My Digital Farmer Podcast

Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there's a simple way to save yourself hours next season? Today, I'm sharing how documenting your promotions as you go can eliminate the guesswork and make next year's marketing 10x easier. Instead of reinventing the wheel, you'll learn how to track what works, streamline your marketing efforts, and save tons of time.

In this episode, you'll discover:

• 📂 Why most farmers waste time recreating marketing materials every year

• 📝 What to document in your Farm Promotions Logbook

• ✅ How to organize your past promotions for easy access next season

• 🚜 Real-life examples of how I've streamlined my marketing using this method

Your Homework: Create a simple Farm Promotions Google folder/doc today and add your last major promo materials to it.

Need help? 👉 Grab my free Farm Promotion Google Doc Template here: www.mydigitalfarmer.com/promolog

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

• 📆 Creating a promotion calendar that drives consistent sales

• 🛠️ Setting up & optimizing your Google Business Profile

• 📧 Writing high-converting emails (nurture, promotions, onboarding, cart recovery)

• 🗣️ Collecting & using customer testimonials effectively

• 🔍 Auditing & improving your sales funnel

• 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

• 📄 Farm Promotion Playbook Template: www.mydigitalfarmer.com/promolog

• 🎙️ Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Long

• 📲 Follow me on Instagram: @mydigitalfarmer

• 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

• Free Canva Tutorial: I walk you step by step through how to use Canva's graphic design software in this free 45 minute training. Subscribe to access it here.

• 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.

• Leave a Review on Apple Podcasts—it helps other farmers find the show.

• Share this episode with a fellow farmer or small business owner.

Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I'm breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without working harder.

In this episode, you'll discover:

• 📧 How AI can write emails that actually convert
• 📱 The easiest way to create social media content in seconds
• 📰 How AI can generate CSA newsletters & blog posts
• 🏪 Writing product descriptions & website copy without frustration
• 🛍️ Using AI to automate sales & promotions

Your Action Step: Choose one of these AI tools and experiment with it this week! Need help getting started? Subscribe to my 5 Day ChatGPT Challenge and practice seeing what this tool can do for you!

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, you'll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

✔ Creating a promotion calendar that drives consistent sales ✔ Setting up & optimizing your Google Business Profile ✔ Auditing & improving your sales funnel ✔ Writing high-converting emails (nurture, promotions, onboarding) ✔ Collecting & using customer testimonials effectively ✔ Live monthly coaching calls to get answers to your burning questions ✔ …and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Try it out here: 👉 mydigitalfarmer.com/fms (Cancel anytime!)

• 📄 ChatGPT Challenge for Farmers: www.mydigitalfarmer.com/AI
• 🎙️ Episode 278: What to Post on Social Media (and Why)! Ideas for Small Farms
• 📲 Follow me on Instagram: @mydigitalfarmer
• 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at mydigitalfarmer.com/subscribe.
• 💬 Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.
• 🌱 Want more farm marketing strategies? Visit my full resource library at mydigitalfarmer.com.

🎧 Recommended Next Episode: Not sure what to listen to next? Check out Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Long—it's the perfect follow-up to today's discussion.

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
• Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

Your support makes all the difference—thank you for being part of this journey! 🌱

⭐️ Leave a Rating or Review: If you loved this episode, would you take a moment to leave me a review? Reviews help other farmers discover the podcast and grow their marketing skills. Head to [insert review link] and let me know what you think!

Feeling like you're always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm's message—and feel like they truly "get" what you're about?

In this episode, I'm sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something new.

Plus, you'll learn: 👉 Why repetition isn't boring—it's branding. 👉 How Content Buckets work like TV show genres (and how you can use that to hook your audience). 👉 5+ Content Bucket ideas you can start using right away—even if you're totally new to this. 👉 How I used ChatGPT to brainstorm my own buckets and content ideas (and how you can do it too!).

And don't forget to download my FREE Content Bucket Worksheet! This step-by-step guide will walk you through the exact process I use to plan my farm's content in minutes each week.

