July 29, 2025

Pivot your business or hold the line? How I work through feelings of misalignment, offers that no longer work and feeling "itchy" and wanting to make change (EP. 127)

20 minutes

Ever find yourself second-guessing everything in your business? Wondering whether you need a full-on pivot or if this is just one of those itchy moments that come with growth? If you've ever felt misaligned with your offers or like your marketing systems just aren’t hitting the way they used to—you’re so not alone. This episode is here to give you clarity, strategy, and a whole lot of permission.

Today I’m pulling back the curtain on how I walk myself (and my mastermind clients) through those “do I blow it all up?” phases. You’ll hear how we use real-time launch data to make smarter decisions mid-launch (instead of waiting until it’s all over), and why tweaking your webinar headline can make or break your conversion rates.

Here’s what we cover in this episode:

The two biggest levers for increasing webinar registrations (and how to pull them)
My go-to headline tweaks that can 3x your sign-ups without rewriting your whole webinar
How to know when it’s time to pivot… and when to sit tight and ride it out
The seven smartest ways to boost visibility mid-launch (even if everything feels flat)
How to make space for strategic decision-making during a launch—not just afterward
What to do when tech disasters strike (real talk: this happened to us…)
Why energy preservation is a critical part of your launch strategy

Whether you're questioning your current offer suite or trying to figure out if your launch goals are even realistic (or just need someone to tell you that what you're experiencing is totally normal), this episode will feel like a deep breath and a strategic reboot all in one.

If you're craving better launches and smarter marketing systems—and you’re ready to work in a high-touch container that actually helps you make decisions in real time—join the waitlist for Peace and Profit. We’re opening doors again in September.

👉 launcheasylife.com/mastermind

Bingeworthy Bundles

If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
If you want to create or grow your podcast – this is for you
If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
If you want to turn more likes into leads – here’s what’s working now
If you're deciding on a course or membership platform – try this.

...more

View all episodes

By Robyn Birkin | Online Business Strategist for Women Business Owners

22 ratings