Susan Lukens speaks with Katie about LAMP Leadership and the APTA's Academy of Leadership and Innovation.

You can learn more about this topics HERE:

https://www.aptaali.org/page/LAMPCertificatePrograms

https://www.aptaali.org/

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts

Guests:

????️ Dave Kittle

????️ Tony Maritato

Topics Covered:

• How GLP-1 meds are changing how patients think about healthcare
• Why some PTs win on social and others fade out
• The “voice vs. volume” debate in healthcare content
• Cash-pay psychology and the importance of pricing for commitment
• Using ChatGPT and copywriting tactics from Ogilvy & Hermozi

In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.

We dig into:

• ???? The real reason you’re underpaid (hint: it’s not insurance)
• ???? How to legally record patient sessions and monetize them long-term
• ???? The psychology of pricing (and why 20% is too low to matter)
• ???? How to set rates without guilt — and communicate them clearly
• ????️ Why “medical necessity” might be holding your business back

???? Mic Drop Quote:

????‍⚕️ Perfect For:

• Private practice owners
• Physical therapists
• Rehab clinicians
• Healthcare entrepreneurs
• Anyone tired of undercharging

Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.

Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and real patient leads. No fluff, no boosting — just data-backed, practical tips you can implement today.

???? Whether you're a clinic owner or a solo PT, this episode will help you understand:

• How to transition from organic to paid content without losing your voice
• What actually matters in local Facebook ads (hint: not fancy graphics)
• How to measure ad performance without expensive tools
• Why authenticity always wins in health content

PTs — ready to make more money without burning out in the clinic?

In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026.

They break down what each hustle is, how to start it, how much it costs, and how much you can actually make:

• ???? Teleconsulting + RTM (recurring online revenue)
• ???? Corporate Mobility Partnerships (B2B contracts)
• ????️‍♂️ Local Performance Pop-Ups (fun, profitable community events)
• ⚡ Performance Coaching for High Performers (monthly retainers)

Whether you’re side-hustling for freedom or future-proofing your career, this episode gives you actionable ideas you can start this month.

???? The PT Breakfast Club is your weekly live show for business-savvy healthcare pros who want to build smarter clinics, stronger brands, and better lives.

PT Breakfast Club 10/23

PT Breakfast Club 10/21

Sanaz Holcomb and Shannon Simpson: Live at APTA's Future of Rehab Therapy Summit

Russ Burns: Live at APTA's Future of Rehab Therapy Summit