What is the future of the global creative economy? In Creative Hustling: Women Making and Distributing Films from Nairobi (MIT Press, 2023), Robin Steedman, a postdoc in the Department of Management, Society and Communication at Copenhagen Business School, offers a detailed analysis of the struggles and successes of women in Kenya’s capital city. The book draws on detailed fieldwork in Nairobi and an in-depth knowledge of the international film industry to explain how gender, class, and racial inequalities operate both at the local and global scale. Blending analysis of key films and directors with significant theoretical contributions such as the idea of creative hustling itself, the book is essential reading across media and cultural studies as well as social science and humanities, as well as for anyone interested in understanding how film and TV works.

Dave O'Brien is Professor of Cultural and Creative Industries, at the University of Sheffield.

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