Posers with Jodi Hendricks

Posers with Jodi Hendricks

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Posers with Jodi Hendricks episodes

  • 044: Pretty Websites Don’t Convert

    This episode starts with a dusty studio, a Facebook Marketplace obsession, and a table that required a full-body commitment and questionable parenting choices to acquire. But this isn’t a story about furniture. It’s about what happens when you intentionally design the spaces where decisions are made and money changes hands.

    Inside this episode, Jodi pulls back the curtain on what she’s been seeing after deeply auditing photographers’ websites and portfolios, not skimming, not scrolling, but experiencing them the way real clients do. What she found was consistent, costly, and quietly sabotaging bookings.

    She breaks down why most photographers are unknowingly building decision-making environments that create hesitation instead of trust, confusion instead of clarity, and chaos instead of confidence. From unclear positioning to bloated portfolios, overstimulating design, missing process, and the biggest red flag of all, no email capture or funnel.
    This conversation reframes your website as what it actually is: a business meeting that happens without you in the room.

    If your inquiries feel unpredictable, your pricing conversations feel heavy, or your bookings feel like luck instead of momentum, this episode will change how you see your brand, your site, and the environments you’re inviting clients into.

    This isn’t about trends.

    It’s about foundations.

    And building spaces that are ready to receive money.

    Press play.

    Timestamps:
    00:00 Welcome to the Posers Podcast
    00:35 Studio Renovations and Facebook Marketplace Finds
    04:13 The Perfect Table for the Studio
    06:31 Designing Spaces for Business Success
    10:57 Website Audits and Common Mistakes
    19:09 The Importance of Clear Positioning
    23:32 Curating Your Portfolio
    26:40 Simplifying Website Design
    28:20 Explaining Your Process Clearly
    30:34 The Power of Email Capture
    35:40 Final Thoughts and Action Items
    37:21 Closing Remarks

    🔗 Connect with Jodi:
    📸 Website: https://www.j-annephotography.com
    📷 Instagram: https://www.instagram.com/j.annephotography

    Love this kind of coaching?
    Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

    📣 Help Spread the Word!
    If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
    Tits up, ears open—let’s go build something epic.

    And because I always want to give you tools that actually move the needle:
    The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

    Pass Platinum → Stop scrambling for a last-minute sale. 
    Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    The Mastermind → You can get the early early bird discount and lock in your spot for
    $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500

    BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

    39 min
  • 043: You're Allowed To Pivot

    This week’s episode opens with a moment I’ve had circled on my mental calendar all season: hitting two hundred and two thousand dollars in my fall schedule. It was one of those “holy shit, look what we did” moments paired with the immediate realization that strategy and psychology—not luck—got us here.

    From there, we dive into something every photographer needs to understand: the Sunken Cost Fallacy. It sounds academic, but trust me, it’s running half your business decisions without you even noticing. This pattern is the reason so many women stay loyal to pricing that hasn’t worked in years, systems that drain them, or marketing strategies they outgrew three rebrands ago. All because they “already invested in it.”

    Inside this episode, we unpack what the Sunken Cost Fallacy actually looks like in real life and how subtly it can keep your business capped at the same income year after year. And no, this isn’t a lecture. There are stories, examples, a little tough love, and a few moments that may feel uncomfortably accurate… in the best way.

    You’ll also get a look at what intentional pivoting looks like behind the scenes. Not burning your business down at 2 a.m. Not reinventing the wheel every season. Actual strategic shifts that open the door to more income, more clarity, and more authority.

    If you’ve been feeling the nudge that something in your business needs to evolve, but you’re not sure what, this episode is going to feel like someone finally naming the thing you couldn’t quite articulate.

    Consider it your sign.

    There are eight spots left for the next mastermind cohort.

    Book a call to find out more here https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

    Timestamps:
    00:00 Welcome to the Posers Podcast
    00:41 Big Announcement: $200,000 Milestone
    01:55 The Journey to $200,000
    08:05 Celebration Plans and Reflections
    11:32 Understanding the Sunk Cost Fallacy
    22:46 Mastermind Program Details
    34:10 Final Thoughts and Call to Action
    36:41 Closing Remarks

    🔗 Connect with Jodi:
    📸 Website: https://www.j-annephotography.com
    📷 Instagram: https://www.instagram.com/j.annephotography

    Love this kind of coaching?
    Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

    📣 Help Spread the Word!
    If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
    Tits up, ears open—let’s go build something epic.

