Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon’s grit landed him a spot in the New York Rangers’ minor league system. But when a career-ending concussion shattered his hockey dreams, everything he’d worked for disappeared overnight.

Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he wished existed: one focused on aging athletically without the distractions of gimmicks or trends.

Teaming up with fellow pro hockey player Kirk Dewaele, Brandon’s first venture was a CrossFit gym, but they quickly saw a gap in the market for a structured, strength-based system. This insight led to MADabolic: a strength-driven gym built on precision, consistency, and science-backed programming, delivering real results for those who crave more.

And in this episode we’re going to take the lessons Brandon has learned from building his fitness franchise to help YOU build a better business or personal brand.

I got into this industry because I have bit of an ego and want to be known as the best fitness product in the franchising game. The byproduct is we help a lot of people with that. So you have to really isolate what drives you.

– Brandon Cullen

Gym owners and coaches, have you heard about PushPress?

It’s the best gym management software company and it’s revolutionizing the fitness world.

So check this out: PushPress is built BY gym owners. They understand the ins and outs of running a fitness business because they’re “in the trenches” in their own gyms every single day.

Key products like Core, Grow, and Train are designed to help you with everything from billing and scheduling to lead generation and progress tracking.

Built on the “help first” ethos, PushPress places an exceptional focus on prioritizing client needs, listening to feedback from their community, and using it as the impetus for its ever-evolving, innovative features.

And here’s the strongest plug I can give them – I’ve actually switched to PushPress for all of my clients and athletes.

Getting things set-up and running smoothly is not only easier, but also far more intuitive than many other solutions.

So if you’re interested in learning more, just head over to pushpress.com/ppp.

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post Brandon Cullen on Niches, Marketing, and Building a Fitness Franchise appeared first on Robertson Training Systems.

Let’s start with a few questions to ponder…

Why are we chasing Internet or social media fame, when the surest way to develop a strong business is by connecting with the family down the road?

How is perfectionism holding you back? Or keeping you from taking the next big steps in your development?

And is a lack of authenticity keeping you from truly connecting with your ideal customers?

Well luckily for you, my guy Jonathan Goodman is here to walk us through all of this – and much more!Jonathan burst on the fitness scene when he originally started the Personal Trainer Development Center (or PTDC)  almost 15 years ago.

And today he’s a published author multiple times over, with his recent book  – The Obvious Choice – dropping in January of this year.

And today we’re going to take the principles he outlines in that book and use them to help YOU grow a more robust and resilient fitness business!

What’s the 1% that makes YOU different?

– Jonathan Goodman

Are you tired of using clunky, antiquated program design tools like Microsoft Word or Excel?

Are you ready to level up your programming, and make it far more engaging to your clients and athletes?

If so, you need to check out Train Heroic.

I’ve been using TrainHeroic for years now both here at RTS and at IFAST, and I can tell you the user experience both as an athlete and coach is truly second to none.

To learn more and start your free 14-day trial, just follow this link to learn more about Train Heroic.

Not only will you get your first 14 days free, but it’s just $10/month to get started officially after that.

So don’t wait any longer – head over trainheroic.co/rts and start crafting beautiful programs your clients and athletes will love TODAY!

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post Jonathan Goodman on Internet Fame, Authenticity, and Being Good Enough, Repeatedly appeared first on Robertson Training Systems.

What role should the weight room play in building FASTER athletes?

How do you develop a program that’s built on sound biomechanical principles, without falling into the trap of doing corrective exercises for an entire hour?

And why should you consider adding more “movement days” into your program?

Well if any of those questions peak your interest, you’re going to love this episode with Justin Moore!

Justin is the Director of Performance and head of the Sports Performance Program at BOLT Fitness in Chester, NJ. He’s worked with athletes of all ages and abilities, from eight-years-old to professional football players in the National Football League (NFL) and Olympic-level Ice Skaters and Ice Dancers.

