Roadmap to Referrals

Don't fall for all the bad strategies out there for generating referrals. There are so many wrong ways to get referrals and it can really get me fired up! In this episode, I'll be breaking down a few of the worst ones so that you don't have to waste as much time and energy finding out the hard way. It's time for a little game of "Do this, not that!"

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/257

Imagine your business as a thriving ecosystem, where every part of it works together to create a sustainable environment for growth. Referrals are like the bees in this ecosystem—they pollinate and spread the word about your business, ensuring that it continues to flourish. In this episode, we take a deep dive into the referral ecosystem and explore the many ways in which referrals can be generated throughout your business.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/256

In a crowded marketplace, it can be challenging for businesses to differentiate themselves. However, for others like Nathalie Ekobo, the challenge is not in standing out, but rather in communicating the full extent of their services. As a business and energy coach and a member of Building a Referable Business, Nathalie has firsthand experience with this dilemma.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/255

Did you know that 9 out of 10 real estate agents are failing? In this episode, we're diving into the world of real estate with a conversation about building a referable business in the industry. Our guest, Alex Mayer, is a successful real estate agent in Rochester, Minnesota, and in this episode, he shares his secrets to success and how he's managed to build a business that generates referrals consistently.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/254

Join me for an inspiring interview with Fabi Preslar, the owner of Spark Publications, a business celebrating its 25th year. A member of our coaching program, Building a Referable Business, Fabi specializes in custom design for magazines, catalogs, and books, and in this episode, she shares her success story, including how she has achieved 15 referrals in just three months—and gained four new people referring her!

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/253

Today, I am chatting with Adam Goldman, a franchise consultant and coach with FranChoice. Adam is also a member of our coaching program, Building a Referable Business. Get ready to listen in as he talks about his referral success, including his closing ratio with referrals vs. with other lead sources, how many more referral deals he has now than he had just a few years ago, and more.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/252

Recently, I was catching up with one of my alumni clients over coffee, and she asked me how I landed on my current coaching program, BRB. That got me thinking about all the twists and turns that led me here. Let me tell you, it was a wild ride! So, in this episode, I will be sharing a bit about my business journey, including some of the hurdles I have had to jump and the unexpected shifts I have made along the way.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/251

It's celebration time! To mark the 250th episode, I am spicing things up by bringing on a very special guest: my husband! That's right, folks - he's dusting off his microphone and taking a trip down memory lane to answer 10 questions about my business. And let's just say, he better have been paying attention because I am ready to put him to the test!

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/250

In this episode, I challenge the common tactics used in referral-based business growth, including asking, compensating, and gimmicks. These tactics can damage the credibility and trustworthiness of a relationship, resulting in shallow connections and few referrals. Instead, I advocate for maintaining consistency and trustworthiness with referral sources to create a strong foundation for business growth.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/249

It's the age-old question: how do you generate more referrals for your business? It's no secret that referrals are the easiest way to bring onboard new clients. But why is there so much confusion around the best way to generate them? Listen in as we explore the four guiding principles of referrals that will help you take your referral strategy to the next level.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/248