Posers with Jodi Hendricks

Everyone loves to talk about failure after they’ve survived it.

But what does it sound like when you’re still in it?

This episode is your backstage pass to the messy, uncertain, in-between season of running two businesses—one growing, one slowing—and trying to keep it all together while your bank account flashes warning signs behind the scenes.

I’m pulling back the curtain on what failure actually looks like in real time, why perception can cost you relationships, and what no one talks about when they say “don’t compare your beginning to someone else’s middle.”

If you’ve ever looked at someone online and thought “I must be the only one struggling”—this one’s for you.

Timestamps:

00:40 Today's Episode: When the Bank Account is Bordering on Broke

01:25 From Struggling Single Mom to Successful Entrepreneur

04:25 Announcing the 8-Week Mastermind

07:13 The Reality of Business Struggles

15:30 Personal Stories of Failure and Resilience

25:22 Embracing Failure and Moving Forward

28:19 Conclusion

🔗 Connect with Jodi:
📸 Website
📷 Instagram

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

Want to learn how I built my business from $41K to $330K with no spouse, no financial safety net, and three boys depending on me?

️Join my 8-week Mastermind, launching August 5th.

I’m teaching everything: the shift from weddings to portraits, my pricing model, sales scripts, how to roll objections, and the psychology behind creating demand.

The investment is $3500

Generous $700/month payment plan (avail for a limited time)

Only 10 spots total for max support

CLICK HERE TO CLAIM YOUR SPOT 

It’s also linked in the weekly podcast email.

Show Sponsor: PASS

PASS is more than just a gallery delivery system—it’s where modern photographers share, sell, and scale their work.

From digital to physical, PASS lets you automate your passive income with high-quality print products and curated packages—right from your gallery.

Pre-built marketing automations, stunning design, and effortless delivery.

Start looking like the luxury brand you are.

Save $250 with my link: Click here to get started with PASS

Let’s cut the fluff—if your business isn’t profitable, it’s not sustainable. And just like a first-year housewife on Bravo… if you’re not pulling ratings (aka revenue), you’re not getting renewed.

This episode is a masterclass in real-talk about what actually grows a business—and spoiler alert: it’s not your business cards, it’s not your website, and it’s not your styled shoot. It’s SALES. Period.

I’m unpacking the core concepts from Ready, Fire, Aim by Michael Masterson, the humbling truth about what profit actually means (yes, even if you’re paying yourself), and why most photographers are building “pretty businesses” that don’t pay the bills.

We’re talking:

🔥Why branding ≠ marketing

🔥The mistake I made spending $1,100 on business cards before I had a single client

🔥The housewives metaphor that’ll change the way you look at your business strategy

🔥The 80/20 rule that’ll fix your priorities overnight

🔥What you actually need to get profitable—and it’s not as complicated as you think

This one’s equal parts roast and revelation. You will laugh, wince, and maybe reevaluate your entire to-do list. And that’s exactly the point.

Timestamps:

00:35 Posers After Dark Recap

01:15 Griffin's Orchestra Concert Debacle

06:28 Instagram Post Rant

10:08 Introduction to Business Insights

15:32 The Importance of Sales Over Aesthetics

25:11 Essential Tools for a Successful Business

27:50 Final Thoughts

🔗 Connect with Jodi:
📸 Website
📷 Instagram

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

✨Want to see how I use posing to instantly increase my sales by creating word of mouth referrals from every shoot?

📸CLICK HERE to grab The Posing Method and watch me direct, pose, and elevate clients in real time. No fluff. No awkwardness. Just proven psychology that turns "meh" into magic.

💡Show Sponsor: PASS

PASS is more than just a gallery delivery system—it’s where modern photographers share, sell, and scale their work.

From digital to physical, PASS lets you automate your passive income with high-quality print products and curated packages—right from your gallery.

✨Pre-built marketing automations.

✨Gorgeous design.

✨Effortless delivery.

Start looking like the luxury brand you are.

🖥️Click here to get started with PASS and save $250

In a previous episode (Burnt, Not Broken), I shared what it felt like to lose a decade of my life to motherhood, marriage, and survival mode—and how I can finally see how hard I was on myself during that period, and the damage it caused.

But this episode? This is the fire that followed.

For the first time, I’m telling the story of the day my world shattered… and the decision I made to build something bigger from the ashes.

I’m walking you through the raw, unfiltered timeline of how I went from a $41K year to a multiple six-figure business—all while raising three boys, navigating divorce, and realizing that no one was coming to save me. Not even my mom.