Justin specializes in improving speed, power and sprinting mechanics in athletes while incorporating complex biomechanical principles that optimize performance, movement capabilities, and minimize injury risk.

And in this show we’re going to take a deep dive into his unique approach to training!

The weight-room is absolutely a means to an end. We have to remember that force production is a key bucket, and mass-specific force production is crucial.

– Justin Moore

Gym owners and coaches, have you heard about PushPress?

It’s the best gym management software company and it’s revolutionizing the fitness world.

So check this out: PushPress is built BY gym owners. They understand the ins and outs of running a fitness business because they’re “in the trenches” in their own gyms every single day.

Key products like Core, Grow, and Train are designed to help you with everything from billing and scheduling to lead generation and progress tracking.

Built on the “help first” ethos, PushPress places an exceptional focus on prioritizing client needs, listening to feedback from their community, and using it as the impetus for its ever-evolving, innovative features.

And here’s the strongest plug I can give them – I’ve actually switched to PushPress for all of my clients and athletes.

Getting things set-up and running smoothly is not only easier, but also far more intuitive than many other solutions.

So if you’re interested in learning more, just head over to pushpress.com/ppp.

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post Justin Moore on His 5 Buckets for Building Robust and Adaptable Athletes appeared first on Robertson Training Systems.

How do we keep our young hoopers healthy?

What are they doing well in their training? And what can they improve upon?

And what do THE BEST young players do that others can’t or won’t?

If you train young athletes in any sport, you’re going to love this episode with Jeff Aldham!

Jeff is a self-proclaimed “S&C Coach trying to develop hoopers”…and while he’s not wrong, I think that’s quite the understatement.

He’s a guy that’s impacted players at every level of the game – from that fresh-faced middle school kid to the pro who is playing for Team Canada – and has had a tremendous amount of success along the way.

And today, we’re going to take a deep dive into what it really takes to keep your hoopers healthy and on the court!

We NEED variability in our training program because your sport isn’t providing you with that.

– Jeff Aldham

Are you tired of using clunky, antiquated program design tools like Microsoft Word or Excel?

Are you ready to level up your programming, and make it far more engaging to your clients and athletes?

If so, you need to check out Train Heroic.

I’ve been using TrainHeroic for years now both here at RTS and at IFAST, and I can tell you the user experience both as an athlete and coach is truly second to none.

To learn more and start your free 14-day trial, just follow this link to learn more about Train Heroic.

Not only will you get your first 14 days free, but it’s just $10/month to get started officially after that.

So don’t wait any longer – head over trainheroic.co/rts and start crafting beautiful programs your clients and athletes will love TODAY!

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post Jeff Aldham on Filling in the S&C Gaps in High School Basketball appeared first on Robertson Training Systems.

Training young athletes is tough these days – especially if you’re in the private sector.

With so many athletes getting training at their high school, playing sports year round, and struggling to stay consistent with their workouts, how can we help them be successful?

Well luckily my guy Ryan Patrick and I are here to help you out!

Two of the biggest issues we in this population are:

So if your goal is to create fast, strong and robust high school athletes, I know you’re going to love this show.

Let’s do this!

I think (high school S&C) is a threat for a lot of coaches who don’t have good businesses, who don’t have really effective training because now these kids are doing stuff.

And so you have to offer something different than just providing a service that they’re not getting.

– Ryan Patrick

Hawkin Dynamics designs and builds performance hardware and software the right way.

Their dual wireless force plates give you the most accurate, real-time data on athletic performance.

You’ll have the ability to performance test your athletes in a matter of seconds, and give them immediate feedback on their strengths, weaknesses and readiness for that day’s training session.

Their software is designed in house and continually updated to ensure the interface is clean, intuitive and easy to use, so both you and your athletes can visualize what’s going on and how to improve their performance.

And Hawkin Dynamics is built around their customers and provide industry-leading support and training services to ensure you get the most out of their solutions.