    And because I always want to give you tools that actually move the needle:
    The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

    Pass Platinum → Stop scrambling for a last-minute sale. 
    Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    The Mastermind → You can get the early early bird discount and lock in your spot for
    $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500

    BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

    38 min
  • 042: Money Bags

    This episode breaks down the moment I realized how much money I’ve been stepping over in my business without even noticing. When you stop operating like a photographer and start operating like a business owner, you begin to see every crack, every leak, and every missed opportunity that was right in front of you.

    I talk through two major examples from this month that made this painfully clear:
    How a $30K wedding pulled me out of retirement and confirmed how much I left on the table as a wedding photographer by not incorporating IPS into my process.

    How my PASS galleries brought in $4,492 this month without me doing anything, simply because the systems were already in place.

    I also share the ways I’m tightening my business for next year, including finally monetizing wardrobe styling and building affiliate income around the work I’m already doing.

    The message is simple:
    Once you see the money, you can’t unsee it.
    And once you start thinking like a CEO, you stop leaving it on the table.

    Timestamps:
    00:00 Welcome to the Posers Podcast
    00:35 Thanksgiving Reflections and Personal Struggles
    05:11 Diving into Business and Money Matters
    06:13 The Shift from Photographer to Business Owner
    09:58 Wedding Photography Comeback and IPS Strategy
    18:03 Maximizing Revenue with Passive Income
    24:56 Final Thoughts and December Goals
    26:19 Closing Remarks and Call to Action

    🔗 Connect with Jodi:
    📸 Website: https://www.j-annephotography.com
    📷 Instagram: https://www.instagram.com/j.annephotography

    Love this kind of coaching?
    Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

    📣 Help Spread the Word!
    If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
    Tits up, ears open—let’s go build something epic.

    And because I always want to give you tools that actually move the needle:
    The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

    Pass Platinum → Stop scrambling for a last-minute sale. 
    Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    The Mastermind → You can get the early early bird discount and lock in your spot for
    $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500

    BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

    27 min
  • 041: Motivation is a Scam.

    If you’re limping into the off-season feeling exhausted, uninspired, and telling yourself you’ll “get back on social when you feel motivated”… this episode is your loving slap.
    We’re ripping apart the biggest lie you’ve ever been sold as a business owner: that motivation is something you wait for.
    Spoiler: it’s not coming. Motivation is a scam and discipline is the real CEO.

    Inside this episode, we dive into:

    • Why motivation is the bare-minimum friend who always flakes
    • How Newton’s First Law of Motion explains your business better than any business book ️
    • The sourdough starter analogy that changed everything for one of my Cult members
    • Why inspiration is the last step, not the first
    • How discipline fuels creativity, momentum, and actual results
    • What to do when your social feels dead, quiet, or like a ghost town
    • The tiny daily actions that act as your “starter” for content and consistency
    • This is your off-season reset. The truth-telling, psychology-backed wake-up call that pulls you out of the “I’ll do it when I feel motivated” lie… and teaches you how to actually build momentum.

      Press play and let’s talk about why motivation is a scam… and why that’s the best news you’ll hear all year.

      Timestamps:
      00:00 Welcome to the Posers Podcast
      00:35 The Struggles of the Fall Season
      03:01 The Truth About Motivation
      06:12 Discipline Over Motivation
      07:07 The Cult and Social Media Insights
      13:29 Action Breeds Creativity
      19:47 Final Thoughts and Homework
      20:45 Closing Remarks

      🔗 Connect with Jodi:
      📸 Website: https://www.j-annephotography.com
      📷 Instagram: https://www.instagram.com/j.annephotography

      Love this kind of coaching?
      Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

      📣 Help Spread the Word!
      If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
      Tits up, ears open—let’s go build something epic.

      And because I always want to give you tools that actually move the needle:

      The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

      Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.
      Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral

      The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 

      BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

      22 min
    • 040: The One About Johnny

      This episode starts with a dad who nearly broke me as a baby photographer…
      and ends with a different dad wrapping his arm around me saying,
      “There’s just something about you.”
      What happened in between?

      A transformation, happened... one that I've been living inside of for years.

      Inside this episode, I dive into:
      • The surprising reason dads shut down on shoots
      • The energy photographers feel from men but rarely talk about
      • The moment “Johnny” challenged me — and the exact second everything shifted
      • Why your photoshoot is your sales room (whether you realize it or not)
      • The subtle, playful disruptors that move clients out of logic and into emotion

      If you’ve ever shrunk under a dad’s energy, lost control of a session, or felt thrown off in the sales room… this episode connects every dot.