Inside this episode, you’ll learn:

🔥Why your lowest point might be your business’s launching pad

🔥How I built a business from mattresses on the floor and a desk in the corner

🔥The psychology that helped me turn my posing into marketing gold

🔥And how to stop chasing reach and start cultivating walking billboards

This one is for the women who are rebuilding in silence.

For the ones who’ve been told to play small.

And for every photographer who needs to hear: the empire you want is on the other side of what just broke you.

Timestamps:
00:00 Welcome to the Posers Podcast

00:37 Exciting New Announcement

03:12 Reflecting on Past Episodes

04:50 The Turning Point: Personal Struggles

10:14 Rebuilding from the Ashes

13:53 Building a Photography Empire

18:28 The Power of Word of Mouth Marketing

25:39 The Posing Method: A Game Changer

33:28 Conclusion and Final Thoughts

🔗 Links from the Show:

🎧 New here? Go back and listen to Episode 10: The Burnt Toast Theory

It’s the love letter I wish someone had written for me when I was knee-deep in survival mode.
📸 Learn more about The Posing Method → j-annephotography.com/posing-method

Posers After Dark

I’m hosting a live, unfiltered, unhinged (possibly unwise) zoom call where we deep dive into the podcast episode and say the stuff we usually save for late-night texts.

We’re talking behind-the-scenes drama, off-the-record rants, and a whole lot of truth-telling with cocktails in hand.

It’s happening May 7th at 7:30 PM PT / 10:30 PM ET on zoom

🎧Podcast vibes, but wilder. No filters. No fluff. Just us.

👉Click here to sign up for Posers After Dark!!

🔗 Connect with Jodi:
📸 Website
📷 Instagram

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

The Posing Method

 CLICK HERE to grab The Posing Method—my proven framework for getting clients comfortable, connected, and confident in front of the camera.

If you think posing is just about where to put someone’s hands, you’re missing the whole game.

There are three easy questions that you need to ask your clients before you pose them—so that your shoots feel effortless, your galleries convert on the spot, and your clients walk away singing your praises (to everyone they know).

The Posing Method doesn’t just elevate your work—it transforms your business.

Chelsey Krause actually said "I knew this course would be business changing, but I feel like it's actually life changing!" after watching the first few modules.

This is exactly what took me from barely scraping by… to building a six-figure referral engine.

Ready to do the same?

 CLICK HERE TO GET IT NOW

Show Sponsor: PASS

PASS isn’t just a gallery delivery system—it’s the gallery that sells your work for you.

From digital delivery to physical prints and curated product packages, PASS helps modern photographers automate their passive income and elevate the client experience from start to finish.

Start looking like the luxury brand you are.

Click here to get started with PASS and save $250.

If this episode hit you in the gut in the best way—text it to a friend.

Or better yet? Post it and tag me so we can remind more women:

Just because the toast is burnt doesn’t mean you are.

This episode is ripped straight from the stage. I’m bringing you my full breakdown on how to build a signature look, create your own demand, and train your clients to think, feel, and talk about your brand in exactly the way you want.

We’re diving into:

This is persuasion and psychology at its finest. And it’s exactly how I’ve built a multi-six-figure brand with obsessive client loyalty and total control over my value in the market.

Because let’s be clear:

You don’t just want clients who book.

You want clients who say, “She’s the one. There’s no one else like her.”

This is how you become that photographer.

In this episode:
🔥 The brain science behind why clients choose (and rave about) you
🔥 How to condition your audience to think of YOU first when they see great photography
🔥 Why being "good" isn't enough—and what actually makes you unforgettable
🔥 How one grandma’s bragging led to a $20K sale (without me lifting a finger)
🔥 The step-by-step ChatGPT prompt to turn your brand into a content machine
🔥 Why "small" posts matter as much as big wins when it comes to building demand
🔥 How to build a brand that sticks in your clients’ minds—and their conversations

You’re not just building a business. You’re building brain pathways that lead straight to you. Let’s make sure they’re strong, unforgettable, and wildly profitable.

