1. With a degree in psychology and a masters in counseling, Jo Davenport was working at a private practice for mental health before she quit her job and dived head first into creating the body-inclusive swimwear company LaPorte. She generously shares her knowledge, the challenges of starting a company and the lessons she learned. Today Jo opens up about:

• How her terrible experience trying on a bathing suit led to launching a company
• What to consider when starting a business
• Why it was important to create an inclusive brand for every body
• How she would have spent money differently
• The TWO people EVERY entrepreneur should have in her corner
• Why she's obsessed with feedback
• What challenges her company faced during COVID and how she pivoted
• Why she felt validated when named Forbes Next 1000 honoree
• Positivity and how to become more optimistic

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