With options to lease or buy, coupled with a 5-year warranty, Hawkin Dynamics force plates can take your performance facility to the next level.

To learn more, head over to HawkinDynamics.com or follow them on Instagram @HawinDynamics.

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post Ryan Patrick on Speed Training Mistakes and the Allure of Big Weights appeared first on Robertson Training Systems.

If you were a basketball strength coach, what do you think you could learn working for a coach with NBA experience like Aaron McKie?

Or what about a guy like Matt Painter, with his 19 seasons at Purdue?

Or what about the one and only John Calipari? A guy who has had tremendous amount of success at numerous schools?

Well today’s guest can give us the inside scoop – because he’s worked for all of them!

Brady Welsh is a professional strength coach who has worked in some of the biggest college basketball environments on the planet, and today, he’s going to share with you his keys to success!

I truly believe that ego can be the biggest enemy of the strength coach, and that’s where humility has to come in.

– Brady Welsh

Hawkin Dynamics designs and builds performance hardware and software the right way.

Their dual wireless force plates give you the most accurate, real-time data on athletic performance.

You’ll have the ability to performance test your athletes in a matter of seconds, and give them immediate feedback on their strengths, weaknesses and readiness for that day’s training session.

Their software is designed in house and continually updated to ensure the interface is clean, intuitive and easy to use, so both you and your athletes can visualize what’s going on and how to improve their performance.

And Hawkin Dynamics is built around their customers and provide industry-leading support and training services to ensure you get the most out of their solutions.

With options to lease or buy, coupled with a 5-year warranty, Hawkin Dynamics force plates can take your performance facility to the next level.

To learn more, head over to HawkinDynamics.com or follow them on Instagram @HawinDynamics.

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post Brady Welsh on Ego, Humility, and Communication as a Strength Coach appeared first on Robertson Training Systems.

Do you want to help your athletes get faster?

More explosive?

And teach them how to move effectively in the process?

If so, you’re going to love this week’s episode with Lee Taft!

From PE teacher to world-renowned speed coach, Lee has always questioned the current dogma when it comes to speed training.

And in this episode, we’re going to break down (get it) some of the hottest topics in speed training today.

The importance of heel contact in speed training.

Why repositioning steps are so important for accelerating effectively.

And finally, how to speed training fits into an overarching S&C program.

Quite simply if you want to help your athletes get faster, you need to listen to this episode RIGHT NOW!

Young athletes are exposed to these high thresholds and demands in sport, but not every kid has the ability to decelerate their body well.

– Lee Taft

Are you tired of using clunky, antiquated program design tools like Microsoft Word or Excel?

Are you ready to level up your programming, and make it far more engaging to your clients and athletes?

If so, you need to check out Train Heroic.

I’ve been using TrainHeroic for years now both here at RTS and at IFAST, and I can tell you the user experience both as an athlete and coach is truly second to none.

To learn more and start your free 14-day trial, just follow this link to learn more about Train Heroic.

Not only will you get your first 14 days free, but it’s just $10/month to get started officially after that.

So don’t wait any longer – head over trainheroic.co/rts and start crafting beautiful programs your clients and athletes will love TODAY!

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post Lee Taft on Braking, Directional Steps, and Building Elite Basketball Speed appeared first on Robertson Training Systems.

So you’re having some success training and coaching, and that’s got you thinking about opening your own gym.

Congrats!

But before you do…listen to this episode FIRST!

Andy McCloy is not only one of the realest dudes I know, but someone that practices what he preaches.

He’s running one of the most successful coaching gyms in the United States out of Hunstville, Alabama, and today we’re going to take a deep dive into what it REALLY TAKES to run a successful gym.

Interested?

You should be – because this episode is absolute fire.

Let’s do this!

Sending multiple emails? Creating multiple posts? Referrals? Reach outs? That’s the juice man…but that’s also the REAL work.

– Andy McCloy

Gym owners and coaches, have you heard about PushPress?

It’s the best gym management software company and it’s revolutionizing the fitness world.