👉 Grab your copy here: www.mydigitalfarmer.com/contentbucket

Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Marketing doesn't have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, you'll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

✔ Creating a promotion calendar that drives consistent sales ✔ Setting up & optimizing your Google Business Profile ✔ Auditing & improving your sales funnel ✔ Writing high-converting emails (nurture, promotions, onboarding) ✔ Collecting & using customer testimonials effectively ✔ Live monthly coaching calls to get answers to your burning questions ✔ …and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Try it out here: 👉 mydigitalfarmer.com/fms (Cancel anytime!)

• FREE Content Bucket Worksheet: www.mydigitalfarmer.com/contentbucket

• Episode 23 Finding Your Brand's Content Pillars

• Follow me on Instagram: @mydigitalfarmer

• Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.

• Love this episode? Let me know how YOU plan your content buckets. Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.

  Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes?

Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That's the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets.

Most farmers don't realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your farm's natural peaks? And what if you don't have an obvious seasonal holiday to work with?

In this episode, we'll explore: ✔ What a marketing peak actually is (Hint: You probably already have one and don't realize it!) ✔ The four most common peaks that every business should plan for ✔ How to identify YOUR farm's perfect marketing peaks (beyond just Black Friday or CSA sign-ups) ✔ Creative, non-holiday sales events you can fabricate to stimulate buyer behavior ✔ How marketing peaks interplay with cash flow & financial planning

👉Hit play now and start building your farm's most profitable year yet.

Plus, I'm sharing a free resource to help you map out your farm's marketing peaks—so you can create a predictable revenue plan instead of just "hoping for sales."

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Feeling overwhelmed by marketing? Farm Marketing School is a monthly membership designed to help farmers build a strong, profitable marketing system—without the stress.

Inside, you'll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

✔ Creating a promotion calendar that drives consistent sales ✔ Setting up & optimizing your Google Business Profile ✔ Auditing & improving your sales funnel ✔ Writing high-converting emails (nurture, promotions, onboarding) ✔ Collecting & using customer testimonials effectively ✔ …and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month!

Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Check out all the available projects or try Farm Marketing School for a month at 👉 mydigitalfarmer.com/fms (Cancel anytime!)

Download my free Marketing Peak Planner here 👉 https://www.mydigitalfarmer.com/marketingpeaks

📩 Love this episode? Let me know how YOU plan your marketing peaks! Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.

📩 Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.

💡 Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been.

So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use this milestone episode to discuss the marketing power of YOUR farm's milestone moments. I'll share the lessons I learned from forgetting to celebrate this big achievement—and give you a roadmap for using anniversaries and other key dates to grow your farm's business.

In this episode, you'll discover:

• Why milestones create powerful marketing opportunities

• The psychology behind milestone marketing (and why it works)

• 3 types of milestones you should celebrate

• Creative ideas for turning milestones into marketing gold

• How to name and promote your milestone celebrations

Your Action Step: Identify one upcoming milestone in your business and brainstorm three ways to celebrate it. Need help? If you're a member of Farm Marketing School, you cann download my free Milestone Celebration Planning Worksheet to get started!

Podcast Sponsors:

🌿 Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

🚜 Farm Marketing School: Feeling overwhelmed by marketing? Join Farm Marketing School—my monthly membership designed to help farmers like you build a simple, repeatable marketing system. Inside, you'll get access to bite-sized marketing projects like:

• Creating a promotion calendar that drives consistent sales

• Setting up & optimizing your Google Business Profile

• Writing high-converting emails (nurture, promotions, onboarding)

• Collecting & using customer testimonials effectively

• Auditing & improving your sales funnel

• Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:

👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• 📄 FREE Milestone Celebration Planning Worksheet and AI Prompt Cheatsheet-- available to all subscribers of Farm Marketing School.

• 📲 Follow me on Instagram: @mydigitalfarmer

• 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

• 💬 Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.

• 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

🎧 Recommended Next Episode: Not sure what to listen to next? Check out Episode 205: How to Create a Promotion Calendar for Your Farm—it's the perfect follow-up to today's discussion.

🔗 www.mydigitalfarmer.com/205

💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.