Timestamps:

00:42 Fresh from the Focus and Flourish Conference

01:36 Overcoming the Fear of Public Speaking

03:48 Making Connections at the Conference

07:40 A Heartwarming Encounter with a Fan

10:12 Balancing Business and Family Life

11:05 The Food Fight Incident

15:38 Diving into Marketing Strategies

21:19 Understanding Client Desires

22:31 Positioning Yourself as a Luxury Brand

23:48 Implementing Strategic Content with ChatGPT

25:57 Creating a 12-Week Content Plan

30:43 The Power of Neuroscience in Marketing

37:53 Training Clients to Promote Your Brand

42:14 Final Thoughts

🔗 Connect with Jodi:
📸 Website
📷 Instagram

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

Want to see how I use posing to instantly elevate the perceived value of every session? CLICK HERE to grab The Posing Method and watch me direct, pose, and unlock connection in real time. This is the method I wish I had when I started. It's equal parts psychology and strategy—and it's a game-changer.

Show Sponsor: PASS

PASS isn’t just a gallery delivery system—it’s the gallery that sells your work for you.

From digital delivery to physical prints and curated product packages, PASS helps modern photographers automate their passive income and elevate the client experience from start to finish.

Start looking like the luxury brand you are.

Click here to get started with PASS and save $250.

If this episode hit you in the gut in the best way—text it to a friend.

Or better yet? Post it and tag me so we can remind more women:

Just because the toast is burnt doesn’t mean you are.

Ever feel like you’re falling behind while everyone else is sprinting past you?

In this episode of The Posers Podcast, I’m telling the truth about divine detours, delayed dreams, and why you’re not actually behind—you’re just being protected.

Inspired by The Burnt Toast Theory, I’m walking you through the real-life timeline of how I went from “tiny breakout session in 2011” to studio owner, course creator, and podcast host in 2025—and why it took over a decade to get here.

If you're building something big but your life is asking you to slow down... this one’s for you. It’s real. It’s raw. And it might just give you the permission you didn’t know you needed.

Because burnt doesn’t mean broken—and sometimes, the delay is what makes the dream sustainable.

In this episode:
🔥 What the Burnt Toast Theory actually is (and why it matters for your business)
🔥 Why feeling “behind” is a lie your brain loves to tell you
🔥 The messy seasons that almost broke me—and what they were really making room for
🔥 How motherhood, divorce, and rebuilding shaped my entire brand (even when it didn’t make sense at the time)
🔥 Why trusting your timing isn’t woo-woo—it’s strategic survival
🔥 How the universe is sometimes protecting you from success you’re not ready to hold (yet)

Wherever you are in your journey—just know: your toast isn’t burnt. It’s just being prepared a little differently than you expected. And when it’s ready? Baby girl, you’re going to leave no crumbs.

Timestamps:
00:00 Welcome to The Posers Podcast

00:35 A Night Out and Boudoir Shoot

01:53 Summer House and The Giggly Squad

04:18 The Burnt Toast Theory

06:57 Personal and Business Journey

16:42 Embracing Divine Timing

18:01 Wrapping Up and Final Thoughts

🔗 Connect with Jodi:
📸 Website
📷 Instagram

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

Want to see how I use posing to instantly elevate the perceived value of every session? CLICK HERE to grab The Posing Method and watch me direct, pose, and unlock connection in real time. This is the method I wish I had when I started. It's equal parts psychology and strategy—and it's a game-changer.

Show Sponsor: PASS

PASS isn’t just a gallery delivery system—it’s the gallery that sells your work for you.

From digital delivery to physical prints and curated product packages, PASS helps modern photographers automate their passive income and elevate the client experience from start to finish.

Start looking like the luxury brand you are.

Click here to get started with PASS and save $250.

If this episode hit you in the gut in the best way—text it to a friend.

Or better yet? Post it and tag me so we can remind more women:

Just because the toast is burnt doesn’t mean you are.

 Get ready, because this one’s a mindblower.

🎙️ Quick audio disclaimer for this episode, babes: If you hear a heavenly hum in the background, that’s just the Vegas AC choir singing backup while I preach. It’s already 100 degrees and we are not about that heatstroke life. Consider it ambiance. 🔥🙌

Today, I’m pulling back the curtain on how to harness the addictive power of reality TV and use it to build a cult-like brand following on social media—without dancing, pointing, or pretending you’re someone you’re not.

We’re talking the actual psychology behind why shows like The Pit (or literally anything on Bravo) keep us coming back for more—and how that exact strategy applies to your photography business.

If you’ve ever wondered how to create an audience that feels obsessed with your stories, loyal to your brand, and excited to book you before you ever sell to them, this is your step-by-step roadmap.