So check this out: PushPress is built BY gym owners. They understand the ins and outs of running a fitness business because they’re “in the trenches” in their own gyms every single day.

Key products like Core, Grow, and Train are designed to help you with everything from billing and scheduling to lead generation and progress tracking.

Built on the “help first” ethos, PushPress places an exceptional focus on prioritizing client needs, listening to feedback from their community, and using it as the impetus for its ever-evolving, innovative features.

And here’s the strongest plug I can give them – I’ve actually switched to PushPress for all of my clients and athletes.

Getting things set-up and running smoothly is not only easier, but also far more intuitive than many other solutions.

So if you’re interested in learning more, just head over to pushpress.com/ppp.

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post Andy McCloy on Entrepreneurship, Becoming an Elite Coach and “Playing Business” appeared first on Robertson Training Systems.

Unless you’ve been living under a rock the past 2 months, it’s hard to ignore what Elon Musk has been doing with DOGE – or the Department of Government Efficiency.

And while I’m not here to play politics, one thing I think we can all agree on is this:

It’s valuable to audit our work, and determine what’s working well versus what’s not.

So today I’m going to create my own agency – the Department of TRAINING Efficiency (or DOTE, for short) to see what YOU can do to level up!

We’re going to audit everything from your assessments, to your program design, to your coaching and cuing so we can figure out what’s working…

…and most importantly, what’s NOT.

So without any further ado, let’s dive in!

Don’t be the Workout Generator 5000 – remember that 20% of your exercises are going to give you 80% of the results.

– MR

Are you a young fitness trainer or coach?

Are you frustrated by the results you’re getting or the lack of resources available to learn the skills you need to be successful?

Are you struggling to get enough clients or wondering how long you’ll be able to follow your passion for helping others?

It’s time to stop the frustration and stop worrying. It’s time to get certified!

If you’re serious about improving your results, serious about becoming a better coach, and serious about increasing your bottom line, then you need the Complete Coach Certification.

In this massive course, you’ll learn:

This certification is jam-packed with everything I’ve learned over the last 20 years of my career.

So if you’re ready to get serious about the results you’re getting for your clients and the impact your programs have on your income, head over to www.completecoachcertification.com to sign up for the Complete Coach Certification course today!

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post 5 Ways to Become a More Efficient Coach and Program Designer appeared first on Robertson Training Systems.

Well my friends it’s been a hot minute, but we’re BACK with a new Q&A podcast!

Now in the past when I’ve done these, I’ve always posted to IG and hoped (prayed!) that my core audience would see it and ask their questions.

But this time I decided to get smart, sent it out to my newsletter list, and we got an absolute TON of awesome questions.

In this episode we cover everything from increasing your income, to in-season training, to force plate testing, to gen pop program design and so much more.

Needless to say there’s something in here for every trainer and coach, so I know you’re going to love it.

Let’s do this!

At the end of the day, you have to find high level trainers and coaches to to surround yourself with.

– MR

Hawkin Dynamics designs and builds performance hardware and software the right way.

Their dual wireless force plates give you the most accurate, real-time data on athletic performance.

You’ll have the ability to performance test your athletes in a matter of seconds, and give them immediate feedback on their strengths, weaknesses and readiness for that day’s training session.

Their software is designed in house and continually updated to ensure the interface is clean, intuitive and easy to use, so both you and your athletes can visualize what’s going on and how to improve their performance.

And Hawkin Dynamics is built around their customers and provide industry-leading support and training services to ensure you get the most out of their solutions.

With options to lease or buy, coupled with a 5-year warranty, Hawkin Dynamics force plates can take your performance facility to the next level.

To learn more, head over to HawkinDynamics.com or follow them on Instagram @HawinDynamics.

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple Podcasts, Spotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via Facebook, Twitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post Gen Pop Training, In-Season Program Design, and Increasing Income (February Q&A) appeared first on Robertson Training Systems.