• Enter to win my Giveaway! Send me an email before March 15, telling me how mDF has helped your farm business. I'll choose 3 people to win a 3-pack of my favorite marketing books -- all to celebrate my THREE-Hundredth episode! Thank you for being a part of my journey!

• Leave a Review on Apple Podcasts—it helps other farmers find the show.

• Share this episode with a fellow farmer or small business owner.

Your support makes all the difference—thank you for being part of this journey!

Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all.

Now, imagine applying this concept to your farm business.

In this episode, I'm diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify your marketing—giving you built-in themes and easy ways to guide customers toward bigger purchases.

So how do you create collections that actually work? And what kinds of products lend themselves to this strategy? That's exactly what we're exploring today. I'll share examples of successful collections in eCommerce, plus specific ways you can bundle farm-fresh products into enticing, must-have offers.

Tune in to learn: ✅ Why collections make customers want to buy more ✅ The hidden psychology that makes them so effective ✅ How to identify which of your products could work as a collection ✅ The marketing strategies that make them irresistible

If you're looking for a fresh way to increase sales, get more engagement, and make your farm products feel even more valuable—this is the episode for you!

Hit play now and start reimagining your product lineup!

👉 Did this episode spark an idea? I'd love to hear your thoughts—DM me on Instagram @mydigitalfarmer

📩 Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.

💡 Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles that life sends your way, and instead see them as a catalyst for potentially huge breakthroughs.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Check out the Root to Bloom Podcast with Kate Weschler -- today's episode was originally recorded for the Root to Bloom podcast, and Kate graciously agreed to share the audio with me so i could showcase it on the My Digital Farmer podcast, too. I invite you to check out her podcast!

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, "I know what this is, and it's something we can fix pretty easily." Instantly, I felt relief and hope.

Dr. Allan wasn't just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer.

This story led me to reflect on your role as a guide in your customer journey. Are you showing up in the way they need? Are you acting like the trusted expert who confidently points the way forward?

Inspired by Donald Miller's book Building a StoryBrand, I break down what it means to take on the role of the guide in your marketing and customer service. I share practical tips on:

• Showing authority and expertise in your niche
• Exuding confidence in your product or service
• Giving new customers a clear and simple "Start Here" path
• Offering the success path your customers are craving

Tune in to discover how you can build trust, nurture loyalty, and create a customer journey that leads straight to success—for both you and your audience.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Build Your Metrics Dashboard Workshop -- Join me inside of Farm Marketing School this month to learn about all the key metrics you need to be tracking in your farm business for sales and marketing. Then set up your "dashboard" as a Google Sheet to track the key metrics to help you meet your revenue goals. Subscribe to Farm Marketing School this month for full access!

Allen Chiropractic Orthopedics -- I share my testimony in today's episode. This doctor is the doctor I talk about!! Dr. Sean Allen is a thought leader, practitioner, and teacher in orthopedic chiropractry. I call him my personal Jesus. He has now healed me twice. He finds the root of the problem and FIXES it. If you live in the metro-Chicago area, and you have some kind of pain that other doctors can't figure out... I bet he can.

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute?

In this episode, I'm walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you're a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I'll show you exactly how to create it. Don't miss this episode if you're ready to stop winging it and start winning with a strategic sales plan!

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Growing for Market Podcast Episode 103 -- click here to listen to the original interview of this episode that was aired on the Growing for Market Podcast on January 7, 2025.

Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!

30 Ways to Build an Offer -- Grab this free PDF download. It includes over 30 different offer "formulas" you typically see in retail industry. Use it to help you craft offer ideas for your promo calendar.

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales?

In this episode, I'm diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it's a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more.

But here's the thing: it's not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people can't resist? Where should you promote them? And how do you make them work for your specific farm business?

In this episode, you'll discover:

• Why weekly or daily specials are a secret weapon for building loyalty and excitement.
• The key elements of a great offer that keeps people talking (and buying).
• How to promote your specials so they actually drive results.
• Simple ideas for farm-specific specials that work across seasons and products.

If you're ready to learn how this strategy can help you move product, attract new customers, and build buzz around your farm, this episode is for you!

Click play to find out how to turn simple specials into a powerhouse marketing tool for your business.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.