      Timestamps:
      00:00 Welcome to the Posers Podcast
      00:48 A Journey of Transformation
      02:13 The Newborn Session Disaster
      03:49 Facing the Patriarchy
      06:02 Breaking Free from Insecurities
      07:00 The Johnny Experience
      18:39 Psychology in Photography
      26:44 The Power of Disruptors
      33:36 Conclusion and Takeaways
      33:59 Wrap Up and Call to Action

      🔗 Connect with Jodi:
      📸 Website: https://www.j-annephotography.com
      📷 Instagram: https://www.instagram.com/j.annephotography

      Mentioned In This Episode:
      • Free download + bonus video: How To Influence the Behavior of Men: https://j-anne-photography.kit.com/e45a353463

      Love this kind of coaching?
      Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

      📣 Help Spread the Word!
      If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
      Tits up, ears open—let’s go build something epic.

      And because I always want to give you tools that actually move the needle:
      The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

      Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.

      Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral

      The Mastermind → You can get the early early bird discount and lock in your spot for $1,000 off until October 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD

      BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

      35 min
    • 039: Stop Being Affordable

      Let’s just say it: being affordable isn’t a flex—it’s a trap.

      In this episode, I’m talking directly to the woman who keeps shrinking herself to be more “accessible,” “likable,” or “sweet”... and is secretly burnt the hell out. You’re underpaid, overbooked, and exhausted—and it’s not your talent that’s the problem. It’s the people-pleasing.

      We’re diving into how pricing isn’t just about money—it’s about nervous system conditioning, self-worth, and the lies we’ve been sold about what makes a “good” woman or business owner. This one is spicy and probably the most important episode I’ve ever recorded.

      💥 If your business feels more like a treadmill than a calling—listen in.

      In This Episode:
      🔥 Why “being affordable” is actually a form of people-pleasing
      🔥 The Mormon grandma who taught me what not to do
      🔥 What discounting out of guilt really says about your self-trust
      🔥 The math (and mindset) behind what’s really keeping you broke
      🔥 The 5 sneaky ways people-pleasing shows up in your business
      🔥 What Glennon Doyle taught me about cages, wildness, and not betraying yourself
      🔥 The hard truth: clients aren’t loyal to your kindness—they’re loyal to your boundaries
      🔥 How to stop being the bargain-bin version of yourself and build a brand that demands respect

      This isn’t about raising your rates just to make more money. This is about raising your standards—because your daughters are watching. Your future is watching. And the world doesn’t need more sweet. It needs more sovereign.

      Timestamps:
      00:00 Welcome to the Posers Podcast
      00:37 Setting the Tone: No Cheap, No Basic, No Affordable
      01:36 Stop Being Affordable: The Core Message
      02:30 Personal Anecdotes: Overcoming People Pleasing
      06:38 The Impact of Conditioning on Women
      12:27 The Business Logic of Pricing
      18:10 Five Ways You're People Pleasing in Business
      27:19 Conclusion: Embrace Your Worth
      29:01 Wrap-Up and Call to Action

      🔗 Connect with Jodi:
      📸 Website: https://www.j-annephotography.com
      📷 Instagram: https://www.instagram.com/j.annephotography

      Love this kind of coaching?
      Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

      📣 Help Spread the Word!
      If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
      Tits up, ears open—let’s go build something epic.

      And because I always want to give you tools that actually move the needle:

      The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

      Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.
      Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral

      The Mastermind → You can get the early early bird discount (use code EARLY500) and lock in your spot for $500 off until December 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500

      BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

      30 min
    • 038: Stop Blue-Balling Your Business: Foreplay Doesn’t Pay

      You can have the prettiest brand, the most emotionally intelligent client experience, the most viral marketing in the world…

      But if you choke in the sales room? You’re cooked.

      This episode closes out The $200K Season series with the final lever in the system — the one that actually brings the money in: sales psychology.

      We’re talking about why photographers keep blue-balling their business by ramping up the foreplay of marketing and branding and then blowing it (no pun intended there) in the sales room... leaving you with a business that has the best images and greatest website, but you're not turning a profit.

