I first met today's premium podcast guest when I was speaking at an event in Toronto, and was immediately struck by his passion for the business of fitness and the art of learning. His name is Jonathan Goodman, and he is the creator of the Personal Trainer Development Center (the PTDC) and Viralnomics and has been featured in Men's Health, Schwarzenegger.com, Muscle & Fitness, and Forbes magazine.

Jon is also the author of multiple business books for the fitness industry, including "Ignite the Fire: The Secrets to Building a Successful Personal Training Career", "Personal Trainer Pocketbook: A Handy Reference for All Your Daily Questions", and "The Online Personal Trainer Blueprint: Have More Freedom, Make More Money, Help More People".

Jon was a personal trainer for 9 years, and at 23 years old was making as much as he could make conventionally as a trainer in addition to earning a salary hiring and training other trainers and making commissions from referring his overload of clientele off. He then decided to write a book. He started thePTDC. Then things got dark. He wasn’t prepared for the entrepreneurial journey and became what he describes as "an asshole to everybody I knew". He became selfish. He ran away to Hawaii for 6 months. He ended up shutting down 5 companies. And then he finally took back control and decided to build things up on his own agenda.

In today's podcast, you're going to discover Jonathan's method for getting things done, including techniques to “trigger” certain activities ranging from writing a book to setting a PR on a heavy squat. In this episode, Jon and I go pretty deep into the physiology of myelination, providing actionable strategies both for trainees and coaches to learn new movements better, the research behind the concept of the brain's associative connections and why this matters for you to learn new variations of exercises.

You'll learn about... -Why I use olive oil as a potent neural aid... -How to use a personal token, song, signal, or breathing technique before a specific activity to help to zone out of the outside world and focus in on the activity you're learning... -Jon's trick for achieving a flow state during exercise as often as possible... -How Ben is using the strategies described to learn the Napoleon Dynamite dance moves...

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