‘Value’ is not just a buzzword to Jo Mooney; it is the cornerstone of sustainable relationships in real estate.

Many agents know the importance of using their database and maintaining regular contact with prospects, yet few truly understand the transformative power this strategy holds.

As the Director of Mooney & Co Estate Agents, Jo has not only harnessed the benefits of a streamlined CRM from the outset but has also crafted an email nurturing strategy so effective she describes it as “marketing on steroids”.

In this episode of the Elevate podcast, Elite Agent Managing Editor Samantha McLean sits down with Jo to discuss the secrets behind her killer newsletters — the ones buyers and sellers can’t wait to open every week, and that continually drive business her way.

Jo shares insights into her creative process, including how ChatGPT helps fuel her creativity, the reasoning behind her weekly emails, and the kind of content that keeps subscribers coming back for more.

She also emphasizes the critical role of understanding your business metrics, why a smaller database can be more profitable, and how to maintain a subscriber list that no one wants to leave.

“I didn’t value creating content as a good use of time back in the day. But once you wrap your head around the fact that creating content is prospecting on steroids you will become quite addicted to it.” – Jo Mooney.

Jo Mooney
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Tom Ferry

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