      Inside this episode:

      • The money mindset shift that you have to figure out
      • Why sales confidence equals client trust and bigger sales
      • The biggest mistake photographers make right at the beginning of the meeting
      • The exact sales process you need
      • The emotional psychology behind in-person sales
      • You can flirt with your audience all day long, but until you actually learn to close…
        you’re just leaving your business frustrated and broke.

        The full sales script, emotional sequencing, and pricing framework are all inside POSERS | The Mastermind.

        This episode is the preview.

        The playbook is waiting for you inside.

        Timestamps:
        00:00 Welcome to the Posers Podcast
        00:35 Personal Update and Apology
        02:38 The $200,000 Challenge Overview
        03:22 Lever 1: The Launch System
        03:59 Lever 2: Client Experience
        04:28 Lever 3: The Sales Room
        05:22 Holiday Sales Strategy
        07:17 Black Friday Campaign with Pass
        11:35 The Importance of Sales Skills
        15:36 Personal Story: Overcoming Money Blocks
        28:21 In-Person Sales (IPS) Explained
        29:01 Mastering the Sales Room
        41:40 Poser Mastermind Program
        43:47 Conclusion and Call to Action

        🔗 Connect with Jodi:
        📸 Website: https://www.j-annephotography.com
        📷 Instagram: https://www.instagram.com/j.annephotography

        Related Episodes:
        035: A $200K Season and a Lampshade Made of Skin https://podcasts.apple.com/hr/podcast/035-a-%24200k-season-and-a-lampshade-made-of-skin/id1799049795?i=1000731770799

        036: My Business EXPLODED Doing This https://podcasts.apple.com/hr/podcast/036-my-business-exploded-doing-this/id1799049795?i=1000732787621

        037: Swapping Shiplap for Saint Laurent: The Client Experience That Sells Itself https://podcasts.apple.com/hr/podcast/037-swapping-shiplap-for-saint-laurent-the-client/id1799049795?i=1000733844136

        Love this kind of coaching?
        Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

        📣 Help Spread the Word!
        If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
        Tits up, ears open—let’s go build something epic.

        And because I always want to give you tools that actually move the needle:
        The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

        Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.
        Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral

        The Mastermind → You can get the early early bird discount (use code EARLY500) and lock in your spot for $500 off until December 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500

         

        BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

        45 min
      • 037: Swapping Shiplap for Saint Laurent: The Client Experience That Sells Itself

        When I say your client experience is a lever in your business—I mean it’s the thing that takes you from "pretty pictures" to premium price points and a booked-out calendar.

        In this episode, I’m pulling back the curtain on the second lever behind my $200K Fall Challenge: the client experience. And not just the woo-woo version. I’m talking about the details, the systems, the delegation, and the ick-worthy moments that made me swear: never again.

        Like that one time a client showed up to a shoot in literal gym shorts. (Yes, really.)

        I also share:

        • How I went from styling every client myself to bringing on a stylist (and what that changed)
        • Why the right wardrobe is non-negotiable for brand elevation and client results
        • What my new stylist Kenna did that made me say “Snoopy ears perked”
        • How luxury lives in your details—and how to start there, even if you’re not full glam
          The internal climb of chasing big goals, and why the mountain is me (and probably you too)
        • If you’re serious about raising your rates, scaling with integrity, and getting OUT of the stylist-slash-CEO role, this one’s for you.

          Timestamps:
          00:00 Welcome to The Posers Podcast
          00:35 Recap and Introduction to Today's Topic
          02:11 Progress Report and Mastermind Reminder
          06:28 The Client Experience: A Key Lever
          06:42 A Horror Story from the Past
          16:03 The Importance of Styling
          17:45 Introducing Kenna: The Game-Changing Stylist
          22:23 The Impact of Styled Clients
          27:36 The Mountain is You: Overcoming Internal Struggles
          32:20 Conclusion and Call to Action

          🔗 Connect with Jodi:
          📸 Website: https://www.j-annephotography.com
          📷 Instagram: https://www.instagram.com/j.annephotography

          Love this kind of coaching?
          Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

          📣 Help Spread the Word!
          If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
          Tits up, ears open—let’s go build something epic.

          And because I always want to give you tools that actually move the needle:

          • The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method
            • Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up.
              • The Mastermind → You can get the early early bird discount and lock in your spot for $1,000 off until October 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD
              • Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

                35 min
              • 036: My Business EXPLODED Doing This

                What do a sold-out Apple launch, a Dior capsule collection, and my fall photo calendar have in common?
                They don’t wait for people to show up.