In this episode:
🔥 The “fly on the wall” technique that makes reality TV—and Instagram stories—so addictive
🔥 Why people want to watch you human (and how to let them)
🔥 What the Kardashians and your photography business have in common (yep, I said it)
🔥 How to tap into basic human desires to create connection, trust, and SALES
🔥 10 ways to turn your Instagram stories into a self-produced, binge-worthy show
🔥 The real reason your stories aren't converting—and how to fix it
🔥 Why personal storytelling outperforms any algorithm-hacking strategy on the planet

This episode is your permission slip to stop hiding, stop waiting for the perfect reel, and start showing up as you—because spoiler: that’s what people are actually buying.

Timestamps:
00:00 Welcome to the Posers Podcast

01:22 A Day Off and a New Perspective

06:52 The Addictive Power of Reality TV

10:00 Harnessing Curiosity in Business

14:23 The Influence of Social Media

20:53 Creating Your Own Reality TV Show

23:25 Overcoming Camera Shyness

24:34 The Power of Video and the Mere Exposure Effect

25:23 The Kardashians and Brand Familiarity

26:59 Weeding Out Non-Ideal Clients

27:40 The Slow Burn of Social Media Marketing

28:51 Creating Genuine and Authentic Content

29:17 Engaging Storylines and Relatability

33:25 The Importance of Consistency and Vulnerability

34:37 10 Steps to Effective Marketing

37:32 The Power of Relatability and Authenticity

46:14 Consistency and Long-Term Marketing Success

47:30 Conclusion and Call to Action

🔗 Connect with Jodi:
📸 Website
📷 Instagram

Show Sponsor: PASS

 PASS is more than just a gallery delivery system—it’s where modern photographers share, sell, and scale their work.

 From digital to physical, PASS lets you automate your passive income with high-quality print products and curated packages—right from your gallery.

 Pre-built marketing automations, stunning design, and effortless delivery.

 Start looking like the luxury brand you are.

Save $250 with my link → Click here to get started with PASS

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

Let’s be real—these are the questions photographers actually need answers to. In this episode, I’m answering 7 burning listener questions about the messy, behind-the-scenes realities of running a photography business. From boundaries to branding, awkward sales objections to hiring help—this one is brutally honest, highly tactical, and full of stories that’ll make you laugh, nod, and rethink your workflow.

In this episode:
🔥 Why boundaries aren’t stop signs—and how I handle texts at 10 PM
🔥 Who to hire first (and why outsourcing doesn’t mean you’re lazy)
🔥 My take on a la carte pricing vs. collections (spoiler: I’m a Chick-fil-A combo meal kinda girl)
🔥 The exact script to handle “my husband won’t let me” objections like a pro
🔥 Whether you need to network to grow (and why I was blacklisted for not showing up)
🔥 My drop-style booking process (and why I don’t do discovery calls for portraits)
🔥 How to build a brand people want to date (and obsess over)

Whether you’re just starting or scaling fast, this episode is your permission slip to run your business in a way that actually works for you.

Timestamps:
00:00 Welcome to the Posers Podcast

00:35 Episode Introduction and Personal Anecdote

02:13 Building Something Incredible Together

04:27 Answering Your Questions: Business Boundaries

10:58 Hiring Help: Outsourcing for Growth

14:44 Pricing Strategies: Collections vs. A La Carte

18:15 Handling Sales Objections

27:34 The Power of Networking

31:36 Pre-Booking Process and Discovery Calls

34:17 The Importance of Branding

37:30 Conclusion and Call to Action

🔗 Connect with Jodi:
📸 Website
📷 Instagram

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

Show Sponsor: PASS

PASS is more than just a gallery delivery system—it’s where modern photographers share, sell, and scale their work.

From digital to physical, PASS lets you automate your passive income with high-quality print products and curated packages—right from your gallery.

Pre-built marketing automations, stunning design, and effortless delivery.

Start looking like the luxury brand you are.

Save $250 with my link → Click here to get started with PASS

Let’s cut to it—if you’re still asking, “How do I raise my prices?” you’re asking the wrong damn question.

In this episode, I'm diving into the real reason clients ghost, question your rates, or drop the “we’re going with someone cheaper” line—and it has nothing to do with your talent, gear, or experience.

It all comes down to perceived value—how people feel about your work before they ever even hit “send” on an inquiry form.

So I’m walking you through:
🔥 What perceived value actually is (and why it sets your price before you say a word)
🔥 A behind-the-scenes look at a $10k+ client inquiry that landed in my DMs
🔥 The difference between charging what you’re worth (no) vs. what your work is worth (yes)
🔥 Every single touchpoint that builds or destroys perceived value—from your IG grid to your client follow-up emails
🔥 Why clients comparing you to someone cheaper is your moment to win, not panic
🔥 The exact script to use when someone says, “We’re going with someone more affordable”

This episode is a full masterclass in client psychology, brand positioning, and confidently owning your rates. Whether you’re charging $400 or $4,000—this is the level-up you’ve been waiting for.

