“How do you actually grow as a content creator?” In this episode, I’m sharing what it looked like to build my brand from the ground up, starting while I was still working full-time in pharmaceutical sales. From posting recipes and workouts on Stories with barely any followers, to getting my first brand deal, launching a fitness app, and working with a management team, I’m walking you through the real behind-the-scenes of content creation, business growth, and everything in between! This episode is packed with practical takeaways and honest answers to your biggest questions, plus, I’m sharing the systems I use to plan and edit content, how I structure my day, and why I’ve never bought a follower (and never will!) If you’re serious about creating content, building community, or showing up online in a way that’s real… this one’s for you! Let this episode be the permission you needed to start messy, stay committed, and grow something you’re proud of, all while remembering your WHY.

SHOWNOTES:

Sam’s Calendar:

https://www.shopltk.com/explore/Samcfit/posts/c8f74e9f-25ed-11f0-963f-0242ac110029

Dream Recovery | code: SAM15

https://dreamrecovery.io/

Boncharge | code: SAMCFIT15

https://boncharge.com/

Caraway | code: SAMCFIT

carawayhome.com/samcfit

Promix Supplements | code: SAM

https://promixnutrition.com/?dt_id=1140742

EMPWR by Sam App | *free 7-day trial*

https://www.empwrbysam.com/

My Macro Guide:

https://samcfit.com/macro-guide-only

Running Programs:

https://www.samcfit.com/running-programs

Follow SamInsta: @samcfit_ YouTube: https://www.youtube.com/@Samantha_Christine

Follow IanInsta: @ianschinelliYouTube: https://www.instagram.com/ianschinelli/

Topics discussed:

00:00:00: Introduction

00:00:24: Highly requested episode

00:01:56: How Sam's content creator journey started

00:04:38: Sam's first piece of content

00:06:29: Early content strategy

00:07:55: Seeing the value in her content

00:09:40: Moments of hesitation

00:12:06: The reel that went viral

00:14:28: Fitness coaching

00:15:32: Content creation picking up

00:16:41: Tips for growing social media

00:18:17: Authenticity

00:18:45: Sam's mission that keeps her going

00:21:09: Content planning

00:26:05: Hard work, busy life

00:27:40: Balancing working out, family, businesses and content creation

00:28:35: First brand deal

00:31:53: Be picky with brands you want to work with

00:34:18: Management company

00:35:34: Pressure to look a certain way

00:38:48: Burned out

00:39:07: Online community

00:41:52: Editing skills

00:42:24: Haters

00:43:25: How to get sponsors

00:44:20: Quality

00:45:14: Use AI to learn

00:46:39: Remember your why

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