                They train buyers to move fast—and they build real buzz before a single sale is made.
                In this episode, I’m breaking down how I stopped casually “opening my calendar” and started launching it like a product drop. I’m giving you the mindset shifts and the psychology-backed structure that helped me book out my calendar year after year—often in under 18 hours.

                I’m also telling the truth about that $200K Challenge update I flubbed (oops 😅), the real reason I don’t rely on SEO, and why “just blog more” is not the holy grail you’ve been sold.

                👉 If you want your business to feel like a brand, not a scramble, this episode is your next move.

                Inside this episode:
                The 3 levers that make people move: Scarcity, Urgency, and FOMO
                How I built a 27-email launch runway that does the selling before the cart opens
                Why the structure of your launch matters more than a cute reel
                What to do instead of waiting for SEO to magically deliver bookings
                How my mastermind clients booked out fall in 2 weeks (without a giant audience)
                And yes, the exact mindset that helped me go from wedding burnout to booked-out boss.
                It’s not magic. It’s not luck. It’s structure. It’s psychology. It’s about becoming unignorable—on purpose.

                Timestamps:
                00:00 Welcome to the Posers Podcast
                00:35 Celebrating 36 Weeks of Podcasting
                01:08 Infatuation with Ed Geen
                02:48 Rant on 'Love is Blind' and Relationships
                06:25 Revisiting Last Week's Topics
                07:00 Launching Your Photography Calendar
                14:33 The Power of Scarcity, Urgency, and FOMO
                15:15 Executing a Successful Launch
                22:20 Conclusion and Invitation to Mastermind
                24:31 Final Thoughts and Farewell

                🔗 Connect with Jodi:
                📸 Website: https://www.j-annephotography.com
                📷 Instagram: https://www.instagram.com/j.annephotography

                Love this kind of coaching?
                Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

                📣 Help Spread the Word!
                If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
                Tits up, ears open—let’s go build something epic.

                And because I always want to give you tools that actually move the needle:
                The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method
                Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up.
                The Mastermind → Right now, you can get the early early bird discount and lock in your spot for $1,000 off. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD

                Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

                26 min
              • 035: A $200K Season and a Lampshade Made of Skin

                If you've ever wanted to see how a wild income goal actually takes shape behind the scenes, this one's for you.

                In this episode, I’m sharing the unfiltered truth about my $200,000 fall challenge—how I came up with that number, how I’m reverse engineering every piece of my business to hit it, and why the real block isn’t strategy... it’s belief.

                Oh, and also… we talk about a serial killer. 😬

                This one’s part financial strategy, part mindset reframe, part horror story—and all heart.

                Inside this episode:

                • The real reason it’s so scary to say your goals out loud (especially for women)
                • How past failure (like my divorce) made me fearless in business
                • Why setting a huge money goal is the fastest path to evolution
                • The launch system that helped me book 40 full shoots in 18 hours
                • My tiny tweak to add $40K without adding more work
                • How to reverse engineer your own “$200K season” (whatever your number is)
                • I’m also calling out the mindset BS that’s keeping photographers undercharging and over-delivering—and showing you exactly how to shift it.

                  Whether your big goal is $40K or $400K, the number doesn’t matter. What matters is declaring it—and then becoming the woman who makes it happen.

                  Timestamps:
                  00:00 Welcome to The Posers Podcast
                  00:44 Housekeeping and Passive Income Tips
                  05:50 Serial Killer Stories and Personal Anecdotes
                  12:12 Setting and Achieving Big Financial Goals
                  23:01 Mindset and Marketing Strategies
                  32:41 Mastermind Program Invitation
                  36:10 Closing Remarks and Call to Action

                  🔗 Connect with Jodi:
                  📸 Website: https://www.j-annephotography.com
                  📷 Instagram: https://www.instagram.com/j.annephotography

                  Love this kind of coaching?
                  Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

                  📣 Help Spread the Word!
                  If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
                  Tits up, ears open—let’s go build something epic.

                  And because I always want to give you tools that actually move the needle:
                  The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

                  Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up.

                  The Mastermind → Right now, you can get the early early bird discount and lock in your spot for $1,000 off. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD

                  Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

                  37 min

                About Posers with Jodi Hendricks

                From the publisher's feed

                The Poser's Podcast is where photography, psychology, and business collide. Hosted by Jodi Hendricks, photographer, educator, and creator of The Posing Method, this show is all about saying the quiet…

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