Timestamps:
00:00 No foreplay needed—today’s topic is the question every photographer asks
01:00 What actually determines your price (spoiler: it’s not your skill)
04:00 $10k+ client DM breakdown—why it worked
06:00 You are priceless, but your work has a market value—know the difference
08:00 Stop showing up small and wondering why you’re not getting booked
12:00 How to align with high-value clients (and stop dating dusty brands)
14:00 The psychology of perceived value—and how to control it
17:00 A touchpoint-by-touchpoint breakdown of the full client experience
25:00 How to deliver images like you’re Beyoncé, not a Craigslist ad
28:00 Turning first-time clients into lifelong cult members
30:00 How to respond when clients say you’re too expensive (full script included)
36:00 The power of intentional brand control from start to finish

🔗 Connect with Jodi:

📸 Website
📷 Instagram

Want to see how I use posing to instantly increase the perceived value of every single shoot?

 CLICK HERE to grab The Posing Method and watch me direct, pose, and elevate clients in real time, get all of my favorite poses plus the formula that drops dopamine and oxytocin to create an unforgettable experience... and an unshakeable photographer.

🙌Show Sponsor:

PASS is more than just a gallery delivery system—it’s where modern photographers share, sell, and scale their work.

From digital to physical, PASS lets you automate your passive income with high-quality print products and curated packages—right from your gallery.

Pre-built marketing automations, stunning design, and effortless delivery.

Start looking like the luxury brand you are.

Save $250 with my link: Click here to get started with PASS

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

Ever scroll Instagram, see another photographer with 40+ inquiries, and suddenly feel like your business is crumbling? Cool. Me too.
In this episode, I’m talking about something that every creative deals with but no one really talks about: the brutal spiral of social comparison—and why it hits photographers especially hard.
We’re unpacking why your brain literally can’t help comparing, why the internet makes it 1000x worse, and how to protect your mental health (and momentum) even when the doubt creeps in.
Plus: I’m sharing what triggered my own imposter spiral last week—and the exact steps I used to talk myself off the ledge and back into the badass business owner I know I am.

In this episode:
🔥 Why social comparison theory is wrecking your confidence (and how to spot it)
🔥 What to do when other photographers’ “success” sends you spiraling
🔥 The real reason you’re doubting yourself (hint: it’s not because you’re behind)
🔥 How to curate your feed, create before you consume, and celebrate YOUR wins
🔥 The power of hobbies, piano practice, and trash TV to rewire your brain
This is the pep talk (and psychology lesson) you didn’t know you needed. Let’s stop letting social media mess with our minds.

Timestamps:
00:35 Reality TV Rundown
04:45 Photography Business Insights
07:49 The Social Comparison Theory
19:26 Practical Tips to Combat Comparison
32:24 Final Thoughts and Wrap-Up

🔗 Connect with Jodi:
📸 Website
📷 Instagram

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.

You know that instant ick you get when someone is just trying way too hard? Turns out, your business can give off that same energy. And when it does? Clients ghost you.
In this episode, I'm calling out all the desperate, pick-me energy that’s repelling your dream clients without you even realizing it. If your emails, pricing convos, or social media posts sound even slightly like a business booty call (you up?), it’s time for a rewrite.

I’m breaking down:
🔥 How to stop chasing clients and start attracting them
🔥 Why “explaining” your pricing makes you look weak (and what to do instead)
🔥 The dating profile test—would your business get ghosted or wiped right?
🔥 How to filter your messaging so you sound high-value, not desperate
🔥 The sneaky ways you might be begging for bookings without realizing it
If you’re ready to stop sounding like a desperate ex and start commanding main character energy in your business, this episode is a must-listen.

Timestamps:
00:35 Episode Introduction: The Ick Factor
01:37 Defining the Ick in Business
02:31 Client Interactions and Booking Process
05:45 Separating Yourself from Your Business
07:35 Crafting Confident Client Communication
14:25 Avoiding Desperate Messaging
21:40 Valuing Your Worth and Pricing
28:33 Final Thoughts and Takeaways
29:30 Closing Remarks

🔗 Connect with Jodi:
📸 Website
📷 Instagram

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.