35:12 - Handling International Sellers and Retail Arbitrage
    43:02 - Review of Glove Listing
    53:30 - A+ Content and Brand Story Suggestions
    55:10 - Seller Central Questions
    56:22 - Product Packaging and Presentation
    59:04 - Product Age and Material Details
    1:00:43 - Building a Better Mouse Trap
    1:02:55 - The Difference Between a Need and a Want
    1:04:44 - AB Testing and Feedback
    1:05:38 - Hiring Process and Company Culture
    1:08:37 - Customer Perception and Image Presentation
    1:11:41 - Coaching and Training Options
    1:13:57 - Upcoming Podcast Reminder for Friday

    Support the show

    1 hr 16 min
  • Top Amazon Sales Hacks Revealed!

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    Unlock the secrets to skyrocketing your Amazon sales! Join Ron Parker, a seasoned brand manager, as he unveils his top hacks for boosting sales. From image optimization to leveraging A+ content, get insider tips to excel in the Amazon marketplace. 

    Learn more about our Brand Management Services here https://myamazonguy.com/full-service-management/

    Timestamps:

    00:00 - Introduction to Amazon Sales Hacks
    00:22 - Hack 1: Importance of Product Images on Amazon
    01:44 - Example Analysis of Effective Amazon Images
    02:46 - Starting Experiments on Amazon for Image Optimization
    02:55 - Hack 2: Enhancing Amazon A+ Content
    03:41 - Bonus Tip: Using 'Add to Cart' Section in A+ Content
    04:03 - Conclusion and Invitation to Hire the Brand Manager

    Support the show

    5 min
  • Optimize Your Amazon Listing: From Good to Great!

    Send us Fan Mail

    Optimize your Amazon listing for better customer engagement and increased sales! We're slicing into a real-life example, analyzing the visuals, branding, and technical details. 

    Learn why it's crucial to align imagery with customer expectations and how to effectively tell your brand story. 

    Plus, get insider tips on outshining competitors and why showcasing your product's versatility with different types of food can enhance your click-through rate (CTR).

    →  Upgrade your main product image at half the price!
    Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.

    → Need help managing your Amazon account? 
    Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.

    → Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. 
    Boost your Amazon skills with our courses.

    → Want to increase your Amazon sales or solve a problem? 
    Visit https://myamazonguy.com for expert assistance.

    → Show your support by buying our Swag at https://myamazonguy.com/Swag.

    → Save 20% on your first 6 months of H10. 
    Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.

    → Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. 
    Order at https://myamazonguy.com/trademark-services/.

    → Enhance your Amazon listing with A+ Content. 
    Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.

    → Check out our Beginner Tutorial Playlist: 
    https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.

    → Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.

    →  Looking for a career opportunity? 
    Apply at https://MyAmazonGuy.com/jobs.

    Timestamps:

    00:00 - Intro to Listing Optimization
    00:08 - Assessing Visuals and Branding
    00:21 - Technical Details and Customer Understanding
    00:33 - Importance of Imagery in Product Listings
    00:50 - Enhancing Brand Story and Logo Placement
    01:02 - Content vs. Visual Appeal in Listings
    01:20 - Product Accessories and Their Purpose
    01:31 - Competitor Analysis and Merchandising Strategies
    02:02 - Final Recommendations for Improved CTR

    Support the show

    3 min
  • Should You Negative Keywords With High ACOS and Sales?

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    Learn whether you should negative match high-converting keywords if ACOS is also high. Explore smarter alternatives like bid reductions and day parting first.

    Need help with PPC? 
    Visit https://myamazonguy.com/PPC 

    Timestamps:

    00:00 - Introduction
    00:10 - Don't Jump to Negatives Too Fast
    00:41 - Reduce Bids First Before Negatives
    01:16 - Explore Placement & Time-Based Opportunities
    02:29 - Get More Granular With Bid Strategies

    Support the show

    3 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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