Rocket Chiropractic Podcast for Chiropractors

I’ve talked to a lot of chiropractors who pay an outside person or company to manage their social media. Usually, they will pay 50-$100/month for someone to slap their logo on generic images or videos that are regularly posted to the chiropractor’s Facebook and Instagram page. Is that a good chiropractic marketing strategy, or is it just a big waste of money?

In this episode, I talk about the main reasons that chiropractors benefit from social media. I also discuss why social media management usually doesn’t help chiropractors, and I give examples of the best type of content for chiropractors to post on social media. Let’s talk about it.

I have such a heart for new chiropractors. The choices chiropractors make at the start of their careers can make the difference between a long, successful career and a total dumpster fire. Being a chiropractor can be incredibly rewarding. It can also be your worst nightmare.

Chiropractors often make their practice life harder than it has to be by trying to go too BIG too early. New chiropractors often get bad advice from the people around them because those people think there is only one way to be a successful chiropractor or they think that starting a micro practice is unprofessional.

In this episode, I talk about the benefits of starting very small and why many new chiropractors should consider doing just that. Let's talk about it.

There are a ton of ways to advertise a chiropractic practice. Old-school marketing tactics that have worked forever are still working for some chiropractors. Other chiropractors lean heavily on more modern ways of marketing like social media and online advertising. The most successful practices are most likely using a combination of both old-school and modern chiropractic marketing.

It would be impossible for me to talk about all the different marketing options available to chiropractors in one article. So I’m going to focus on three of the most popular marketing channels that chiropractors are using today: Facebook Ads, Google Ads, and Reputation Management.

My goal is to give chiropractors a few things to think about as they decide which marketing channel is best for their practice.

One of my things is creating chiropractic memes. I’ve been creating chiropractic memes for years now, and it’s a lot of fun. I’ve learned a lot about things that work and things that don’t. Since I’ve never talked about the thought process behind a good chiropractic meme, I figured it was time.

In this episode, I talk about what makes a good chiropractic meme. I discuss why memes are helpful for me and why they can be helpful for other chiropractors. I also give chiropractors some meme categories to consider if they want to start making memes for their patients. Let’s talk about it.

“People don’t care about chiropractic, but they do seem to care about loud cracks and half-dressed women.” I made that comment after browsing the most popular chiropractors online. Most of them are either selling crack or they are selling sex.

In this episode, I ask the question “Does sex sell chiropractic?” I talk about the type of businesses that benefit most from sexualized advertising. I also discuss why “sex sells” applies more to some chiropractors than others.

It’s not uncommon for people to find out that someone is a chiropractor and want to ask them a “quick question.” When chiropractors find themselves in that situation, they are often thinking that they are talking to a potential new patient. But often, the conversation ends up being unfruitful. Why?

In this episode, I talk about the mistake of going into “doctor mode” outside of your office, and why lengthy conversations with potential patients often end up turning into nothing. Let’s get into it.

Networking can be such a powerful tool for chiropractors. The more advocates you have in your community who are referring to you, the easier your practice growth becomes. But a lot of chiropractors make a BIG mistake when they try to do networking.

In this episode, I talk about the BIGGEST mistake that chiropractors make when they join a BNI or try to do other forms of networking in their community. I talk about 2 very important things your networking partners need to know about you in order to be a good referral source. Let’s get into it.

The “Ring Dinger” adjustment made popular by Dr. Gregory Johnson is controversial in the chiropractic world. I’ve heard some chiropractors say they love it. I’ve heard a lot more say they don’t.

In this episode, I thought I would take a look at the Ring Dinger and try to dissect what all the controversy is about. I made a quick list of potential grips, as well as a list of things Dr. Johnson does well. I also let you know if I would ever like to get a Ring Dinger adjustment. Let’s get into it.

Chiropractors aren’t the only ones who make mistakes when it comes to advertising. Turns out, people who marketing to chiropractors aren’t always bringing their A-game either.

In this episode, I take a look at 4 different ads and landing pages targeting chiropractors. I show you the biggest mistake from each ad campaign. Hopefully, learning from the mistakes of others will help you get better at marketing your chiropractic practice. Let’s get into it.

I wasn’t a chiropractor in the Mercedes ’80s, but it seems like it would have been a great time to start a practice. Insurance coverage, no-deductibles, high visit numbers, paid in full bills…wow…what a big opportunity. It got me thinking…what big opportunities do chiropractors have now?

In this episode, I talk about the current state of SEO for chiropractors and why it’s the biggest chiropractic marketing opportunity right now. I also discuss why this opportunity won’t be around forever, just like the Mercedes ’80s. Let’s get into it.