In this episode, Jake Jaworski interviews Pete Holman, a veteran in the fitness industry known for his innovative products. Pete shares his journey from being a physical therapist and martial artist to becoming a successful product innovator. He discusses the challenges and successes of launching his latest product, the Glute Slide, which aims to enhance glute training. The conversation also delves into the importance of effective distribution strategies, the significance of visual appeal in product design, and the emotional connection consumers have with fitness equipment. Pete emphasizes the need for functional training and the role of glute strength in overall athletic performance.

Glute Slide Website: https://gluteslide.com/

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